Launch For Profit - podcast cover

Launch For Profit

Steve J Larsenredcircle.com
Shortly after selling my first successful offers on the internet, I curiously started researching how legendary, rich dead marketers launched their offers before the internet. How did they pull millions off the table without the ease of social media and email lists? Did they even need large followings before launching their offer? I was shocked by what I learned, and even more shocked when I used these launch strategies to pull millions of dollars for my own offer launches! The internet is a crutch. Facebook ads have corrupted the word “campaign.” It’s time we internet marketers learn these classic launch strategies and reclaim what it means to launch a wildly lucrative offer. Get your creative juices juiced in preparation for OfferLaunch, the biggest event of the year. Welcome to Launch for Profit. Learn more at: https://launchforprofit.com/
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Episodes

How to use a Dramatic Demonstration in your business? (FHL 2022 & 2023 Replay!)

In this episode, you'll hear the audio replays of the two speech that started all of this buzz about Dramatic Demonstrations. These 2 hours are both speeches, mixed with live commentary Russell Brunson and I made after each speech. This formula is 'c'uring LeadFlow for businesses and I'm excited for you to use these lessons in your own marketing. Truly this formula is a marketing formula at it's purest. Enjoy!

May 06, 20242 hr 4 min

Use a Hook, or a Sales Message?

The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com

Mar 14, 202425 min

Lead Gen

Muahaha. This makes finding leads quite simple on any platform (there's a new one pooped out every half a blink, it seems). Here's how I use em for GOOD leads.

Mar 30, 202228 min

Power Environments (the trick and the trap)

This is such a huge lesson. It's one of my tricks for personal growth. I can't emphasis how powerful this is but don't use it unless you're willing to get uncomfortable. You'll see what I mean...

Mar 29, 202219 min

Pain vs Purpose (mental fuel sources)

Bit of a different episode. The mental part of this game is huge. I was so fueled by the pain in my life that once I started healing, I found it hard to continue in business for a few months while I switch up my mental fuel sources... buckle up.

Mar 28, 202222 min

Changing ONE Thing (not 10) Is Enough

Of course your offer and biz should be unique. But how unique? I wanna share with you one of my tricks for remaining new/different in a marketplace, but safely. Too blue = tough market acceptance... lets dive in.

Mar 24, 202218 min

Make Them Pay (money)

I understand the need to help others when they're down, but this is why "free free free" hurts everyone and how to fix it - so you use "free" in the right way (for everyone)

Mar 23, 202217 min

Leave Well, Maintain Bridges

Take your time to maintain relationships of those you worked for in the past. Here's some good tactics for keeping your old boss-employee relationships alive...

Mar 21, 202222 min

Life Balance In Business (meh)

One of the more frequent non-business questions I'm asked is "how do you balance work and life"? Honestly, Idk. But here's some ways that I TRY to... or just don't care.

Jan 19, 202237 min

Offers That Won (109 Case Studies)

Get the deep dive on 109 offers that won, over 300 pages, 2 years, $20k in R&D, and probably a "boom" somewhere... Grateful for all of your support and patience! Go grab the digital copy now for just $7 OffersThatWon[dot]com/book (physical copies available too) The purpose of this book is to expose patterns in the offers that make it rain fat stacks of cash on the entrepreneur... and even as "the offer guy" i was surprise by how firm some of the patterns were, which I've never seen before......

Jan 01, 202221 min

What Happened To The Info Model?

Things have shifted, who CAN'T feel it? Here's what I think is starting to happen, and how I'm reacting to shift with the moving tide...

Dec 15, 202131 min

Why It's Not Called A "Marketing Funnel"...

Ever wonder why it's called a "SALES Funnel" and not a "MARKETING Funnel"...? It matters. In this episode I explore where I feel the role of marketing takes the back seat inside a sales funnel... Have a listen

Nov 28, 202120 min

How I Learned To Build Sales Funnels

The talent of funnel-building requires the blend of a few skillsets. In this episode I'm going to show you the 3 skillsets that I already had, which helped be pick up funnel-building with ease. If you want help building your next/first funnel, and if you wanna use my personal funnel-building checklist on your own, go take the live and free, 5-day Sprint at BuildYourPerfectFunnel.com...

Oct 02, 202131 min

An OfferLab Pro Success Story: Yvonne Ruckert

Today I'm sharing the story of Yvonne Ruckert...who did a 5-figure launch in my OfferLab Pro on her first time. And it was far from perfect. She is an ActiveCampaign Genuis...but the funny thing is, she accidentally fell into ActiveCampaign. It wasn't her first skill. She learned it on the fly and made it happen. Yvonne is an example of what OfferLab pro can do for you. You can apply for it here: https://myofferlab.com

Sep 09, 202127 min

Organic Leads For Life with Marley Jaxx

The HUGE problem with getting organic leads through social media is that your posts will be lost in the ether of Facebook in 24 hours, never to be dug up again. Marley Jaxx has opened my eyes to a new way of sharing my offers. Youtube videos are FILLED with that sweet sweet SEO. So when you post videos, they will remain there for a long time AND will gather more and more leads over time. The ROI behind YouTube is phenomenal and she's ready to share her secrets at OfferLaunch behind leveraging Yo...

Sep 03, 202131 min

"Steve, How Do i Get Things Done Faster?"

I wanted to answer a question that I get asked a lot: how do you get things done faster? It's pretty simple and straightforward. As Tim Grover would say, pressure is a privilege.

Sep 01, 202117 min

Irresistible Funnel Design With Jake Leslie (ClickFunnels Lead Designer)

Building a sales funnel can be an intimidating process. It's not uncommon to have a lot of creative decisions that you need to make quickly. Luckily, I was able to get some insight into funnel design from Jake Leslie. He is Clickfunnels' TOP funnel designer...and is also someone that Russell Brunson and I personally use for our stellar sales funnels-- yep, he's THAT guy! He'll be talking at on stage at OfferLaunch to show you how to build drop-dead gorgeous funnels like a conveyor belt. Get a ti...

Aug 30, 202126 min

Legal? Blake Nubar makes $1M in 25 Days! (how?)

Blake Nubar's method for turning your social media profile INTO your funnel, is epic. I haven't seen anyone else do this and it led to $1M in 25 days... waaa? In this episode, Blake is gonna show you more of the details to his "evil genius"....

Aug 20, 202134 min

(re)Launch

I wanna address one of the greatest BROKE mentalities in entrepreneurs (in our funnel space online) that continues to rise up. There's a fundamental shift in your head that must take place once your funnel is done and your offer is good-enough-to-sell. Lets talk about it real quick...

Jun 30, 202121 min

3 Ways I Removed The Sales Burden

At the start, Marketers are solely responsible for revenue. You may be the ONLY one driving sales in your company. Understandable, but INTENSE! Here's 3 ways I took that pressure off of myself so you can do the same. This represents your transition from Marketer to CMO.

Jun 23, 202123 min

Build, Then Burn

Solving the problem of not knowing what you're "supposed to be selling, or doing" is as easy as trying a lot of stuff. As you know, entrepreneurs are the only ones who smile at the challenge, figure out their business, and STILL might shut it down. However, in this episode, I wanna tell you why it's SMART to build, then burn...

Jun 16, 202117 min

ClickFunnels CEO, Dave Woodward, Shares Benefits Of Short Term Memory

Dave Woodward is KEYNOTING at OfferMind! In this episode, he shares some of his tricks for dealing with the negativity involved in growing any business. Also, "Dave, how did you become the CEO of ClickFunnels?". Let's dive in: Wanna join us at OfferMind? Grab your spot here: https://bit.ly/offermind_pod

May 25, 202127 min

Kaci Brown's High-Ticket, Low-Volume Offers Online

Kaci's journey reminds me of mine. I NEVER thought I'd claim the title "coach", and I certainly never owned it until I heard someone else call me one. Kaci is gonna tell you about her simple path to high-ticket offers... Wanna here what Kaci has to share at OfferMind? Save your spot today: https://bit.ly/offermind_fbl

May 20, 202128 min

Why Entrepreneurs (Can) Grow So Fast

Growth... sometimes sucks. It's ultimately epic and I'm so grateful for it (afterwards). If you're like me, you might feel that the ground is CONSTANTLY shifting beneath you as you grow at a rate that confuses (and intimidates) those who know you. Why...? Wanna know my framworks on offer creation? Save your spot at OfferMind Today: https://bit.ly/offermind_fbl

May 18, 202126 min

Brad Gibb Shows A Financial Advantage Internet Entrepreneurs Have

Brad Gibb is a financial master. The skills you use to make a dollar, are NOT the skills you use to keep and grow your dollar. This episode will show you more about the advantage entrepreneurs have over those with a fixed income... Wanna hear what Brad has to share at OfferMind? Save your spot here: https://bit.ly/offermind_fbl

May 13, 202127 min

Rhonda Melogy Made $5.5 Million With A $5 Product

Rhonda has been a main coach in my OfferLab program for 2 years. How come I'm barely learning about her insane ability to leverage Low-Ticket, High-Volume Offers? Hear about her journey and processes behind a 17-year, $5.5 million dollar business (with a $3-5 product)... Wanna Hear What Rhonda Has To Share In OfferMind...Save Your Spot Here: https://bit.ly/offermind_fbl

May 11, 202129 min

Lessons From A $711,000 Studio Bill

The phrase "it costs twice as much and three times as long" is SO TRUE. We've just finished our epic studio, and here's what I learned (because frankly, I "wasn't tall enough" for this ride when I started it)... Need help on getting directions on what your next offer should be? come join us at OfferMind: https://bit.ly/offermind_pod

May 06, 202126 min

Mandy Keene Teaches The Quickest Way To Ruin An Entrepreneur's Journey

Mandy Keene is a legend. She has helped Steve Larsen for 4 years now and through 4 major transitions in his own life. There's no greater way to halt all you're working towards than to not address the mess in your head... Save your spot today and listen to what Mandy Keene has to say in OfferMind: https://bit.ly/offermind_pod

May 04, 202135 min

I've Been Quietly Building...

Nothing in my company is the same as 3 months ago. I've recreated and reinvented EVERY product in the last quarter. Here's what I'm seeing and WHY I did it... Need help in getting directions? join us at OfferMind: http://bit.ly/offermind_pod

Apr 29, 202118 min
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