This is a different episode to the usual one—because it's my last episode for a while! That's right, I'm packing my life into storage, getting behind the wheel of a van and I'm taking a mini-sabbatical. So in today's episode, I'm sharing *why* I'm taking some time off and how I'm reshaping my business as I move forward. - Why taking some time away is the best thing for me right now—even though I buried my head in the sand for months. - How making some really big decisions about my life has meant...
Aug 29, 2024•17 min•Ep. 853
If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you can have some time and space instead of the constant sell. In today's episode, I'm sharing how live launching has created so much more freedom and ease in my business compared to when I was doing 1:1 client work. - What live launching really means for you, your business, your sales and your audience. - How live launching can help you to create more f...
Aug 27, 2024•10 min•Ep. 852
As most online business owners are already aware, times are changing when it comes to growing your audience. It's no longer just about building your numbers, it's about attracting the right people to the business that *you* want to build. In today's episode, I'm sharing the 4-part formula for audience growth that won't cost you a cent. - Why focusing on building more followers and subscribers won't necessarily translate to increased sales. - The common mistakes when it comes to growing your audi...
Aug 25, 2024•13 min•Ep. 851
Kate Clifton is the owner of "Kate Languages" and offers teacher trainings, CPD hours and teaching resources for language teachers. She's also a member of my Conversion Campaigns membership community and recently ran a 4-day limited time bonus campaign to bring over £1000 into her business in a weekend. In today's episode, Kate's joining me to share her experience of generating this quick cash injection into her business. - How you can use an offer you already have together with a time-limited "...
Aug 22, 2024•28 min•Ep. 850
It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But what do you really want? The thing about huge business growth is that it comes with a whole lot more responsibility. In today's episode, I'm sharing more about my journey as my business grew and why it's totally okay to be happy with where your business is at right now. - Why growing your business means you will have a lot more responsibility (and how that may show up for you). - How business g...
Aug 20, 2024•9 min•Ep. 849
Today, I'm answering a question from a listener who has multiple offers within her business already but is stuck on what to launch next. As her current offers are at a lower price point, she's questioning if the next product should be positioned at a higher price point. In this episode, I'm sharing my suggestions for her next steps. - How evaluating your business to take stock of where you're at will help you to understand what gaps exist in your offer suite. - Why getting really specific on the...
Aug 18, 2024•13 min•Ep. 847
Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to market her multiple offers across such a diverse audience and overcome her fear of launching. In this episode, we break down Sammi's big business goals to clarify her marketing and messaging focus while exploring her fears. - How identifying your ideal client and mapping out their transformation journey can bring clarity to your messaging and marketi...
Aug 15, 2024•40 min•Ep. 847
Are you struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their offers. In today's episode, I'm revealing the tendency for business owners to undercharge, rather than overcharge, and the signs to look out for. - Why falling into the trap of undercharging, particularly at the beginning of your business journey, can be a fast tack to burn out. - How undercharging can attract the wrong clients to your busin...
Aug 13, 2024•15 min•Ep. 846
Live launching is definitely an important part of my online business—and can be a great addition to most online businesses—however not all offers require a full live launch. In today's episode, I'm sharing 3 others ways you can sell your offers to your audience. - The importance of a 60-90 day pre-launch nurturing process and which digital products are most suited to living launching. - The benefits of evergreen offers and the value they can add to your audience as instantly accessible problem s...
Aug 11, 2024•13 min•Ep. 845
This is part 2 of an episode that I released earlier this week where I focused why it's so important to have an intentional business model that takes into account your long-term vision, your offer suite and your pricing. Welcome to part 2 where I'm sharing another 4 ways to help balance your profit *and* your lifestyle. - Why building systems in your business—right from day 1—is crucial, and 4 key areas to systemise. - How delegating specific tasks in your business can contribute to both profita...
Aug 08, 2024•19 min•Ep. 844
I see so many online business owners trying to build a business without taking the time to intentionally design their business model. This not only leads to burnout and overwhelm, but also creates a business that doesn't align with your goals, or your lifestyle. In today's episode, I'm sharing 4 essential components of a business model that balances sustainability, profit *and* lifestyle. - The importance of intentionally designing a business model that aligns with your goals and vision. - Why v...
Aug 06, 2024•23 min•Ep. 843
AI can be a great tool to use in any business—but, it's there to *enhance,* not replace, human creativity and expertise. This is the theme in today's episode, where I'm sharing 5 practical, actionable ways to use AI in your business. - Why using AI to personalise your sales email templates can save you tonnes of time *and* improve consistency. - How refining your messaging and copy becomes much easier when using AI as a starting point. - The benefits of using AI to adapt email templates for your...
Aug 04, 2024•18 min•Ep. 842
Today I am coaching Carolyn, a naturopath and yoga teacher who sees clients 1:1 and virtually. The challenge that Carolyn faces today is how to create more programs without jeopardising her main offer. In this episode, we workshop different ideas to create a group version of her 1:1 program that doesn't sacrifice client results—or value. - How transitioning from 1:1 to group programs can be challenging, while also offering opportunities for balancing personal interaction and creating community. ...
Aug 01, 2024•31 min•Ep. 541
I see so many business owners spending weeks and months (or longer!) building out their online course, group program or membership—and then wonder why it doesn't sell. In today's episode, I'm sharing 3 reasons why *now* is a good time to launch your offer, wherever you're at. - The 2 common mistakes to avoid when building your online digital product. - How launching your offer *before* you've even created it can save you so much time and energy. - Why building your course, program or membership ...
Jul 30, 2024•14 min•Ep. 840
I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, it could be that you need to switch up what you offer. In today's episode, I'm sharing some new ways to think about niching. - The common link between the niche you serve and your offers. - T...
Jul 28, 2024•12 min•Ep. 839
Running your own business can be very satisfying and rewarding. But, it's never smooth sailing—there will always be setbacks that can knock you off course. In today's episode, I share 6 of the most common challenges I've experienced in business and my strategies and tips to overcome them. - How persevering through the slow income growth phase of your business is easier with these 4 steps. - Why growing your audience is a slow burn and the 2 options you could consider to speed up this growth. - W...
Jul 25, 2024•20 min•Ep. 838
Our world is overflowing with free content and it's *way* more than we could ever consume. And as more social platforms pop up to share your content on, you're at the mercy of the ever-changing algorithms as trends come and go. In today's episode, I'm sharing my 3 top tips for creating standout content in a noisy online world. - Why choosing your platform is more about being consistent than the platform itself—there's no one "right" platform to use. - The importance of being intentional and stra...
Jul 23, 2024•18 min•Ep. 837
Starting and growing an online business has many perks—but that doesn't mean it's going to be fun all the time... In the beginning, we often have unrealistic expectations built up by all of the external noise around us, and then feel flat and uncertain wondering if we're "doing it right" when it doesn't happen! In today's episode, I'm debunking 5 of these unrealistic expectations and revealing more realistic approaches instead. - The benefits of organic growth and why online businesses don't gro...
Jul 21, 2024•14 min•Ep. 836
Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I'm sharing how I've used the wrong ideas in the past and reveal the 6-step process I now follow when making decisions. - Why unique ideas are not always the best ideas—or what people actually want. - Why starting with the market you intend to sell to and brainstorming (their problems and solutions) is the first step. - The power of 1:1 client research to gain...
Jul 18, 2024•19 min•Ep. 835
Running a business can be super BUSY! And it can be really hard to figure out how to balance your time across everything you need to do and all the tasks that need your attention. In today's episode, I'm sharing 5 strategies I use to free up my time and prioritise my tasks. - Why defining your "Queen Bee" role is a must-do for anyone who runs a business. - How automating your repetitive tasks can help to free up your time. - Why delegating anything that's not your "Queen Bee" role will help you ...
Jul 16, 2024•12 min•Ep. 834
I've made *a lot* of mistakes in my business journey—and one of these was lacking the clarity and focus for the vision I had for my business' future. I also built a previous business that I thought I was *supposed* to build but it was based on someone else's vision. In today's episode, I'm putting *you* in the hotseat with some questions to ask yourself to find this clarity and focus for *your* business. - The 3 lessons I wish I'd learned earlier in my business and how you can learn from these m...
Jul 14, 2024•14 min•Ep. 833
Feel like you're doing all the things but your monthly income just isn't increasing? This is totally normal and growing a business can take a while. In today's episode, I'm sharing 5 things that you can do *now* to help build your income. - Why understanding the income equation will help you to identify the cause/s of your slow income growth. - How being clear on the strategy behind how you sell will help you to navigate ways to grow your income. - The importance of using your free content to at...
Jul 11, 2024•13 min•Ep. 832
Most online businesses go through periods of low cash flow. So knowing how to generate cash on demand is a super useful skill to help you get back on track. In today's episode, I'm sharing 5 ways you can boost your cashflow when you're needing a quick cash injection. - How creating a quick cash injection means you can generate more cash flow whenever you need to. - The benefits of using a "time limited campaign" to boost your cashflow. - Why using cash injections is a great way to take imperfect...
Jul 09, 2024•17 min•Ep. 831
Christine is a certified pilates instructor who has a membership platform teaching online pilates. She's also a member of my new Conversion Campaigns membership. In today's episode, we talk about a new offer she successfully launched to her community, despite having no business or marketing background. - The benefits of creating a cash injection into your business outside of an existing monthly membership. - How Conversion Campaigns helps to clarify ideas for new offers *and* joins the dots from...
Jul 07, 2024•23 min•Ep. 830
There's a lot of fear out there in the online space right now that says "no-one is buying" because of the economy. But it's normal for the economy to ebb and flow—that's nothing new. What's even more important when it comes to cashflow in your business is how you're showing up and selling your offers. In today's episode, I'm sharing 9 reasons why your sales may be slow right now that have nothing to do with the economy. - Why showing up with effective sales processes for your offers are keys to ...
Jul 04, 2024•17 min•Ep. 829
Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways you can add a quick cash injection into your business when sales are slow. - How creating a low-hanging fruit offer can be simple and straightforward so that you an bring in some quick cash. - Why reminding your au...
Jul 02, 2024•11 min•Ep. 828
Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, in today's episode, I'm sharing some other options to help you to ride that wave in your business. - The importance of understanding that your 1:1 client may be quite different to your one-to-many student. - Why a concrete sales funnel is essential to turn your 1:1 offer into an online product tha...
Jun 30, 2024•13 min•Ep. 827
Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to "un-niche" (go broader) in your business. - The importance of understanding your total addressable market and where you business is positioned within that. - Why having a bigger market is not necessarily better (unless your business outgrows a small...
Jun 27, 2024•13 min•Ep. 826
Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In today's episode, I'm sharing some of the pros and cons around this important decision as well as offering a couple of alternatives. - How scaling one product can minimise the risk and allow more time for focusing on the next thing. - The challenges that present themselves whilst scaling up. - Why creating a new offer and ...
Jun 25, 2024•15 min•Ep. 825
The foundations for building a sustainable online business may not look as shiny or as exciting as other things—but they *are* essential for running a business that continues to grow, even when you step away from your laptop screen. In today's episode, I'm sharing the 3 key elements for a sustainable business that gives you freedom. - How navigating "the messy middle"—where you have neither financial freedom nor time freedom—is part of the journey (and what you can do to move through it). - Why ...
Jun 23, 2024•12 min•Ep. 824
