If you wanna be found in AI search, you gotta get your content game on point! We’re diving into some super simple tips that’ll help your website catch the eyes of those AI tools, not just Google and Bing. We’ll chat about making your writing direct and conversational—no one’s got time for fluff, right? Plus, we’ll throw in the magic of using proper headings and a nifty TLDR at the start of your articles to keep things snappy. So, grab your favorite drink, kick back, and let’s make sure your podc...
Jun 20, 2025•17 min•Ep. 28
What is the Google 7-11-4 Rule? Alright, folks! Today we’re diving into the wild world of the 7-11-4 rule—yep, that’s seven hours, eleven touch points, and four platforms. Sounds like a secret menu item, right? But seriously, this rule is the key to building trust with your audience before they whip out their wallets. We’ll break down how to keep your listeners engaged and coming back for more, whether it’s through podcasts, blogs, or social media. And hey, if you’ve ever felt like you’re shouti...
May 30, 2025•16 min•Ep. 27
Today, we're diving into some awesome ways to jazz up your website! We’re chatting about nifty tools that can help you add features, like a super handy events calendar. Plus, we’ll throw in some solid advice on picking the perfect guest for your podcast—because let’s be real, if you’re not excited about your guest, why even bother? We’ll spill the tea on redirects, too, so you don’t lose your precious SEO when changing your site around. So, grab your headphones and let’s make your podcast websit...
May 19, 2025•18 min•Ep. 26
The principal theme of our discussion revolves around the best practices in podcasting, as articulated through an extensive survey conducted with 1,600 podcasters. Alex was looking for the reasons behind the high attrition rate among novice podcasters, particularly those quitting before seven episodes. We talk about the critical aspects of podcasting, including design, content creation, search engine optimization, and monetization strategies. The goal is to furnish both seasoned professionals an...
May 02, 2025•44 min•Ep. 25
If you want people to stick around and take action on your website, you’ve got to make it easy for them. In this episode, we break down the common friction points that stop visitors in their tracks—and how to fix them. I’ll share three powerful tools to help you keep your SEO strong, start monetizing, and customize your site without a lot of tech headaches. Plus, we’ll talk about the language you use on your site and how simple changes can lead to better engagement. If you’re looking to turn you...
Apr 29, 2025•17 min•Ep. 24
Understanding Podpage Network Websites The primary focus of today's discussion centers around the intricacies of understanding Podpage network websites. I want you to understand the functionality of network pages, which serve as a centralized platform for showcasing various podcasts within a singular network. Joining us to help explain is the founder of Podpage Brenden Mulligan. Each show has a dedicated subpage, although it is crucial to note that these do not possess separate domain names . Se...
Mar 28, 2025•14 min•Ep. 23
This is a replay of our monthly meetup, where you learn how newsletters have better reach, open rates, click-through rates, and more than social media. I am not "anti-social media" as it's a great place to be social and interact with your audience, but if you want to market (and make it easy to share), you can't go wrong with a newsletter. See the video version . Takeaways: Newsletters possess a significantly higher engagement rate when compared to social media platforms, making them an advantag...
Mar 14, 2025•40 min•Ep. 22
Is This Worth It? Ever wonder if your podcast website is actually helping you grow your audience—or just sitting there looking pretty? In this episode, I chat with podcast branding expert Mark Des Cotes from PodcastBranding.co about what makes a great podcast website and why it's more than just a digital business card. Welcome Mark Des Cotes Mark explains why your site should not just aim to attr act many visitors—it needs to attract the right ones. We discuss the essentials of branding, visual ...
Feb 03, 2025•26 min•Ep. 21
We are rebranding the show from "Your Podcast Website" to "Podcast Website Tips." We will still discuss podcast websites and use this show to communicate with the Podpage community and customers. Today, we talk about the news Audience Survey from Podage ( see video ) Follow the show and never miss an episode. This show is based off of YOUR feedback. Leave a question/feedback at podcastwebsitetips.com/voicemail Mentioned in this episode: July Monthly Meetup Want to grow your audience and connect ...
Dec 27, 2024•6 min•Ep. 20
Navigating the digital landscape of podcasting requires more than just compelling content; it also necessitates a well-maintained website. Broken links can significantly undermine a podcast's credibility and SEO performance. Today I cover the crucial issue of broken links, using his nearly two-decade experience in podcasting as a backdrop. I discuss the frustrating experience of encountering 404 errors, which frustrate potential listeners and reflect poorly on the podcaster's commitment to maint...
Oct 08, 2024•6 min•Ep. 19
Bounce rate is a measurement used in SEO to measure engagement on your website. Depending on the type of website, it can be REALLY important, or you may decide not to sweat it. What is Bounce Rate? It is calculated by dividing the number of single-page sessions (bounces) by the total sessions and shown as a percentage. For example, if 500 out of 1,000 visitors leave after viewing just one page, the bounce rate would be 50%. YAY MATH! It Depends On the Situation Bounce rate significance depends o...
Sep 07, 2024•10 min•Ep. 18
We all come up with episode titles (which end up on our website). Today, we are talking about how to maximize those titles for maximum impact. Mastering the Clickable Title: SEO Secrets for Irresistible Podcast Episodes You've poured your heart and soul into creating amazing podcast content, but are you giving your episode titles the attention they deserve? Let's face it: Crafting compelling titles is an art form that can make or break your podcast's success. In many cases, it's the next to last...
Aug 16, 2024•13 min•Ep. 17
Today I look at using subdomains (this.website.com) for your podcast. A subdomain is something like tv.apple.com where TV is the subdomain. When to Use a Subdomain You have a topic that doesn't mesh with your brand on your main website. Your workflow prohibits you from adding it to your main website. If you've had your main website and don't want to have to redirect the old site to look at the subdomain. Does Google Hate Subdomains? Quit answer is no. They do treat them like a separate website. ...
Aug 10, 2024•9 min•Ep. 16
Organic search is powerful. Why? Because it is FREE. This is why we all search for it. The days of keyword stuffing are behind us. Now we need to look at search intent. Who is your audience and what are they trying to do? First, integrate keywords effectively in your URL, page titles, headings, and the first paragraph of your content. Second, ensure the quality and consistency of your content, aiming for high-quality material that readers are likely to share and that meets Google's standards. Th...
Jul 26, 2024•8 min•Ep. 15
What are your personal experiences with Google search results, and have you noticed any unusual or inconsistent AI-generated responses lately? With search engines constantly evolving, you might find yourself straying from Google and exploring alternatives like Bing and DuckDuckGo. In this episode, we'll dive into the pros and cons of these search engines and guide you through how to get your website listed on them. Whether you're frustrated with Google's overflowing ads or curious about Bing's p...
Jul 19, 2024•14 min•Ep. 14
Today, we're diving deep into a crucial yet frequently overlooked aspect of your online presence—the About page. It's surprising how many people forget to include essential details like their full names or make their business and podcast information clear. In this episode, we will flip the "Your audience is the hero" script on its head, the power of storytelling in connecting with your listeners, and practical tips for crafting a compelling about page whether you're a business with a podcast or ...
Jul 12, 2024•15 min•Ep. 13
Brad from Cancer and Comedy asked for my opinion on "All in One Sites" vs using multiple specialized tools. It's a hard question to answer and as always "If depends" on your budget, tech level, and desire to tackle a learning curve. Choosing One If you decide to want to sell courses, digital products, a membership/community here are some things to keep in mind. Look at all the features: Courses Email Lists Community/Membership sites Processing fees Mobile App Affiliate Programs Digital Products ...
Jul 05, 2024•32 min•Ep. 12
For years I had a podcast with a website. Then, I decided to make my business a bit more serious and switched the focus to a business with a podcast. Today we are talking about having a laser-focused website for whatever that ONE THING you want your audience to do. This is from the book Coach Builder from Donald Miller (author of Storybrand ) The Six Sections of Your Website's Front Page The Header ( clearly state who you help and what you do) Stakes (the consequences of not working/listening wi...
Jun 28, 2024•17 min•Ep. 11
Today, we're diving into a common mistake that many podcasters make without even realizing it: sending our audience off our websites. By doing so, we're missing out on boosting our SEO and reinforcing our brand. In this episode, I'll guide you through easy strategies to keep your listeners engaged on your site, from creating dedicated follow pages to using plugins that streamline the process. Whether you're new to podcasting or looking to optimize your current approach, these tips will help you ...
Jun 21, 2024•9 min•Ep. 10
Today, we're diving into AppSumo , a fantastic platform for discovering amazing software deals at unbeatable prices. We'll be exploring how this site helped launch major tools like Zapier and sharing tips on how to make the most out of your AppSumo experience. From how to avoid common pitfalls to leveraging reviews and support resources, we've got all the information you need to make informed purchases and find those game-changing tools for your podcasting needs. Let's get started! Got Feedback ...
Jun 14, 2024•11 min•Ep. 9
In today's episode, we're diving into a common yet critical mistake many podcasters make with their websites—using a multi-episode audio player that offers zero SEO benefit. I'll break down why it's essential to treat each podcast episode like a dedicated blog post, how to effectively use single-episode players and the importance of including detailed show notes with useful links. By optimizing your website this way, you can significantly boost your SEO, increase engagement, and make it easier f...
Jun 07, 2024•9 min•Ep. 8
Today I dive into the often-overlooked aspect of SEO: optimizing images. You'll learn simple tweaks—low-hanging fruit that can significantly boost your search engine visibility. From using descriptive file names and alt text to resizing and compressing images, we'll cover practical tips you can implement right away. Plus, we'll discuss tools and plugins, like Swoosh and Rank Math, that simplify the process, for Podpage users and for WordPress users. Whether you're a seasoned podcaster or just st...
May 31, 2024•18 min•Ep. 7
Today I delve into the world of WordPress plugins and explore how Rank Math , a lesser-known plugin, stands out in the realm of SEO tools. I also compare the free versions of Rank Math, Yoast SEO, and All in One SEO, we uncover the unique features that Rank Math offers without the need for a premium upgrade. From easy redirects to advanced custom fields and local SEO capabilities, Rank Math impresses with its comprehensive functionality. Join us as we break down the key features and pricing opti...
May 24, 2024•15 min•Ep. 6
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is part of Google’s Search Quality Rater Guidelines —the handbook that real people use to evaluate the quality of search results. Whether you're new to content creation or a seasoned podcaster, understanding these principles can help you produce high-quality content that ranks well and builds trust with your audience. If you're using AI to save time, these are the items you would want to add to your AI-generated content to r...
May 17, 2024•18 min•Ep. 5
Today, we’re checking out website analytics and the various tools available to help you understand what is going on with the visitors to your site (so you can adjust your design to meet your goals). Whether you're a seasoned marketer or just starting out, understanding your analytics is crucial in navigating your website's success. From ubiquitous platforms like Google Analytics to more specialized tools like Monster Insights, Fathom, and Mouse Flow, we'll explore how these tools can demystify v...
May 10, 2024•22 min•Ep. 4
Welcome to another enlightening episode of "Your Podcast Website." Today, we dive deep into why starting with a clear purpose can dramatically influence your online presence. Joined by the talented Greg Merrilees from Studio1 Design , we'll explore effective website strategies, the critical role of design and copywriting, and how these elements combine to solve your audience's problems. This discussion is packed with actionable insights. Transform your website into a more powerful tool that reso...
May 03, 2024•37 min•Ep. 3
Welcome back to "Your Podcast Website," where today we're diving into the practical and pressing question: How much does it really cost to run a podcast website? We're going to explore various hosting and theme options available for podcasters, comparing prices and features from WordPress to specialized platforms like PodPage to comprehensive solutions like Squarespace and Wix. I'll break down what I currently use for the School of Podcasting and discuss alternatives that might save you time and...
Apr 26, 2024•18 min•Ep. 2
In this episode of "Your Podcast Website," host Dave Jackson emphasizes the importance of having a dedicated website for podcasters. He argues that relying solely on social media platforms can be precarious, as they are subject to changes and shutdowns that could disconnect creators from their audiences. Using examples like MP3.com, Friendster, and MySpace, Dave illustrates the risks of building a presence on platforms that podcasters don't own. He advocates for a personal website to centralize ...
Apr 19, 2024•14 min•Ep. 1
You start a podcast and find out that it can be challenging. You get over those hurdles only to find you need a website (You do?, yes, you do see episode 1). Everyone talks about "YouTube is the #2 search engine, but GOOGLE is the #1 search engine, and it needs GOOD WORDS, on YOUR website. This is what the show is about. What do I do with my website to maximize my online presence? If you want the answer to that question go to www.yourpodcastwebsite.com/follow and follow the show today. Mentioned...
Mar 19, 2024•2 min
