Podcast Creation and Marketing with Podmotion

Sheelagh Caygill•podmotion.co

The Podmotion Podcast: The Art of Podcast Production & Promotion is created and produced by Podmotion.co, a podcast production and marketing agency based in Toronto, serving the world. The Podmotion show provides listeners with valuable information and actionable tips about podcast production, marketing, and promotion. We cover everything about podcasts - from interview techniques, sound, marketing, and website development, through to editing, content creation, social media marketing, and email newsletter marketing. This is the show you want to listen to if you're a professional podcaster, an independent podcaster, in marketing or comms/PR, or interested in the podcast industry as a whole. The Podmotion team is happy to answer your questions, too. So get in touch any time at Podmotion.co.

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Episodes

Podcast predictions for 2022 with James Cridland

In this first Podmotion.co episode of 2022, we talked to James Cridland, publisher and editor of Podnews.net. James explores how the world of podcasting may evolve in this new year. He digs into concerns about the erosion of podcasting ecosystems, programmatic advertising, why the subscription model may not be a big part of podcasting going forward, independent podcasting, and a whole lot more. You can find James on LinkedIn and at Podnews.net . If you like this episode, we'd really appreciate i...

Jan 21, 2022•28 min

How to start and grow a successful podcast show

Podmotion.co thanks Rob Finlay, host of the CRE Capital Markets Report roundtable podcast, for sponsoring this episode! Find Rob's show here ! Nick DiBartolomeo and Bruno Pierce are started a new podcast this early this year - then thousands of others started podcasts too! By being focused on community building, experimentation, and mastering social media, Nick and Bruno have achieved a level of success that eludes many new podcasters. Their show is called Quit The Build, and it's the voice of t...

Nov 14, 2021•47 min

Podcasting: Low Barrier To Entry Makes Quality Content Hard to Come By

Eli Schwartz released his first book, Product-Led SEO early this year. The release came during the pandemic, so speaking gigs and appearances in book shops were out. Instead, Eli turned to podcasts to promote his book. 'I've met some really bad podcasters' Eli's experience is a sharp reminder to podcasters: You really have to up your game if you want to be worthy of a listener's time. Eli says it's too easy for people to buy a mic, sit behind it, and make a show. What's missing is the thought, p...

Aug 24, 2021•18 min

Podcast listener engagement, community on whole new level with Listen App

Podmotion was an independent podcast agency and is now a part of Communicate Influence. If you are ready to start a podcast, or want to discuss podcast options, please contact us! -- Paul Mikhaylenko has a vision for podcasts, podcasters, and listeners. And it's all about real participation in shows, engagement, and community-building. The industry expert is Founder and CEO of Listen App , and Director of Product at Trend Capital Holdings. Paul is also founder and CEO of Bloom, a CRM platform fo...

Jul 07, 2021•35 min•Season 1Ep. 6

How to be a better podcast guest and a better show host

Alain Hunkins published his book Cracking The Leadership Code on March 24, 2020 - the week the world went into lockdown. A speaker and leadership coach, Alain had no choice but to promote his book virtually, and a key tactic was podcast interviews with shows in the U.S, Canada, and the U.K. In fact, Alain has done more than 130 interviews! Without doubt, he's learned a great deal about what makes a good podcast show guest and what makes a good show host. Here's a little preview of Alain's astute...

Apr 14, 2021•18 min•Season 1Ep. 5

Grow your podcast with email newsletter marketing

In this episode of the Podcast Production and Promotion Podcast we speak with Tyler McCune, a professional email newsletter writer in California. Tyler owns Copy By McCune . He has an impressive roster of clients for whom he writes newsletters, and is also a content strategist and copywriter Tyler and host Sheelagh Caygill speak about how to use email newsletters to help grow a smaller, independent podcast. Tyler recommends beginning marketing with writing email newsletters, rather than focusing...

Oct 13, 2020•34 min

How to use influencer marketing to grow your podcast

Neal Shaffer has an in-depth understanding of influencer marketing. He's been working in this area for years and has recently published The Age of Influence: The Power of Influencers to Elevate Your Brand. The Podcast Promotion and Production Podcast is lucky enough to have some time with Neal to discuss influencer marketing, and how to use influencer marketing to grow your podcast show. Neal explores podcast marketing through the lens of influence. He points out something that's obvious but som...

Sep 09, 2020•33 min

The art of the podcast interview

Many people say that interviewing is an art. The truth is that it's a combination of preparation, curiosity, empathy, and deep listening. In our latest episode of the Podcast Production and Promotion Podcast, journalist and podcast producer Amanda Cupido explains how to do a really good interview. Amanda discusses the need for solid preparation, and why it's important to find the balance between being prepared but not over-preparing. She explores the importance of making a guest comfortable, how...

Aug 27, 2020•50 min

How to improve and better market your podcast

Wanting to get into podcasting can be overwhelming. Begin by thinking about your why – what do you want to accomplish with your podcast, even if it’s a hobby. Plan out some episodes, and then consider a podcasting host, equipment, a set-up for long-distance interviews, but don’t spend too much money to begin. In this episode we speak with marketing and podcaster Marc Guberti, host of three podcast shows: Breakthrough Success, Profitable Public Speaking, and Ditch the Job. Marc notes that lots of...

Jul 30, 2020•23 min

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