How do you go from running a PR agency for 15 years to creating the world's best lip balm using a by-product from sheep's wool? Founder and CEO of Lanolips Kirsten Carriol sits down with Elle Ferguson to share how she grew up surrounded by the smell and feel of lanolin on her family sheep farm in South Australia and why she refused to take shortcuts to create an iconic skincare product adored by Gigi Hadid, Rosie Huntington-Whiteley and Kim Kardashian. * Spoiler alert * This episode contains sto...
May 03, 2022•32 min•Season 1Ep. 34
When Film and MTV Director Georgie Greville and Beauty Editor and E-Style host Zanna Roberts Rassi met by chance at NYC creative hub Milk Studios, their lives and careers changed forever! Co-Founders of Milk Makeup Zanna and Georgie share with host Elle Ferguson how their incredible clean and multifunctional makeup brand was born out of the same studio that Kanye dropped an album and countless other incredible creatives made magic; and how they successfully presented their product deck to Sephor...
Apr 12, 2022•41 min•Season 1Ep. 33
How do you go from being a professional dancer touring the world with the likes of Beyonce and dancing on The Great Gatsby, to becoming a highly sought-after Pilates instructor training incredible clients like Kaia Gerber? Elle Ferguson sits down with Co-Founder and Director of The Pilates Class, Jacqui Kingswell to find out how her love of movement started when she was just three years old and how the knowledge she gained through spending her life in the studio inspired her to create her busine...
Mar 29, 2022•39 min•Season 1Ep. 32
With clients like Naomi Campbell, Cindy Crawford, Oprah, Madonna, Elle Macpherson and Kim Kardashian, it’s no surprise that Anastasia Soare is hailed as the iconic Eyebrow Queen! The CEO and Founder of Anastasia Beverly Hills shares with host Elle Ferguson how she worked 18 hour days as a beauty therapist in a new country before starting an eyebrow category that didn't exist in the beauty business, and why creating her signature products fulfilled her ambition to have a global presence for every...
Mar 15, 2022•34 min•Season 1Ep. 31
How do you go from studying political science at Yale University to landing a job as assistant to Editor-in-Chief of Vogue, Anna Wintour? Rey Vakili was on track to becoming a lawyer but a chance encounter and a ‘say yes’ attitude led to her to living the Devil Wears Prada dream! She's now the Managing Director of LTK Australia, the largest influencer marketing platform in the world, that allows content creators to monetise their content through shoppable links, global collaborations and their L...
Feb 15, 2022•41 min•Season 1Ep. 30
How do you go from interning at fashion magazines to becoming Beyoncé's personal stylist? Emmy Award-Winning costume designer Zerina Akers shares with host Elle Ferguson how she went from working in retail fitting rooms to assisting in styling commercial shoots for Avon and Macy's, to landing Beyoncé as her first client! Zerina shares why she founded Black Owned Everything, a marketplace providing a space for Black designers to be recognised and why it’s so important to shine the light on emergi...
Feb 01, 2022•40 min•Season 1Ep. 29
How do you go from being a video editor to creating an iconic Byron Bay fashion label loved by global celebrities? Co-founder of Spell, Lizzy Abegg shares with host Elle Ferguson why she joined forces with her sister to create the brand, how her childhood of creativity paved the way to becoming a natural storyteller and why she was never interested in fashion! * Spoiler Alert * This episode contains stories of the brand starting out at local markets before using social media to create a straight...
Dec 07, 2021•43 min•Season 1Ep. 28
How do you go from growing up in a small coastal town to creating fine jewellery that is worn and loved by Hailey Bieber, Gigi Hadid, Miley Cyrus and the Kardashian sisters? Founder and Creative Director of jewellery label BabyAnything Lucie Ferguson shares with her sister, host Elle Ferguson where her passion for crafting fine jewellery began and how she takes inspiration from their mum's creativity and the world around her. * Spoiler Alert * This episode contains stories of Lucie growing with ...
Nov 30, 2021•50 min•Season 1Ep. 27
Kendall Jenner, Bella Hadid, Heather Graham, J-Lo and Dua Lipa are just some of the celebs that have worn iconic brand Monday Swimwear. CEO & Co-founder Tash Oakley shares with host Elle Ferguson how she went from running a hugely successful blog with her best friend, to combining her love of fashion and celebrating women to create a bikini brand that’s taken the world by storm! * Spoiler Alert * This episode contains stories of why Tash believes in being both a pretty blonde in a swimsuit a...
Nov 23, 2021•42 min•Season 1Ep. 26
How do you go from being a 17-year-old high school student to co-founding a global cult make-up brand? Co-Founder of Nudestix, Taylor Frankel shares with host Elle Ferguson how the brand tapped into the needs of women craving easy-to-use products that don’t take hours to apply, and why sometimes you just need to take a leap of faith, listen to your mum and look at how real women are doing beauty! * Spoiler alert * This episode contains stories of how Taylor maintained confidence as the youngest ...
Nov 16, 2021•45 min•Season 1Ep. 25
Prada, Chanel, Louis Vuitton, Balenciaga and Christian Dior are just a few of the iconic brands that supermodel Miranda Kerr has represented, not to mention being Australia's first Victoria's Secret Angel! Host Elle Ferguson chats to Miranda about how she grew up modestly in a country town with a strong family value of 'health is wealth,' and why her passion for wellness led her to launch her clean skincare brand KORA Organics. * Spoiler Alert * This episode contains insights into how Miranda de...
Nov 09, 2021•40 min•Season 1Ep. 24
Tezza Barton is an all-round powerhouse; not only as the Founder and CEO of Tezza, the world-renowned photo and video editing app that brings her photography and social media expertise to the masses, but also as an incredible creative director and photographer. Tezza shares with host Elle Ferguson how she moved from a small town in Utah to New York to share her love of storytelling and photography, and how shooting campaigns for free led to working with international fashion brands like Chloe! *...
Oct 26, 2021•46 min•Season 1Ep. 23
How do you go from being a TV news reporter covering the biggest stories across the country to creating Australia's first invisible over-makeup sunscreen mist? Founder of cult skincare brand Naked Sundays, Samantha Brett shares with host Elle Ferguson how she went from interning in a New York newsroom to writing a hugely successful dating and relationships column that turned into a series of best-selling books; and why her time as a reporter for Seven News and Sunrise was the catalyst for creati...
Oct 12, 2021•44 min•Season 1Ep. 22
How do you go from being a model and musician to creating a hugely popular fashion blog, before becoming a renowned designer of a must-have clothing label? Host Elle Ferguson chats to Founder and Chief Creative Officer Anine Bing about how she built a global fashion house with timeless wardrobe-essentials and luxury investment pieces to find out how her humble online business went from her LA garage to requests from celebrity stylists - to hundreds of stores worldwide! * Spoiler Alert * This epi...
Sep 28, 2021•33 min•Season 1Ep. 21
How do you go from working in the family wine business in Napa Valley to creating a cult luxury skincare brand? Founder and CEO of Vintner’s Daughter April Gargiulo shares with host Elle Ferguson how she transferred her expertise in sourcing high-quality ingredients, thoughtful craftsmanship and a refusal to take shortcuts to create an incredible skincare product. * Spoiler alert * This episode contains stories about April buying expensive skincare in her 20's while her girlfriends were buying F...
Sep 14, 2021•33 min•Season 1Ep. 20
Spending time at a silent retreat in Mexico inspired Laura May to create the luxury fashion and lifestyle brand Nagnata. She combined her love of quality fabrics and passion for sustainability into the iconic brand where she is now the CEO and Creative Director. Laura May shares with host Elle Ferguson how her experience as a fashion designer and stints working all over the world inspired her to create a knitwear aesthetic that has taken the world by storm! * Spoiler Alert * This episode contain...
Aug 31, 2021•46 min•Season 1Ep. 19
How do you go from being a lifestyle blogger to a TV and YouTube host, before taking the leap to create a hugely successful beauty brand? Marianna Hewitt shares with host Elle Ferguson how she took her love of beauty products and knowledge of her followers' interests and created her brand Summer Fridays, and what it was like to have to prove herself as one of the first influencer-founded beauty brands! Spoiler Alert * This episode contains stories about Marianna's love of sharing her knowledge a...
Aug 17, 2021•39 min•Season 1Ep. 18
How do you go from interning at Teen Vogue to being a star on the phenomenally successful TV shows 'The Hills' and 'The City'? For Whitney Port, the passion for fashion began early with her love of all things vintage, before it was cool! Whitney shares with host Elle Ferguson her amazing journey from being the original nice girl-next-door with an impeccable sense of style, to starting her own successful clothing line COZeCO. * Spoiler Alert * This episode contains stories about why Whitney felt ...
Aug 03, 2021•44 min•Season 1Ep. 17
Entrepreneur and Co-founder of Triangl Erin Deering came up with the idea for the phenomenal swimwear brand on a second date with the brand Co-Founder, and it wasn't long before they quit their jobs, sold everything they had and moved overseas and set up the business! Erin shares with host Elle Ferguson how she took a risk to follow an incredible opportunity and why she's now walked away from a stellar career to pursue her passion in mental health and wellness. * Spoiler Alert * This episode con...
Jul 20, 2021•39 min•Season 1Ep. 16
How do you go from a job marketing major global brands, to taking the leap to build your own brand and creating some of the most stylish fitness accessories in the world? Co-Founder and CEO of Bala Natalie Holloway shares with Host Elle Ferguson how the idea for her fashion-forward fitness products came about after a yoga retreat, a big dream and a sketch on the back of a napkin! * Spoiler alert * This episode contains stories about what it's like to have all the sharks vying to be your partner ...
Jul 13, 2021•32 min•Season 1Ep. 15
How do you go from being Kim Kardashian's executive assistant and KKW Brands' Chief Operating Officer, to an environmental advocate passionate about inspiring change? Steph Shep sits down with Host Elle Ferguson to share how she's lived 100 different lives and why she uses her climate education platform Future Earth, to educate millions on how to blend luxury lifestyle and conscious consumerism. * Spoiler alert * This episode contains stories about how Steph went from sleeping on couches in LA t...
Jul 06, 2021•40 min•Season 1Ep. 14
Global celebrity and editorial hair stylist Travis Balcke went from waiting tables in a Gold Coast restaurant to doing the hair of some of the world's biggest names, but it wasn't all easy! Travis sits down with host Elle Ferguson to talk about why he took a leap into an industry he knew nothing about, how blindly saying 'yes' landed him a job with Lady Gaga and why it's so important to back yourself, even when no one else does. * Spoiler Alert * This episode contains stories of Travis turning u...
Jun 29, 2021•41 min•Season 1Ep. 13
How do you go from working at a hardware store in Australia to starting a hugely successful clothing label, before becoming the VP of influencer marketing for Who What Wear in LA? For Rachel Zeilic, it was all a natural career progression! Rachel chats to host Elle Ferguson about how she started off as a law school graduate with no fashion knowledge and how her passion for affordable high-end fashion lead her to create several successful clothing lines with Revolve. * Spoiler Alert * This episod...
Jun 22, 2021•40 min•Season 1Ep. 12
Celebrity hair stylist Alex Brown grew up in a tiny town in Minnesota with big city dreams, and a leap of faith landed her the job of a lifetime! Alex shares with host Elle Ferguson how she went from working in a small salon in Chicago to jumping at an incredible opportunity to move to LA and work with Jen Atkin, flying across the country to do hair for the Grammys, Oscars and a-list events in between; and why she walked away from an incredible jet-setting career to go it alone. * Spoiler Alert ...
Jun 15, 2021•31 min•Season 1Ep. 11
Making the leap from teacher to Celebrity Make Up Artist isn’t a typical career path for most, but for Tobi Henney it was the best decision she ever made! Tobi sits down with host Elle Ferguson to share why she left her stable career to pursue her passion in New York working with the likes of Ashley Graham, Barbara Palvin, Ellie Golding and Poppy Delevigne, why rejection can often be a good thing and how she knew to back herself and just take the leap! * Spoiler Alert * This episode contains sto...
Jun 08, 2021•40 min•Season 1Ep. 10
Working on the pages of fashion bibles Harper’s Bazaar, Vogue, ELLE and GRAZIA with some of the worlds biggest celebrities, it's clear to see why Max May is considered a hugely influential Hair and Makeup Artist! Elle Ferguson sits down with Max to find out how his creative flair and natural talent for art helped launched him into the industry despite having no interest in hair and makeup when he started out, and how moving into digital with his beauty blog MaxMade and master classes propelled h...
May 18, 2021•46 min•Season 1Ep. 9
With celebrities like Rosie Huntington-Whiteley, Jen Atkin and Hailey Bieber singing her praises, it’s no surprise that Gab Waller is the go-to girl to find any must-have designer piece that’s sold out worldwide! Gab is an Australian Luxury Personal Shopper whose product sourcing service has put her on speed dial for celebrity clients and fashion fans around the world. Host Elle Ferguson sits down with Gab to find out how she came to run a global business in an industry that didn’t even exist a ...
May 11, 2021•35 min•Season 1Ep. 8
How do you go from braiding hair on a beach to styling the Kardashians' hair? For Beauty Influencer and Celebrity Hairstylist Justine Marjan it definitely wasn't a traditional career path, but she is now a leader in the industry styling the Hollywood elite. Justine shares with host Elle Ferguson how she went from working as a salon receptionist to landing her dream job in celebrity and editorial styling, creating some of the most iconic and trendsetting looks backstage at fashion week and on the...
May 04, 2021•27 min•Season 1Ep. 7
Making the leap from beautician to Founding Editor of a global magazine at 21 isn’t a typical career path for most, but it was the start of a life of reinvention for publishing icon Jackie Frank. Jackie sits down with host Elle Ferguson to share how she made the decision to publish powerful and confronting stories that hadn't been seen before in the pages of a glossy magazine like marie clare, how she helped pioneer paid maternity leave in Australia and why she walked away from an iconic magazin...
Apr 27, 2021•38 min•Season 1Ep. 6
Kristie Dash is a big part of a platform you probably spend hours a day scrolling through - Instagram; where she helps brands and influencers truly stand out as the Fashion and Beauty Partnerships Manager. Kristie shares with host Elle Ferguson her amazing journey of being a dancer from a small town to moving to New York to intern at Vogue, Teen Vogue and Harper's Baazar before landing a job with Eva Chen at Lucky Magazine - and all this before making the leap to the incredible world of Instagra...
Apr 20, 2021•42 min•Season 1Ep. 5
