This podcast has been one of Lisa's favourite creative outlets. As a multi-passionate entrepreneur who could talk for hours on end about online business and marketing, it's been bliss to create. With that said, it's time to press the pause button. In this episode Lisa shares why she is pressing pause on recording new episodes. Intentionality, direction and purpose are all coming into play. Tune in to hear what's happening behind the scenes, what Lisa and the team are bringing you next and what t...
Sep 15, 2019•15 min
Lisa is coming at you from her hotel bed in Dallas, Texas. She's joined by her exceptional friend, coach and best-selling author Lisa Carpenter. If you've listened to the podcast for a while, you might remember Lisa's guest spot in November last year on navigating your transformation. If you missed that one, we highly recommend checking it out. The woman is exceptional! Today's episode is a real and raw look at the struggles and wins of online business and what arriving at a breakthrough month r...
Aug 11, 2019•36 min
Lisa invites one of her coaching students and entrepreneurial success stories, Caroline Partridge, onto the show. Today's chat is an in-depth look at how Caroline has created and grown her online business, and why she is now pivoting and growing into an entirely new area. Hear from someone who's done it, what mindset was needed, what time it took, what courses she's relied on, and what has been key to her success. Lisa and Caroline chat about a brilliant foundational course for online business o...
Aug 04, 2019•37 min
Lisa is soon to be hitting the streets of Dallas to connect with her Mastermind and stretch those wings a little further. While she's thinking about her US friends and mentors, she reflects on the differences between US and Aussie culture and what that means for the savvy entrepreneur. If you're looking to learn from the best and then implement in the context of your audience, this episode is for you. In this episode you'll hear mention of James Wedmore's course Business By Design. Lisa has pers...
Jul 28, 2019•20 min
Lisa nails down her Laguna Beach-based mentor, James Wedmore, for another chat, and this one can only be described as a doozie for all online business owners. Top up your teapots or lace up your runners and hit play. Lisa and James cover what market saturation means (or more to the point, doesn't mean) for you, the questions you must be asking yourself to grow your audience, and so much more. We know you either do already or will soon love everything James Wedmore, so here's a treat! James is ru...
Jul 21, 2019•46 min
Something a little bit different in this weeks episode. Lisa's Business Manager Mel takes over the mic to help reduce Lisa's to-do list, and share a few tips on hiring, outsourcing and tech platforms. She also shares a little about her role, how it has evolved over time, and how the business has been set up to ensure that Lisa can focus on 'Lisa only' tasks. Links: Find more tips from Mel on Insta or at her website.
Jul 14, 2019•21 min
Are you a parent and a business owner? If so, you probably feel the 'school holiday effect' hard. In this episode, Lisa digs into her guilt and overwhelm-free approach to enjoying the school holidays and keeping your business ticking along. Summary of Key Points •What do you need to be able to enjoy the school holidays? Whatever that is, it is okay for you to have it! Kid's not keen on going to a school holiday program? It's okay to send them anyway. Need to get away for a few days for some adve...
Jul 07, 2019•15 min
Lisa is helping a friend with marketing materials for a new business. She sent them a list of initial questions to start the process and shares with you today the 18 questions you must ask yourself to improve your marketing. Dive into your ideal customer, understand what makes you different and why people should be trusting YOU! Grab a pen and paper and get writing - there's bound to be something you haven't thought of and it could be the missing ingredient when it comes to selling your online p...
Jun 30, 2019•26 min
Mid-year can roll around so fast, can't it?! In this episode, Lisa is intent on lighting a fire in your belly that'll carry you well into the second half of the year. She shares where she is at with some of her own goals and prompts you with questions that will allow you to dig deep and set your course for a year that feels exactly the way you'd hoped. Show Notes: 0:34 Is June hectic for you? Lisa shares what June looks like for her. 1:14 Lisa asks some hard questions to help create a line in th...
Jun 23, 2019•12 min
In today's episode, Lisa reflects on the ease and organisation of her most recent launch, which also happened to be her most successful. She dives into the stories she held onto for so long that kept her from experiencing ease and shares what she is finding on the other side of letting those stories go. If your business feels hard a lot of the time, this episode is a breath of fresh air. Show Notes: 0:31 Lisa shares the stories that she believed underlay her business success. 2:02 What went down...
Jun 16, 2019•11 min
Today's episode features copywriting whiz, Sophia Arthur. She joins Lisa for an info-packed talk about the sales page. They cover so much ground, including the fundamentals of a good sales page, general marketing savviness, and actionable tips for you to improve your copy and get your sales page doing all the right things. Sophia works primarily with wellness entrepreneurs with a focus on copy that converts AND feels good to her client (aka zero sleaze copy). She's incredibly generous with her k...
Jun 09, 2019•47 min
Lisa talks launches in this episode and shares a different objection that has surfaced when launching her new program. She has been surprised by the fear her community is feeling about the transformation on offer in her Ready For Change program, and shares with you how she has addressed this objection and the importance of being in conversation with the people who haven't bought. If you'd like to view the sales page and see what Ready for Change is about, head over here. Show Notes: 0:50 What th...
Jun 02, 2019•12 min
In this episode, Lisa shares a theory on unhappiness that her mentor introduced her to - unhappiness occurs in the gap between where you are and where you want to be. Of course, there are many theories on happiness, and Lisa shares this one today not as 'the right one' but as something that has had a profound impact on her business and life. Listen in as she fleshes out the idea and provides insight into how she's closed that unhappiness gap. Show Notes: 0:30 Lisa shares the happiness theory her...
May 26, 2019•14 min
Today's episode covers a question Lisa gets asked all the time. How do you continue to show up for your business and your audience when you're mojo is missing (or you just can't be F)? There is a harsh truth in this one - If you're not managing your energy and attention, you'll never get the results you want. Listen in as Lisa shares a few practical tips to help you keep the wheels in motion. Show Notes: 0:30 Lisa shares how she's feeling while recording this episode. It's far from pumped and in...
May 19, 2019•15 min
We all feel like life strikes sometimes and messes up our plans, but is this happening to you regularly? Is your business often at the mercy of your circumstances? In this episode, Lisa will help you move beyond your circumstances (even the really dire ones) and start coming at your life and business from a more powerful place. You are unstoppable. Enjoy! Show Notes: 0:30 How 'not working from your circumstances' boggled Lisa's mind for a while there. 1:39 The two main circumstances that people ...
May 12, 2019•11 min
Lisa's chat with her brother inspires her to create this incredibly helpful ep on a marketing must-know. Are you holding yourself back or confusing your customers with your 'bigger than Ben Hur' offer? This episode will help. Show Notes: 0:31 Lisa shares a convo she had with her brother that highlighted a 'pickle' so many entrepreneurs find themselves in. 1:30 The problem with aiming for elephant-sized transformations for your clients. 2:23 Do your clients know they have the problem you're tryin...
May 05, 2019•10 min
Lisa wakes up verrrry early to chat to today's guest - one of her favourite people in online business, Stu McLaren. Stu founded WishList Member (the world's #1 membership platform for WordPress) and has worked with more than 60,000 online communities and membership sites. Can we just say he knows his stuff??! AND, as you're about to find out, he's generous and passionate and ready to share so much wisdom with you. If you're even remotely curious about starting a membership site, you can't miss t...
Apr 28, 2019•41 min
Lisa is serious about you getting out of your own way (!), and after seeing a thread in a Facebook group she was inspired to record this episode to bust some mental roadblocks. There are some things we say, perhaps without even thinking, that keep us stuck and frustrated. Listen in to see if you're doing this and get Lisa's tips for moving past it. Show Notes: 1:31 Amazing things can happen when you stop saying these words. 2:20 The Facebook group thread that drove Lisa nuts. 4:03 Ask yourself t...
Apr 21, 2019•12 min
On returning from the first retreat for her Breakthrough Mastermind, Lisa is all the good feels. She shares with you today the transformative power of surrounding yourself with a circle of people who get what you do and are ready to cheer you on every step of the way. Show Notes: 0:32 Lisa welcomes you in and shares her inspiration for this episode. 1:54 How would it feel to receive in-person support from your crew? 2:19 Bottom line: most people do not get what we do. 4:18 Lisa shares the trigge...
Apr 14, 2019•15 min
As the weather begins to cool here in Australia, Lisa chats with her friend Chara Caruthers about the seasons and natural rhythms that affect our productivity. Chara is an author, coach, speaker and Ayurvedic practitioner with a holistic approach to eating, living and 'being' in the world. There is plenty of wisdom in today's ep, especially if you like to 'push through' and maintain your high-level productivity year round. Show Notes: 0:30 Lisa introduces her friend and today's guest, Chara Caru...
Apr 07, 2019•29 min
If you're on the cusp of starting that thing you've been dreaming about, Lisa and Emma O'Sullivan have all the goods to help you get moving in this episode. Emma is a daily success strategist who made the leap to online business after a career in journalism and the public service. She shares generously in this chat about the steps she took to make a successful transition from the corporate world to a life that felt aligned with her values. And if you're already knee-deep in your business, you'll...
Mar 31, 2019•46 min
Lisa has a chat with her good friend and straight-talker, Angela Henderson. Angela has a hugely successful background in business and shares with you today her foundational business principles to help you move to the next level. From the value of community and the importance of numbers to all the things you need to know about your website - Angela and Lisa bring stacks of value. Enjoy! Show Notes: 0:31 Lisa welcomes Angela to the podcast and introduces today's topic. 2:48 Angela shares her busin...
Mar 24, 2019•36 min
Lisa discovered the New York Times bestselling book that every entrepreneur needs to read - but few are likely to hear about. So in today's episode, she shares with you this beautiful book by Kobi Yamada titled 'What Do You Do With An Idea?' (illustrated by Mae Besom). We dare you not to feel this one right in the heart. Show Notes: 0:30 When 'What Do You Do With An Idea?' by Kobi Yamada landed in Lisa's hands. 2:22 Lisa channels her inner storyteller to share this beautiful book with you. 5:50 ...
Mar 17, 2019•10 min
If you're growing your business, at some point you'll need to hire some awesome people to help you out. But which people do you need? And how do you really know they're awesome? Whether you've already made a few hires or you feel like that mountain is still a long way off in the distance, Lisa and Theresa Loe have so much gold for you in this episode. Show Notes: 0:32 Lisa introduces, Theresa Loe, and provides some background on how they came to be friends. 1:57 Theresa shares her background in ...
Mar 10, 2019•52 min
When all the fun things are ticked off your list and you're left with writing that sales page or getting that stuff to the bookkeeper, do you find yourself suddenly keen to clean the fridge? If you get stuck in a black hole of procrastination sometimes, this episode is for you. Lisa has compiled her best tips for getting yourself out of procrastination and back into awesomely productive. Show Notes: 0:53 Lisa starts with the most important item on her list - your thoughts. 2:52 Learn the steps L...
Mar 03, 2019•15 min
Today's episode is so quick, you might want to have your cuppa ready before you press play. Lisa brings you the importance of unapologetically standing for something, AND making some noise about it. She wants you to ruffle a few feathers with your marketing by sharing your unique take on things - assertively! Sound scary? Listen on for all the motivation you need to face your fear and get rattling. Show Notes: 0:31 What Lisa loves about Monday's. 0:56 Lisa sets a simple but potentially uncomfort...
Feb 24, 2019•7 min
Lisa chats to Christie MacSween from Embraced Motherhood after Christie's recent Melt Into Motherhood membership launch 'failed'. Lisa and Christie talk through the details of the launch and Lisa provides loads of guidance and insight into what could be improved. Lisa also lets Christie in on a couple of things - she didn't actually launch, and the sales from her non-launch were bang on the average. If you're about to launch your awesome new thing or you're interested in starting a membership, t...
Feb 17, 2019•52 min
Online product launches can be all the hairy, scary feels! You've put your heart, money and tears into this thing and now it's time to sell it. Eeeeep! Join Lisa as she shares the lessons she's learnt from her own launches and gives you her best tips to get through your launch gracefully - or at least mostly unscathed. Show Notes: 0:45 What it was like for Lisa when she launched Small Steps to Wholefoods and what NOT to do. 3:05 Lisa defines 'a launch' - and it's a lot more than announcing your ...
Feb 10, 2019•22 min
Today's episode is short, sharp and all about the one fundamental that every online business owner needs to be across. Are your conversions disappointing you? Do you feel icky about selling? This episode will point you in the right direction to overcome those hurdles and increase your impact on the world. Show Notes: 2:26 The one fundamental you need to be across to have a successful online business. 4:17 Creating the know, like and trust factor. 5:43 What your customers need from your sales pro...
Feb 03, 2019•14 min
This episode is for you, lady! Lisa encourages you to stop, reflect and give yourself a generous round of applause. She shares her practice of celebrating her efforts and those of her team, and inspires you to create a self-celebrating practice of your own. You're showing up for yourself day in and day out, being brave, getting up when you fall, and moving yourself closer to your dreams. It's time to put your hands together for the best woman you know - you. 0:45 Lisa shares why pausing for appl...
Dec 16, 2018•13 min
