Welcome back to Strategy for Creatives: Business Minus the Bullshit! In this replay episode, originally aired on December 14, 2021, your host, Sasha dives deep into the world of email marketing. If you're a female-led business looking to grow authentically and meaningfully, this episode is for you. Episode Highlights: Introduction to Email Marketing: Why email lists are essential for your business growth, even before you have a website. Backup for Social Media: How email lists serve as a reliabl...
Jul 16, 2024•23 min
In this replay episode of "Strategy for Creatives: Business Minus the Bullshit," Sasha delves into the essential topic of blogging for businesses. Originally aired in December 2021, this episode provides timeless insights into why every business should incorporate blogging into their marketing strategy. With the increasing unreliability of social media platforms, Sasha emphasizes the importance of owning your content and building a robust online presence through blogging. Key Takeaways: Diversif...
Jul 10, 2024•21 min
Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our foundational episodes, originally aired on October 19, 2021. In this episode, Sasha delves into the differences between a business strategist and a business coach. Learn when to hire each, what to expect from their services, and how they can help elevate your business. Whether you're starting out, pivoting, or looking to overcome specific challenges, understanding the distinct roles of a strategis...
Jul 02, 2024•27 min
Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our most popular episodes, originally aired on September 20, 2022. In this episode, Sasha examines the common marketing mistakes that many business owners make and provides actionable advice on how to avoid them. Tune in to learn how to streamline your marketing strategy, save time, and convert potential clients into paying customers. Highlights: [02:21] - The importance of focusing on self-care as a ...
Jun 25, 2024•22 min
Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and marketing for us. These two are like the yin and yang of business functions - different yet crucially connect...
Aug 01, 2023•29 min•Season 1Ep. 75
What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of industry trends and discuss strategies to enhance your time management and marketing efforts and the promising capabilities of chatbots and exciting to...
Jul 25, 2023•29 min•Season 1Ep. 74
Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership content, sales-centric content, and culture content, and how these four pillars interplay to create a transformative impact on your audience and brand.I'...
Jul 18, 2023•15 min•Season 1Ep. 73
Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with valuable tips to safeguard your mental health while achieving entrepreneurial growth.Peel back the layers of your daily routine and let's implement sys...
Jul 11, 2023•24 min•Season 1Ep. 72
Are you struggling to create social media content that truly connects with your audience? Join me for a candid conversation with Mandy Emerson, founder of the Fierce Social Society and host of the Fierce Social Podcast, as we delve into the art of crafting powerful messaging that resonates with your target market and evokes emotion. We also explore the different seasons of business and how to create content that serves your audience for maximum impact. Learn the importance of maintenance season,...
Jun 20, 2023•34 min•Season 1Ep. 71
Discover how aligning your purpose in business can lead to greater success and fulfillment in our insightful conversation with transformational life and business coach, Catherine McCourt. Together, we explore the importance of having a purpose-driven business, finding the right balance between self-care and work, and building stronger connections with your customers.Catherine emphasizes the power of staying in your flow and leveraging the areas where you are most aligned with your purpose. We al...
Jun 06, 2023•37 min•Season 1Ep. 70
In this engaging episode of "Strategy for Creatives: Business Minus the Bullshit," I welcomed Kathy Walterhouse, one of the Top 20 Business Coaches to watch by Disrupter Magazine with an impressive track record in corporate sales. During our candid conversation, Kathy discusses the critical importance of reframing the sales process. She dives into her experiences and shares strategies for moving from conventional, transactional sales methods to a more customer-centric, relationship-oriented appr...
May 30, 2023•39 min•Season 1Ep. 69
In this enlightening episode of the "Strategy for Creatives: Business Minus the Bullshit" podcast, I welcomed a special guest - Jessica Conoley. A writer, coach, speaker, and founder of The Creative’s Apprentice, Jessica brings a unique perspective to the intersection of creativity and business.Dive deep with us as we unravel the mystery behind energy management in our business lives. Jessica shares her wisdom about recognizing which tasks in your business are energy-generating, energy-neutral, ...
May 23, 2023•34 min•Season 1Ep. 68
Your homepage is your virtual storefront, and its ability to capture attention and drive conversions is critical to your success. In this episode, I'm diving into the art of creating a homepage that converts and offering insights and actionable strategies to help you maximize your website's potential. There's a lot to cover in this episode! I'm discussing effective methods for identifying your audience's pain points and needs, allowing you to craft messaging that resonates with them on a deep le...
May 16, 2023•42 min•Season 1Ep. 67
According to a survey by the Content Marketing Institute, 81% of business-to-business (B2B) marketers in North America use eBooks as a content marketing tactic. This suggests that eBooks are becoming increasingly popular among businesses as a way to connect with their audience and establish thought leadership. Have you ever thought about writing a book for your business? I'll be honest and say I sure didn't before this episode! In this episode, I'm talking to Megs Thompson, a professional work-t...
May 09, 2023•33 min•Season 1Ep. 66
Did you know that there's a difference between a copywriter and a copy editor? In this episode, I had a conversation with Jasmine "Jae Herman", a strategic brand and marketing consultant and a copy editor with over 20 years of digital marketing experience. We talked about the difference between a copywriter and a copy editor and how a copy editor can add value to your business.Jasmine "Jae" Hermann has helped hundreds of small businesses, authors, entertainers, and nonprofit organizations create...
May 02, 2023•32 min•Season 1Ep. 65
The way that you onboard clients into your business can dramatically change how they experience working with you. In this episode, I'm exploring the critical topic of client onboarding and how it can make or break your business. I delve into the key elements of effective client onboarding, including understanding client needs and goals, clear communication and expectations, timely delivery of services, setting up feedback loops, and building strong relationships and trust. I also discuss how to ...
Apr 25, 2023•32 min•Season 1Ep. 64
It's been a goal of mine to grow the Strategy for Creatives Facebook group for the past two years. Facebook groups can be a powerful tool for connecting with like-minded people and turning them into clients. To help me explore this topic further, I invited Kim Dang, the founder, and CEO of Group Convert software, to share her expertise on how to collect emails from Facebook groups and monetize them effectively. Kim shared tips for turning dead groups into thriving ones and how to convert potenti...
Apr 18, 2023•30 min•Season 1Ep. 63
In this episode I'm chatting with Dorothy Kolb, an operations and finance executive that made the transition from corporate life to running her business full-time. We know that making that leap can be scary! Dorothy talks about how she became an entrepreneur due to necessity when she was laid off and wanted to spend more time with her children. We're talking everything from how to figure out how much you should have in the bank to the importance of educating oneself, seeking legal advice, and jo...
Apr 11, 2023•28 min•Season 1Ep. 62
Do you want to build a successful business that aligns with your mindset and values? It can be hard to reconcile what we hold close to our hearts with that bottom line in business. In this episode, I'm talking with Courtney Lorenz, the founder of Northern Michigan's first kombucha tea brewery, about how she built an intentional business aligned with her mindset and values. As a certified Culinarian, Reiki Master, certified meditation facilitator, and NASM nutritionist, Courtney provides valuable...
Apr 04, 2023•30 min•Season 1Ep. 61
As a business owner, staying ahead of industry trends is crucial to success. In this podcast, I'm talking about the impact of AI creative businesses and how embracing new technologies and tools can help you stay competitive. I'm jumping into specific examples of AI tools, including ChatGPT, AI art tools, and predictive analytics, and discussing how they can improve business efficiency and help you provide better service to clients. By understanding AI trends, embracing new AI technologies, and a...
Mar 28, 2023•29 min•Season 1Ep. 60
The best way to grow your business is by establishing yourself as the expert in your niche. When you become the person people seek out for your knowledge, it becomes easier to turn them into clients. But how do you actually go about showing off your expertise and positioning yourself as an authority in your niche - especially when there may be a lot of other people doing what you do? In this episode, I'm breaking down how to build up your authority with Growth Architect, Beate Chelette.Beate Che...
Mar 21, 2023•29 min•Season 1Ep. 59
If social media is the bain of your existence, I'm right there with you! Figuring out what to create, when to post, and what to measure seems like a never-ending guessing wheel of what might work. In this episode, I'm chatting with Social Media Strategist and owner of Next Step Social Communications, Katie Brinkley about how to create a social media strategy that won't leave you feeling burnt out! Katie Brinkley is the owner and Social Media Strategist at Next Step Social Communications, a socia...
Mar 14, 2023•34 min•Season 1Ep. 58
Late last year we heard talks about whether the economy was headed into a recession. While it looks like most of those fears went away, the economy is still on shaky grounds. This is why it's important to consider what your business can manage if the economy takes a downturn. Marketing is traditionally one of the first things that get scaled back when entering a recession, but for most online businesses, it's exactly the wrong time to be doing that! In this episode, I'm chatting with marketing s...
Mar 07, 2023•25 min•Season 1Ep. 57
Running a business can be scary. Especially when we don't have anyone around us that has done it before. Fear often stops us from doing things in our businesses that can be transformative. But reconciling that fear while still pushing ourselves into new territory, is often what we need to do in order to see big changes in our business. In this episode, I'm chatting with success strategist Linda Perry about how to shift our relationship with the fear we have when running a business and how to use...
Feb 28, 2023•28 min•Season 1Ep. 56
Your business' financials tell a much bigger story than you probably realize. But you have to make sure you're capturing the correct data first. Figuring out what we should be measuring in our business (because it's more than just income and expenses) can help us find out which of our services has the most significant profit margin, how much we're really earning, and so much more. In this episode, I'm chatting with Profit Advisor Heather Zeitzwolfe about all the things that matter when it comes ...
Feb 21, 2023•30 min•Season 1Ep. 55
One of the tenets of my own business is that you should find your people and create genuine connections. I'm a big believer in community building (that's why I have the Strategy for Creatives Facebook group!). Much of our business's success relies on who we know and the community we have around us. In this episode, I'm chatting with Inbal Claudio, founder of Like Minded Collective, on her journey building a social media platform to foster community among women business owners and what it was lik...
Feb 14, 2023•31 min•Season 1Ep. 54
If you've been a listener for a while then you already know I have a love-hate relationship when it comes to showing up on video. The idea of dancing in a Reel or creating a video podcast just seems like SO MUCH WORK! But...I also know that video isn't going anywhere and that it should be an integral part of a successful business marketing strategy. In this episode, I'm chatting with India Brown, a video marketing specialist, about all the reasons why video matters when it comes to up-leveling y...
Feb 07, 2023•24 min•Season 1Ep. 53
Branding is so much more than a nice logo and a pretty typeface. Your brand encompasses everything your business stands for and how it shows up in the industry you're a part of. In this episode, I'm talking with Tristan Thibodeau - “The Rebel Brand Strategist”, to learn more about what differentiates a brand from others and how to create a brand that stands with a purpose. Tristan Thibodeau is the Founder of Wild Womn Haus where she and her team provide brand strategy and design services for ent...
Jan 31, 2023•30 min•Season 1Ep. 52
When it comes to going full-time in your business, one of the scariest things (at least in the US) can be figuring out where to get health insurance. Because healthcare (for now, at least) is tied to employment, going full-time in business means navigating the often hard-to-understand world of insurance - or even forgoing it entirely and hoping for the best. In this episode, I'm talking to Dr. Noor of Noor healthcare about navigating the world of health insurance as an entrepreneur. Dr. Noor is ...
Jan 24, 2023•24 min•Season 1Ep. 51
Have you ever wondered if the way you are affects how you run your business? Of course it does! Our personalities affect everything we do, including how we show up in our businesses. But, learning more about your own personality can actually help you dial into ways to use your traits for success. In this episode, I'm talking with Chief Fairy Brandmother, Naomi Gora about how to use your personality to better run and grow your business. Described by some as ‘Eat Pray Love Meets Mad Men’, (and ‘To...
Jan 17, 2023•30 min•Season 1Ep. 50
