Nissan's marketing challenge
Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.
Jun 25, 2025•21 min•Ep. 316
Ad Age Marketer's Brief
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Episodes
Why Instacart’s new 90s nostalgia campaign is resonating and what’s ahead
CMO Laura Jones talks about 90s-era prices, Super Bowl advertising and in-house agencies
Jun 18, 2025•22 min•Ep. 315
Snap’s new CMO on building a better ad platform
Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.
Jun 11, 2025•21 min•Ep. 314
Marketing job market trends
We take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What is the future of the CMO role? Why are companies not hiring agency execs as CMOs? We cover that and more.
Jun 04, 2025•22 min•Ep. 313
How Maesa Beauty builds beauty and wellness brands
The company just debuted its first intimate care line
May 28, 2025•24 min•Ep. 312
How Surfside is riding the vodka tea wave
Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.
May 21, 2025•23 min•Ep. 311
How phone company Nothing relies on viral moments and earned media to build its brand
Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.
May 14, 2025•25 min•Ep. 310
How Xochitl tortilla chips plan to grow brand awareness
CEO Jolie Weber joins the Marketer’s Brief podcast to discuss the brand’s partnerships and new look
May 07, 2025•24 min•Ep. 309
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.
Apr 30, 2025•23 min•Ep. 308
How Roundel is leading retail media 3.0 with data, scale and shopper trust
Roundel’s Monique Perlmutter on scaling retail media through omnichannel strategy and trust.
Apr 28, 2025•17 min
From Method to Dropps, Dorward looks to repeat success
CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.
Apr 23, 2025•23 min•Ep. 307
How Rowan grew from piercing ears at Target to operating its own shops
CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience
Apr 16, 2025•22 min•Ep. 306
How Nordstrom’s retail media network has evolved and what’s next
VP Aaron Dunford talks about moving from transactional to experiential
Apr 09, 2025•21 min•Ep. 305
What's next for Athletic Brewing
CMO Andrew Katz on expanding availability and withstanding new competition
Apr 02, 2025•23 min•Ep. 304
How footwear brand HeyDude is using parent Crocs marketing playbook
CMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney
Mar 26, 2025•22 min•Ep. 303
Volkswagen and Saturday Night Live
Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW’s SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.
Mar 19, 2025•22 min•Ep. 302
How Samsung is using creators to develop AI smartphone features
CMO Olga Suvorova joins the Marketer’s Brief podcast to talk about creators and use cases for Galaxy AI
Mar 12, 2025•25 min•Ep. 301
Inside the marketing playbook of Major League Soccer
CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league
Mar 05, 2025•25 min•Ep. 300
Behind the rise of 7 Brew coffee chain
CMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategy
Feb 26, 2025•27 min•Ep. 299
How the Anaheim Ducks’ rebrand is winning on the ice
CMO Merit Tully discusses the ‘Orange Country’ reinvention, recalling the mighty Disney era—with a bite
Feb 19, 2025•21 min•Ep. 298
How Verizon approaches Super Bowl marketing
VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIX
Feb 12, 2025•22 min•Ep. 297
How Eli Lilly is approaching GLP-1 marketing and what’s next
Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market
Feb 05, 2025•19 min•Ep. 296
Why Anthropologie is starting its ad campaigns earlier than ever
Whimsical brand began a Valentine’s Day push in late December
Jan 29, 2025•20 min•Ep. 295
Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary
President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.
Jan 22, 2025•20 min•Ep. 294
How DTC brand Rothy’s uses its community as a focus group
CMO Jamie Gersch talks about product innovations from listening to customers
Jan 15, 2025•21 min•Ep. 293
How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast
Jan 08, 2025•25 min•Ep. 292
How marketers responded to 2024's biggest social trends
Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
Dec 18, 2024•27 min•Ep. 291
What marketers need to know about branding AI tools effectively
Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services
Dec 11, 2024•22 min•Ep. 290
How the NAACP is renewing support for racial justice
Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date
Dec 04, 2024•18 min•Ep. 289
Poshmark’s CMO on recent seller backlash and live shopping
Steven Tristan Young discusses growth of resale and role of Secondhand Sunday
Nov 27, 2024•24 min•Ep. 288
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