Most companies rush into AI pilots… and stall. Ronald Starreveld has spent 30+ years turning “good ideas” into enterprise-scale reality. In this candid chat we cover: * The ONE question to ask before any AI spend * Why industry-specific LLMs will change everything How to measure ROI when the goalposts keep moving Stream on Spotify or watch right here. Hit 👍 if you learn something new! #AIstrategy #EnergyTransition #SalesforcePosse
Jun 24, 2025•48 min•Ep. 37
🎧 Episode overview Join Francis Pindar and a powerhouse panel of Dreamin’ organisers: Louise Lockie, Kerry Townsend, Todd Halfpenny and Jade Hawken, as they pull back the curtain on community‑led Salesforce events such as London’s Calling , now heading into its 10th‑anniversary edition on 6 June 2025 . Expect honest advice, behind‑the‑scenes stories and a few laughs along the way. ⏱ What you’ll learn 00:00: Why community events beat corporate expos for real‑world learning 02:30 : The “plushie” ...
May 06, 2025•54 min•Ep. 36
Curious about how to succeed on the Salesforce AppExchange? 💡 In this episode, we dive deep with Igor Stuyver , the creator of PDF Butler, a groundbreaking app that's transformed document generation for businesses. From his humble beginnings as an architect to becoming a successful app creator, Igor shares the struggles, strategies, and lessons learned while building a successful app for the Salesforce ecosystem. 🔍 Discover how he tackled challenges like speed optimization, gaining trust from ...
Oct 25, 2024•45 min•Ep. 35
In this episode of The Salesforce Posse Podcast, host Francis Pindar sits down with Shane Smyth, CTO of Saltbox and Salesforce B2B Commerce expert. Shane shares his fascinating journey into the Salesforce ecosystem, starting back in the days of ExactTarget, and dives deep into the world of B2B Commerce. From the evolution of Salesforce Commerce Cloud to practical tips for creating successful storefronts, this conversation is packed with valuable insights. Key topics include: The history and diff...
Sep 16, 2024•43 min•Ep. 34
In this episode of the Salesforce Posse podcast, host Francis Pindar sits down with Ian Gotts, founder and CEO of Elements.cloud, for an eye-opening conversation that every Salesforce professional needs to hear. Ian takes us on a journey from his early days as one of Salesforce’s first customers to the cutting-edge innovations in Data Cloud that are shaping the platform's future. Curious about how Salesforce is evolving to handle the massive amounts of data that drive today’s business decisions?...
Aug 01, 2024•57 min•Ep. 33
Step into the forefront of Salesforce innovation in this captivating episode of the Salesforce Posse podcast. Recorded at the heart of London’s Calling, this episode features host Francis Pindar in conversation with Salesforce experts Vanessa Grant and Adam Olshansky, exploring the architectural advancements and strategic insights driving Salesforce's next era. Amid the vibrant atmosphere of London's premier Salesforce event, this episode unravels the journey from traditional Salesforce roles to...
Mar 19, 2024•15 min•Ep. 32
In this episode of the Salesforce Posse podcast, host Francis Pender engages with Vanessa Grant, a Los Angeles-based business analyst and consultant with over 13 years in the Salesforce ecosystem. Vanessa discusses the critical role of quality business analysis in Salesforce projects, sharing insights from her experience and emphasizing the importance of effective stakeholder management. Ideal for Salesforce professionals seeking to enhance their BA skills or understand its impact, this episode ...
Jan 31, 2024•55 min•Ep. 31
Welcome to another episode of the Salesforce Posse Podcast! In this episode, we're diving deep into the fascinating intersection of Salesforce and the nonprofit sector. Our special guest is Lawrence Newcombe, a Lead Technical Architect and Certified Technical Architect (CTA) at giveclarity.org. With years of experience in the charity and nonprofit sectors, Lawrence is the go-to expert on how Salesforce architecture is being leveraged to bring about positive change. What You'll Learn: Getting Sta...
Oct 11, 2023•42 min•Ep. 30
Welcome to the inaugural episode of our "State of Salesforce Implementations" Webinar Series! 🌟 This is your ultimate guide to unlocking the full potential of Salesforce for your organization. 👥 Your hosts for this series are industry luminaries: - Francis Pindar, a titan in the Salesforce ecosystem - Lars Malmqvist, the go-to expert for scaling and governance - Ines Garcia, an agile aficionado who’s all about delivering value - Kristian Jørgensen, a master in evolving end-to-end implementatio...
Sep 22, 2023•33 min
Join us in this captivating podcast episode, where we engage in a conversation with Kristian Jorgensen, an accomplished Salesforce professional and author of the 'Salesforce End-to-End Implementation Handbook.' Kristian offers invaluable insights and knowledge about Salesforce implementation and project management, making this conversation enlightening and informative. Kristian is a skilled business and IT leader who excels in building high-performing teams that enjoy their work. With extensive ...
Sep 13, 2023•46 min•Ep. 30
“Confidence is coming from a place of feeling comfortable.” Andrea Pacini In this episode of the Salesforce Posse Podcast, I have a conversation with Andrea Pacini. He is a presentation coach and Head of Ideas on Stage UK. He specialises in working with business owners, leaders and their teams who want to become more confident presenters. Since 2010 Ideas on Stage has worked with thousands of clients around the world, including companies like Microsoft, Lacoste, The World Bank and over 500 TEDx ...
Aug 15, 2023•42 min•Ep. 29
A brand new episode of the Salesforce Posse podcast is now live. I, Francis Pindar, had the honour of hosting Lars Malmqvist , Partner at Implement Consulting Group, a #Salesforce CTA from Denmark, who is the master of Salesforce anti-patterns and generative AI. 🔎 In this episode, we deeply dive into the world of Salesforce anti-patterns, like the common belief that 'declarative is always safe'. Any seasoned Salesforce professional will confirm that this is far from the truth! As well as some o...
Jul 24, 2023•42 min•Ep. 28
Improving the maturity of the Salesforce DevOps process is essential for increasing work productivity and delivering value to an organization in a timely manner. A key aspect of enhancing DevOps involves prioritizing testing and shifting it to the early stages of development. It is crucial to choose the right functional testing tool, comprehend quality, and optimize release quality in Salesforce implementation projects. In this podcast episode, we have Samuel, a product manager and architect at ...
Jul 06, 2023•44 min•Ep. 27
Whether you are an experienced Tableau user or are just starting your data visualization journey, this episode will provide valuable insights and inspiration. So sit back, relax, and join us for an exciting conversation where we will discuss everything about Tableau with Sarah Bartlett and Zach Bowders. In this episode, we will dive into the Tableau ecosystem, explore the vibrant community surrounding the tool, and discover how to learn more about Tableau. Sarah Bartlett is a Tableau Visionary w...
Apr 13, 2023•50 min•Ep. 26
In this video, Noz Urbina from Noz Urbina Consulting will discuss the importance of exceptional onmnichannel Customer Exerpeices. Noz will share techniques to help you design and achieve a great omnichannel customer experience. Noz Urbina has years of experience in omnichannel architecture and design, and he'll be discussing how his experiences have helped him design exceptional customer experiences. If you want to improve your omnichannel customer experience, this is the video for you! Salesfor...
Mar 22, 2023•37 min•Ep. 25
The Salesforce AppExchange is a marketplace for cloud-based applications that can be used with Salesforce's customer relationship management (CRM) software. No matter where you are on your Salesforce journey, you'll have access to tried-and-tested apps, that will help you tackle your particular business challenges and speed up your digital transformation. Luca Benini, COO and co-founder at Nativevideo a Salesforce AppExchange Partner and features in today's episode of the Salesforce Posse podcas...
Mar 08, 2023•43 min•Ep. 24
When thinking of a Salesforce Architect, people usually jump to the need for a deep technical knowledge of Salesforce. But that’s only part of the picture and there are so many other skills that are important to become a highly successful Salesforce Architect. Keir Bowden, Chief Technical Officer at BrightGen, features in today's episode of the Salesforce Posse podcast to share his incredible experience at Salesforce. Today, we talk to Keir Bowden about the value of people skills, how to handle ...
Feb 08, 2023•40 min•Ep. 23
A clear vision leads to understanding what an organization wants to achieve as a business. Gemma Blezard joined us today to discuss aligning salesforce architecture to organizational vision. Gemma Blezard is the founder of The Architect Club & Ladies Be Architects. She is also a Salesforce MVP, entrepreneur, and an influencer of Salesforce architects around the world. She has talked at Salesforce and community-led conferences, including user groups, Dreamforce, Salesforce World Tour London, ...
Jan 11, 2023•1 hr 1 min•Ep. 22
As the Salesforce ecosystem expands and integrates with global business technologies, the salesforce DevOps has significantly matured and grown since it started. In today's episode of the Salesforce Posse Podcast, we are joined by Vernon Keenan to talk about the Salesforce DevOps Ecosystem and the importance of Value Stream Management. Vernon Keenan is a Senior Industry Analyst at SalesforceDevops.net. He is an industry analyst and technologist entrepreneur who has founded businesses that use cu...
Dec 05, 2022•27 min•Ep. 21
The Salesforce Architect Group in London is a local resource that enables Salesforce architects, administrators, and developers to learn about Salesforce features and partners and network with one another. Francis Pindar, Tom Bassett and Sam Wadhwan have kicked off the new community group in London and we talk about why we started it all off and what we want the community to get out of it. Tom currently works for Trigg Digital as a Solution Architect. He has over five years of experience working...
Nov 18, 2022•26 min•Ep. 20
As time passes, organisations that are using Salesforce have become more and more dependent on it. Salesforce DevOps is focused on ensuring administrators and developers can release updates and go through the software development lifecycle as efficiently as possible, with the least defects and user interruption. Jack McCurdy, Salesforce DevOps Advocate at Gearset, features in today's episode of the Salesforce Posse podcast to share his experience as a salesforce advocate. Jack shares knowledge o...
Nov 02, 2022•26 min•Ep. 19
In this episode of the Salesforce Posse podcast, we invited Quratulain Tariq; co-founder of PakDreamin’, a Salesforce Certified Sr. App Engineer at Ortoo to today’s episode we share her fascinating journey with the Salesforce community. Quratulain graduated in 2017 as a software engineer in Pakistan and expected to go into another quality assurance, but in the end, became employed by the UK company Ortoo. Then after searching for the term ‘salesforce.’ She then realised that there’s a whole comm...
Oct 10, 2022•39 min•Ep. 18
This episode's a little different from the regular podcast because it is a session I hosted at London's Calling. London's Calling is a Salesforce community in-person event that I run every year where we bring Salesforce gurus and influences from across the ecosystem. The aim of the event is for all of us to better understand best practices on the Salesforce platform and to help build long-lasting relationships with Salesforce experts across the world that has helped so much in my career. So this...
Aug 22, 2022•44 min•Ep. 17
This episode's guest is Johann Furmann from Berlin. What I love about his Salesforce Story is that he started as an Accidental Salesforce Admin and is now a Certified Technical Architect and has only relatively recently started learning to code on the platform in depth. He is living proof that you don't have to be a really incredible coder on the platform to become a Certified Architect. He works with clients across the world to help support and architect their salesforce implementations followi...
Jul 06, 2022•1 hr•Ep. 16
This episode's guest 'Paul Battisson' If you are interested in transitioning from a Salesforce Developer to an Architect or COO role. If you want to awaken your inner curiosity and think more like an architect then I think you are going to get a lot of value out of this conversation with Paul. At Salesforce Posse, we interview influencers in the Salesforce ecosystem so that we can gain a better understanding of how to excel in a career path from a Salesforce Admin or Developer to an Architect. I...
Jun 28, 2022•58 min•Ep. 15
This episode's guest 'Ines Garcia' has literally written the book on how to run successful Agile projects in Salesforce and has an incredible way of looking at the world, she's an Agile Coach, a Salesforce MVP and is helping organisations build in a sustainable way. So they can have a positive and better impact on the well being of communities and the planet we live in. At the Salesforce Posse podcast, we interview influencers in the Salesforce ecosystem so that we can gain a better understandin...
May 11, 2022•25 min•Ep. 14
I think of Andy Engin as one of the masters of Salesforce Flow. My go-to guy on anything Flow related, so it made sense to pick his brains in this month's Salesforce Posse to dig into how he started in Salesforce, his experience with teaching Flow to 1000s of people across the globe and the future of the Technology.
Apr 04, 2022•47 min•Ep. 13
I this episode I talk to Amanda Beard-Neilson on how we can all help to deliver successful Salesforce Projects.
Jan 14, 2022•17 min•Ep. 14
In this episode of the SalesforcePosse Salesforce Newscast we feature news on: #SalesforceLIVE UK, Salesforce development starts to become all-inclusive, Salesforce pulls the plug on Audience Studio, Results of the Salesforce Developer Survey, Salesforce Functions are coming!!, New Salesforce Pub/Sub API, LucidChart shapes for Salesforce... and loads more!!!
Jul 22, 2021•12 min•Ep. 13
What is Salesforce Hyperforce and what is the impact that it will have on your Salesforce org? In this months podcast, we take a look at it and also it's the usual Salesforce eco-system news for April.
May 14, 2021•19 min
