The Growth Shop Show

A podcast about scaling e-commerce without the bullshit. Hosted by Mark Patchett, Founder of Growth Shop, we'll be chatting to industry experts in the marketing and DTC world to uncover top-tier strategies, find emerging markets and learn a thing or two about how to scale e-com to the moon 🚀 ----- Growth Shop is the team who help DTC brands bridge the gap from $5m ARR to $10m, $50m and beyond. We are your key to eCommerce growth.

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Episodes

Episode 6: Ukraine Edition | Building A Global Betting Business ft. Ivan Liashenko

This week's episode is a special edition! An in-person interview in Ukraine with Ivan Liashenko, Chief Marketing Officer of Parimatch Tech - a global betting business and one of the best-known brands in the country. Our chat went from the money machine of the gambling industry to the future of eSports to the time-consuming yet essential manual attribution methods of live sporting events. ********** Want to see more content like this? 👍 Follow the podcast. So we can create more content like this...

Dec 06, 2021•39 min•Season 1Ep. 6

Episode 5: Building A Brand | How To Use Both Brand & Performance Marketing ft. Ian Martins.

In this week's episode, we talk with Ian Martins, Managing Director of Bell Curve, about the intersection of brand and performance (which they’ve nailed at Bell Curve) and how to build and manage a team from the ground up. Interestingly, Bell Curve’s core internal team is made up entirely of strategists and their full-funnel approach to the equality of brand and performance is something we can all learn from. ********** Want to see more content like this? 👍 Subscribe to the podcast. So we can c...

Nov 22, 2021•51 min•Season 1Ep. 5

Episode 4: Instagram | Organic Instagram Growth Hacks 2022 ft. Adam Jordan

In this week's episode, we talk with Adam Jordan, Founder of Social Kick, about the best organic Instagram growth hacks moving into 2022. Reels are taking the reins as we near the end of the year but what's *actually* the best social strategy for next year? Let's find out! Adam is a social media strategy expert who started nailing the Instagram algorithm from day one back at college. Now he's running an industry-leading social media agency with 170M follower network while travelling the world. H...

Nov 08, 2021•46 min•Season 1Ep. 4

Episode 3: Growth Marketing | Growth Hacks You’ve Never Heard Before ft. Foti Panagiotakopoulos

In this week's episode, we had a great chat with Foti Panagiotakopoulos, VP of Growth at EuroVPS, about how and why he founded GrowthMentor - a community of mentors ready for 1:1 convos about growth, marketing, and everything in between. From hacking Upwork to being rejected from UserTesting.com, Foti is a full-stack growth marketer with over a decade experience in growth. Some of the growth hacks Foti reveals on this episode we’d never even heard before 🤯 FYI we’ve wrapped up the top 3 actiona...

Oct 25, 2021•39 min•Season 1Ep. 3

Episode 2: Marketing Mix Model | How To Deal With Future iOS Updates ft. Michael Taylor

In this week's episode, we talk with Michael (Mike) Taylor about the Marketing Mix Model, the only future-proof method to measure your marketing ROI. Mike is a technical marketer with 10 years experience and $ 50m spent across channels. He co-founded and grew a growth marketing agency called Ladder to 50 people. And his new company is called Vexpower, where marketers can take 'simulator-based' courses to learn how to be more data-driven via the Marketing Mix Model. ********** Top Three Actionabl...

Oct 11, 2021•51 min•Season 1Ep. 2

Episode 1: Copywriting | How To Connect Personality & Performance ft. Eden Bidani

We're kicking off The Growth Shop Show with a phenomenal conversion copywriter, Eden Bidani. Eden has worked out a formula to connect personality and performance in her copywriting to convert customers at an incredible rate (e.g. one of her clients' made $30K in 24 hours). In this episode, we delve into the formula and find some actionable nuggets you can use on your brand from the get-go. From hiring copywriters to why the death of third-party cookies is a good thing for marketing. Let's dive i...

Sep 27, 2021•43 min•Season 1Ep. 1

Trailer: What is 'The Growth Shop Show'?

New to this podcast? Have a listen to this for a bitesize intro of what's in-store. Your host Mark Patchett, Founder of Growth Shop, takes you on a whistlestop tour of the show all about scaling ecommerce without the bullshit. With a vast array of guests in the pipeline we'll be delving into the growth tips, tricks and mistakes behind some of the fastest growing companies out there. Click subscribe to never miss an episode. See you on the show! 🚀🚀🚀 Growth Shop is your key to ecommerce growth....

Sep 22, 2021•31 sec

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