Most people think the best clients come from vetted business networks. But in today’s case study, you’ll hear how this founder quietly generated $40,000 in additional annual revenue from casual conversations inside non-business spaces. Flo Esho, CEO of virtual executive assistant agency The Easy Flow Life, landed one high-ticket retainer client at a dinner with a local mommy group, and another through a single Facebook comment in a 28,000-member lifestyle group. The secret? Intentional presence ...
Jun 23, 2025•48 min•Ep. 304
AI isn’t limited to content generation, it’s your A-player you haven’t called off the team bench—yet. Anne Murphy’s AI-first company generated an extra $100K in revenue in just one year — without growing her team or burning out. With just three full-time employees and a few contractors, they operate at the pace and output of a 10-person team. How? By scaling AI across every layer of their business. As the founder of She Leads AI, Anne has trained over 4,000 professionals — mostly women — to crea...
Jun 18, 2025•40 min
What does it take to host a summit where your registration page converts at 83% and drives $63,000 in back-end course sales and $77,000 in total revenue? In today’s case study, Summit in a Box® founder Krista Miller breaks down the behind-the-scenes of her 2020 virtual summit that attracted 1,250 attendees and led to her highest-converting course launch at the time. With a two-tier all-access pass offer and a brilliant scholarship incentive that led to a 40% LIVE show-up rate for the end-of- sum...
Jun 16, 2025•51 min•Ep. 303
Nobody wishes for it, but it’s a reality for many... What happens to your business when your marriage ends? Financial advisor, Alicia Martinez, is pulling back the curtain on one of the most overlooked risks to your business: divorce. With a client retention rate that rivals the best in the industry, she’s known for turning complex financial topics into actionable insights — and this episode is no exception. Inside, she breaks down: How your state’s laws can directly impact what you walk away wi...
Jun 11, 2025•36 min
How do you turn a passion-fueled event into a six-figure signature offer? Today’s case study features Elysia Skye, intuitive mentor and founder of The Brilliance Method®, who generated over $150K in net profit by merging high-end video production, coaching, and energy work into a transformative in-person experience called Content Camp. Each cohort served 11–14 coaches, healers, and authors with themed experiences (including Back to the Future events and manifestation exercises in nature). Ticket...
Jun 09, 2025•1 hr 2 min•Ep. 302
Most people treat LinkedIn like a billboard, a place to update their resume or tout their career achievements. Corina Calugaru turned it into a $130,000-per-quarter sales engine instead. As the founder of The Orange Notebook, Corina helps entrepreneurs with their brand identity and business strategy—but when her own lead pipeline was moving too slowly to create scale, she knew content alone wouldn’t cut it. After getting scammed by a lead gen agency and seeing minimal traction from organic posts...
Jun 02, 2025•46 min•Ep. 301
Thank you for 300 (Monday) episodes of Cubicle to CEO! Our show producer Sabrina Nasser is joining us to celebrate and putting Ellen in the guest seat to get the inside scoop on our biggest venture yet! We won’t spoil the surprise, just hit play! And if you like what you hear… We’ll see you September 4th: https://cubicletoceo.co/bloomtogether Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at https://masterclass.com/cubicletoCEO Want to hear our 200th epi...
May 26, 2025•44 min•Ep. 300
If your business looks good on paper but your bank account tells a different story, this episode is your financial wake-up call. Alyssa Lang — serial entrepreneur, financial strategist, and founder of Magnetic Profits — joins us to unpack the hidden money leaks that keep even high-earning businesses feeling cash-strapped. Her team has helped creative entrepreneurs and service providers make confident financial decisions around hiring, pricing, selling, and even exiting their businesses. Inside t...
May 21, 2025•35 min
Client churn isn’t a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years. In today’s case study, we’re diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-have business investments. Jasmine’s 3-part Client Retention Pipeline turns project delivery into opportunities to remarket to existing clients, positi...
May 19, 2025•1 hr•Ep. 299
Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year—while pumping for her newborn twins and running a coaching business. This second account was separate from her business brand account, born as a passion project documenting her motherhood journey. But by applying the same content strategies she’s taught over 1,000 coaches to help them stand out and sell out, Megan turned limited time into maximum audience growth—without paid ads or trend-chasing. In t...
May 12, 2025•59 min•Ep. 298
Consider this your SEO crash course! SEO strategist Laura Jawad is breaking down what’s actually working right now — including what recent Google algorithm changes mean for your content and how to stay one step ahead. 👀 Spoiler: It’s not about keyword stuffing anymore. In this conversation, Laura shares: The #1 factor Google is prioritizing in rankings (hint: it’s not backlinks) Common website mistakes killing your rankings 3 ways to future-proof your website This episode is a must listen for a...
May 07, 2025•38 min
Natalie Koussa turned podcast listeners into over $45K in sales in 90 days—without a sales page or even editing her episodes. The secret? A trust-first visibility funnel that starts with guesting on other people’s podcasts and leads into a private podcast that sells her services on autopilot — and converts 60% faster than her usual sales cycle. In this case study, Natalie explains how she creates content to speak to two distinct buyer types, why skipping fancy intros and editing actually increas...
May 05, 2025•50 min•Ep. 297
What if making your product harder to access was the secret to increasing demand? That’s the counterintuitive strategy sisters Olivia and Chloe Ferro bet on to catapult their startup SheMed to over 20,000 sign-ups in just a few months. As the UK’s first female-focused GLP-1 program, SheMed entered a crowded weight-loss market—but instead of competing on convenience, they bet on credibility. By requiring mandatory blood tests before prescribing medication, they not only differentiated themselves ...
Apr 28, 2025•52 min•Ep. 296
As the founder of multiple conscious brands like Heart Centered Humans, The Ceremonial CEO, Ascend Psychedelics and Somatic Breath Activation, Chelsea Renee, is a visionary leader, coach, and entrepreneur who merges strategy with spirituality to revolutionize the way CEOs do business. In this enlightening conversation, Chelsea shares her insight on identifying your higher path, how to take aligned action, and why implementing intuitive and spiritual practices in your business will lead you towar...
Apr 23, 2025•43 min
What if cutting 40% of your client base was actually a catalyst for business growth? It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year. In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structure...
Apr 21, 2025•1 hr 4 min•Ep. 295
What happens when you give employees a stake in the company, pair them with AI tools, and train them to think like entrepreneurs? In doing this, Heidi Golledge, founder and CEO of Jobot, built a $200 million recruiting powerhouse in just five years. A three-time EY Entrepreneur of the Year and the visionary behind multiple successful exits—including one topping $100 million—Heidi scaled Jobot using a three-part strategy: an employee ownership model, AI-powered productivity, and leadership develo...
Apr 14, 2025•55 min•Ep. 294
She conquered Main Street, then mastered internet marketing. Stephanie Wigner, founder of The Wealthy Practitioner, has accomplished the rare feat of scaling THREE companies to 7 figures in annual revenue. Stephanie reveals practical lessons from her brick-and-mortar success and how she implements the same winning strategies and systems in her online business, from smart hiring that buys back your time to generating recurring revenue across different business models. Connect with Stephanie: Step...
Apr 09, 2025•35 min•Ep. 1
Building an email list is already tough—but growing one to 46,000+ subscribers in a space people actively avoid? That’s next-level. Attorney turned entrepreneur and author, Sam Vander Wielen, was able to do exactly that. She turned dry, intimidating legal topics—contracts, website policies, and email compliance—into content that’s engaging, approachable, and surprisingly fun. Her strategy? Hooking leads with must-know legal insights, then keeping them engaged with high-value business growth cont...
Apr 05, 2025•58 min•Ep. 293
Most new business owners either waste money on the wrong things or avoid spending altogether out of fear. Money coach Emilie Nutley did neither. When Emilie quit her 9-5 in January 2024, she had one client, £500 in her business account, and three months to replace her salary. By the end of year one, she’d made £36,642, was paying herself £2,000 a month, and is now on track to close this year at £135,000+—all by making every pound work for her with a Strategic Investment Framework. For every £1 s...
Mar 31, 2025•52 min
There are over 4 million podcasts in the world, but only 15% have published a new episode in the last 30 days and are considered “active” shows. How do you beat the odds and grow a successful show on a medium with such high abandonment rates? Podcast manager and coach Pamela Krista shares simple tips to keep your momentum as a podcaster. Connect with Pamela: https://pamelakrista.com Moms Who Podcast: https://pod.link/1661545580 IG: @pamelakrista Iconic business leaders all have their own unique ...
Mar 26, 2025•30 min
Could your business not only survive, but thrive, if you eliminated all external marketing efforts? This boutique firm did just that, and scaled to multi-seven figures annually—entirely through referrals. Today’s case study features Jessica Marx, a former corporate healthcare executive who launched Tailored Premier, a business advisory firm, with an unconventional approach: no traditional marketing, just a relentless focus on delivering best-in-class results so impactful that her clients do the ...
Mar 24, 2025•1 hr 2 min•Ep. 291
What does it really take to make a million dollars, three years in a row? Sales coach Dielle Charon has hit seven figures annually for 3 years now, without ever having more than 200 buyers in her ecosystem at any one time —proving that sustainable success isn’t necessarily about volume, but rather selling smarter. In today’s case study, we debrief each of her three million dollar years, including how the offers, team structure, expenses, and profit margins varied between years 1, 2, and 3. Plus,...
Mar 17, 2025•1 hr 7 min
Are your podcast interviews producing profit for your business? You may be missing a major revenue opportunity every time you guest on someone else’s podcast. In today’s conversation, Beth Nydick will point out the common pitfalls preventing you from maximizing each media opportunity, as well as how you can use her “Profitable Podcast Guest System” to turn each podcast feature into $10K+ paydays. Go beyond the conversation and approach future interviews with a conversion mindset! Connect with Be...
Mar 12, 2025•36 min
The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan. Enter Relatable Nonprofit, a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold outreach or conventional content marketing to reach the ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram meme...
Mar 10, 2025•42 min
In just eight weeks, Jenna Capozzi’s new business venture skyrocketed to $100,000 in revenue—was it beginner’s luck, or a brilliant launch? Before selling a single offer, she used a series of strategic surveys to get inside her ideal clients’ heads—identifying their biggest frustrations and spotting recurring patterns. Armed with these insights, Jenna activated a mix of strategic partnerships, social media, email marketing, and live events to build momentum quickly. When starting from zero, the ...
Mar 03, 2025•53 min
After nearly a year-long maternity break, career & job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching business upon her return. The solution she tested? A self-published book priced at £26.99 ($34 USD), designed as both a revenue stream and a lead-generation tool for her premium coaching program. With no paid ads and just organic marketing, Simi leveraged her 17,000 LinkedIn followers and 700 warm email subscribers to sell 150 copies in 30 days, generating...
Feb 24, 2025•45 min•Ep. 287
Most entrepreneurs think of income as something they have to work for—but what if your investments could do the heavy lifting for you? Today’s case study dives into how financial coach Gina Knox built a wealth portfolio that gives her financial freedom, allowing her to work because she wants to, not because she has to. With seven accounts in her portfolio—including IRAs, a 401K, a crypto wallet, and a personal brokerage—she’s created a passive income safety net that relieves pressure on her busi...
Feb 17, 2025•1 hr 15 min•Ep. 286
Attract. Cultivate. Engage. Three simple steps to turn cold leads into closed contracts for high ticket services. In today’s episode, Hope Trory breaks down her ACE framework and real-world examples showing how she closed contracts for high ticket services by making simple tweaks in each of these areas. Connect with Hope: Take the ACE Marketing Assessment: https://ace.hopeworksdesign.com/start https://www.linkedin.com/iln/hopew/ IG: @hopeworksdesign Iconic business leaders all have their own uni...
Feb 12, 2025•42 min
What if the secret to scaling your high-ticket offer wasn’t a bigger audience, but a smarter funnel? Today’s case study unpacks how Vix Meldrew’s surprising move to lean into an unscalable funnel strategy actually added $150K of revenue and signed 99 clients in just one year. After seeing shifts in buyer behavior, Vix leveraged the Lipstick Effect (an economic theory explained in our conversation) to tweak her funnel, swapping out a traditional webinar for a micro-class and private podcast combo...
Feb 10, 2025•56 min•Ep. 285
A single video was the secret sauce to a 600% revenue surge for this entrepreneur. In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before. This isn’t yo...
Feb 03, 2025•1 hr 6 min•Ep. 284
