How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success. We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand ...
Mar 14, 2025•1 hr
DEI isn’t just a moral stance... it’s a business imperative. In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power of Black buying power. In this episode, we cover: Why all product...
Feb 28, 2025•58 min
From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business. But here’s the truth—if you don’t...
Feb 21, 2025•45 min
Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed! We dive deep into: Why your brand name can be the difference between getting funded or forgotten The two ways to create demand (and why...
Feb 21, 2025•37 min
Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you. In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection wi...
Feb 19, 2025•18 min
Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today? For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power s...
Feb 18, 2025•17 min
Brutal truth: most businesses can’t sell up and can’t market down. Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. Your messaging isn’t just about what you say, but who hears it. If you’re not speaking in outcomes and business impact, executives won’t listen. If your marketing doesn’t focus on relevance and usability, frontline users won’t advocate for you...
Jan 31, 2025•27 min
The internet moves fast, but does that mean your marketing should? In today’s world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it’s not just about marketing—it’s about leadership, too. If executives don’t give marketing, strategy, or people the time to grow, they’ll never see real results. What if the real key to sustainable growth is slowing down, embracing...
Jan 29, 2025•36 min
Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let’s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success. This episode will break down: • Why your calendar is the ultimate scorecard of your time and priorities. • How to identify what to eliminate, delegate, or outsource to regain focus. • Lessons from 2020 that can guide your strategy ...
Jan 16, 2025•29 min
Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results! This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and princ...
Jan 01, 2025•30 min
What’s your million ? A million anything can be impressive—or insignificant—depending on the context. A million breaths keep us alive for a little over a month. A million stars is barely a fraction of our galaxy. Elon Musk's net worth is $400 billion which is 400 thousand millions . A million can mean everything or nothing, depending on how you look at it. For me, surpassing one million downloads felt impossible—until it wasn’t. In this episode, I dive into what chasing your million really means...
Dec 17, 2024•52 min
Change is hard, but the truth is—when you resist it, you’re making a choice. An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth. And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection b...
Nov 15, 2024•40 min
In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink yo...
Oct 25, 2024•54 min
In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore: • How personalization creates deeper, more meaningful relationships with your customers. • The role of emotional engagement in building long-lasting loyalty and advocacy. • Why fosterin...
Oct 03, 2024•23 min
In today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate. In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on: • Emotional connection > Grabbing attention. • Why trust, loyalty, and community advocacy matter more than one-time conversions. • The role of storytelling in creating authentic, long-lasting connections with your audience. • Empathy-driven marketing: understanding your custom...
Oct 02, 2024•20 min
In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout. In this episode, we break down how resonance plays in marketing along with: • Resonance vs Volume in marketing. • Emotional connection > Simply Exposure. • The Psychology of Resonance: tapping into customer emotions, needs, and values. • Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex) • LTV > One-Time Conversions. • How to create trust ...
Oct 02, 2024•16 min
In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they’re working with clients who truly value what they bring to the table. We explore the concept of making your clients audition for the privilege of working with you, much like ...
Aug 22, 2024•40 min
In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way. I reflect on the unique obstacles and victories that have shaped my path as a black man navigating the entrepreneurial landscape. This episode is one of the most candid and authentic moments I’ve sha...
Aug 19, 2024•37 min
In this episode, we delve into the high-stakes world of entrepreneurship with Sarah Chen-Spellings, a venture capitalist, strategist, and co-founder of Beyond the Billion. Join us as we explore the journey of building billion-dollar unicorns, where success is not just about having a great idea, but mastering the art of pitching, navigating the inevitable rejections, and persisting through the toughest challenges. Sarah shares her unique insights on what it truly takes to succeed in today’s fast-...
Aug 15, 2024•55 min
What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out! Beyond The Episode Gems: • Get Your FREE 3-Step Pitch Guide [Downloadable] • ...
Aug 13, 2024•42 min
One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them. But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people? No results? No growth? Nothing is connecting to your audience at the volume or pace you desire? We all have different life experiences, values, and priorities that influence our culture. We must connect to the multiverse of cultures of each and every person we hope to...
Aug 08, 2024•57 min
Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive. Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on. This is what's holding many businesses back from achieving peak performance across the board. Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens! Beyond The Episode Gems: • Learn More ...
Aug 05, 2024•29 min
Every marketer knows the frustration of campaigns that don't convert. Sales teams grapple with cold leads that never warm up. Creators feel the sting of content that falls flat, and businesses watch potential customers slip away. These struggles are all too familiar, and the quest for the perfect tool or strategy seems never-ending. Imagine transforming your marketing, sales, and growth efforts tenfold without changing your strategy, tools, or team. The secret? It's not about doing more; it's ab...
Aug 01, 2024•38 min
Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again! How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager? Many feel that what happens in the world doesn’t impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience. That is ...
Jul 25, 2024•37 min
What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more. Beyond The Episode Gems: • Watch my full interview on Marc D. Hans' Think Differently Podcast • Learn More Starting Your Own Business With...
Jul 22, 2024•43 min
Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2. Beyond The Episode Gems: • Download HubSpot's State Of Marketing Report for Free • Learn More Starting Your Own Business With Amazon's Delivery Service Program • Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free • Listen To The 2024 State ...
Jul 18, 2024•42 min
Whether you’re a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. What makes someone pay to come to an event? What makes someone watch or read content? What makes someone buy something, anything? An experience that drove curiosity! An experience that created a need or want. And an anti...
Jul 12, 2024•40 min
Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things! Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself? Are brands really being innovative or merely copycats adding bedazzles on top to look different? What does embracing...
Jun 18, 2024•32 min
Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the sour...
May 28, 2024•36 min
Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we...
May 09, 2024•1 hr 3 min
