She Built This® - podcast cover

She Built This®

Emily Aborn | She Built Thisemilyaborn.podbean.com
The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: www.shebuiltthis.org Connect with host, Emily Aborn: www.emilyaborn.com
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Episodes

The Last She Built This Episode: How to End an Era

This is the final (for the foreseeable future) She Built This podcast episode! In this episode, I share some of the things I've been sitting with and thinking about lately in regards to the transition around She Built This, how I'm taking a step back from the show, and some inspiration for YOU if you're considering: Letting go of something in your life or business Making a shift or pivot in a different direction Closing your business or venture entirely Whether your "era" in question has been pe...

Jul 24, 202423 minEp. 229

Has "Authenticity" Lost its Meaning? with Melissa Snow

Authenticity used to be my favorite word... I used to absolutely LOVE the word "authentic". It meant something. Genuine and true blue. I blame marketing but authenticity has lost a bit of its spark as it became a "strategy" and "tool" for business owners. In this episode, my guest, Melissa Snow and I get into the word Authenticity and unpack what it really means. We also couple it with another scary one that goes hand-in-hand with being authentic, "networking". Don't let the internet buzz ruin t...

Jul 10, 202436 minEp. 228

Is Your Opinion REALLY that Unpopular? Debunking online business with Jessica Lackey

No, we're not just sharing a bunch of unpopular opinions in this She Built This episode... We don't kick it off by saying, "I don't know who needs to hear this..." but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet. I'm joined by special guest, Jessica Lackey, to debunk myths about online business and more. What's inside the episode: Inbound vs. outbound Marketing vs. rela...

Jun 12, 202441 minEp. 227

Fighting for Our Friendships with Friendship Expert, Danielle Bayard Jackson

Friendships can be challenging... Regardless of who you are. No matter whether it's a friendship with a coworker, colleague, fellow business owner, or BFF from grade school. As my guest Danielle Bayard Jackson shares in this episode, female friendships are especially complex while being incredibly important! Because I've had my fair share of complex and complicated female friendships throughout my life, I had many questions! I thought you might as well, so I decided to bring in an expert in the ...

May 15, 202427 minEp. 226

That Smells Like a Story! With Helida Dodd of Marbella Perfumes

Today’s episode is a bit of a different one! It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us. Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way. We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, ar...

Apr 17, 202429 minEp. 225

Does Your Face Say a Thousand Words? with Brian Galke

Stats show that communication is approximately: 55% Nonverbal Communication 38% Tonality (how we say it) 7% The words (the ones we choose to convey our thoughts) Today's guest, Brian Galke, shares with us about that 55% as he digs into the nonverbal communication and information that can be found written on the face. Brian is the CEO and Founder of Subtle Skills, a training ground for decoding faces to help you improve your communication with others, build rapport, and give them more time, atten...

Mar 13, 202455 minEp. 224

Love Languages to Simplify Our Business Decisions with Lisa Zawrotny

Leaning into the wisdom of the Love Languages can help to simplify your choices in personal relationships, in your business, and with yourself. You can save yourself time, energy, and mental gymnastics when you're aware of your love language as well as those around you. You can also tap into the Love Languages when forging collaborations, working with clients, and overall in your business as you help others feel seen. In today's conversation, my guest Lisa Zawrotny and I get into: What the five ...

Feb 14, 202447 minEp. 223

The Role of Trust in Business with Kristin Messegee

Trust is of the utmost importance as an entrepreneur. Trust in business impacts: Collaborations Subcontractor relationships Client experience and client relationships Decision-making as a business owner This episode is way more than just the ol' "know, like, and trust" factor. This is about how we make and break trust as business owners and why it matters. My guest, Kristin Messegee and I get into building trust as humans and business owners with ourselves and others. The Role of Trust in Busine...

Jan 10, 202456 minEp. 222

Chase Your Goosebumps, with Bonnie Wan of The Life Brief

This past year, life's felt a little more cluttered and confusing to me than usual. As I was starting to do some of my end-of-year reflections and planning forward, I asked myself some of my usual questions: "What do I want in the coming year? What do I want to create? What do I want in my LIFE?" And a lot of my answers weren't really satisfying or deeply fulfilling. They were based largely on what I wanted to do and accomplish, and didn't really get into who I wanted to be. Looking for more dep...

Dec 13, 202355 minEp. 220

Your Personal Manifesto, with Bevin Farrand

What would it look like to DO the damn thing you REALLY want to do in your life? Do you know where to start identifying what that thing is and how to make space for it? To wrap up 2023, I wanted something new, fresh, and inspiring vs. just the normal old goal-setting and planning. I wanted to get super solid on WHAT I'm focusing on in the coming year and WHY. I want to go after my biggest dreams 150%! In order to get clear on what that looked like, I needed to dump all the puzzle pieces of my li...

Dec 06, 202354 minEp. 217

Unlocking the Wisdom in Our Cycles with Bri Martinez

Tuning into our menstrual cycles can be a source of wisdom that helps us in life and business. When we pay attention to our cycles, as well as the moon and seasons, we can also develop a deeper relationship with ourselves, others, and the natural world around us. See who you truly are, disconnect from others while reconnecting with yourself, and gain a deeper level of knowing with this bottom-up approach! My guest in this episode, Bri Martinez is the founder and CEO of Wild Moon. She helps women...

Nov 29, 202344 minEp. 221

Are You ”One of the Guys”? With Emily Nichols

The words we use shape our every day, our environment, the people around us, and our world. Are we using words and phrases in a way that creates the world we want to live in? Are we using language in a way that allows us to intentionally connect, include, and bring people together? In this episode, with special guest Emily Nichols, we look at the topic of the many things we say (and phrases we take for granted), and how they can actually work to alienate and separate, rather than unite and inclu...

Nov 15, 202341 minEp. 219

3 Powerful and Simple Speaking Tips: BONUS EPISODE *(RE-UPLOAD)*

I've had the opportunity this past Fall to enjoy lots of events, some as an attendee and some as a speaker. While I've had many takeaways, I wanted to take time to share three specifically related to speaking and podcasting - no matter the size or format of how you're sharing. Here are my three super speedy and simple speaking tips and what you can expect in this episode: Storytelling is king. Make sure to check out Erin Ollila's Talk Copy to Me podcast where she interviews Emma Boshart on Strat...

Nov 08, 202324 minEp. 218

Streamlining Your Marketing and Visibility Efforts with Rosemarie Callender

Social media posts, blogs, emails, speaking engagements, events... Ever wish you could just STREAMLINE it all and make your marketing, visibility, and content creation a little easier? What if you could say just ONE thing and have it be THE thing? My guest this week, Rosemarie Callender, and I get into exactly that and how podcasting (hosting and guesting) can be a content acceleration tool to help you simplify and streamline your creation efforts so you can sit back, relax, and have more time f...

Nov 01, 202346 minEp. 215

Making More Money by Healing Your Mindset with Angela Henderson

This month on the podcast, we're talking about MONEY. In today's episode, I'm chatting with Angela Henderson who shares how to get more money in your pocket by removing the mindset blocks holding you back. We get into: Angela's entrepreneurial journey and how she got started Why business owners struggle to bring in sales and increase your pay Angela's advice to stop holding yourself back How layering your marketing is the key to growth And more! Links Mentioned: Karen Kenney's Hypnosis Audios: S...

Oct 18, 202344 minEp. 213

Follow Your Fears: A Healthy State of Panic with Farnoosh Torabi

Are you afraid of FEAR? There's a lot of messaging out there about how we need to stare our fear in the face and crush it! "Do it scared" Fear gets a bad rap! It's a "victim of some unfortunate PR" . We’re told it’s a barrier to living our best life and if we give into our fears, we're most certainly doomed to crash and burn. My guest today, Farnoosh Torabi, author, journalist, and host of the SO Money podcast has a different perspective of fear. She believes that fear can be a teacher, an impet...

Oct 04, 202347 minEp. 216

The Tables Have Turned... Emily’s takes the Hot Seat with guest host Kim Dawson

In this week's episode, I handed the hosting wheel over to my friend and colleague, Kim Dawson, a small business strategist and host of The Sassy Strategist Podcast. Kim and I get into the behind-the-scenes, dive a little more about my personal business story, why I do what I do, as well as what a "day in the life" looks like over here in EmilyVille. Kim is a kindred spirit and I always love the questions and fresh insights she brings, if you love her as much as I do, make sure to give her podca...

Sep 20, 202353 minEp. 214

THE Podcaster on Podcasting with Adam Adams

I believe podcasts have the power to change lives. Podcasts help people access information and education in an affordable (often free) way. They give voice to messages of hosts and guests who may not otherwise have a platform to share their impact. They can raise awareness around issues, people, concepts, and ideas. As a podcaster, you learn, grow, and evolve in the journey of podcasting. You never know who you will meet when you podcast. You can create powerful connections as a listener and a h...

Sep 06, 202347 minEp. 212

Five Half-Truths Keeping You From Living a Full Life with Terri Trespicio

You don't need a stamp of approval, talent, passion, confidence, or even motivation to get going... You don't need to have it all figured out or even have the slightest clue about what you're creating yet. Creating more fulfillment, and meaning, and going after what you want starts NOW! If you feel like there’s something more, something else you want to go after, or another piece of this little puzzle called life, this episode will help inspire you to create more meaning and find more fulfillmen...

Aug 23, 202346 minEp. 210

Writing Pitches to Publications with Amber Petty

Have you ever considered pitching your stories to publications? Whether you're a freelance writer already or an entrepreneur with another business entirely, writing pitches to publications can increase your visibility and get you paid! In this week's She Built This podcast, my guest Amber Petty shares the secrets to writing pitches to publications and her experience writing for The New York Times, Bustle, Parade, and more! Amber shares the pitch strategies that work, and the ones that don't and ...

Aug 09, 202335 minEp. 209

And Now a Word from Our Founder (you’re in this story!)

I recently announced the closing of the She Built This Facebook group which will be officially closing on August 11th, 2023. After a little feeling of the ol' feelings... I wanted to share a little story about how much She Built This has meant to me and why I made the decision I did, and how we're evolving together. I wasn't able to fully iterate a lot of feelings and emotions in my announcement video, and I created this mini-weekend episode as a little love note from my heart to yours. With end...

Aug 06, 202323 minEp. 211

What Else is Possible? Biohacking for Busy Business Owners with Tanessa Shears

"What else is possible?" Tanessa Shears' life changed when she got curious and began asking herself that question. In this episode, Tanessa (a listener favorite and return guest!), inspires and encourages us all to look at our own lives from that perspective as we consider what our next level and showing up as our best might be. I've personally been working in my own life on getting MORE healthy each and every year and stronger every week. I believe that it's possible for me to feel more vibrant...

Jul 26, 202334 minEp. 208

7 Types of Rest: Keys to Renew and Restore Your Energy with Dr. Saundra Dalton-Smith

Did you know there's more than one way to rest? Ok, maybe you knew because you're already impressively smart if you're a listener of this podcast... but did you know there are actually SEVEN different types of rest? Rest is a crucial factor for happiness, joy, productivity, relationships, and our overall well-being (not to mention how we operate our businesses!). In this week's She Built This episode, we're diving into the seven types of rest and how to REALLY fill your cup for a better life. Dr...

Jul 12, 202339 minEp. 207

Is $100K All it’s Cracked Up to Be? Setting realistic money goals, with Sarah Young

Do you know your numbers enough to know how much money you need to pay yourself to keep the lights on and vehicles registered? Do you know how much your business needs to cover its expenses? Do you even know what your business expenses are? We don’t always take time to pause and ask ourselves these questions or dive into the numbers enough to know what's really going on under the hood in our businesses. Furthermore, the online space perpetuates a whole lot of loose advice and notions that we THI...

Jun 28, 202347 minEp. 206

How to Use Metrics to Inform Strategy with Alesia Galati

Today’s podcast guest changed my life. In addition to being my friend and changing my life that way, Alesia also changed it by showing me how to use metrics to inform strategy when it came to my podcast. I hired Alesia Galati of Galati Media to do a podcast audit of the She Built This podcast back in early March 2023. We sat down and went through all the numbers, and Alesia dug in and asked me about my goals for the show. It was in learning more about podcast performance metrics and having Alesi...

Jun 14, 202343 minEp. 205

How to Clearly Express Your Thoughts: Three Ways to Apply the Power of Three

Today's episode is a result of my own curiosity to become a better speaker, presenter, and podcaster! I always want to learn as much as I can about how to clearly express my thoughts and ideas to others. My desire is to speak in a clear and effective way so that I share information and exchange ideas with my listeners and participants. The idea was sparked after reading an article written by Alan Alda on BigThink.com called "3 Rules to Express Your Thoughts so That Everyone Will Understand You" ...

May 31, 202322 minEp. 204

Engaging Content Ideas: Storytelling and Connection with Jessica Terzakis

Engaging content ideas are all around us in everyday stories, client experiences, and conversations on LinkedIn and Facebook! All you have to do is attune your eyes and ears to scooping it up and turning it into great content. In this episode of She Built This, Jessica Terzakis and I get into the art and science of content creation as we talk about connection and storytelling in content marketing and how to come up with engaging content ideas for your business. This episode of She Built This is ...

May 24, 202341 minEp. 202

Content Creation & Artificial Intelligence; two copywriters talk AI with Erin Ollila

Content creation & artificial intelligence seem to go hand-in-hand for many entrepreneurs and small business owners as of late. I spend a lot of time observing the many uses and applications of ai-generated content creation, listening to podcasts, and reading articles on how people are using it as a tool to ideate, improve writing, and more. I still have some questions and a few concerns. My curiosity this month is around the benefits, limitations, and cautions when it comes to content creat...

May 17, 20231 hr 7 minEp. 203

I Feel Like I’m Repeating Myself! Why Repetition is Effective

You might want to buckle up your seatbelt for today’s episode and turn your podcast player off 1.5x speed if it’s set there because I’m fired up and full steam ahead in this one! I’ll be sharing some little secrets I’ve been keeping which were a result of some of the things I learned by repeating myself. In this She Built This episode, I share why repetition is effective for your message and your business as I give you five lessons learned from my most loquacious (and most repetitive) month ever...

May 10, 202333 minEp. 201

How Personality Types Affect Communication, with Enneagram Coach Christina Granahan

Have you ever wondered how personality types affect communication? In this She Built This episode about the Enneagram in relationships, my guest Christina Granahan and I dive into the communication styles of each Enneagram type and talk about how our personality types impact our communication with others. We discuss how learning about how communication styles differ from personality type to personality type, we can become more empathetic and understanding. We also cover how, for each of us, our ...

May 03, 20231 hr 13 minEp. 200
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