Our very own marketing guru, Simon, is joined by Selina Donnelly who owns finance company HSA Growth. In this episode we discuss challenges of running a small business and Simon helps Selina with some marketing strategies to implement into HSA Growth. Selina's LinkedIn - https://www.linkedin.com/in/selina-donnelly-13312b57/ HSA Growth LinkedIn - https://www.linkedin.com/company/hsa-growth-partners-pty-ltd/?viewAsMember=true Instagram - https://www.instagram.com/hsafinancepartners/ We love to kno...
Apr 02, 2025•52 min•Ep. 140
In today's episode, Simon is joined by SEO guru Maddison Ryan, Founder of The Digital Hub. She has helped a diverse range of companies improve their visibility on search engines. Maddison's LinkedIn - www.linkedin.com/in/maddisonryan1 The Digital Hub - www.thedigitalhub.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great st...
Mar 26, 2025•27 min•Ep. 139
This week, Simon is joined by an award-winning CEO, speaker, and advocate whose journey from entertainer to immigrant to global leader exemplifies resilience, authenticity, and purpose. Elena Gosse OAM transformed her husband’s small business of three into AIS Water, a globally recognised, multi-award-winning water disinfection manufacturing company. Elena's Bio - www.elenagosse.com.au LinkedIn - linkedin.com/in/elenagosse AIS Water - www.aiswater.com.au We love to know what you think so, give u...
Mar 03, 2025•38 min•Ep. 138
This week's episode we are joined by Chanel Clark from The Marketing Club, an ecosystem where marketers from diverse backgrounds can connect, learn, and grow. Chanel founded the club and TMC is run purely by marketers, for other marketers and is a growing community of over 8000 across Australia and New Zealand. The Marketing Club: https://www.themarketingclub.org/ Chanel's LinkedIn: linkedin.com/in/chanel-clark-155630b0 We love to know what you think so, give us a rating and review on Apple Podc...
Feb 17, 2025•29 min•Ep. 137
In this episode, Simon is joined by CEO of Maleny Dairies, Stephen Tait, where we talk about all the things that go into managing a large successful dairy farm, supply chains, product branding and much more. Stephen's LinkedIn - linkedin.com/in/stephen-tait-2570447 Maleny Dairies - www.malenydairies.com We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If yo...
Feb 12, 2025•51 min•Ep. 136
In this week's episode, Simon is joined by the exceedingly accomplished Taryn Williams, a multi-award-winning Founder and CEO. A former model, at just 21, Taryn founded WINK Models, which grew to become one of Australia's most successful commercial modelling agencies. Her latest project is #Gifted, a Shopify plug-in enabling brands to manage their influencer contra gifting at scale, and is already being used by some of Australia’s biggest brands. Taryn's Bio - www.tarynwilliams.com.au/bio WINK M...
Feb 04, 2025•48 min•Ep. 135
This episode, Simon Dell chats to Annika Pol, Buying Manager at TradeMutt.com . We learn about how TradeMutt came to be, their mission to raise awareness for mental health in blue-collar spaces and touch upon other topics such as 'fast fashion'. Instagram - @TradeMutt LinkedIn - @TradeMutt We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you ha...
Jan 16, 2025•36 min•Ep. 134
In this episode, we're joined by expert marketers Charlie Syme, Kristy Hunter and Sarah Leal, as we dive into the challenges of dealing with difficult clients! Pigface Marketing: www.pigface.au Hunter Marketing: www.huntermarketing.co Saint & Queen: www.saintandqueen.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great s...
Jan 16, 2025•38 min•Ep. 133
Daniel Cooper, better known by his artist name as Martian, has been making waves in the Australian music scene for a long time. He came to my attention when I watched a video of him talking about his strategy for building his fan base, which counters many mainstream marketing strategies. I chatted to him about his approach and how that might apply to other businesses. Instagram (Marketing) - @ThinkDfrntau TikTok (Marketing) - https://tiktok.com/@dfrntau Instagram (Music) - @TheBoyMartian We love...
Aug 26, 2024•42 min•Ep. 132
In this fascinating podcast episode, Simon Dell chats with Karina McKinnon, the CEO and Owner of Copywrite.com . Discover how Katrina started her business and how copywrite.com has helped many businesses tell their story. Karina also shares her insights on how AI is reshaping the industry, shedding light on the coexistence of human creativity and AI's role as a copilot in content creation. We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscrib...
Oct 20, 2023•27 min•Ep. 131
On episode 130 of the Cemoh Marketing Podcast, Simon speaks with Andrew Borg, Marketing Manager at Hicaliber. Andrew has extensive experience in unlocking the power of first-party data to connect and nurture relationships with customers. Listen to his insights from working with one of Australia's most iconic retailers City Beach and national homebuilder G J Gardner, and his current plans to invigorate the real estate sector to provide a better user experience. We love to know what you think so, ...
May 08, 2023•28 min•Ep. 130
On episode 129 of the Cemoh Marketing Podcast, Simon speaks with Simon Bottomley, Director and General Manager of EJ Asia Pacific. EJ is a fifth generation family business, headquartered in Michigan and established in 1880. EJ design, manufacture and distribute access solutions for the world's growing infrastructure. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you...
Feb 21, 2023•22 min•Ep. 129
On episode 128 of the Cemoh Marketing Podcast, Simon speaks with Sean Steele, Founder of Scale HQ about growing and scaling your business. After 17 years of working in buying, building, transforming, and education businesses helping other people build and maximise their education portfolio, Sean has moved away from working in other businesses to building his own at Scale HQ. In the past two years Sean has been creating a business in Scale HQ to support founders who want to scale up from seven fi...
Feb 14, 2023•30 min•Ep. 128
We are back in 2023 and on episode 127 of the Cemoh Marketing Podcast, Simon speaks with Yas, Former CEO and Founder of Circonomy. We learn about how Yas turned a simple idea into a Charity and then on to be a Social Enterprise. Circonomy started in 2013 as 'The World's Biggest Garage Sale' and is all about a world where nothing useful goes to waste. Circonomy are throwing away the take-make-waste economy and turning it into a circular economy. They take the surprise chain and turn it into the s...
Feb 06, 2023•29 min•Ep. 127
In this episode of the Cemoh Marketing Podcast, Simon Dell speaks with Rob Godwin, Australasian Director of Lovehoney. Lovehoney is an incredible business that sells sex toys, lingerie, erotic gifts and more. They started in a small shed in West End and is now in some of the biggest warehouses in Eagle Farm. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have ...
Oct 30, 2022•38 min
On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Todd Fisher, CEO of CallTrackingMetrics. The two discuss how CallTrackingMetrics can help a business’ sales teams and marketers work better together. Todd mentions that even in this modern day and age, phone calls are the predominant voice conversation-driven technique. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and bus...
Oct 19, 2022•26 min
On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Blake Hutchinson, CEO of Flippa. The two discussed how buying and selling existing digital business is a growing area of interest for investors and entrepreneurs alike. Blake mentions how Flippa is the leading marketplace globally to buy and sell sites, blogs, stores and other digital businesses. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on ...
Aug 19, 2022•37 min
This episode brought up an exciting topic on how live video streaming is changing marketing, interviewing Jonathan Poynter- Founder of Nimbler Digital and Streaming House. During the pandemic, evolution of Livestreaming has shortened the gap between physical contact with brand and digital world. How important is a host to livestream success? What should you do to increase your conversion rate with livestream content? How to grow your audiences/viewers? - all will be explained in this podcast. We...
Aug 19, 2022•32 min
Does web design really impact user experience and your business conversion? Simon Dell speaks to Dmitrii Kustov - CEO of Regex SEO, a Houston-based Internet Marketing company which focuses on SEO consulting, PPC, Internet Marketing Project Management and Search Engine Optimization for database and software development. User experience optimization is one of the biggest concerns to Dmitrii, he also explained how much businesses should spend on Marketing, particularly SEO and gave insight of build...
Mar 24, 2022•25 min
Helping brands scale with performance paid advertising. Simon Dell speaks to Jeremy Gillespie, founder of Built To Scale - Growth Agency, about the performance-based model and crafting irresistible E-Commerce offers to increase AOV & conversion rate. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and business. If you think you have a great business story for the podcast, contact our producer at podcast@...
Mar 11, 2022•27 min
It takes a lot of work to trust an online service with your health. Simon Dell speaks to Tom White Co-founder & Chief Operating Officer at Maxwell Plus about the challenges and lessons with marketing an online service using AI & specialist doctors to detect prostate cancer early. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and business. If you think you have a great business story for the podcast...
Feb 11, 2022•29 min
Ever wondered what the heck is an NFT (Non-Fungible Token)? Simon chats with CEO of DeFi Link, Riley James to answer some of those burning questions around NFTs and how they relate to marketing. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and business. If you think you have a great business story for the podcast, contact our producer at [email protected] And find out more about our sound engineer Gilbert...
Jan 28, 2022•28 min
How do you make yourself and your brand stand out without all the fluff? Rich Curtis, CEO of FutureBrand Australia, explains that it’s about delivering your brand distinctively and not necessarily uniquely. It is in those distinctive moments where you will begin to become recognised and that is where you can begin to start building your brand. In this episode, Simon and Rich explore the fluffiness around brand purpose and experience, how COVID has affected brands and what it really takes to trul...
Nov 25, 2021•45 min
Staying true to yourself, being authentic and being supportive; these may not be the first tips you might associate with becoming a board member. Moving from a corporate role into a board position can be quite difficult but Cheryl Hayman takes us through some tips to help navigate the transition from marketing to the board. With an extensive background in marketing working with companies such as Unilever, J Walter Thompson and George Weston Foods. Cheryl has spent the last decade on a number of ...
Nov 18, 2021•32 min
How do you motivate people to buy your product and how to create a need for it? More importantly, how do you keep your team inspired? You’ve got to celebrate success as well as failure. Darren Needham-Walker explains that you’ve got to build up what your product can do for your customer, how it can make life easier and how it elevates them. He also describes that a childlike curiosity is a key to being a successful marketer, that you’ve got to question everything. Additionally, you’ve got to rel...
Nov 12, 2021•38 min
Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, and fellow podcast host Scott J. Miller joins Simon Dell to talk through new approaches to marketing. They discuss how the change of the world is creating new marketing strategies; they touch on Scott's interview with Matthew McConaughey and the new release of Scott's book "Marketing Mess to Brand Success." If you are looking for an entertaining episode on how you can appro...
Aug 30, 2021•41 min
It's all about content! How often do we hear that as marketers, but do we really know what that looks like in practice? Is it about volume, keyword research, backlinks or quality? Simon talks with the CEO of Codeless & Wordable, Brad Smith, who is all about content, the creation, production and optimisation. Giving his insights on the do's and don't when creating content. How best to use your content to work for your business and not against it. Brad also takes us through what makes up good ...
Aug 16, 2021•31 min
The growth of e-commerce has brought significant opportunities to retailers, as most of us would have shifted from in-store to online channels. But what does that mean for the people responsible for getting our packages from the retailers to our homes? In this week's episode, Simon talks with Mark Mcginley, CEO of Couriers Please, who gives some insight into the business of couriers and how new shopping habits have impacted them.
Aug 09, 2021•41 min
Are you starting to tear your hair out, thinking, how do I really keep my customer loyal? Stress no more. This week we talk about all things loyalty marketing, how to kept your customer loyal, how to keep them coming back and most importantly, how to keep them spending with you. Joined by fellow podcast host and loyalty marketing expert Paula Thomas. Simon and Paula give you everything you need to know on how to keep your customers loyal. Don't forget to check out Paula's Podcast "Let's Talk Loy...
Jul 16, 2021•29 min
Ever wonder what happens at the end of fishing rode once it's launched into the ocean? Simon talks with Phil West, the co-founder of Siren Cameras, about his amazing story of creative innovation and developing a product for a market that not many people had insight on. Listen in to learn about Phil and his partner's journey to get their product to market.
Jun 25, 2021•34 min
