Jo & Vicky are joined by Kane Baron who runs Disruptive Media (formerly Progressive Media), the UK’s largest podcast agency. They specialise in branding and monetising content for commercial purposes, particularly podcasts and long form content. Kane learned his trade when Rob Moore, a serial entrepreneur who has clocked up billions of views across multiple media channels and has millions of followers, made him his business partner. To say Kane knows a thing or two about branding, marketing ...
Jun 25, 2025•1 hr 3 min•Ep. 77
DESCRIPTION Have you ever felt that your dog business brand is just another generic logo with a paw print? If you have this is a must listen episode for you. Jo & Vicky are joined by Kate Hendry from Finbo Creative Studio who explains how to create a purposeful, authentic brand for your pet business. She shares how to uncover your unique mission and what makes you different, then use that to build a brand that will get you noticed and remembered. Kate shares practical strategies that any dog...
Jun 18, 2025•1 hr 4 min
DESCRIPTION In this episode, Jo & Vicky are joined by Shelina Duke The Poodle Trainer who switched from teaching primary school children to training dogs and specialising in Poodles. Shelina very quickly went from only doing dog training in the evenings to working with clients from across the world. She shares how family circumstances pushed her to change her mindset and seek out business training and mentorship that enabled her to grow at an astounding rate. KEY TAKEAWAYS If you think of yo...
Jun 10, 2025•1 hr 16 min•Ep. 75
DESCRIPTION In this episode, Jo shares her dog training success journey. At the age of only 29, Jo was an advertising account manager responsible for some huge brands including Skoda. She had a great life, but getting and training her Husky prompted her to change direction and become a dog trainer. In her 1st year Jo earned £30k and soon scaled up to achieve monthly earnings of £25k. She did all of this despite Covid and personal setbacks. Jo explains how she achieved this high level of success ...
Jun 03, 2025•53 min•Ep. 74
In this episode, Jo & Vicky reshare the story of how they met, why and how they set up The Canine Business Academy and Let´s Talk Dog Business Podcast which have both grown at a phenomenal rate. Vicky shares how meeting Jo and being coached by her transformed her approach, which enabled her to go from charging only £80 for her dog training to having clients scrambling to pay her £1,500. This eye-opening episode contains some real golden nuggets and ah-ha moments. It will help you understand ...
May 27, 2025•1 hr 3 min•Ep. 73
In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business. She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and successfully collaborate with other dog professionals. KEY TAKEAWAYS People like authenticity. Sharin...
May 20, 2025•1 hr 7 min•Ep. 72
In this episode, Jo & Vicky sit down to discuss all things strategy. They explain what a proper business strategy looks like, how to break that down into steps, choose the right tactics to achieve each step and implement them successfully. Jo & Vicky discuss the most common errors that business owners make when working out their strategies and share highly effective ways to make sure you do not make the same mistakes. KEY TAKEAWAYS Your strategy is where you want your business to be. Tac...
May 15, 2025•1 hr 3 min•Ep. 71
DESCRIPTION In this episode, Jo & Vicky are joined by Michael Shikashio whose main focus for the past decade has been helping dogs that have a history of aggression. Michael trains other trainers to do the same, which has enabled him to reach and transform the lives of even more dogs and their guardians. Jo, Vicky and Michael discuss why he chose this niche and how doing so has benefited him, his clients and the profitability of his business. Michael explains how he built trust, authority an...
May 06, 2025•1 hr 26 min•Ep. 70
In this episode, Jo & Vicky are joined by Dr. Isla Fishburn a canine wellness intuitive,canine functional character advisor, shamanic practitioner and channeller of animalconsciousness and spirit consciousness. Since childhood, she has connected withanimals on a spiritual level and now helps others to do the same. This deepens therelationship they have with their animals or the ones that they train or care for.When you do soul work with an animal you benefit too. It enables you to recognisey...
Apr 29, 2025•1 hr 19 min•Ep. 69
DESCRIPTION This episode is brought to you by J&V on the subject of JV…. Today, Jo & Vicky discuss Joint Ventures (JVs). They explain how joint business ventures work and why they are a virtually untapped way to earn extra income. Over the years, Jo & Vicky have used several different types of JVs. In fact, it is one of the main reasons they have grown so fast. They explain how taking advantage of win-win situations by collaborating with other dog businesses and others opens up new m...
Apr 22, 2025•46 min•Ep. 68
DESCRIPTION In this episode, Jo & Vicky sit down to talk about creating passive income from your dog business. They share some of the ways they have done this and explain why in most cases the income they are generating is actually semi-passive rather than being 100% hands off. But as you will see when you listen to this episode, there is still a lot you can do to maximise the amount you earn for the hours you put into your business. KEY TAKEAWAYS Regardless of whether you are creating an in...
Apr 15, 2025•43 min•Ep. 67
DESCRIPTION For this episode, you get to benefit from one of the pod classes that the members of the Canine Business Academy have access to. This is an in-depth discussion with Adam Ashburn, the co-founder of Test Tube Marketing. They help businesses to generate more sales. Adam explains how to layout your sales pages and write content that holds the attention of the customers you want; make it clear you understand their pain points and can be relied upon to solve their problem. His surprisingly...
Apr 08, 2025•59 min•Ep. 66
Taking a business to the point where it turns over £100k is a big achievement. But there is no need to stop there, with the right approach you can earn a lot more than that. In this episode, Jo & Vicky explain how. They cover, changing up your strategy, pushing past the VAT threshold, why you shouldn't be afraid of paying more tax, when to take on employees, building assets separately so that you can sell them on, and making a lot of extra money from your knowledge. KEY TAKEAWAYS The strateg...
Apr 01, 2025•52 min•Ep. 65
In this episode, Jo & Vicky discuss how to avoid getting stuck in a cycle of not following through on what you learn. They explain why so many of us invest time and money into training but fail to take action and apply what we have learned. It's a very common pattern of behaviour that leaves you unable to make progress and grow your business. Jo & Vicky explain how to set specific goals, step outside of your comfort zone so you can benefit from more effective techniques and maintain moti...
Mar 26, 2025•43 min•Ep. 64
DESCRIPTION In this eclectic episode, Jo & Vicky discuss the importance of mindset and the role it plays in getting the most out of working with a business coach, growing your business, coaching others and dog training. They also talk through why using a cookie cutter approach rarely works for your clients or for you. Jo & Vicky provide you with an effective way to uncover your clients´ past training experiences, motivation and challenges so you can tailor what you provide to meet their ...
Mar 19, 2025•42 min•Ep. 63
In this episode, Jo and Vicky discuss why so many dog trainers feel guilty about how much they need to charge to generate a profit. They look at why being afraid to set a high enough price point is so widespread within the industry and the negative impact this has on you and your customers. They explain, in detail, how to overcome this negative mindset so that you can help moredog owners, including those that do not have much money, and once again enjoy yourwork. This episode includes a process ...
Mar 12, 2025•49 min•Ep. 62
In this episode, Jo & Vicky discuss the importance of identifying who your ideal client is. They explain how doing so helps you to attract the type of client you enjoy working with and benefit the most from the way you work and the service you provide. Jo & Vicky tell you, step-by-step, how to use your previous work to help you build your ideal client avatar and attract more of those people. Something that will make your work more enjoyable and profitable. KEY TAKEAWAYS When you know who...
Mar 05, 2025•44 min•Ep. 61
For this episode, Jo & Vicky are joined by Carrie-Anne Selwyn, the founder of Canine Hoopers World. After discovering Hoopers with her Chihuahua, Minx, and realising it was a sport that any dog, regardless of age, fitness level, breed or size could enjoy, Carrie-Anne wanted to literally tell the world - which is exactly what she did, and then some. To date, she has taught 600 trainers in 6 countries, and each has introduced hundreds of dogs to the sport. Carrie shares her inspirational busin...
Feb 26, 2025•1 hr 19 min•Ep. 60
In this episode, Jo & Vicky are joined by Helen Tudor who has helped thousands of entrepreneurs to master attracting clients via LinkedIn. Showing them how to do so in 30 mins per day without sending endless DMs. Recently, Helen pivoted and now runs her Ideal Client Attraction Mastermind, through which she teaches business owners to identify their ideal client avatar and attract those clients. People who you can definitely help and who you enjoy working with and who are also prepared to pay ...
Feb 19, 2025•1 hr 30 min•Ep. 59
In this episode, Jo & Vicky cover a subject one of their mentees has requested – how to juggle parenting and running a business. Jo has hands on experience of combining the two, so is taking the lead for this one. She had her first son at a time when her business was still in its early stages. Jo had only left her paid job 7 months earlier and they were renovating their house. Jo explains how having her children prompted her to change the way she worked, to be more structured and invest in h...
Feb 12, 2025•43 min•Ep. 58
In this episode, Jo and Vicky explore the prevalence of imposter syndrome within the dog industry and discuss potential solutions. Many dog professionals continually seek to expand their knowledge through conferences and courses but often struggle to apply what they have learned. This can lead to a loss of confidence and open the door to imposter syndrome. Peer pressure, the way accreditation works and how course creators upsell are also fuelling the growth of imposter syndrome within the indust...
Feb 05, 2025•50 min•Ep. 57
In this episode, Jo & Vicky chat with Paul Tinker, an entrepreneur who transitioned from army trainer and construction worker to managing £7 million development projects. Frustrated by the chaotic way most property developers and their teams worked, Paul created training to address this issue. This year, his training business is set to turnover 7 figures. Paul shares some of the important lessons he has learned from founding and growing his businesses and helping his students to transform th...
Jan 29, 2025•1 hr 14 min•Ep. 56
In this episode, Jo & Vicky talk about why so many of us are sceptical about business coaches. They look at why this is and whether people who work in the dog industry are right to be sceptical. Jo & Vicky also explain how to work out if a business coach will help you to grow faster. If you conclude that you should hire one the advice shared in this episode will help you to find the right coach for you and your business. KEY TAKEAWAYS Most business coaches have no experience of the dog b...
Jan 22, 2025•1 hr 8 min•Ep. 55
In this episode, Jo & Vicky talk about an issue that they are coming across a lot during their client calls – a reluctance to actually ask for the sale. They explain why so many business owners struggle with this, including the role our own money mindset plays. Jo & Vicky explain how to work out whether this is your issue, then tackle it. To do this they use examples from their business and other dog trainers and take you through a demonstration sales conversation. You will also learn ho...
Jan 15, 2025•41 min•Ep. 54
For this solo episode of the Let´s Talk Dog Business Podcast, Jo & Vicky discuss the importance of focusing on one business strategy at a time. Using examples from their own experience and that of their mentees, they demonstrate why splitting your time and energy and trying to achieve too much at once is counterproductive. They then explain how a business that currently offers numerous courses can distil and hone things so that they can offer one product and focus on that. Sharing how to do ...
Jan 08, 2025•51 min•Ep. 53
DESCRIPTION In this episode, Jo & Vicky are joined by Clayton Payne, a pet and animal industry expert, podcaster and serial pet industry entrepreneur who is currently the C.O.O. at the Bug Factory. It is an insect company that develops industrial breeding systems for insects that are used in animal foods and feeds. Clayton has worked in the pet and pet food industries all of his life. He has created, grown and sold multiple businesses in the sector. So, the information he shares here is inva...
Jan 01, 2025•1 hr 11 min•Ep. 52
For today's episode of Let's Talk Dog Business, Vicky & Jo do something a little bit different. They answer some of the questions that you've submitted to them via the Facebook group. They cover how to increase your perceived value, getting clients to do what is asked of them, working out how much to charge and how to create your client avatar. KEY TAKEAWAYS Offering something that other trainers in the area do not offer or providing 100% of what potential customers need helps to increase yo...
Dec 25, 2024•30 min•Ep. 51
DESCRIPTION In this episode, Jo & Vicky are joined by Clara who worked for many years as a senior trainer and behaviour advisor at Dog´s Trust. In 2022, she founded The Muzzle Movement as a way to advocate for muzzled dogs and their guardians. Something she felt compelled to do when she adopted Tolly, who needed to be muzzled. The experience they had while out and about compelled Carla to change the public´s perception of muzzled dogs. It also inspired her to shake up the muzzle space by dev...
Dec 18, 2024•1 hr 12 min•Ep. 50
In this episode, Jo & Vicky take a look at why the dog industry is mainly made up of women. They also discuss the differences between female and male energies and the pros and cons of the two approaches. As well as talk about the common pitfalls your natural way of thinking and being can lead you into. Before explaining how to take account of all this and adjust the way you manage your business so that you can stay true to yourself, become a more effective business owner and take care of you...
Dec 11, 2024•33 min•Ep. 49
In this episode, Jo & Vicky are joined by Gordon Burcham, a 3 times Martial Arts champion who runs his own martial arts school and has helped 1000s of other entrepreneurs to build successful martial arts businesses. He is also a public speaker, author and business & personal development coach. Gordon shares his journey to help you understand the connection between personal development, happiness and business success. In the process of doing so, Gordon, Jo & Vicky explain how to empow...
Dec 04, 2024•1 hr 2 min•Ep. 48
