Creative Shop Talk with Wendy Batten - podcast cover

Creative Shop Talk with Wendy Batten

Wendy Batten, Creative Retail Mentorwendybatten.com
How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.

Episodes

266. Behind the Counter: Retail Growth Tips You Want to Try with Yarn Store Guru Cadence Kidwell

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Running a retail business isn’t just about WHAT you sell—it’s about WHO you bringing together in your retail store. In this heartwarming and wisdom-filled episode, Cadence Kidwell of Fuzzy Goat (a yarn store in Thomasville, Georgia) shares how she’s built a thriving business rooted in connection, creativity, and community support. Whether you’re a seasoned retailer or just starting out, Cadence’s story wi...

Jun 23, 202541 minSeason 5Ep. 266

265. How to Have a Summer of Ease Without Losing Retail Momentum

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s make this summer your most joyful and productive yet, without the burnout. In this episode, I’m sharing how to embrace a "Summer of Ease" while still keeping your retail business humming along behind the scenes. Whether you're a brick-and-mortar owner in peak tourist season or experiencing a slower Q3, this one’s for you. We’re trading hustle for harmony by leaning into three core pillars: (1) Fun (...

Jun 16, 202527 minSeason 5Ep. 265

264. Turn Your Summer Slowdown Into a Retail Reset

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s talk about the “summer slowdown,” shall we? In this episode of the Creative Shop Talk Podcast, we’re flipping the script on the summer slowdown and showing you how to use any quiet time as a powerful CEO reset. Whether it’s organizing your back-end systems, strengthening customer relationships, or proactively planning for Q4, this season can be one of your most productive if approached with intentio...

Jun 09, 202520 minSeason 5Ep. 264

263. Why CEO Time Isn’t Optional in Your Retail Business

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you struggle to schedule and/or keep your CEO dates with yourself? Running your shop like a true CEO isn’t just for big-box retailers: it’s for independent creative retail shop owners just like you - trust me on this. If you’ve ever felt like your business is dragging you down; if you KNOW you aren’t spending your time on the things you should be…this episode is for you. Not sold on why CEO time is cru...

Jun 02, 202525 minSeason 5Ep. 263

262. 11 Tiny Habits That Will Make Your Retail Business Better

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Small habits can lead to big results! In this episode of the Creative Shop Talk Podcast, I’m sharing 11 easy-to-start micro habits that can totally transform your retail business. These habits may be small, but they pack a powerful punch. From looking at your numbers to making faster decisions, I’ll give you real-world, simple advice that WORKS. Whether you run a boutique, a gift shop, or a creative space...

May 26, 202536 minSeason 5Ep. 262

261. How to Stay Focused and Get Things Done

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Running a shop can feel like juggling flaming squirrels – I totally get it! In this episode of The Creative Shop Talk Podcast, I’m sharing a powerful training from the Retailer’s Inner Circle library to help you focus, prioritize, and actually get things done (without the late nights and endless to-do lists). If distractions and squirrel-brain are wreaking havoc on your retail business, listen up. This on...

May 19, 202521 minSeason 5Ep. 261

260. Winning with Community in Your Retail Business: Takeaways from my Mastermind Retreat

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Helping and inspiring independent retailers is my passion (and my job!), but I would be remiss if I never shared how inspiring my retailers are to ME. Their inspiration is never more apparent than when we are all together in person: talking shop, ruminating on all the things, and brainstorming through big ideas. In this episode, I’m sharing some of my takeaways from my Level Up Mastermind Retreat in early...

May 12, 202532 minSeason 5Ep. 260

259. Behind the Counter: Building a Unique Retail Shop with Heart with Amy and Chris Hart

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Can couples successfully run a retail shop together? Absolutely! From a flash of inspiration on a trip to London to creating a beloved community hub in Thomasville, Georgia; Amy and Chris Hart join me on the Creative Shop Talk Podcast to share how passion, teamwork, and a little bit of "what's our widget?" can turn your entrepreneurial dreams into reality. Amy and Chris own The Hare and the Hart , a bouti...

May 05, 202544 minSeason 5Ep. 259

258. Five Smart & Ethical Ways to Build Your Email List and Connect with Customers

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What’s something you are doing now in your retail business that you wish you would have started doing sooner? When I ask clients this question, the answer is often “I wish I would have started an email list sooner.” The reason is because they’ve learned over time that email is still a super powerful tool! It’s a direct line to your customers - no “beating the algorithm” required. In this episode, I’m givi...

Apr 28, 202525 minSeason 5Ep. 258

257. Spring Cleaning for Your Retail Business: Refresh Your Mind, Shop, and Sales

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ LAST CALL! Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to...

Apr 21, 202521 minSeason 5Ep. 257

256. Retailers in the Wild: Elevate Your Retail Shop Using These Observations From My Time in New Zealand

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your busin...

Apr 14, 202529 minSeason 5Ep. 256

255. Resilience, Real Talk & Redefining Success in Your Retail Business (and Life)

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your busin...

Apr 07, 202524 minSeason 5Ep. 255

254. The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your busin...

Mar 31, 202529 minSeason 5Ep. 254

253. Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your busin...

Mar 24, 202523 minSeason 5Ep. 253

252. Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your busin...

Mar 17, 202539 minSeason 5Ep. 253

251. Stop Hiding and Be Known: Part 3 of the Retailer’s Visibility Series

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your busin...

Mar 10, 202533 minSeason 5Ep. 251

250. Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your busin...

Mar 03, 202528 minSeason 5Ep. 250

249. Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your busin...

Feb 24, 202535 minSeason 5Ep. 249

248. 5 Minute Retail Marketing Tips: Where Do You Spend Your Time?

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you struggling to find the time to spend on what will move the needle in your retail business? Not sure what should be spending YOUR time on versus what you should be delegating out? In this episode of the Creative Shop Talk Podcast, we are focusing on the art of delegation and the importance of focusing on CEO-level work. I’ll talk about how to break down your tasks and time so you can effectively us...

Feb 17, 20256 minSeason 5Ep. 248

247. 5 Minute Retail Marketing Tips: Making Marketing Manageable

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you feeling overwhelmed at the thought of making a marketing plan for your retail business? Don’t worry - I’m breaking it all down for you in this quick 5 minute episode. I’ll share how independent retail businesses can simplify their marketing by focusing on the numbers that matter most. With the practical tips I share throughout this episode, you’ll be able to flip your mindset around retail marketi...

Feb 10, 20256 minSeason 5Ep. 247

246. 5 Minute Retail Marketing Tips: Relationships are Rocket Fuel

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We know that building strong relationships is more than just good business - it’s the key to staying memorable, growing your network, and fostering trust in your community. In this quick 5 minute episode, I am breaking down how relationships can fuel your success: from customer connections to community collaborations. Key Takeaways: Relationships Matter: Connect with your customers, staff, vendors, and ot...

Feb 03, 20257 minSeason 5Ep. 246

245. Best of Series: Retail Marketing from Gen Z to Boomers

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We are going back in time to rediscover one of the most popular episodes of the Creative Shop Talk Podcast! We all know that differences exist across generations, but have you given any thought to how those differences could impact marketing for your retail shop? Today on the podcast we are going to dive into just that: generational differences among our customers and how we can market differently to ensu...

Jan 27, 202517 minSeason 5Ep. 245

244. Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you curious how e-commerce businesses evolve into brick and mortar shops? Maybe you operate an Etsy shop or sell on social media but have always wondered what it would be like to open your own shop. If that sounds like you, listen up! In this episode of the podcast, we are diving into the story of Chris Waddy, the owner and CEO of Loopy Wool in Salisbury, New Brunswick. Chris shares her incredible jou...

Jan 20, 202545 minSeason 5Ep. 244

243. Behind the Counter: Creating Customer Joy in Retail with Kim Williams of The Polka Dot Press

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What’s the secret to running a retail business that feels like home and keeps customers coming back? In this episode of the podcast, I sat down with powerhouse and retail expert Kim Williams of The Polka Dot Press in Tallahassee, Florida - and we are answering that question and so much more. Get ready to be inspired! With over 21 years of retail experience and a knack for social media marketing, Kim share...

Jan 13, 202549 minSeason 5Ep. 243

242. 6 Areas to Focus on in Your Retail Business in 2025

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Join me for a 4-hour intensive January Retail Reset on January 14th! This is a small workshop where we will be laser-focusing on your business. Feel like you might need to revisit your goals and get clear on what you need to do in 2025? Join me! All of the details are here . If you are dreading making a plan for your retail shop in 2025, I have something for you: Design Your Best Retail Year Ever is avail...

Jan 06, 202544 minSeason 5Ep. 242

241. Year-End Reflections: Mindset, Marketing, and Lessons for Success in 2025

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: This year has flown by, and as we bid farewell to 2024, it's time to reflect on the lessons, wins, and challenges that shaped our journeys. In this episode, I’m sharing powerful takeaways from coaching clients, my own experiences, and inspirational quotes/insights that can inspire independent retailers to make 2025 their best year yet. Get ready for mindset shifts, marketing tips, and practical strategies...

Dec 30, 202442 minSeason 5Ep. 241

240. 5 Questions to Ask Yourself Now as You Design Your Year Ahead

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: As an independent retailer, the end of the year is a perfect time to pause, reflect, and plan for the future. In this episode of the Creative Shop Talk Podcast, I’m sharing five powerful questions that can help you evaluate your past year, identify growth opportunities, and set intentional goals for 2025. Whether you're looking to streamline your operations, grow your customer base, or simply realign your...

Dec 16, 202423 minSeason 5Ep. 240

239. Behind the Counter: Building the Business You Wish Existed with Jasmine McCue

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What kind of business do you wish existed in your community? Jasmine McCue, owner of The Crow’s Nest Pantry in Alberta, identified just that and then made it a reality. In this episode, Jasmine shares her inspiring journey of starting the pantry to address her community’s needs and how it evolved into what it is today. She shares lessons learned about staffing and planning and the power of using data to d...

Dec 09, 202445 minSeason 5Ep. 239

238. Behind The Counter: Building Community Of Beautiful Spaces with Lisa Wrixon

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What would happen if you built a business centered entirely around what you love and what you believe your community is currently missing? We’re about to find out! In this truly inspiring episode of the Creative Shop Talk Podcast, I’m sitting down with Lisa Wrixon, the visionary and CEO behind thestylewell and Lewellyn , two boutique shops in North Vancouver. From her roots in art history to leading retai...

Dec 02, 202446 minSeason 5Ep. 238

237. Retailer Success Series: Cindy’s Journey to Building a Thriving Bead Store

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you need inspiration navigating your role as an accidental entrepreneur? This episode is for you! Like many of us, Cindy Boissonneault of Poco Inspired in Winnipeg didn’t intend on putting on a CEO hat and running a retail business. In this episode, Cindy shares her inspiring journey from overcoming stress-induced challenges to becoming a successful retail entrepreneur. With no prior retail experience,...

Nov 25, 202440 min
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