Nichola Stott is the MD and Founder of Erudite Agency. Nicola has been involved in Digital Marketing for 20 years. She worked as Digital PR & Head of Commercial Partners for Yahoo in the UK. She is passionate about search and decided to start her own SEO agency, Erudite, 10 years ago providing SEO, CRO & web analytics services. There are two big questions regarding SEO: 1. What is working? 2. What is not working in SEO? First, Nichola explains what isn’t working - inauthenticity in campa...
Nov 12, 2020•37 min•Ep. 12
Oli Hills is the Managing Director of Updates Media, disrupting traditional local news allowing brands to speak to local audiences through engaging and creative content. Also, COO at Zento, the point of sweat data analytics for global sports brands. He is a speaker and thought leader for disruptive business models. First, Oli reveals his big news – they are merging with a company in Bristol called Best of Bristol. It’s lonely running a business on your own, so Oli is excited to have a friend on ...
Nov 02, 2020•38 min•Ep. 11
Scott is the founder and managing director of Social Lite Communications , a full-stack digital marketing and design agency. A certified Shopify expert, Scott is an industry leader in helping e-commerce merchants scale. First, Scott explains what will get in the way of measurable results in business. The biggest obstacle is steep learning curves every time you start a project. A learning curve shouldn’t get in the way of your staff’s performance. If something takes a long time to learn, it will ...
Oct 22, 2020•41 min•Ep. 10
Stuart Harrison is the founder of Burning Need , a brand strategy consultancy for B2B businesses. Stuart encourages people to forget 'customers' and start creating 'brand fanatics.' Over the years, he's worked in agencies for some of the world's top B2B tech brands, defining brand positioning and developing a content strategy. First, Stuart reveals what isn't working in the world of marketing. He says that the marketing mix is no longer working. This term perpetuates the idea that we have to use...
Oct 15, 2020•33 min•Ep. 9
The guest today is the owner of the award winning and soon-to-be multi-award-winning Bee Digital Marketing. Joining us is Bryan Plumb, the Managing Director and CEO of Bee Digital Marketing, a certified marketing agency that helps education businesses grow. In today’s episode, Bryan offers his knowledge and resilience on how he built his business and why you should never exaggerate what you don’t know. We discuss the pros and cons of flash in the pan marketing tactics and why you should integrat...
Oct 08, 2020•40 min•Ep. 8
On this episode of Digital Marketing Confessions, I welcome Maggie Benson, CEO and Founder of Agency Alliance, a partner for growing marketing agencies to help them scale to new levels without all the headaches involved with growth. Maggie is here to discuss her take on what’s working and what’s not working in the digital marketing world right now. She first explains the biggest mistake she sees repeatedly, detailing the downfalls of shiny object syndrome and thinking you know what’s going to wo...
Oct 01, 2020•33 min•Ep. 6
The guest today specializes in helping companies build seven figure brands. Joining us is Niall Anthony, Director at 6IX Media Group in Toronto, Canada. In today’s episode, we consider what is and isn’t working in the world of digital marketing as well as the current climate in the digital market. We discuss how important it is to gain and maintain trust throughout the customer journey and why you should understand the prices you charge. Listen in to hear some of Niall Anthony’s advice for where...
Sep 24, 2020•31 min•Ep. 5
The guest today is a soon-to-be bestselling author launching his first book, Breakout Blueprint, out now! Joining us is Doug Foley, the Founder of Foley Media and Host of The Happiness of Pursuit Podcast. In today’s episode, Doug introduces his book and some of the things he has learned personally both from his own success and failures as well as what he has learned from other entrepreneurs. We break down the idea of getting back to the basics with a sturdy foundation and truly how to understand...
Sep 15, 2020•23 min•Ep. 4
If you are an agency owner and you haven't heard of Dominic Cummins then you are missing out, if your a business and you haven't heard of him listen up. Dominic runs The Apex Path, guiding agency owners through the minefield of growing their businesses. Before becoming committed to helping agencies, he was responsible for overseeing deals of hundreds of millions of dollars for some of the largest companies on the planet! Listen in for some great information on what you should be focusing your bu...
Sep 10, 2020•33 min•Ep. 3
Nick Hill from ServetoSell is a sales process maestro! When the masterminds of Digital Marketing need help with their sales process, they have Nick on speed dial. Nick has an impressive CV and years of experience helping businesses of all sizes become even more successful. I had a chat with Nick about what he feels isn't working as a good digital strategy right now, and he has some great views on LinkedIn, and what is working right now!
Sep 03, 2020•22 min•Ep. 2
Our first episode of Digital Marketing Confessions is with our good friend Sherman Hu. Sherman has been working in Digital Marketing for a very long time, I first met him back in 2008 and he was already well established at that point. In this episode Sherman discusses the importance of the "fold" and how it can help your business being above the fold on the Google results pages. If you run a small business and want to know how to get more calls and contact, have a listen.
Aug 28, 2020•27 min•Ep. 1
A brief explanation of what Digital Marketing Confessions is and what benefits it brings to you. Steve Hooper introduces this new Podcast.
Aug 27, 2020•2 min•Ep. 1
