Creativity isn’t about waiting for the perfect idea or moment. It’s about showing up — again and again — and trusting yourself enough to take the first step. In this episode, we explore what it really means to live a creative life. From overcoming self-doubt to developing a daily practice, you’ll learn why the creative process is available to all of us — and how engaging with it can transform not just your work, but your home and life. Whether you're styling a space, building a business, or find...
Jun 30, 2025•13 min
How do you turn a love of interiors into a business that grows through referrals, book deals, and a loyal client base? In one of the most popular episodes on the Imprint Podcast, interior designer and author Caitlin Flemming shares how she built her design studio from the ground up — starting with a blog, side income, and the courage to take on small projects that led to big opportunities. We talk about how she defined her aesthetic, found her first clients, and priced her services with confiden...
Jun 23, 2025•1 hr 30 min•Ep. 247
Sometimes we’re so close to our work or business that we stop seeing it clearly — caught in the details and the day-to-day tasks that we are unable to step back and see the big picture.As the saying goes, we can’t see forest from the trees. Yet someone else can often spot what’s missing in an instant. In today’s episode of Imprint , I’m sharing 9 simple — yet often overlooked — ways to increase visibility for your work and your business with subtle yet powerful shifts. These are patterns I see a...
Jun 16, 2025•26 min•Ep. 246
What if a simpler life could help you feel more grounded — right where you are? In one of the most popular conversations on the Imprint Podcast , Jodi Wilson shares her story of Practising Simplicity — and what it really takes to live a life less distracted.We explore the unexpected lessons she learned during her family's two-year caravan journey around Australia, and how those insights led to lasting change — not just in location, but in mindset. We talk about the creative process, the challeng...
Jun 09, 2025•1 hr 20 min•Ep. 245
Are you clear on your niche? Do you know how to stand out? And attract the right people into your world?When you work in the creative industry, it’s easy to feel unsure of where you fit — or how to get noticed.In this episode, come learn a simple reframe that your style is your niche — and why this shift in thinking can make a huge difference to what you create, how you share your work, and who you attract into your world.Listen now to gain practical, real-world steps to help you identify your s...
Jun 02, 2025•22 min•Ep. 244
What happens when you trust your gut, follow your creative instincts, and give yourself permission to do things your own way? In this episode, I’m sitting down with celebrated designer and author Leanne Ford to talk about her unconventional path from fashion to interiors, the story behind her book The Slow Down , and why she’s more interested in how a space feels than following trends. Leanne opens up about embracing imperfection, honouring intuition, and designing homes that tell a story — incl...
May 26, 2025•1 hr 24 min•Ep. 243
What if the key to true success isn’t about speeding up, but slowing down? What if it’s not about doing more — but doing less, better? In this episode, I’m sharing how I’ve been rethinking business through the lens of slow living — and why this gentle, grounded approach might be the most powerful way forward. You’ll hear a simple 10-step framework to help you change the way you do business, and feel better in the process. Want to go deeper? Apply now for my 1:1 business mentorship intensive to h...
May 19, 2025•34 min•Ep. 242
Wondering if you should jump on the Substack bandwagon — or if it’s just another distraction? Curious whether this platform could actually help you grow your audience, share your ideas, and get paid to do what you love? In this episode, I’m breaking down everything you need to know about the platform that’s reshaping how creatives, writers, and entrepreneurs connect with their audience. From growing your email list and sharing long-form content, to building a paid membership model — Substack off...
May 12, 2025•41 min•Ep. 241
After a season of change or challenge, it’s natural to question your path, stop trusting your decisions — or feel disconnected from what once brought you joy. In this personal episode, I share a simple but powerful question that helped me reframe my relationship with joy, regain clarity, and get back on track. If you’ve been second-guessing your choices, or feeling stuck, this episode will help you start making progress with confidence again. >> Join A New Interior Styling Training: Learn ...
May 05, 2025•31 min•Ep. 240
Most of the time, trends are a waste of time and money — but they can actually help you discover your unique style. In this episode, I’ll show you how to use trends as a filter to uncover your aesthetic, stand out authentically, and attract clients who value your creative vision. Inside, you’ll learn: → Why trends aren’t the real problem — and how to filter them with intention → How to uncover the unique thread that runs through your work → The simple shift that makes your styling — and your mar...
Apr 28, 2025•22 min
Struggling to know what to post? Want a simpler way to create content — so you’re not on the content hamster wheel? This episode is for you. Whether you’re capturing a full photoshoot or just snapping your projects on your iPhone, there’s a simple way to turn one styled project into months of magnetic marketing content — without feeling like you’ve swapped your design job for that of a content creator. Inside, I walk you through: → The common mistake most creatives make when sharing their work →...
Apr 21, 2025•25 min
Feel like you're doing all the right things — posting your work, updating your website, sharing on social media — but still not attracting the clients you really want? We’ll explore: → The invisible gap between good work and great results → A simple audit to assess if your images are helping or hurting your brand → Three common styling mistakes that keep designers stuck — and how to fix them Plus, I’ll walk you through exactly how to start turning your portfolio into a client magnet — and how to...
Apr 14, 2025•26 min
Some days life can feel hard. We can face a lot of challenges — at home, work, in our relationships and everything in between. So, how can we stay calm, grounded and in alignment when we feel stretched too thin, and out of our comfort zone? Come listen to my conversation with clinical nutritionist and herbalist Jessica Hoskins, who shares simple, science-backed strategies you can implement today. If you’re feeling like life is just too much right now, you don’t want to miss this episode. Listen ...
Apr 07, 2025•1 hr 8 min
What really sets successful creatives apart? It’s not just talent, luck, or having more time — it’s the habits they build behind the scenes. In this episode, I’m sharing the five key habits I’ve seen time and again in successful creatives — the ones who stay focussed, make consistent progress, and grow their creative business with intention. We’ll talk about: The mindset shift that unlocks real momentum How to stop hiding behind planning and actually make progress The best way to enable your cre...
Mar 31, 2025•24 min
What if the key to success isn’t pushing through at all costs, but knowing when to quit? We’re often told that quitting is failure, but what if quitting the right things is actually the smartest move you can make? In this episode of Imprint Podcast, it’s time to challenge the idea that persistence is always the answer and explore why quitting strategically can open the door to greater success. You’ll learn how to recognise whether you’re facing a temporary challenge worth pushing through or stuc...
Mar 24, 2025•26 min
Selling a business is a big decision — one that takes time, strategy, and careful planning. In this episode, my husband, Daniel Rollston, joins me to break down the step-by-step process of how we sold Imprint House. Daniel played a key role in managing the sale, from preparing presentations for potential buyers to navigating negotiations and structuring the final transition. If you’ve ever considered selling your business — or simply want to understand what makes a business valuable to buyers — ...
Mar 17, 2025•45 min
A new beginning for Imprint House! In this episode, I’m excited to introduce you to Zena Hosseini, the new owner, and explore the vision for the future. You'll hear about her journey, what drew her to Imprint House, and how she plans to honour its legacy while bringing her own perspective to the brand. If you’ve loved what Imprint House stands for, you’ll be excited to learn how it will evolve while staying true to its roots. Join us for an inspiring conversation about creativity, continuity, an...
Mar 10, 2025•45 min
Big changes are happening! In this episode, I’m sharing some important news about my business and the next chapter ahead. This decision has been a long time in the making, and I’ll take you behind the scenes of what led me here. Tune in as I reflect on the journey, the key moments that shaped my choice, and what’s next. Plus, stay tuned for an upcoming episode where I’ll be joined by my husband, Daniel, to share more about the process behind this transition. 🎧 Listen now! >> Want to thriv...
Mar 03, 2025•20 min
What does it really take to create spaces that feel effortless, meaningful, and deeply personal? After 15 years of styling interiors, I’ve learned that great design is about so much more than just making a space look beautiful. In this episode, I’m sharing the five biggest lessons I’ve learned as an interior stylist, from the power of editing to why imperfection is your secret weapon. Plus, much more! Whether you’re a seasoned designer, an aspiring stylist, or simply someone who loves curating a...
Feb 24, 2025•31 min
Social media can be an incredible tool for connection, creativity, and business growth — but it can also feel too much: that it takes up too much time, that it drains too much energy, and that it leaves you feeling depleted. After taking a break from Instagram, I’m sharing three powerful ways to reset your relationship with social media so you can make the most of your time online — without feeling drained. You’ll learn how to set clear boundaries, focus on what’s working right now, and make eve...
Feb 17, 2025•41 min
Not focussing on ONE thing at a time, and constantly chopping and changing direction is costing you – your time, energy and your ultimate success. When you jump from one idea and strategy to the next, you’re not giving anything enough time to grow, evolve, or truly succeed. So, how do you break the cycle and stay focused? In this episode, I’m sharing why sticking to one idea is the key to real momentum and results. You’ll learn why constantly shifting direction is holding you back, and how just ...
Feb 10, 2025•28 min
If you’ve ever wanted to know how to pivot from what you’re doing now to getting your first interiors client, and building a thriving business, you’re in the right place. Come listen to a live recording of an open and honest conversation with San Francisco-based interior designer Erin Hiemstra. How she got her first clients Why she loves working in a design partnership How she runs her business on the back end Why she has pivoted with her service offering The power of connecting with other desig...
Feb 03, 2025•1 hr 11 min
Three seconds — that’s all you get. As someone’s finger is hovering over the scroll function, they are going to make a quick decision about whether your image, your style, and your work resonate. So, how do you make those seconds count? Come learn why you can no longer leave your imagery as an after-thought — and how styling can transform your photos into a powerful tool that captures attention, tells your story and leaves a lasting impression. If you’re struggling to create an impact, or not su...
Jan 27, 2025•32 min
“It is a terrible myth to believe that once we have children, our journey ends and theirs begins. For many of us, the most interesting and productive times in our lives comes after we have children.” These words by Brené Brown form the introduction to the new book Mother / Founder by Amanda Jane Jones and Jennifer Fernandez. It is a powerful statement and one that resonates deeply. Come listen to my conversation with the co-author and talented designer Amanda Jane Jones who shares her journey fr...
Jan 20, 2025•1 hr 8 min
If you’ve tried… and failed… to achieve a goal previously, here is something that can help. Because if you keep doing the same thing, you’re going to keep getting the same result. Come listen to some practical tools to reframe your thoughts and beliefs. >> Join A New Interior Styling Training: Learn How To Style Like An Expert >> Click here to register now: https://www.nataliewalton.com/confident >> Want to thrive in your creative business? Come join Design & Grow and take ...
Jan 13, 2025•26 min
Do you love being in nature, the great outdoors, and are curious to learn if landscape design might be an ideal way to blend your passion for creativity with the natural world? In this episode of Imprint, come listen to my conversation with Shannon Horgan, a Southern California-based designer who transitioned from interior design to landscape design, sharing her inspiring journey, lessons learned, and practical tips for creating beautiful outdoor spaces. >> Want to thrive in your creative ...
Jan 06, 2025•43 min
If you want to set yourself up for success in the new year, one of the best things you can do for yourself is to focus on your mindset. Why? I have coached almost 200 women – interior designers, photographers, shop owners, health coaches, estheticians, Airbnb owners – and there is one thing in common with every single person. And that one thing is what is holding them back in their business and their life. This relates to their mindset And so today I wanted to share some tools with you that I us...
Dec 30, 2024•28 min
Each year brings many lessons — some hard-earned — others delightful surprises. As this year comes to a close, I’ve been in deep reflection mode. I thought it might be fun, interesting or insightful to share some of the biggest lessons I’ve learned in the hope that they inspire you to reflect on your year. >> Join A New Interior Styling Training: Learn How To Style Like An Expert >> Click here to register now: https://www.nataliewalton.com/confident ~ Let’s connect! Instagram: instag...
Dec 23, 2024•27 min
The end of the year is an ideal time to pause, reflect, and reset. Just like decluttering your home, taking time to clear your mind and refocus can create space for clarity and intention. In this episode, I’ll walk you through a simple yet powerful exercise I recently did with my clients, designed to help you start the new year with purpose and focus. Whether you're looking to set goals, streamline your priorities, or gain a fresh perspective, this episode will guide you toward a more intentiona...
Dec 16, 2024•34 min
If you’re ready to cut clutter from all areas of your life, you’re in the right place. Come listen to my conversation with one of your favourite past guests, Shira Gill. She shares how to simplify all areas of your life with her usual good humour as she breaks down the process to live a more organised and intentional life. >> Want to thrive in your creative business? Come join Design & Grow to take your business to the next level. Click here to get started today: www.nataliewalton.com/...
Dec 09, 2024•1 hr 27 min
