Text me Your email for my Booking Link “If your studio is draining the life out of you, it might be time to stop tweaking your schedule and start redesigning your business.” This episode is a behind-the-scenes peek at what really happens inside coaching sessions with yoga studio owners. You’ll hear real, anonymized clips from my actual client calls — with raw, unfiltered insight on everything from team tension to reclaiming your energy as an owner. Whether you’re brand new or feeling stuck in st...
Jun 23, 2025•34 min•Ep. 62
Text me Your email for my Booking Link Hey Champs, this episode is for the community studio owner who’s doing it all—and wondering how to stay on top of it. From calendar color-coding to project boards that actually get things done, I’m sharing my real-world strategy for getting out of overwhelm and into action. This is the system I use for myself and with my coaching clients, especially those juggling teaching, marketing, staffing, and still trying to have a life. If you're juggling all the hat...
Jun 09, 2025•28 min•Ep. 61
Text me Your email for my Booking Link In this episode of Yoga Biz Champ, Michael Jay sits down with Tyler Valencia—fitness educator, tech-savvy marketer, and founder of KipsOnline.org—to talk about how yoga studio owners can master visibility in a digital-first world. Tyler breaks down the most overlooked marketing strategies that are totally free, shockingly underused, and incredibly effective—like Google Reviews, Yelp listings, and smart SEO. This isn’t about being trendy—it’s about making su...
May 26, 2025•49 min•Ep. 60
Text me Your email for my Booking Link What does a former hobby project turned all-in-one studio platform have to teach us about the future of yoga studios? In this episode, I chat with Eddie Arpin, co-founder of OfferingTree and a longtime partner of mine in supporting studio owners. We go beyond software to talk about what actually drives success for yoga studio owners today. From the rise of Zoom and automation to the hidden accountability gap in many studios, Eddie brings a grounded, real-wo...
May 12, 2025•45 min•Ep. 59
Text me Your email for my Booking Link “Until you find your why, everything else is external.” – Arundhati Baitmangalkar What happens when you build a studio without a business plan—but with a rock-solid purpose? In this episode of Yoga Biz Champ, I sit down with Arundhati Baitmangalkar, the founder of Aham Yoga and host of the Let's Talk Yoga podcast, to talk about the deep-rooted why behind everything she does. We go beyond the surface of yoga studio ownership and get into what really sustains...
Apr 28, 2025•48 min•Season 5Ep. 6
Text me Your email for my Booking Link "You can't be everything to everyone, but you can be something amazing to someone." – Christina Garcia In this episode, Michael Jay talks with Christina Garcia, owner of Yoga for One, a niche yoga studio located in Albuquerque, New Mexico. Christina shares how her personal journey through yoga, initially sparked by recovery from injury, guided her to opening a uniquely positioned, Christ-inspired studio. She discusses the challenges and rewards of serving a...
Apr 14, 2025•42 min•Season 5Ep. 5
Text me Your email for my Booking Link Michael Jay sits down with Rebecca Sebastian—founder of WorkingInYoga.com and owner of Sunlight Yoga & Apothecary—to explore real-world challenges around fair pay, teacher retention, and sustainable growth. Drawing on her experience as both a studio owner and industry advocate, Rebecca shares why shifting from contractors to employees can cultivate a more consistent student experience, foster teacher loyalty, and create healthier business practices. Whe...
Mar 31, 2025•55 min•Season 5Ep. 4
Text me Your email for my Booking Link Michael Jay welcomes Jivana Heyman, founder of Accessible Yoga and a leading voice for inclusive teaching. Jivana shares how AIDS activism drew him back to yoga, eventually centering his work on adaptive classes for marginalized communities. They discuss how studio owners can remove physical, financial, and cultural barriers to help “every body” feel a true sense of belonging. Key Points Jivana’s Journey Learned yoga from his grandmother; returned to it dur...
Mar 17, 2025•46 min•Season 5Ep. 3
Text me Your email for my Booking Link n this episode of Yoga Biz Champ , I sit down with powerhouse studio owner Samantha Harrison from Yoga Strong in Greenville, NC. Samantha has built a thriving yoga business by blending yoga and strength training, embracing her niche, and doubling down on business strategy. We discuss how she transitioned from a small backroom space to a bright, bustling studio, the power of niching, and how coaching, team support, and smart software choices helped take her ...
Mar 01, 2025•53 min•Season 5Ep. 2
Text me Your email for my Booking Link 🎉 New Year, New Season, Big Changes! 🎉 Happy 2025, Yoga Biz Champs! Season 5 is officially here, and I couldn’t be more excited to bring you bigger, better, and more impactful episodes. But first, I’ve got some explaining to do… In this episode, I open up about the challenges that kept the podcast inconsistent last year and why 2025 is going to be different . From overcoming obstacles (construction, sickness, and life!) to securing three incredible sponso...
Feb 25, 2025•37 min•Season 5Ep. 1
Text me Your email for my Booking Link In this episode, we welcome Shannon Crow, host of the acclaimed Connected Yoga Teacher podcast , a yoga business consultant, and a seasoned yoga teacher. Shannon shares her journey from discovering yoga as a busy mom to building a thriving yoga business rooted in authenticity and community. Together, we explore the art of niching, embracing vulnerability, and adapting to the evolving landscape of yoga marketing. This episode is packed with actionable insigh...
Nov 25, 2024•51 min•Season 4Ep. 11
Text me Your email for my Booking Link In this episode, we delve into the inspiring journey of Sylvia as she successfully launches her new yoga studio, Oside Power Yoga. With the support of OfferingTree and our biweekly group coaching calls, Sylvia navigates the challenges and triumphs of opening a yoga studio, sharing valuable insights and tips along the way. Key Points: - Grand Opening Success: Sylvia shares her experience of the grand opening weekend, including pre-launch events with friends ...
Jul 15, 2024•33 min•Season 4Ep. 10
Text me Your email for my Booking Link This episode is packed with practical tips and strategies to help you navigate the summer months and set your studio up for success in the fall. In this episode of Yoga Biz Champ, Michael Jay welcomes back Stephanie Breaux Bradley and Chris Appiah from The Sales Arms for an in-depth discussion on summer planning and strategies for yoga studios. Join us as we dive into the importance of summer promotions, challenges, and training to keep your studio thriving...
Jun 20, 2024•1 hr 5 min•Season 4Ep. 9
Text me Your email for my Booking Link In this special 50th episode of Yoga Biz Champ, Michael Jay celebrates a milestone with returning guests Jennifer Pahl, Sarah Morgan, and Stephanie Breaux Bradley. Join Michael and his sassy, outspoken guests as they share heartfelt stories, business insights, and a few laughs. This episode highlights the importance of community, authenticity, and the sometimes surprising moments that come with running a yoga studio. Highlights: - Touching Stories: Jennifer...
Jun 12, 2024•54 min•Season 4Ep. 8
Text me Your email for my Booking Link On this episode of Yoga Biz Champ, Michael Jay welcomes back Stephanie Breaux Bradley, a returning guest known for her dynamic insights into the fitness industry. In this candid conversation, Michael and Stephanie discuss recent industry events, the influence of Gen Z on the fitness world, and the importance of knowing your numbers as a business owner. They also touch on customer experiences and the value of authentic communication in building a loyal clien...
May 31, 2024•46 min•Season 4Ep. 7
Text me Your email for my Booking Link In this episode of Yoga Biz Champ, Michael Jay welcomes Sarah Larson Levey, the innovative founder of Y7 Studio, with locations in New York City, Los Angeles, and Austin. Sarah shares her journey of creating a unique, inclusive yoga experience that breaks traditional barriers and emphasizes personal practice over physical perfection.Highlights: - Unexpected Beginnings: Sarah’s story of starting Y7 Studio from a humble pop-up in Williamsburg, Brooklyn, and g...
May 27, 2024•57 min•Season 4Ep. 6
Text me Your email for my Booking Link In this episode of Yoga Biz Champ, Michael Jay sits down with Alaina Bergen, the marketing mastermind behind Offering Tree, to unravel the mysteries of SEO (Search Engine Optimization) for yoga studio owners. Alaina's insights provide listeners with actionable tips for optimizing their websites, making the most of social media, and utilizing tools like Google Business Profile and Offering Tree's integrated solutions for business growth. Highlights: - SEO Fu...
Apr 07, 2024•46 min•Season 4Ep. 5
Text me Your email for my Booking Link In this episode of Yoga Biz Champ, Michael Jay welcomes Martine Hamers, the visionary owner of Home Studio Yoga in San Anselmo, California. Through her story, we explore the complexities of starting and running a yoga studio that prioritizes community and connection, and the innovative strategies she employs to grow her business and support her clients. Highlights: Cultural Integration through Yoga - Martine’s background in corporate anthropology and her ex...
Mar 28, 2024•1 hr 2 min
Text me Your email for my Booking Link In a deeply engaging discussion, Michael Jay reconnects with Kristine Irving, a life coach and hypnotherapist, for her third appearance on Yoga Biz Champ Podcast. Kristine, once a yoga student and a business coach, delves into the complexities of the "invisible workload" and its impact on individuals, particularly those in nurturing or leadership roles like yoga studio owners. She emphasizes the overwhelming responsibilities that often fall on women, leadin...
Mar 22, 2024•45 min•Season 4Ep. 4
Text me Your email for my Booking Link In this heartfelt episode of Yoga Biz Champ, Michael Jay is joined by Jackie Walsh, the inspiring founder of Hope Yoga. Jackie shares her profound journey through grief and resilience, which led her to establish a yoga studio that embodies healing, growth, and thriving. Their conversation unfolds Jackie’s early encounters with yoga, how it became her sanctuary during her father’s battle with cancer, and the loss of both her parents at a young age. The episo...
Mar 15, 2024•56 min•Season 4Ep. 3
Text me Your email for my Booking Link In this episode, we reconnect with Jill Agonias, a cherished guest from season two, as she shares her journey post-selling her beloved yoga studio, Sol Seek Yoga, and diving into her new venture in real estate. This episode is packed with insights, from the importance of community and branding in the yoga business to embracing new challenges and opportunities. Highligh ts: - Jill's successful sale of Sol Seek Yoga, including her strategic approach to findin...
Feb 22, 2024•50 min•Season 4Ep. 2
Text me Your email for my Booking Link In this inspiring episode of Yoga Biz Champ, Michael Jay welcomes Angelica Govaert, a trailblazer in the yoga community, known widely as Yogalebrity . Angelica shares her journey from being unrecognized by her real name to embracing her identity as Yogalebrity across various social media platforms. We dive into the power of personal branding, the courage to stand out in the digital world, and the importance of authenticity in building a successful yoga busi...
Feb 16, 2024•1 hr 4 min•Season 4Ep. 1
Text me Your email for my Booking Link In this episode of Yoga Biz Camp, join Michael Jay and Catalina from Telemere Consulting as they dive deep into the crucial aspects of software selection and marketing strategies for yoga studios. Discover the latest trends and practical tips that can transform your yoga business in today's competitive landscape. We discuss: Choosing the Right Software: Michael Jay and Catalina discuss the importance of selecting the right booking software for yoga studios,...
Dec 22, 2023•57 min
Text me Your email for my Booking Link In this episode of Yoga Biz Camp, host Michael Jay sits down with Shaelyn, the executive director at Yoga Pod Tucson. Shea is known for her calm and non-reactive nature, as well as her ability to make everyone feel seen. Michael and Shaelyn discuss her journey in yoga and her role in teacher development at Yoga Pod Tucson. Get ready for a value-packed conversation! Episode Highlights: Her secret sauce: staying calm and enthusiastic The importance of being a...
Nov 22, 2023•1 hr 1 min
Text me Your email for my Booking Link In this episode, I speak to Cody Sweet and gain valuable insights from the fitness gym world and apply those concepts of lead generation and client conversion to the Yoga Studio world In this episode: Learn how to effectively market your yoga studio and generate leads with Facebook ads and landing pages Discover the importance of timely responses to leads and the significant increase in conversion rates when following up within 60 seconds Understand the ben...
Nov 14, 2023•54 min•Season 3Ep. 16
Text me Your email for my Booking Link BONUS EPISODE from THE BOUTIQUE FITNESS MARKETING PODCAST Question for you… Is your business a brand? What is a fitness brand, anyway? Do you have your answer? So what do you think? Is your studio a brand? I’ll answer it for you. Yes. Your fitness studio business is a brand … because all businesses are brands! Yes, it was a trick question! Your business is the organization and people that deliver your services. Your day-to-day ops, sales process, teachers, ...
Nov 08, 2023•17 min•Season 3Ep. 15
Text me Your email for my Booking Link Key Takeaways for Yoga Studio Owners from the podcast episode with Michael Jay and guest Connie Holen from Pixality Web Design: Importance of having a visually appealing and user-friendly website for attracting and retaining customers. Tips for optimizing website content to improve search engine visibility and organic traffic. Utilizing social media platforms effectively to engage with the yoga community and promote studio offerings. The significance of mob...
Oct 27, 2023•40 min•Season 3Ep. 14
Text me Your email for my Booking Link In this episode of Yoga Biz Camp, host Michael Jay is joined by special guest Stephanie Breaux Bradley to discuss the importance of self-care for yoga studio owners. Despite some technical difficulties during the recording, Michael and Stephanie dive into the topic and share their personal experiences and insights. The conversation begins with a humorous anecdote about Stephanie's unconventional lighting setup for the podcast recording. Michael commends Ste...
Oct 11, 2023•37 min•Season 3Ep. 13
Text me Your email for my Booking Link In this episode of Yoga Biz Camp, join Ashley and Kevin from Summer Soul Yoga as they share their journey of opening a yoga studio with the guidance of Michael Jay, also known as @yogabizchamp . Get a behind-the-scenes look at their coaching session with Michael and discover how they successfully launched their studio in under 2 months covering costs on the first day. Ashley and Kevin's grand opening exceeded expectations with a strong turnout and media pre...
Oct 04, 2023•41 min•Season 3Ep. 12
Text me Your email for my Booking Link BONUS NINA SINGS JINGLES: Welcome to the latest episode of Yoga Biz Camp ! In this installment, Michael Jay has the pleasure of interviewing Nina Israel, a certified business coach and founder of Taryn Financial . With over 25 years of experience empowering small business owners and entrepreneurs, Nina has helped countless individuals improve their cash flow management, operational efficiency, and overall financial wellness. During the interview, Michael an...
Sep 14, 2023•46 min•Season 3Ep. 11
