Searching For SaaS - podcast cover

Searching For SaaS

Josh Ho & Nate Bosschersearchingforsaas.com
A podcast with a fresh perspective on the stages of building a SaaS business

Episodes

The Exploration Process but in Reverse

On the show today Nate & Josh discuss the exploration process on Nate’s project - OrderTRK. We dig into feedback loops, stages of exploration and the backwards GTM approach Nate is using. This is episode 126

Jun 18, 202528 min

Invalidation Moves The Needle

Today on the show, we stumble upon invalidation. Nate shares an update on his customer service project and how invalidation helped him overcome setbacks in the process. Josh weighs in with ways he’s using it in his business and suggests how Nate can move forwards. This is episode 126

Jun 04, 202537 min

5 Ideas to Find First Customers in 2025

Today on the show Nate shares how the customer interview pipeline is going. Josh weights in with some modern strategies on how to make contact with Nate's target audience. Links: - Jason Lemkin GTM - https://open.spotify.com/episode/1ol2xgMUUlkFSC9SfwTONl?si=1341698660ee46e2 - Jason Lemkin ChatBot - https://www.delphi.ai/saastr/talk This is episode 124

Apr 09, 202541 min

Lighting Bolts, Anti-sales Calls, and Removing Steps

Today on the show, we talk about finding killer features in customer interviews and avoiding sales triggers with customers. Finally, we dig into the age old adage that successful solutions remove steps for the customer. Links: My First Million - AI App - https://www.youtube.com/watch?v=6NZ8-WQGb-g James Clear Article - https://jamesclear.com/great-speeches/a-journey-on-the-information-highway-by-evan-williams This is episode 123

Mar 26, 202532 min

8 Concepts to Improve Odds of SaaS Success

Today on the show Nate & Josh pull together some credible ideas on how to improve our odds of success building a SaaS. In a world of conflicting advice, we’re looking for repeatable, credible advice from people who have actually been successful in the trenches. Links: - My First Million: https://www.youtube.com/watch?v=qkcFcwb6mk0&list=PLWloxQyF_2n4aCanY4Y45HLTY2zoeZF8U&index=9 - Jason Cohen: https://longform.asmartbear.com/startup-drake-equation/ - Lenny Podcast: https://www.lennysn...

Feb 12, 202538 min

Studying competition isn’t the answer

Today on the show Nate’s found a market, but feels like the competition is too good. Josh doesn’t think so and points out some ways to uncover opportunities. Links: https://userlist.com/podcast/bullseye-customer-research-with-michael-margolis/ https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis https://www.systm.co/post/how-to-write-the-perfect-headline-for-your-landing-page

Jan 29, 202537 min

Narrowing the Search by Flipping the Focus

Today on the show Josh and Nate talk about narrowing the search for a new SaaS. They recap Josh’s bootstrap business idea search framework and discuss a new focus to help narrow the search field. Links: - https://x.com/hnshah/status/1875997046219645270?t=6EfbrvsoqwuaBeIk41E9cQ&s=19 This is episode 119

Jan 15, 202535 min

Nate’s Got Big News!

Today on the show, we discuss some big changes for Nate and Josh weighs with his method for validating early stage bootstrapped business ideas. This is episode 118

Dec 25, 202443 min

Go/no-go on conference attendance as a busy startup founder

Today on the show Josh and Nate talk about conferences and reasons why a startup founder may or may not choose to attend. They dive into customer discovery, early marketing approaches, and language market fit. Links: Marketing Against the Grain: https://open.spotify.com/episode/5AVbuUGM7MftTFVAf86RTT Market / Language Fit: https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds/ ChatGPT Customer Interviews: https://www.systm.co/post/can-ch...

Dec 04, 202437 min

15yrs+ growing LessAnnoyingCRM with cofounder Tyler King

Today, Tyler King shares the ups and downs of growing his SaaS over the last 15yrs+. We dig into the origin of LessAnnoyingCRM, mistakes they made along the way and how they currently look at the world. Tyler is a great guy and was very open about sharing his story. Enjoy! You can find Tyler at: - Twitter: https://x.com/TylerMKing - Company: https://www.lessannoyingcrm.com/ - Podcast: https://www.startuptolast.com/ This is episode 114

Sep 25, 202447 min

Luggage, Soup and an Unexpected Marketing Dilemma

Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food. We also discuss the most urgent question your startup needs to answer: Why Buy Now? This is episode 112 Links: Bags Fly Free vs Soup is Good Food https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/ Dave Kellogg Podcast https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK Ruben Gamez on Twitter https://twitter....

Jul 31, 202437 min

Double down, Give up or Something else?

Today we’re talking about personal strengths, weaknesses and where to focus your attention. Nate & Josh are pretty sure they’re uncommon approach works much better than the status quo. This is episode 111

Jul 17, 202434 min

‘People don’t change’ might just change you

Today on the show we talk about patterns in prospects, co-workers and even our families that change how we approach sales, management and life. It’s a full bag of truisms that have impacted us in unexpected ways. This is episode 110

Jul 03, 202432 min

The Unexpected Audience Pivot for Nate’s Tool

Today we talk about a tool Nate’s been working on and who the target market is. Josh has some great insights on how to hone this idea for better growth. This is episode 109

Jun 19, 202428 min

Josh’s Odd Listening Tour Leads to an App Idea

Today on the show we talk about the non-saas podcasts Josh has been listening to and how this has changed his perspective. All this learning has Josh thinking of a new app idea that he shares with us towards the end of the episode. This is episode 108

Jun 05, 202445 min

Success in 3 Market Types

Some market areas seem to be consistently successful while others are not :thinking_face:. We dive into what those successful areas are and what it’s like to run a company there. We also get a sneak peak into Josh’s experience with Arc for Windows. Link: https://www.saastr.com/how-do-i-start-a-successful-saas/ This is episode 107

May 22, 202437 min

Growing Status List Again?

Today, Nate & Josh talk about what can be done to grow Status List. Messages to be clarified, trust signals to be added, pricing to be improved. There’s a lot to get through in this episode! This is episode 106

May 08, 202435 min

Colleen Schnettler is building a new product

Today on the show we talk to our friend Colleen about her SaaS journey, her latest product for the reporting space and her thoughts on getting from 0 to 1. This is episode 105

Apr 24, 202434 min

Nate’s Emerging vs Commodity SaaS

Today we talk about two products, one in an emerging market, one in a commodity and the challenges with each. This is episode 104

Apr 10, 202438 min

Chris Savage: Building brand to meet early market needs over 18 years

Today, Chris Savage from Wistia joins us to talk about all things brand and video. We walk through Chris' journey building the brand of Wistia, making technical bets and navigating changes in the market. You don't want to miss this one! This is episode 102

Mar 13, 202458 min

What we liked, what we’d change after 100 episodes

Can you believe it?! Today we’re celebrating 100 episodes of Searching for SaaS! Nate & Josh take a trip down memory lane and look at fun times, great guests and things we’d change. Join us for the centennial episode of S4S 🎉

Feb 14, 202430 min

Experiments to help Nate grow MRR, Josh tests Pricing Changes

Today on the show we dig into Josh’s year long project to update pricing for his company. We also get an update from Nate on Testing Taxi growth and the guys talk about experiments Nate could try to grow MRR. This is episode 99

Jan 31, 202443 min

Nate’s 2 month Sales challenge!

On the show today, we talk about marketing Nate’s testing project from 0 to 200MRR. Josh has lots of questions. Let’s start off 2024 with a bang! This is episode 98

Jan 17, 202438 min

Happy New Year!

Happy new year everyone! We're working on some new episodes for you. See you soon!

Jan 03, 202410 sec
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