In this episode of the Coinbound Podcast, we’re uncovering the most overlooked Web3 marketing tactics that could be holding your project back. Whether you're building an NFT collection, a DeFi protocol, or a Layer 1 blockchain, these are the gaps we see over and over again — and they’re costing brands growth, engagement, and long-term success. We’ll break down: How to actually use SEO and content to drive organic growth The untapped power of email marketing in Web3 Why most communities feel dead...
Apr 10, 2025•13 min•Ep. 82
In this conversation, Ty Smith delves into the differences between earned media and paid media, particularly in the context of crypto marketing. He outlines the pros and cons of each media type, discussing the speed, simplicity, and control of paid media versus the trust and organic reach of earned media. The conversation also covers the cost structures associated with both media types and provides guidance on choosing the right strategy based on specific marketing needs. Takeaways Paid media of...
Dec 04, 2024•11 min
In this episode, Ty discusses the top 5 questions every prospective agency client should ask a marketing agency before they decide to hire them. When hiring a marketing agency, it's important to ask the right questions to determine if they are the best fit for your company. Five key questions to ask are: What is the size of the agency team? Matching the size of the agency to the size of your company is crucial for a good fit. How does the agency communicate with clients? Understanding the freque...
Jul 17, 2024•7 min•Ep. 80
In this episode, Ty shares his five predictions for crypto marketing in 2024. He discusses the potential for fractional CMOs, the revitalization of media, the SEO shakeup, the rise of inexpensive content production, and the increasing popularity of real-life events. These trends are expected to shape the marketing landscape in the coming year. Takeaways - Fractional CMOs are becoming popular in the web3 industry, providing flexible and on-demand marketing executives for early-stage companies. - ...
May 02, 2024•5 min•Ep. 79
In this episode, we explain everything you need to know about Web3 fractional CMOs. We cover what a fractional CMO does for Web3 companies, how they work, how (and how much) they charge, and why they might be a good fit for your Web3 business. 0:05 - What a Web3 Fractional CMO is 0:57 - What does a Web3 Fractional CMO do? 2:29 - Benefits of hiring a Fractional CMO 3:45 - How Fractional CMOs bill clients Find us online: Website: Coinbound.io Ty on Twitter (X): x.com/tysmithhq Coinbound on Twitter...
Feb 14, 2024•5 min•Ep. 78
Welcome to another episode of Coinbound Office Hours! 🚀 Today, Ty chats with Andrew Hyde, the Head of Communications at Render Network Foundation, the not-for-profit dedicated to growing its community and advancing the Next Generation of Rendering and AI Technology. 🚀Andrew, in the space since 2017, shares his views on web3 dynamics, emphasizing the key roles of community and relationship building in turbocharging marketing strategies and what that's done for Render. 🚀Tune in as Ty and Andrew...
Nov 29, 2023•27 min
🚀 In this exciting episode of The Web3 Marketing Show, Ty invites another successful trailblazer to the virtual stage. Join us as we delve into the fascinating world of Web3 marketing and community development with none other than Kelsey McGuire, the Chief Growth Officer (CGO) of Shardeum. 🚀 Kelsey McGuire is a seasoned expert in the Web3 space, known for her exceptional insights into the rapidly evolving digital landscape. As the CGO of Shardeum, a pioneering platform at the forefront of Web3...
Oct 09, 2023•36 min
In this episode, we're joined by an exceptional guest, John Jefferies, the Chief Marketing Officer of Blocknative. JJ is a true pioneer in the Web3 marketing landscape, having led marketing efforts for one of the industry's most innovative and groundbreaking companies. His insights into blockchain, decentralized finance, and the evolving marketing strategies within this space are second to none. 🚀 About Blocknative 🚀 Blocknative is at the forefront of Web3 infrastructure, specializing in empow...
Sep 13, 2023•34 min
In this episode, we have a very special guest, Katie Butler, a trailblazer in the realm of web3 marketing and the Director of Marketing at Moonbeam, is an experienced marketing professional with a unique expertise in web3 technologies and decentralized ecosystems. She possesses an extensive background in digital marketing, brand strategy, and community engagement, which she expertly intertwines with her deep understanding of blockchain and the web3 space. As the Director of Marketing at Moonbeam...
Sep 05, 2023•24 min
In this episode, we'll walk you through everything you need to know about creating a press release-- what they are, how to write one, the different components, and how to distribute it effectively to the widest audience possible. Follow Ty on Twitter: https://twitter.com/tydanielsmith. Try Coinscribble: https://coinbound.io/coinscribble
Jun 13, 2023•9 min
This week, Ty discusses everything you need to know about thought leaders in Web3. What they are, why Web3 thought leadership is important, and how you can become a thought leader yourself. Key Takeaways: 0:00 Being seen as a thought leader 0:26 What does thought leadership mean? 0:55 Main benefits of being a thought leader 1:52 Examples of thought leaders 2:22 Top Tactics to Build Yourself as a Thought Leader 5:24 Working with an Agency 7:27 Conclusion Resources ► Connect with Ty: https://twitt...
Jun 08, 2023•8 min
Armen Tamzarian joins us to discuss dropping his ambitious and exciting new multimedia NFT project, "Blockchain Bandicoot." It's much more than just an NFT collection. See how Blockchain Bandicoot is a multimedia, cross-platform breakthrough in Web3 entertainment-- and how you can get a chance to win $10k every month. Resources: ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8.....
Dec 21, 2022•29 min
Limit Break, a Web3 gaming company, just bought a Super Bowl ad for $6,500,000. This will be the first ever NFT focused Super Bowl ad. Why is this significant? What even is Limit Break, and what's their ad going to be about? We'll answer all these questions and analyze just how exciting this is for the future of Web3. Highlights: 0:00 Intro 0:08 Limit Break Super Bowl Ad 0:29 Limit Break is a Web3 Gaming Company 1:55 They Just Bought a Super Bowl Ad 2:58 Why is This Significant? Resources: ►Conn...
Oct 26, 2022•7 min•Ep. 82
Crypto Ad Networks are one of the many options you have for getting in front of an audience hungry for crypto and web3 content. But once you weigh the pros and cons, are they worth it? And how does using one compare to just doing direct media buys or working with an agency? We discuss the top crypto ad networks: 1. CoinZilla 2. Bitmedia 3. CoinTraffic We'll weigh the pros and cons of each method here to help you decide which one is right for you. 0:00 Introduction 0:22 What is a Crypto Ad Networ...
Oct 26, 2022•15 min•Ep. 71
Description: Since its inception, Coinbound ’s mission has been simple: provide Web3 brands the tools they need to succeed in this ever-evolving industry . In the pursuit of this mission, we’ve noticed one thing that has been a make-or-break factor in the success of crypto brands– Founder and Leader Networks! Because of this, we are super excited to launch Coinbound Entrepreneurs’ Circle, an exclusive platform designed to connect and foster strong, synergistic relationships amongst business owne...
Jun 13, 2022•7 min•Season 1Ep. 70
The world of NFTs can get complicated to navigate, especially when it’s an ever-changing industry that continues to grow in complexity. Today, Ty breaks down soulbound tokens, also known as SBTs. Vitalik Buterin, the co-founder of Ethereum, describes SBTs as “the future” of Web3. This is because SBTs can’t be transferred once received. They are held in a wallet indefinitely. The non-transferability factor is what seems to throw a lot of people off, however, in this episode Ty will not only use r...
Jun 02, 2022•7 min•Season 1Ep. 69
Timestamps 0:02 Ty Intro Topic 1: 0:04 Crypto Marketing Agencies: Explained 0:08 Coinbound Screen Recording 0:12 We’ve Worked With 100 + Web3 Brands(LIST) 0:15 Cosmos, MetaMask, Tron, LiteCoin, Voyager, NEXO (Can you add their logos on screen? Like pop up around Ty’s head as he lists them?) Topic 2: 0:43 What are Crypto Marketing Agencies & What Do They Do? Topic 3: 1:43 How Do Crypto Marketing Agencies Differ From Traditional Agencies?(“CHECKLIST”) 1:51 Tactics 1:53 Experience 2:25 Media Co...
May 10, 2022•5 min•Season 1Ep. 68
The cryptocurrency market is in a bear market, and, once again, many are speculating on the sustainability of the crypto industry. Similar to the stock market, bear vs bull markets are inevitable in crypto and teams must find creative ways to mediate these market trends to ensure their projects can stand the tides of this nascent industry. So here’s the million-dollar question– as a crypto-entrepreneur, how do you survive in this volatile industry that goes through these drastic ebbs and flows? ...
May 03, 2022•8 min•Season 1Ep. 67
As always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode! In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022. You DON’T want to...
May 01, 2022•13 min•Season 1Ep. 66
TikTok is the newest mainstream social platform to take the world by storm. With millions of users globally, influencers are utilizing the platform to build a brand for themselves, while also acting as key players in digital marketing campaigns for a multitude of companies. TikTok, like other social media platforms, is controlled by an algorithm, and influencer success rides on being a pro at navigating this algorithm. Who better to speak to this than an OG Crypto Influencer? We are so happy to ...
Apr 19, 2022•9 min•Season 1Ep. 65
Key Takeaways 0:08 Topic Intro: What are the essentials for an effective NFT Minting Website? 0:31 Why do you need a project website? 0:56 What are the top tools & CMS to set up your website? (LIST) 2:36 5 Essential Components that will set your project up for success 6:11 *DISCORD reference CARD on right* Resources ►Setting Up A NFT Website Blog Post: https://coinbound.io/nft-website-set-up/ ►Connect with Ty: https://coinbound.io/ty-consulting/ ►WordPress: https://wordpress.com/ ►WebFlow: h...
Apr 04, 2022•9 min•Season 1Ep. 64
Created to become a viable competitor to Clubhouse, Twitter Spaces has become an excellent way for Web 3.0 projects to promote themselves. While Clubhouse has faltered in popularity, Twitter Spaces has become one of the most popular places to conduct live audio conversations, with participants being able to listen in, across the internet. In terms of developing brand awareness, Twitter Spaces is an extremely potent tool for marketers. In the latest episode of the Crypto Marketing Podcast, Coinbo...
Mar 23, 2022•10 min•Season 1Ep. 63
In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies. The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether it's a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies s...
Mar 17, 2022•4 min•Season 1Ep. 62
When many first start a Web3 project, they are the face of the project. All of the updates, all of the interactions, all of the customer service- it’s all the responsibility of the founder(s). So you may wonder: When should I hire a community manager? What does a community manager do? How do I hire a community manager? And finally- how much should I pay them? Community managers are a beautiful thing. They come onto a team and tasked with developing an environment that is consistent with your com...
Mar 10, 2022•4 min•Season 1Ep. 60
NFTs are continuing to take the world by storm in 2022, and understanding NFT Marketing has become a vital skill, whether you're a Web3 creator, investor, or enthusiast. Social media channels have proven to be key in marketing strategies of every industry, but especially within the web3 space. Social media can take a NFT project from ground zero to the moon, but social media optimization is not as easy as many think. You must do research into communities within these platforms, connect with the ...
Mar 01, 2022•2 min•Season 1Ep. 59
Description: The 2022 Super Bowl wasn't just the biggest sporting event of the year, it marked the moment when crypto finally became mainstream. Some of the most talked-about moments after the Big Game were the ads aired by crypto companies. Coinbase took an ultra-simplistic approach to their Super Bowl ad, which ended up being so effective that it crashed their site! FTX utilized star power in its ad for the Big Game by featuring Larry David, and so did Crypto.com with LeBron James. In the late...
Feb 24, 2022•11 min•Season 1Ep. 58
The Most Common NFT Scams & How to Avoid Them From rug pulls to phishing scams, NFT scams have unfortunately become increasingly prevalent. If you are interested in the NFT space and want to avoid being scammed, you need to stay smart and vigilant! Fortunately, Coinbound’s CEO Ty Smith is here to give you the rundown on the most common types of scams in the NFT space and how to avoid them. This episode of the Crypto Marketing Podcast might be the most important ever, especially if you’re loo...
Feb 18, 2022•7 min•Season 1Ep. 57
A strong community is enormously powerful in the crypto ecosystem. Projects such as Bored Ape Yacht Club and Crypto Punks became massively successful due to their passionate and hyper-engaged online communities. While many NFT projects are struggling to organically grow an online community, we at Coinbound have helped build some of the strongest crypto brands in the industry. In our latest episode of the crypto marketing podcast, we spoke to none other than Zac McKenna, Senior Marketing and Busi...
Feb 10, 2022•18 min•Season 1Ep. 56
We can expect a myriad of NFT projects to emerge in 2022, and while a handful may be successful, most will undoubtedly fail to catch on. While some NFT projects are backed by major investors, celebrities, or have built-in communities, most don’t have those advantages. If you’re running a newly launched NFT project, how do you make your project stand apart in an extremely competitive environment? We at Coinbound have created a guide for any NFT project looking to succeed in an ever-increasingly c...
Feb 02, 2022•6 min•Season 1Ep. 55
Crypto conferences are predicted to be bigger than ever before in 2022. Many are searching for the BEST conference of the year. These events are key in getting involved in the crypto community or networking your way to your dream DeFi career. How do you choose which conference is best for you? Each event is different. The one that may be perfect for you may not be perfect for the next person. You have to consider an array of variables: cost, travel time, who is sponsoring, and more. In this epis...
Jan 28, 2022•14 min•Ep. 43
