Off The Clock - podcast cover

Off The Clock

TPT Digitalwww.tptdigital.com
Support for this podcast comes from TPT Digital, a TransPerfect specialized division, helping brands boost their global presence and international performance. This is 'off-the-clock', with your hosts, Shane Madden and Whit Harwood, taking a deep dive into the structural changes to the business world, as a result of the global pandemic. Questions? email [email protected] For more information on how you can grow your digital presence, email [email protected] ​Your hosts: Shane Madden - Shane started his career in a brand management role with one of the biggest drinks companies and brands in the world, Jameson. Responsible for marketing the brand in Eastern Europe, Shane then returned to Ireland to set up and run his marketing company for 2 years before joining TransPerfect in 2011. In 2013, Shane moved to NYC with TransPerfect to lead the charge with the development of the specialized digital division for TransPerfect in North America. Now a Senior Director, Shane has 9 years’ experience working and partnering with the biggest brands and agencies in the world, helping them achieve their key global business objectives.​ Whit Harwood - Whit is currently a Group Lead on the Change Delivery team at Peacock, focusing on Go-To-Market Operations and the implementation of new product launches and features. He joined the Peacock team in July 2019 from NBC News, where he had been working as OTT Partner Manager and helped launch the 24/7 news streaming service NBC News Now.​
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Episodes

Live Podcast – Digital Marketing in a Technical World with AND Digital

Recorded live at TransPerfect's GlobalLink NEXT Conference, Hans Smans, Senior Marketing Manager at AND Digital speaks about the need to upskill people in a technology-driven world. Listen in as he shares some great insights about the ever-growing digital skill gap, and the importance of equipping people to work with advancing technology.

Mar 04, 202423 minSeason 3Ep. 1

Cutting Your Brand Strategy and Campaign Development Process In Half with Andy Nathan

Founder and CEO of Fortnight Collective, Andy Nathan, joins us to share his hack on how to successfully cut your advertising progress time in half. Listen in as he discusses and shares his experiences on how to efficiently create and lead strategic and creative development of a brand while cutting through today's digital noise, all within 2 weeks.

Jul 26, 202214 minSeason 2Ep. 6

The Digital Future with Laurent Ezekiel

Shane and Whit sit down with Laurent Ezekiel, the CMO of WPP, one of the largest agency holding companies in the world, to discuss winning the Coca-Cola business, how to approach a multi-platform world for one of the most respected brands, and what it means to lead a global business into the digitally-native world.

Jul 12, 202220 minSeason 2Ep. 5

Community Building in the Creator Economy with Jack Settleman

Founder of the Snapback Agency Jack Settleman shares his thoughts on what it means to be a fan-focused content influencer in the burgeoning age of the Creator Economy. From Web3 to community building, Jack helps illuminate what it's like to connect with a fan base on a 1-to-1 level.

Jun 14, 202218 minSeason 2Ep. 3

Driving Digital Performance with Dana Weber

Dana Weber, a growth guru with years of industry experience, talks to Shane and Whit about how to build out successful global digital programs, find new audiences in the digital ecosystem, especially in light of the App Tracking Transparency from Apple and a potential return to context-based advertising.

May 31, 202226 minSeason 2Ep. 2

Building Digital Factories with Chad Niemuth

Chad Niemuth, a digital leader at Campari, joins the podcast to discuss what it means to build a digital factory, how to build alignment across a distributed and multi-brand organization, and how to build a tech stack based on your company's growth stage.

May 16, 202232 minSeason 2Ep. 1

Social Commerce with David Shaw

Summary – Join us for a TPT Digital podcast on how brands can use augmented reality (AR) to reach their customers in innovative ways. We're joined by David Shaw, International Product Lead at Snap, to discuss how Snapchat has built a platform which allows companies to connect with audiences around the world, driving brand engagement with every AR experience. About David – David currently leads Product Marketing, Strategy & Product Partnerships for Snapchat internationally. In this role he en...

Apr 07, 202132 minEp. 6

Social Media as a Brand Platform with Tom Ovenden

Summary – Join us for a TPT Digital podcast on the impact of social media for brands in 2021. We're joined by Tom Ovenden, social media manager at Extreme International, to discuss how social media has changed the advertising landscape, predictions for 2021 trends and how companies can harness these powerful platforms to reach millions of consumers worldwide. About Tom – Tom Ovenden is social media manager at Extreme International and comes from a background of social media, content strategy, co...

Mar 23, 202135 minEp. 5

The Great Acceleration with Leigh Gammons

Summary – Join us for a TPT Digital podcast to discuss how COVID-19 has forced companies all over the world to adapt in order to survive. We're joined by Leigh Gammons, CEO at Wunderman Thompson Technology, to take a look at the winners and losers, industry shifts and trends of the past year. About Leigh – As EMEA CEO of Wunderman Thompson Technology – Experience, Leigh is responsible for a team of 600 people across 6 offices. ​Leigh’s focus is on helping businesses bridge the gap between sophis...

Mar 09, 202134 minEp. 4

Monetizing Gaming with Mark Power

Summary – Join us for a TPT Digital podcast where we are joined with Mark Power, founder of gaming and live commerce agency LiveCraft and CEO of global Amazon agency Podean, to discuss how brands can use gamification to reach international consumers. As the world of gaming grows significantly, we discuss predictions for 2021, the evolution of gaming campaigns, and how brands can look at this progressive channel to build customer relationships. About Mark – Mark Power is the Founder of LiveCraft ...

Feb 23, 202135 minEp. 3

Reaching Consumers Through New Platforms with Jack Cohen

Summary – Listen in to hear us discuss the power of the consumer and how platforms are enabling additional forms of customer engagement. We're joined by Jack Cohen, Content & Community Lead for FirstMark’s Platform team, to explore how brands are using experiential techniques to reach consumers on a more emotive level. About Jack – Jack works at FirstMark (VC backers of Pinterest, Shopify, DraftKings, + more) where he runs their Expert Network, Guilds by FirstMark, as well as 100+ events per...

Feb 08, 202135 minEp. 2

Interactive Reality with Steven Moy

The Evolution of Interactive Reality – Join us for a TPT Digital podcast on interactive reality and the process that brands need to go through to engage consumers throughout their customer journey. As technology rapidly evolves, and virtual environments become an everyday reality, we're joined by Steven Moy, CEO at Barbarian to discuss how brands can use interactive reality as an integral part of their marketing strategy. About Steven – Steven Moy is a hands-on agency CEO who has worked on large...

Jan 19, 202141 minEp. 1
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