"Send me a text" Why Chasing LTV Alone Is Costing You More Than You Think n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success. Key Takeaways: Why focusing solely on LTV can backfire in the long run How customer success drives word-of-mouth and retention Practical ways to pe...
Jul 06, 2025•25 min•Ep. 95
"Send me a text" Key Takeaways from This Episode: Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics: Customer Acquisition Cost (CAC) Payback Period Contribution Margin Kaak (Customer Acquisition Cost): Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates. Payback Period: The time it takes to recoup your Kaak...
Jun 29, 2025•33 min•Ep. 94
"Send me a text" This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products. Key Takeaways Modern supplement brands succeed by positioning themselves as information providers, not just product sellers Quality content creates lasting...
Jun 22, 2025•34 min•Ep. 93
"Send me a text" Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers? The secret might surprise you. It's not about having the trendiest ingredients or the flashiest marketing. It's about understanding the psychology behind your customers' decisions. Most weight loss customers aren't buying a product - they're buying hope. And how you handle that hope determines everything about your business. Join me ...
Jun 15, 2025•25 min•Ep. 92
"Send me a text" Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line. Learn how VitaQuest's innovation team acts as strategic partners, helping brands differentiate in crowded markets through customized solutions and expert consultation. For more information about partnering with VitaQuest International or to discuss your supplement proj...
Jun 08, 2025•1 hr 15 min•Ep. 91
"Send me a text" Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying small might be your biggest competitive advantage. Discover how focusing on a specific niche can generate millions without massive overhead, why flying under the radar protects you from industry sharks, and the exact formula for building customer relationships that big brands can't touch. If you're tired of competing with industry giants and want to build a profitable su...
Jun 01, 2025•23 min•Ep. 90
"Send me a text" Are you building your supplement business on the quicksand of Amazon dependency? In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel is like walking a tightrope without a safety net. I'll share real strategies from successful supplement brand owners who've created Amazon-proof businesses through smart diversification. Whether you're making six figures or just starting out, this episode could save your business ...
May 25, 2025•19 min•Ep. 89
"Send me a text" In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint: it's 10-25x more than most entrepreneurs estimate). Whether you're planning a lifestyle business or aiming for a multi-million dollar exit, understanding these financial realities will dramatically increase your chances of success. You'll discover: Why most supplement startups fail within their first year (and how to avoid this fate) The true manufacturing...
May 18, 2025•20 min•Ep. 88
"Send me a text" Finding the Right Balance Between Promotions and Everyday Pricing. After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow...
May 11, 2025•29 min•Ep. 87
"Send me a text" Marketing in the Danger Zone: How to Drive Sales in a Risky Supplement Niche After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is ho...
May 04, 2025•56 min•Ep. 86
"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement ad...
Apr 27, 2025•33 min•Ep. 85
"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement ad...
Apr 20, 2025•30 min•Ep. 84
"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement ad...
Apr 13, 2025•13 min•Ep. 83
"Send me a text" After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The q...
Apr 06, 2025•32 min•Ep. 82
"Send me a text" In this episode, we explore the booming sports supplements market, projected to reach $55.2 billion by 2034 with an 8.6% CAGR. We highlight explosive growth in key subcategories: Performance (24.4% increase), Creatine (120% YOY growth), and Hydration & Electrolytes (79% increase). The episode examines major growth drivers, including rising health consciousness, fitness trends, and expanding e-commerce access. We also discuss market distribution, with protein powders dominati...
Mar 30, 2025•11 min•Ep. 80
"Send me a text" If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren’t just shopping for vitamins—they’re searching for real solutions to energy, hormones, metabolism, and longevity. But reaching them takes more than just a great product. It takes smart messaging, trust-building, and marketing strategies that truly resonate. - - - If you're interested in working with me one-on-one to improve your suppleme...
Mar 23, 2025•17 min•Ep. 79
"Send me a text" The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking for multi-functional solutions that combine wellness benefits in new and innovative ways. This has fueled the explosive growth of hybrid supplements, particularly within the functional beverage space, which is projected to double in value by 2027. Traditional marketing approaches are failing to capture this opportunity because they focus on single-category posit...
Mar 16, 2025•16 min•Ep. 78
"Send me a text" In this dynamic landscape, a supplement purchase sits right in the middle of an emotional buying decision and a functional buying decision, influenced by the power of trust, belief, desire, and hope. If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quick...
Mar 09, 2025•24 min•Ep. 77
"Send me a text" Behind Closed Doors: A Coaching Call with a Start-Up Supplement Company If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: [email protected] If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? ...
Mar 02, 2025•39 min•Ep. 76
"Send me a text" Imagine going from zero to $1 million in sales in just one day. That’s exactly what the Bloom Nutrition supplement brand did. The success story of this supplement brand offers valuable insights into what it takes to achieve explosive growth in a competitive industry. If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is how you grow a direct-to-c...
Feb 23, 2025•27 min•Ep. 75
"Send me a text" Baby Boomers take longer to decide when buying supplements. They spend more time researching due to skepticism, past experiences, and the overwhelming amount of conflicting health information available. Marketing supplements to Baby Boomers is not just about advertising—it’s about understanding the unique emotional and functional forces that drive their purchasing decisions. Trust is the biggest factor. Without credibility, endorsements, and transparency, they won’t buy. You nee...
Feb 16, 2025•23 min•Ep. 74
"Send me a text" Exploring the Next Big Things in Supplements: 2025 and Beyond The vitamins, minerals, and supplements market has seen a significant transformation in recent years. Driven by shifting consumer preferences, advances in science, and growing demand for holistic health solutions. As we enter 2025, the industry is poised for further evolution. Consumers are seeking products that support health and enhance their quality of life in new, innovative ways. This episode dives into 8 emergin...
Feb 09, 2025•26 min•Ep. 73
"Send me a text" Welcome back to the second part of my deep dive into the fastest-growing supplement category. In this episode, I continue our exploration by taking a closer look at the remaining categories that are at the top when it comes to revenue potential. I'll also discuss the challenges and opportunities that come with this growth and how brands can position themselves to capitalize on the momentum. Whether you're already in the game or looking to break into this booming sector, this epi...
Sep 03, 2024•20 min•Ep. 72
"Send me a text" In this episode, I'm kicking off a two-part series on the fastest-growing supplement category in the market today. I'll explore the trends, consumer demands, and innovations driving this explosive growth. From understanding the customer's desires behind these nutritional categories to the marketing strategies that are making them a hit, you'll get a comprehensive look at what's shaping the future of the supplement industry. Whether you're a brand owner, marketer, or just curious...
Aug 20, 2024•18 min•Ep. 72
"Send me a text" In this episode, I delve into the secrets behind effective marketing campaigns for nutritional supplements. Join me as I uncover strategies that resonate with today's health-conscious consumers, explore how to navigate regulatory challenges, and discover innovative ways to differentiate your brand in a crowded market. Whether you're a seasoned marketer or new to the supplement industry, this episode will provide you with actionable insights to elevate your marketing efforts and ...
Aug 08, 2024•20 min•Ep. 71
"Send me a text" Are you looking for proven strategies to amplify your supplement advertising? The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, partnering with influential health and wellness websites or blogs allows you to reach a niche audience actively seeking supplement information and recommendations. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website...
Feb 15, 2024•22 min•Ep. 70
"Send me a text" The Remarkable Turnaround of Luke the Lion's Supplement Business Key Points Discussed: Debt Reduction : Luke has managed to reduce his debt from $150K to just $23K, showing a remarkable improvement in his financial health. Revenue Growth : His business's monthly revenue skyrocketed from $30K-$50K to an impressive $250K-$260K in recent months. Strategic Business Moves : Luke has focused on maximizing his current product line rather than expanding too quickly into new areas like c...
Nov 15, 2023•28 min•Ep. 69
"Send me a text" Behind Closed Doors: A Coaching Call with a Lion's Mane Supplement Company If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: [email protected] In this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https:...
Oct 03, 2023•1 hr 1 min•Ep. 68
"Send me a text" Is search engine optimization REALLY worth it for supplement companies? Here's a link to the SEO checklist mentioned in the show https://knowagency.com Jane Phelps - [email protected] If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way ...
Sep 26, 2023•45 min•Ep. 67
"Send me a text" Dean Lilley [email protected] https://headsuphealth.com https://headsuphealth.com/blog/case_studies/mode-method Supplement Brand Validates New HRV+ Supplement Using Decentralized Digital Health Monitoring Technology. Mode+Method needed a device-agnostic flexible software solution that could automatically capture the health data they needed while also being able to analyze it in near real-time with ease. The goal was to produce health data that can be used to build trust by ...
Sep 12, 2023•28 min•Ep. 66
