Behind the Brand with Bryan Elliott - podcast cover

Behind the Brand with Bryan Elliott

Bryan Elliottbehindthebrand.tv

Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand.

Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing:

Executive Producer:
Bryan Elliott
https://thegoodbrain.com
E: [email protected]

Episodes

This is why your website sucks--AND HOW TO FIX IT.

Nir Zohar, President & COO of Wix , is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was asked to extend his term to 6 years where he spent time on small vessel ship helping to keep his country safe. By the mid 2000s he was out of the navy and back on dry land trying to figure out his next move when he was approached by a friend to jump into the extremely competitive website wars ...

May 07, 20251 hr 7 minSeason 15Ep. 191

How to NEVER get ripped off again at the car dealership! | feat. RussFlipsWhips automotive expert

If you've ever bought a car from a dealership, there's a good chance it was one of your worst experiences in life. I promise you that this podcast will teach almost everything you need to know about how to never get ripped off at the car dealership again! RussFlipsWhips is one of the most popular automotive content creators on social media and he really shares all the secrets. Check out more of Russ' content here: https://www.tiktok.com/@russflipswhips Support the show...

Apr 05, 20251 hr 12 minSeason 15Ep. 189

From Liquid Death and Over $1B Worth of Others - How to Pick Your Next Big Investment | Kass & Mike Lazerow

Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn how to pick your next big investment. Check out their new book: https://kassandmike.com/the-book With a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, write...

Mar 25, 202551 minSeason 15Ep. 188

How Building a Sense of Belonging Turned Industrious into a $800 Million Brand

In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code on harnessing the power of experience. What began in 2013 as a single location founded by childhood friends Jamie Hodari and Justin Stewart has grown into the world's largest premium flexible workspace provider, with 200 locations across 10 countries. The company's meteoric rise, culminating in its recent acquisition by existing partner, commercial real estate giant CBRE, ...

Feb 17, 202556 minSeason 15Ep. 187

THE ONE THING | Seth Godin: This is Marketing

The world's largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn't tell them apart. Meanwhile, a $200 sneaker company can instantly make you feel something about who you are and what you stand for. Why? Marketing legend Seth Godin reveals it comes down to the difference between having a logo and building a true brand. Seth Godin revealed three transformative insights about modern marketing that every business leader needs to understand: Fir...

Feb 03, 202543 minSeason 15Ep. 186

This Guy Makes Over $50 Million a Year Gardening in His Backyard | Epic Gardening's Kevin Espiritu

Kevin Espiritu, a guy from San Diego, makes over $50 million a year from Gardening. Kevin started out playing poker online to pay for college. He tried to be an accountant, drummer in a band, web designer and SEO expert-- and eventually discovered blogging and Youtube. In 6 years he's built an Epic Gardening business https://www.epicgardening.com/ Special Thanks to our Sponsor! If you know me, I have a few key things in my pockets at all times. 1. My car keys… 2. Some chapstick for sun protectio...

Jan 28, 202556 minSeason 15Ep. 185

THE ONE THING | Chris Voss: The Art of Negotiation

This segment is called, The One Thing... If you asked me what's the one thing you should learn from negotiation boss, Chris Voss, it's this: Splitting the difference is actually terrible negotiation advice. Conventional business wisdom about finding win-win solutions and meeting in the middle is fundamentally flawed, according to former FBI hostage negotiator Chris Voss. After years of high-stakes negotiations where lives hung in the balance, Voss learned that splitting the difference is often t...

Jan 20, 20251 hr 15 minSeason 15Ep. 184

This is the New "Third Place" that Defeated Coffee Shops

Welcome to the Wellness Era: Gyms are the New Third Space Behind the Brand with EOS Fitness The pandemic killed the coffee shop culture. When Starbucks and local cafes removed their chairs and cut off WiFi access during COVID-19, millions of remote workers, freelancers, and students lost their favorite hangout spots. But remember Jeff Goldblum’s quote from the movie Jurassic Park ? “ Life finds a way. ” Yes, human nature can’t be kept in a vacuum–thus a new community hub has emerged to fill the ...

Jan 12, 202552 minSeason 15Ep. 183

How to Create Youtube Videos People ACTUALLY Want to Watch | Ryan Hashemi

Ryan Hashemi started making Youtube videos in high school in the early days. He quickly learned the difference between "watchable" and "unwatchable content." A majority of unwatchable videos these days are made by brands with good intentions but piss-poor taste. What do these videos look like? They come in a variety of shapes and sizes but these boring videos are basically thinly veiled advertising that brands like to pump out in the name of building an audience. Hashemi now runs an agency calle...

Jan 08, 20251 hr 20 minSeason 15Ep. 182

My 2025 Message: Reinvent Yourself (often)

Hi everyone, If you're new here--welcome! It's my tradition to kick off the new year with this message about reinventing yourself. I founded this show in 2008 headed into the Great Recession to solve my own problem of not knowing what to do about my struggling brand and start up. I started interviewing people I knew had the answers and the rest is history. Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pas...

Jan 08, 20251 minSeason 15Ep. 181

Defense DOESN'T Win Championships | LA Galaxy

Tom Braun is the President & COO of the LA Galaxy , current MLS champs! Tom breaks down how he and the team at the LA Galaxy have built their brand and approach winning the hearts and minds of fans--and championships. Special Thanks to our Sponsor WHOOP! Use my special link and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT T...

Dec 13, 202443 minSeason 14Ep. 180

How To Manipulate People for Good | Harvard-educated High-Performance Coach, Olesya Luraschi

Olesya Luraschi is a Harvard educated Leadership and High-Performance Coach. My interests lie in helping people achieve their full potential and using psychological science to improve their lives. Her areas of focus are: Leadership coaching, Performance coaching and Mindset coaching Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Before I discovered We Feed Raw I was selective b...

Dec 02, 202453 minSeason 14Ep. 179

You DON'T Have a Brand, You Just a Logo If You're Doing This | Marty Neumeier

Marty Neumeier is as written many books on design and brand as one of the foremost thinkers on how to build a brand. His books include, The Brand Gap, Zag, The Designful Company, The 46 Rules of Genius and more. Do you have a brand or a logo? Listen to this discussion between host Bryan Elliott and Marty. Special Thanks to our Sponsor WHOOP! Use my special link and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, bu...

Nov 25, 20241 hr 14 minSeason 14Ep. 178

This guy makes $2M per month from a company he started 11 months ago

Nate is the inventor and founder of Underbrush gum , the world's first remineralizing gum, which earns him $2M per month in sales. It's 3-4x more expensive than typical gum you buy at the store but it's much healthier. Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Bear is jet black Staffie + Boxer mix and his sister is Staffie + chow. Before I discovered We Feed Raw I was sele...

Nov 11, 202455 minSeason 14Ep. 177

No Bullsh*t Guide to Your Best Business Strategy | Alex Smith

Author Alex Smith , writer of the book No Bullsh*t Strategy, has a keen way of looking at what most of us might view as difficult or even insurmountable at times. Strategy is Smith's expertise and he says that it should be intuitive at its core. Need some help with your strategy? Want to see if you're on the correct path? Have a listen to Bryan and Alex in this next episode! Special Thanks to our Sponsor Inside Tracker! It’s been about 7 years but feels like yesterday when I think about the time...

Nov 04, 20241 hr 10 minSeason 14Ep. 176

How to Build an World Class CPG Brand | Eric Ryan

Eric Ryan is a prolific CPG brand builder responsible for the home furnishings brand, Method, OLLY, Will, Cast and Welly to name a few. His newest venture is cereal . This episode is a masterclass and rare glimpse into Eric's process and approach that will help you build your own brand. Special Thanks to our Sponsor Inside Tracker! It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and ...

Oct 31, 202457 minSeason 14Ep. 175

How to help your dog live a longer healthier life! | We Feed Raw

If you're like me, your dog is an important member of the family. And you might have the best intentions when it comes to food. The problem is, you might be feeding your dog the wrong food and not know it. We Feed Raw is a small private company doing big things in the healthy dog food space. This is their story. Friends of the pod, who want to try it out can visit https://WeFeedRaw.com and put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box. Special Thank...

Oct 28, 202455 minSeason 14Ep. 174

THIS is Strategy | Seth Godin

Few names carry the weight of Seth Godin when it comes to modern marketing. With over 20 bestsellers, including Purple Cow , Tribes , Linchpin and This is Marketing , Godin has reshaped how businesses connect with their audience. Known for his emphasis on permission marketing—engaging customers through trust and relevance rather than interruption—Seth has consistently advocated a deeper, more empathetic approach to marketing. Today, we’re discussing the hard-earned lessons and sights in his new ...

Oct 23, 20241 hr 2 minSeason 14Ep. 173

The Top 10 AI Tools You Know Nothing About That Will Save You Thousands!

Here are the Top 10 AI trends shaking up industries right now! In this episode A.I. expert, Sabrina Romonav and host Bryan Elliott discuss how you can use artificial intelligence to optimize your business and life. Ready to innovate? These trends are changing the game. Subscribe for more insights and tell us which trend excites you the most! Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescue...

Oct 07, 20241 hr 16 minSeason 14Ep. 172

How to Compete & Dominate as a Challenger Brand | Tracksmith's Founder & CEO, Matt Taylor

In this episode, Bryan Elliott and Matt Taylor of Tracksmith talk about Matt's journey from college athlete; failed startups; a career at Puma and more leading up to now running one of the most dynamic challenger brands in the running apparel and footwear space. Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Bear is jet black Staffie + Boxer mix and his sister is Staffie + chow...

Sep 30, 20241 hr 16 minSeason 14Ep. 171

Patrick Schwarzenegger Makes MOSH: A Protein Bar to Educate the World About Brain Health

Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is a mission-driven brain brand educating people about how what they eat today can impact their brain health tomorrow. While they sell protein bars, MOSH donates a portion of proceeds to the Women’s Alzheimer’s Movement (WAM) and have already donated over $100,000 toward WAM’s important Alzheimer’s prevention research. Special Thanks to our Sponsor WeWork! W ith WeWork On Demand , you can book co-working space by the day an...

Sep 17, 20241 hr 15 minSeason 14Ep. 170

Be So Good They Can't Ignore You | Greg Hahn, Mischief Chief Creative Officer

Greg Hahn is an advertising legend. From his bio: "Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with less layers, pretense and other unnecessary complications. In 2022, less than two years into its existence, Mischief was named Agency of the Year by Adag...

Aug 28, 202448 minSeason 14Ep. 169

Feel Stronger. Live Longer. Take Control of Your Health | InsideTracker

It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why… My friend Robb Wolf who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. I probably wasted at least $20,000 in time and medical expenses with nothing to show...

Aug 12, 202451 minSeason 14Ep. 168

What's Holding You Back from Doing THAT Thing?

What’s holding you back from doing that thing? My guess is that it’s some form of fear. Having the right amount of fear is healthy and logical. It’s biological and we are hardwired to survive. But fear might also be keeping us playing small. In this episode I'm extending the invite to you to get out of your comfort zone in order to level up. I challenged one of my clients do this recently and they went for it. Instead of product-focused marketing, our creative idea was infusing some humor and st...

Aug 09, 20247 minSeason 14Ep. 167

Would You Buy This $7,600 Bespoke Keyboard? | Ryan Norbauer

Ryan Norbauer designs and builds what might be the most exquisite keyboards on the planet. He is a self-described nerd but in the best possible way in terms of his passion for aesthetics, function and attention to detail. Would it surprise you to know that there's a large global keyboard community, where other fanatical folks gather to press the flesh and the keys of their favorite creators? How does Norbauer view this spirited subculture? Ryan writes: "Through the sense of touch, keyboards conn...

Jul 25, 20241 hr 50 minSeason 14Ep. 166

How to Build a Brand Around Experiences -- NOT Things | Batch CEO, Mike Petrakis

About Batch & CEO Mike Petrakis Mike has never had a "real" job-- he's great at starting companies from scratch and growing them into profitable businesses and brands. Now at the helm of Batch, it's about experiences not things. From bach parties to birthdays to just simply having a good time, Batch provides a way to effortlessly discover and book the best things to do in the most popular destinations. Not only does the platform take celebrations to the next level with 3,000+ experiences for...

Jul 23, 20241 hr 11 minEp. 165

HexClad's Danny Winer Had to Lose it All to Find His $600 Million Winner

In 2016, Co-Founders Danny Winer and Cole Mecray launched the groundbreaking hybrid cookware brand – combining stainless steel and non-stick in a way that no other cookware brand had done before. The scrappy duo completely self-funded the company by emptying their savings accounts, draining their 401Ks and maxing-out credit cards, and they originally packaged orders by hand and made deliveries in their personal vehicles. Everyone told them that a DTC model “would never work,” but Danny and Cole ...

Jul 18, 20241 hr 35 minEp. 164

Eddie Bauer CEO & Yvon Chouinard Protégé, Tim Bantle, Charts a New Path for the 100+ Yr Legacy Brand

For more than 100 years, Eddie Bauer has been outfitting people for adventures big and small - first through the small curated sports shop in downtown Seattle and eventually through the brand’s 268 stores across the US and their strong e-commerce platform. As CEO Tim Bantle is reaching the nearly two-year mark at Eddie Bauer, he has played a key role in leading the charge with unveiling a global rebrand under a new brand evolution strategy, aiming to shift the foundational narrative of the Ameri...

Jul 16, 20241 hr 16 minSeason 14Ep. 163

Angie Hicks of Angie's List (now just Angi™) Built a Billion Dollar Personal and Consumer Brand

In 1995, Angie Hicks spent all of her time going door-to-door in Columbus, Ohio, trying to sign people up for a new home services referral business. Today, Angie's List, now rebranded to Angi™ , is a household name, referring millions of members to plumbers, painters, and more. Want to read the feature articles I write for my Inc. Magazine byline? https://www.inc.com/author/bryan-elliott Connect with me personally on social media: Instagram: http://instagram.com/1goodbrain Twitter: https://twitt...

Jul 10, 20241 hr 14 minSeason 14Ep. 162
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