Welcome back to Makes You Wonder - the podcast for marketers, creators, and optimists building at the edge of brand and AI.In this episode, Oskar is joined by Peter Markey , Chief Marketing Officer at Boots , one of the UK’s most iconic and enduring retail brands. Peter shares a refreshingly human take on how legacy brands can keep pace with culture, tech, and AI - without losing their soul.From embracing virtual production and personalization to drawing the line on AI-generated models in health...
May 08, 2025•35 min•Season 2Ep. 2
Welcome, dear listeners, to Makes You Wonder! In this episode, Oskar is joined by creative technologist and POGO Agency founder Arthur Tinsley , whose work sits at the intersection of technology, storytelling, and innovation. Arthur shares a fresh, honest take on how creative tech can move beyond buzzwords—drawing on work like siren-detecting ad campaigns and personalized AI-powered content for Snickers to show how technology can create emotional resonance, utility, and meaning. In the ep: ⚡ Why...
Apr 28, 2025•36 min•Season 2Ep. 1
Welcome to Makes You Wonder! On this ep, Oskar catches up with creative leader Nate Fox to talk about how process, experimentation, and technology work together to fuel creativity. With experience spanning Wells Fargo, Robinhood, and even the creator economy at Mr. Beast’s headquarters, Nate offers a unique perspective on how ideas are brought to life. They discuss: ⚡ How side projects act as sandboxes for creative experimentation ⚡ Why limitations are essential for sparking innovation ⚡ The gro...
Jan 30, 2025•57 min
This time on Makes You Wonder, Oskar sits down with Tay Guan Hin— award-winning creative director, speaker, and the author of Collide: Embracing Conflict to Boost Creativity . From his work with global brands to fostering creative growth in emerging markets, Tay shares how curiosity and conflict drive the most impactful ideas. The conversation covered a lot of ground: 💚 How AI is reshaping creativity and becoming “Amplified Imagination” 💚 Why creative conflict is key to unlocking great ideas �...
Jan 16, 2025•1 hr 1 min
In this episode, Oskar welcomes Chloé Sondervorst, a radio producer at CBC/Radio-Canada and digital media creator, to discuss the intersection of AI, storytelling, and public media. Chloé shares her journey from studying philosophy and East Asian studies to becoming a leading voice on technology and its impact on society, with a focus on younger audiences. We explore: • How AI can enhance journalism and storytelling • The balance between human creativity and AI tools • Why public media must evol...
Jan 03, 2025•1 hr 5 min•Season 1Ep. 13
In this episode, Oskar sits down with Gabe Michael—filmmaker, educator, and Executive AI Producer at Edelman—to explore how AI and technology are reshaping the world of storytelling, filmmaking, and the creator economy. Gabe shares his fascinating journey from cutting high school football highlight reels to working with major brands like Netflix and Sony, all while embracing new technologies to push creative boundaries. They explore: How AI is democratizing filmmaking and unlocking new opportuni...
Dec 21, 2024•1 hr 4 min•Season 1Ep. 12
In this episode, Oskar sits down with Cortney Harding, CEO, creator, lecturer, and author, to explore the future of work, creativity, and technology. Cortney shares her unique perspective on navigating the modern labor market, from the challenges of creative entrepreneurship to the opportunities AI presents for reshaping industries. We explore: Why creativity is the ultimate skill of the future How AI can improve, not destroy, creative work Why being strategic with your time is essential in toda...
Dec 04, 2024•58 min•Season 1Ep. 11
Meet Jenny Nicholson - AI pioneer, creative provocateur, and self-proclaimed "AI psychologist." After spending 20 years in traditional advertising, Jenny now pushes the boundaries of what's possible with large language models and artificial intelligence. But not in the way you might expect. In this episode of Makes You Wonder, Jenny shares a radically optimistic and deeply human perspective on AI. Rather than viewing AI as a threat to creativity, she sees it as collective intelligence - a tool t...
Nov 22, 2024•1 hr 15 min•Season 1Ep. 10
In this episode, Oskar sits down with Daniel Hulme, Chief AI Officer at WPP and CEO of Satalia, to explore the transformative power of AI in creativity, business, and beyond. Daniel shares his unique journey, from pitching Elon Musk on a yacht to pioneering neuromorphic computing, a new approach inspired by the human brain. With a background that spans AI research, consulting, and public speaking, Daniel offers a rare perspective on how artificial intelligence is reshaping industries and challen...
Nov 06, 2024•57 min
In this episode, Oskar sits down with Patrick Zinga, Digital Media Lead at Heineken, to explore the intersection of creativity, technology, and data in modern marketing. Patrick shares his career journey, from his early days working at top global agencies like Mindshare and Publicis, to leading marketing innovations at Heineken. They discuss the evolution of marketing technology, how Patrick’s team uses first-party data and AI to shape personalized, performance-driven campaigns, and why Heineken...
Oct 24, 2024•52 min
In this episode, Oskar chats with Nick Price, founder of Nmatic AI, about the fascinating blend of creativity and artificial intelligence. Nick shares his unconventional journey from making his first film with old-school editing techniques to leading AI-driven innovation at Nmatic. Along the way, he’s built platforms like Flare Studio and continues to push the boundaries of what’s possible in production. They discuss how AI is transforming the creative industry—from producing animatics at lightn...
Oct 09, 2024•1 hr 18 min
In this episode, Oskar sits down with Christoph Becker, Chief Creative Officer at Whalar Group, to explore the evolving world of creativity, technology, and the future of advertising. Christoph shares his personal journey, from dropping out of engineering school, writing perfect Helvetica fonts by hand, his time in New York during 9/11 and leading Whalar Group’s innovative creator-first ecosystem that empowers brands today. They discuss the shifts in brand communication, how the creator economy ...
Sep 25, 2024•1 hr 1 min
In this episode, Oskar sits down with Eva Lihotzky, Head of AI at the Serviceplan Group and General Manager of the group’s AI lab, to discuss the powerful intersection of creativity and technology. They explore how AI is transforming the creative landscape, not as a replacement but as a tool to elevate human creativity. Eva shares insights from her unique background in art and structured thinking, and how these experiences shape her leadership in integrating AI within the marketing world. The co...
Sep 11, 2024•1 hr 14 min
Dana Ware, an accomplished creative and trailblazer in immersive technology, joins Oskar in the latest episode of Makes You Wonder to explore the intersection of AR, VR, gaming, and the future of fan engagement. Dana shares her journey from film and gaming to becoming a leader in the AR space, discussing the power of digital worlds to enhance real-life experiences. They examine how emerging technologies are reshaping creativity, community, and connection, and reflect on the ethical implications ...
Aug 28, 2024•1 hr 22 min
Brian Snyder, a long-time EVP at Golin, has been leading Digital at Axicom for the past two years. In the latest episode of Makes You Wonder, he sat down with Oskar to talk all things AI, technology, and creativity. The two discuss AI regulation, job displacement, techno-optimism, what art and creativity truly mean in this context, and a lot more. Beyond his clear optimism towards AI, Brian is deeply intrigued by its philosophical implications —how freeing up our time will push us to confront th...
Aug 13, 2024•59 min
Jeff Beringer, the newly appointed Chief AI Officer at Golin, holds a B.S. in Journalism from The University of Kansas. His career in digital and social media strategy spans over two decades, including pivotal roles at Weber Shandwick and Golin, where he now leads the agency’s transformation into a fully AI-integrated entity. In this episode of MYW, Oskar sits down with Jeff to discuss his personal approach to creativity. They explore how a lifelong curiosity has led Jeff to his current role, wh...
Jul 29, 2024•1 hr 12 min
Dimitris Nikolaou completed a masters in computer science from Imperial College London. After his studies, he joined Palantir to work on machine learning projects and has since gone on to co-found the audio startup Wondercraft.AI. In this episode, Oskar Serrander and Dimitris Nikolaou sit down to discuss their favourite technology, how they fight distraction to stay productive, and what defines human creativity from the power of AI. Wondercraft - AI audio editor to easily create podcasts, ads, a...
Jun 03, 2024•1 hr 13 min
