Want to make your Facebook and Instagram ads more effective? Targeting the right audience can make or break your campaigns. In this episode, we dive deep into the art and science of audience targeting specifically tailored for salon owners and hairstylists. Identifying Your Ideal Customer : Discover how to create customer personas and use both demographics and psychographics to zero in on your perfect audience. The Power of Lookalike Audiences : Learn what a lookalike audience is, why it's a gam...
Oct 16, 2023•6 min•Season 1Ep. 3
Beauty Brand Marketing - Private Coaching Call Q&A
Sep 22, 2023•44 min•Season 1Ep. 2
"In this must-listen episode, we dive into the world of advertising metrics crucial for hairstylists and salon owners. Whether you're new to Facebook and Instagram advertising or looking to optimize your existing campaigns, this episode is your go-to guide for meaningful metrics. We'll discuss everything from the basics like Click-Through Rate and Cost Per Click to deeper insights like Return on Ad Spend and Customer Lifetime Value. Learn how to make data-driven decisions that will enhance your ...
Sep 22, 2023•10 min•Season 1Ep. 1
Which is better Facebook ads or Instagram ads in 2022
Feb 22, 2022•11 min•Season 3Ep. 6
How to increase the ROI of your Facebook/Instagram ads
Feb 18, 2022•10 min•Season 3Ep. 5
Which Facebook/Instagram ads are best for e-commerce?
Feb 17, 2022•6 min•Season 3Ep. 4
Is $100 enough for Facebook ads?
Feb 16, 2022•6 min•Season 3Ep. 3
Five mistakes you’re making me running Facebook ads in 2022
Feb 16, 2022•10 min•Season 3Ep. 2
Are Facebook ads worth it in 2022
Feb 15, 2022•5 min•Season 3Ep. 1
In this podcast I answer some of the top questions i've received in our facebook group related to running facebook ads. Follow me on instagram @igrowsalons Join fb group: https://www.facebook.com/groups/hairbrandmarketing
Sep 30, 2020•6 min•Season 2Ep. 56
In this episode I discuss the most important thing you should keep in mind when using social media.
Jun 30, 2020•6 min•Ep. 55
This podcast contains audio from a recent instagram live where we discussed what you should be doing when you log on to Instagram.
Jun 18, 2020•5 min•Ep. 54
This episode contains audio from a recent instagram live where I discussed a strategy you can use to get your content seen by more people.
Jun 15, 2020•5 min•Ep. 53
This episode contains audio from a recent instagram live where we discussed 6 different places to get content ideas.
Jun 12, 2020•5 min•Ep. 52
This podcast contains audio from a recent instagram live I did where we discussed the purpose of ads and when you should use them. TEXT MEM to 31996 to get my free content planner
Jun 10, 2020•6 min•Ep. 52
This episode contains audio from a recent instagram live where we discuss how to increase traffic from instagram and is it a good idea to run ads on multiple platforms Text MEM to 31996
Jun 08, 2020•10 min•Ep. 51
This podcast episode contains audio from a recent instagram live I did where we discussed 5 different ways to grow your email list as a hair brand.
Jun 06, 2020•6 min•Ep. 50
This episode contains audio from a recent instagram live where we discussed why ads lower organic reach, how to increase your engagement on your instagram post, and why you should follow up with your followers in direct message. TEXT MEM TO 31996 For my free content planner and other special offers.
Jun 05, 2020•6 min•Ep. 48
In this episode we discuss the best type of ads you should be running and how to increase brand awareness on instagram. TEXT MEM TO 31996
Jun 04, 2020•6 min•Ep. 49
In this episode I discuss why ads aren't an expense, why you should have the right mindset before running ads, and how long should it take to gt your first sale as a hair brand. TEXT MEM to 31996
Jun 03, 2020•6 min•Ep. 47
This episode is the audio from an instagram live I did on memorial day. Please excuse the background noise! I dropped a ton of value, we discussed content, conversion rates, word of mouth marketing, and more.
May 26, 2020•22 min•Season 2Ep. 21
This episode contains the audio from a instagram live I did May 20th. Some extremely valuable content was shared so I though my podcast listeners would enjoy. Get Your Instagram Account Audited: https://igrowsalons.com/live-instagram-audit/ Sign Up For My Membership Program: https://igrowsalons.com/membership Get My Instagram Ads Masterclass Replay: https://igrowsalons.com/instagram-ads-masterclass/ Schedule A Coaching Call: https://calendly.com/igrowsalons-1/60min Get My Instagram Secrets Ebook...
May 21, 2020•37 min
In this episode I discuss branding and getting extremely specific about who you want to serve in your business. Instagram ads masterclass - discounted link: https://igrowsalons.com/instagram-ads-masterclass
May 12, 2020•6 min
In this episode I explain the difference between conversion ads, lead ads, and messenger ads. In this episode I discuss the differences between a small budget and a higher budget. I also discuss how to determine which is right for you. Sign Up For The Instagram Ads Masterclass: https://bit.ly/IGADSMC
May 07, 2020•2 min•Season 2Ep. 18
In this episode I discuss the differences between a small budget and a higher budget. I also discuss how to determine which is right for you. Sign Up For The Instagram Ads Masterclass: https://bit.ly/IGADSMC
May 05, 2020•5 min•Season 2Ep. 17
In this episode I discuss some of the key reasons your Instagram ads don’t work and how to fix them! Sign up for my Instagram ads masterclass here: https://bit.ly/IGADSMC
May 03, 2020•5 min•Season 2Ep. 16
This podcast features Audio from one of my YouTube videos on how to sell more wigs using direct message.
Apr 08, 2020•6 min•Season 2Ep. 15
In this interview I chat with the owner of @heroinehairsalon https://instagram.com/heroinehairsalon
Mar 21, 2020•16 min•Season 2Ep. 14
https://instagram.com/bellevoushairextensions
Feb 24, 2020•18 min•Season 2Ep. 13
In this episode I cover the importance of marketing and having some type of sales strategy.
Feb 20, 2020•9 min•Season 2Ep. 12
