Build Your Brand - podcast cover

Build Your Brand

Nova Podcastswww.novafm.com.au

Are you looking to take your social media to the next level? Whether you’re a small business, solopreneur or budding influencer, the key to mastering your socials can be tricky. Each week, Alisha Marfatia will share the latest social media news and dish up a killer tip to help you grow your following and stand out online.

 

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Episodes

Introducing: Skinfluence

Regardless of who you are or the skin you’re in, everyone should be able to enjoy the beauty industry and feel included. After all, skin is skin! And that's why, at Nova Podcasts, we created Skinfluence! A beauty podcast that's all about turning your weakness into your uniqueness. Join beauty experts and sisters Jayme Jo & Jessie Massoud each week as they tackle the latest makeup trends, level up your skincare knowledge, and share their best beauty tips to have you looking and feeling your b...

Apr 14, 202448 sec

It's Not About Being Perfect, It's About Being Authentic (Ft Emilee Hembrow)

Our Guest in this episode is a model, Instagram and social media superstar and is known for sharing her life on Instagram with no details left out. Her family social channels also have a huge following as she and the family have kept her fans up to date on her daily life. Among many other brands, she is the founder of the popular skincare brand – SSKIN with her sister Amy, creating a unique skincare experience, all while being a mum, a wife and a total BOSS! This episodes guest on the Build Your...

Jun 01, 202224 minSeason 2Ep. 20

Social Snack: Priorities and Balance

In this Social Snack, Alisha looks into how to prioritise your brand when you have a full time job while also trying to Build Your Brand. How do you manage your time? What do you prioritise? How do you take the leap and get out of your comfort zone? CREDITS Host: Alisha Marfatia Lead Producer/Editor: Chae Rogan Managing Producer: Andrew Brentnall LINKS Alisha's Instagram @thesocialimpact.co Nova Podcast's Instagram @novapodcastsofficial Find more great podcasts like this at novapodcasts.com.au S...

May 30, 20224 minSeason 2Ep. 19

Showing The Face Behind The Brand (Ft Bec Connolly)

Our guest in this episode has Built her Brand into a family business, with her husband working full-time in the brand too bottling 16 years of skin care knowledge and creating her natural, vegan skin care brand. Bec's story is one not to be missed.. This weeks guest is founder of Botanicals By Luxe – Bec Connolly! CREDITS Host: Alisha Marfatia Guest: Bec Connolly Lead Producer/Editor: Chae Rogan Managing Producer: Andrew Brentnall LINKS Alisha's Instagram @thesocialimpact.co Bec's Instagram @bot...

May 25, 202230 minSeason 2Ep. 19

Social Snack: Keeping Your Audience Engaged

There is so many ways to keep your audience engaged on your socials but how do you know where to start? In this Social Snack, Alisha takes your questions about pre-made templates and how to use them to keep your audience engaged with your brand. Is there someone you would like Alisha to answer? Let us know by emailing us at [email protected] or slide on into the DM's and send a voice memo! CREDITS Host: Alisha Marfatia Lead Producer/Editor: Chae Rogan Managing Producer: Andrew B...

May 23, 20227 minSeason 2Ep. 18

Don't Be Afraid To Get Vulnerable! (Ft Laura Henshaw)

If you are on social media in Australia, our guest for this episode will probably be no stranger! Using personal experience, Laura created her brand to help build confidence, promote body positivity and embrace all body shapes and sizes. Her Keep it Cleaner app was rated number one in the health and fitness charts within four hours of launch.. It's Fitness Entrepreneur Extraordinaire, Laura Henshaw! Is there someone you would like to hear on the show? Got a question that you would like us to ans...

May 18, 202247 minSeason 2Ep. 18

Social Snack: Focus Your Financial Flow

If you're currently building your brand, you know how hard it is to put your finances into the right areas. In this social snack, Alisha answers a question from a listener about how to choose where to focus your finances by sharing her journey and tips. As always, please consult a financial adviser/professional as every situation is unique. Is there someone you would like Alisha to answer? Let us know by emailing us at [email protected] or slide on into the DM's! CREDITS Host: A...

May 16, 20226 minSeason 2Ep. 17

Turning A Negative To A Positive (Ft Chloe Grayling)

No stranger to social media, quickly gaining over 831 THOUSAND followers on Tiktok, our guest today has grown her online presence on her farm, often having her 400kg fluffy children as her collaborators (her cows) Often sharing her lifestyle and her home renovations on her account @LOVECHLOEJANE. Chloe talks us through her journey of how she turned being scammed out of $15,000 worth of product into a positive for her brand. Our guest is the beautiful Chloe Grayling! Is there someone you would li...

May 11, 202244 minSeason 2Ep. 17

Social Snack: When Is The Best Time To Post?

Trying to work out when the best time to post your social media content can be a really difficult task, but Alisha has got you covered. In this Social Snack, we take a look at how to get the most out of the times when you post your content on your socials and make sure you are being seen by as much of your audience as possible. Is there someone you would like Alisha to answer? Let us know by emailing us at [email protected] or slide on into the DM's! CREDITS Host: Alisha Marfati...

May 09, 20226 minSeason 2Ep. 16

Using Pinterest To Create New Opportunities (ft Hannah Murphy)

We are big on that LIFE balance here on the Build Your Brand Podcast! After realising that she was missing out on things in life as she was constantly trying to multitask – Our guest today learned how to get the most from her to do list and now teaches others how to make their work schedule work for THEM and how to outsource your workload! On this episode, we dive into the world of Pinterest and how to make it work for your with owner of “with Hannah & Co” – Hannah Murphy. Is there someone y...

May 04, 202229 minSeason 2Ep. 16

Social Snack: Is it "On Brand" and Why Is That Important?

Do you need help working out what your brand LOOKS like? In this Social Snack, Alisha looks at the Branding that you really need to look at when you are on your socials, or on your website.. What colours should you choose? Should you wear them when you are making content? Should you always use the same font? How important is it to be "On Brand" all of the time? Is there someone you would like Alisha to answer? Let us know by emailing us at [email protected] or slide on into the ...

May 02, 20226 minSeason 2Ep. 15

Authenticity Is All We Have (Ft Miss Gunner)

Born in Thailand, Miss Gunner moved to Australia where she actually trained in oral health before becoming a full time blogger in 2016, covering a huge range of topics including fashion, travel and lifestyle. She has grown her Instagram alone to over 270 thousand followers and was considered as one of Australia’s fastest growing influencers in the fashion space by Cleo Magazine! This episode features the blogger behind Miss Gunner – Ashley Schuberg! Is there someone you would like to hear on the...

Apr 27, 202227 minSeason 2Ep. 15

Social Snack: How To Target Your Target Audience

Do you struggle with finding your target audience? Or targeting your target audience? Do you need target practice? In this Social Snack, Alisha takes your questions around target audience and how to really work out who it is you are actually wanting to interact with your brand! Is there someone you would like Alisha to answer? Let us know by emailing us at [email protected] or slide on into the DM's! CREDITS Host: Alisha Marfatia Lead Producer/Editor: Chae Rogan Managing Produce...

Apr 25, 20228 minSeason 2Ep. 14

Always Stop and Smell The Roses! (Ft Katie Stevens)

Our guest for this episode launched her first Instagram as she was getting ready for her first body building competition – after winning multiple times the opportunities led to international modelling jobs, covers of magazines and a huge interest in her social media! Katie shares her insights into how she built her brand and The founder of “Minding Her Business” – Katie Stevens! Is there someone you would like to hear on the show? Got a question that you would like us to answer? Let us know by e...

Apr 20, 202239 minSeason 2Ep. 14

Social Snack: Make Your Instagram Stories Work For You!

Ever wanted to use stories and reels to build your brand and really reach your audience? In this Social Snack, Alisha gives you a very quick rundown on how to get the most out of your stories and reels - quick tips that you can implement right now and see the result instantly! Is there someone you would like Alisha to answer? Let us know by emailing us at [email protected] or slide on into the DM's! CREDITS Host: Alisha Marfatia Lead Producer/Editor: Chae Rogan Managing Producer...

Apr 18, 20226 minSeason 2Ep. 13

How A Happy Accident Led To Brand Success for Spoonful of Sarah

The best way to describe this episodes guest is a “Fun-trepenure” who made the leap from the boring lawyer life to a social media entrepreneur GODDESS! Her passion for Health, wellbeing and nutrition led to her and her partner creating her matcha green tea company matcha maiden and in just a few short months, it caught the attention of a huge US retailer forcing her side hustle into a full time reality. In this episode, we speak about networking, how to make it work for you and how Sarah manages...

Apr 13, 202245 minSeason 2Ep. 13

Social Snack: Fast Tips To Implement Immediately

Navigating the world of Social Media can be tricky when Building Your Brand! Introducing the Social Snack! Short Episodes - No longer than 10 mins where you can quickly get a hot tip or have your questions answered and then implement them instantly to help build your brand! Is there someone you would like Alisha to answer? Let us know by emailing us at [email protected] or slide on into the DM's! CREDITS Host: Alisha Marfatia Lead Producer/Editor: Chae Rogan Managing Producer: A...

Apr 11, 20228 minSeason 2Ep. 12

Using A Failed Degree To Become A Viral Success! (Ft Jim Rossington)

As a student before COVID-19 hit, today's guest was a full-time employee of an Aussie Airline. But like so many in the industry, he found himself without work… eventually finding himself building his personal brand on TikTok. He gained 139 Thousand followers in just a few months and that number continues to rise. Jim talks us through his fast rise to social media stardom, how he became a viral sensation and how he deals with the trolls online - He even tells a story about being threatened with a...

Apr 06, 202243 minSeason 2Ep. 12

Work/Life Balance Is A MYTH! (ft Ruby Lee)

Combining both spiritual AND strategic into her brand, this episode's guest is Intuitive Business Coach and founder of the “RICHUALS” way - Ruby Lee! Ruby shares her inspiring journey from working the 9 to 5 grind and being top of her game to just letting it all go and venturing out on her own to Build her Brand. Ruby also shares with Alisha her tips and tricks for success and how to really achieve that work/life balance you deserve. Is there someone you would like to hear on the show? Let us kn...

Mar 30, 202241 minSeason 2Ep. 11

Social Media Tips From A Worthless Twink (ft Tim Abbott)

Comedian, meme maestro and creator behind the account @WorthlessTwink, Tim Abbott joins us to share his social media wisdom. We speak about where he got started, where his ideas come from and how a little night out in NYC turned into drinking card game, Bottoms Up. Tim gives a very unique take on the world of social media and how to get ahead by not necessarily following the "rules". Is there someone you would like to hear on the show? Let us know by emailing us at [email protected]...

Mar 23, 202231 minSeason 2Ep. 10

New York Fashion Week Came Knocking After One Week! (ft Jessica Williamson)

On today's episode we chat with Jessica Williamson - a serial-entrepreneur and certified, award winning mindset and business coach. Jess has transformed her life and business, going from being overworked, burnt-out and launching her first business in Swimwear at just 22, without any training in fashion, to now achieving peak work life balance. Jess shares her knowledge and secrets around building a brand and also building your confidence as an introvert in a very extroverted world. Is there some...

Mar 16, 202239 minSeason 2Ep. 9

How The TGA's New Influencer Laws Impact Your Business (Ft Tracey Mylecharane)

On this weeks episode of Build Your Brand we are joined by Tracey Mylecharane - Australian Business Lawyer - and we know, the law can be scary but Tracey breaks down what you need to know as an influencer when starting out with your online brand. We take a look at the new laws surrounding beauty products and promoting them on your socials (and the consequences when you break the rules). There is so much to know from a legal point of view when starting a brand and we've got you covered in this ep...

Mar 09, 202243 minSeason 2Ep. 8

Why You Should Think Of Your Brand As A Person (ft Kristy Campbell)

On this weeks episode of Build Your Brand we are joined by Kristy Campbell from Pink Pony Creative. Kristy shares her secrets to her success not only as a brand creator, but also gives an insight into TikTok content creation. Join us as we dive deep into the spectacularly colourful world of Pink Pony Creative. Is there someone you would like to hear on the show? Let us know by emailing us at [email protected] CREDITS Host: Alisha Marfatia Guest: Kristy Campbell Senior Producer/E...

Mar 02, 202231 minSeason 2Ep. 7

Why You Shouldn't Accept Gifted Collabs (ft Project Catherine)

On this weeks episode of Build Your Brand we are joined by Catherine Jia from Project Catherine. She shares her quick growth as a slow fashion content creator, how she negotiates with brands and why she never accepts unpaid gifted collaborations. Is there someone you would like to hear on the show? Let us know by emailing us at [email protected] CREDITS Host: Alisha Marfatia Guest: Catherine Jia Senior Producer/Editor: Hannah Bowman Managing Producer: Andrew Brentnall LINKS Alis...

Feb 23, 202225 minSeason 2Ep. 6

The Power Of Women Supporting Women (ft Socially Em)

On this weeks episode of Build Your Brand we are joined by the wonderful Emma Williams, who shared how she built her brand Socially Em and created a supportive community of women, all whilst being a Mum and FIFO wife! Is there someone you would like to hear on the show? Let us know by emailing us at [email protected] CREDITS Host: Alisha Marfatia Guest: Emma Williams Senior Producer/Editor: Hannah Bowman Managing Producer: Andrew Brentnall LINKS Alisha's Instagram @thesocialimpa...

Feb 16, 202231 minSeason 2Ep. 5

Flex Mami On Stepping Away From Influencer Life

Flex Mami KNOWS how to build a brand - so what was her strategy to get to this point, if there was one? She joins us on the show to share all about her personal brand, and if she would ever walk away from it, why she created her conversation card game Reflex and how she is ahead of the curve with her paid for 'close friends' list on Instagram. Do you have a topic you would like discussed on the show? Let us know by emailing us at [email protected] CREDITS Host: Alisha Marfatia G...

Feb 09, 202252 minSeason 2Ep. 4

Rowi Singh Turned Passion For Beauty Into Big Business!

This week on the show we are joined by the amazingly creative beauty influencer Rowi Singh. She shares how she built her personal brand, the importance of being authentic, her move into the product based business space and a super cool campaign she is working on to give others the chance to build their own brand too! Do you have a topic you would like discussed on the show? Let us know by emailing us at [email protected] CREDITS Host: Alisha Marfatia Guest: Rowi Singh Senior Pro...

Feb 02, 202237 minSeason 2Ep. 3

Taking Inspo VS Straight Up Copying! (ft Mon Lombardo)

This week we are joined again by Monique Lombardo from The Socalista! Alisha and Mon dive a little deeper on what it's like to work together in business, chat through a new Instagram update and how you may have to tailor your content for it, and how they both responded to having their brands be straight up copied! Do you have a topic you would like discussed on the show? Let us know by emailing us at [email protected] CREDITS Host: Alisha Marfatia Guest: Monique Lombardo Senior ...

Jan 26, 202234 minSeason 2Ep. 2

Our biggest business mistakes! And what they taught us... (ft Elle Synergy)

What's better than one guest? Two of course! This week we are joined by Laura and Ginny from Elle Synergy - a company that helps service entrepreneurs build & scale an online business with the power of Instagram. They share how they started their business without ever meeting, the power of investing in yourself/your business and a few mistakes they have made along the way! Do you have a guest you would love to hear on the show? Let us know by emailing us at [email protected]...

Jan 19, 202239 minSeason 2Ep. 1

Growing An Audience Of Over 1m (ft Ashleigh Jade)

This week we are joined by Ashleigh Jade, an influencer, coach and content creator who jumped from the world of beauty pageants to build her own dream job in social media. Do you have a topic you would like discussed on the show? Let us know by emailing us at [email protected] CREDITS Host: Alisha Marfatia Guest : Ashleigh Jade Senior Producer/Editor: Hannah Bowman Managing Producer: Andrew Brentnall LINKS Alisha's Instagram @thesocialimpact.au Ashleigh's Instagram @itsashleighj...

Jan 12, 202246 min
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