Making a Marketer - podcast cover

Making a Marketer

Megan C. Powersmakingamarketerpodcast.com
The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017. If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm
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Episodes

From Transaction to True Connection with Christina Garnett

In this episode, we are delighted to welcome back Christina Garnett , a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation. Learn About... - The Human Connection in Marketing: Discover how the push for authenticity and emot...

Jun 25, 202554 minSeason 8Ep. 173

Craft your YouTube Playbook with Desiree Martinez

In this episode, we are excited to welcome a digital marketing expert to share her insights on leveraging YouTube for business growth. As the founder and fractional CMO of The Kast Agency, Desiree has a wealth of knowledge on creating effective marketing strategies that resonate with audiences and drive measurable results. Learn About... - The Evolution of Video Marketing: Discover how Desiree transitioned from traditional marketing to focusing on YouTube and the lessons learned along the way. -...

Jun 04, 202542 minSeason 8Ep. 172

Rugby Scrum to Hollywood Fun: Discipline & Brand Development with ConRoy Smith

In this episode, we were pumped to welcome ConRoy Smith! An absolute multi-hyphenate, he's a multi-talented actor, musician, and veteran fitness coach who shared his inspiring journey from professional athlete to the entertainment industry. With an extensive background in rugby and coaching, ConRoy shares how the discipline and resilience he cultivated in sports have shaped his approach to his acting career and the personal branding around all of it. Learn About... - The Transition from Sports t...

May 28, 202528 minSeason 8Ep. 171

Pitch Perfect: Crafting Your Yes with Cassie Tucker

In this episode, we're thrilled to welcome Cassie Tucker, a marketing strategist and storyteller, to discuss the art of pitching yourself effectively for a job, a project, being a podcast guest -- you name it. With a rich background in both agency work and now being out on her own, Cassie shares her insights on how to craft compelling pitches that resonate with potential clients and collaborators. Learn About... - The Power of Confidence: Discover why confidence is crucial when pitching yourself...

May 14, 202533 minSeason 8Ep. 170

No Fluff Strategies for Marketing to Hispanic Communities

In this episode, we are excited to welcome Susana Mendoza, a seasoned journalist and media contributor, to discuss effective strategies for reaching Spanish-speaking audiences. With over a decade of experience in major Spanish-language outlets, Susana shares her insights on navigating the complexities of the Hispanic media landscape and how brands can authentically connect with diverse Latino communities. Learn About... - The Hispanic Media Landscape: Get an overview of the current state of Hisp...

Apr 23, 202539 minSeason 8Ep. 169

Talking Podcasting with Legendary Podcast Hall of Famer Lou Mongello

In this episode, we are thrilled to welcome the inspiring Lou Mongello, a Podcast Hall of Fame inductee and the founder and host of the WDW Radio podcast. Lou shares his remarkable journey from attorney to Disney expert, discussing how he transformed his passion for Disney into a successful multi-platform brand. With over 800 episodes of the acclaimed WDW Radio podcast, Lou dives into the essence of community building, authenticity, and the importance of focusing on what truly matters when on (o...

Apr 09, 202536 minSeason 8Ep. 168

(Re-Release) Customer Experience IS Marketing with Dan Gingiss

Re-release time! We are re-sharing some of our BEST shows that a.) New listeners just have to hear and b.) Long-time listeners can benefit from hearing again. This one with Dan is one of those. "Feedback is a gift and as long as you’re willing to take it." -- In this episode, we welcome the always insightful and delightful (and newly minted Certified Speaking Professional) Dan Gingiss , CSP, to discuss the powerful intersection of customer experience and marketing. Dan dives into how exceptional...

Mar 26, 202547 minSeason 8Ep. 167

No Fear Networking: Build Meaningful Connections with Michaela Alexis

In this episode, we reunite with the incredible Michaela Alexis, a well-known LinkedIn trainer and personal branding expert, to dive deep into the transformative journey of networking without fear. With her new book, "No Fear Networking," Michaela shares her personal experiences with social anxiety and how she turned her challenges into opportunities for growth. Learn About... - Embracing Vulnerability: Discover how Michaela's journey with social anxiety led her to create the "No Fear Networking...

Mar 17, 202543 minSeason 8Ep. 166

(Re-Release) How to Ask the Right Questions with Angus Nelson

In this episode, we revisit one of the most popular episodes (top 4 all-time!) from the archives, featuring the inspiring and ever-insightful Angus Nelson, who dives deep into the art of asking the right questions. Originally aired as episode 90, this conversation is SUPER relevant as it explores the power of curiosity in communication and its impact on personal and professional relationships. Learn About... - The Importance of Curiosity: Discover how a curious mindset can lead to more meaningfu...

Feb 26, 202555 minSeason 8Ep. 165

Boosting Your Brand Impact with Courtney Stanley

In this episode, host Megan Powers sits down with the dynamic Courtney Stanley to explore the multifaceted concept of brand impact. Courtney offers insights into how personal and corporate brands can evolve and thrive in an ever-changing landscape. Learn About... - Defining Brand Identity: Discover the three key components of personal branding: self-perception, brand perception, and brand impact, and how they interconnect to shape your professional presence. - Navigating Brand Challenges: Gain v...

Feb 12, 202541 minSeason 8Ep. 164

From Ordinary to Extraordinary: Leveraging Your Flamingo Advantage with Katie Hornor

In this episode, we are joined by the inspiring entrepreneur Katie Hornor, who shares her unique perspective on embracing individuality in business through the metaphor of flamingos. Katie’s journey began with a serendipitous encounter with these colorful birds, leading her to help entrepreneurs recognize and celebrate their unique purpose. Learn About... - The Flamingo Advantage: Discover how embracing your uniqueness can set you apart in a crowded marketplace and why it's essential to stand pr...

Jan 31, 202534 minSeason 8Ep. 163

Digging into Grounded Confidence with Megan Powers

In this rare and brief solo episode, host Megan Powers takes us through the concept of grounded confidence, referencing the theory shared in Brene' Brown's book "Atlas of the Heart." Megan gives some of her personal background, including her unique upbringing as the youngest of nine children and how it shaped her extroverted personality and approach to learning. She reflects on her academic struggles and eventual success, highlighting the importance of leaning into one's strengths and embracing ...

Jan 15, 202514 minEp. 168

Elevate Your Storytelling Skills with Jay Acunzo

In this captivating episode, we delve into the art of storytelling with Jay Acunzo, an expert who helps individuals and brands become stronger storytellers. Jay emphasizes the importance of resonance over reach and challenges us to consider how we can truly connect with our audience by making them care. Learn About... - Resonance vs. Reach: Understand why focusing on resonance is more impactful than just increasing reach, and how it can lead to greater engagement and loyalty. - Crafting Effectiv...

Dec 23, 202445 minEp. 167

Insights on Transitioning from Employee to Entrepreneur with Keenya Kelly

Our guest on this enlightening episode joins us to discuss the crucial steps to take before leaving a steady job to pursue entrepreneurship. As the CEO of Kenya Kelly LLC, a successful video marketing and consulting agency, Keenya shares her insights and experiences that led her to write the book " Before You Quit Your Job. " With over 500,000 followers and $2 million generated in her business, Kenya's advice is both practical and inspiring. Learn About... - The Realities of Entrepreneurship: Un...

Nov 27, 202440 minEp. 166

Boost Business Confidence with Kendra Losee

In this inspiring episode we welcome back the ever-engaging Kendra Losee, a confidence and visibility strategist. Kendra shares her journey from marketing burnout to becoming a beacon for entrepreneurs struggling with imposter syndrome and visibility challenges. Dive into the depths of overcoming self-doubt, embracing imperfect action, and the transformative power of neuro-linguistic programming (NLP). Learn About... - Imposter Syndrome: Understand the insidious nature of imposter syndrome and h...

Nov 13, 202441 minEp. 165

Unlock the Power of AI in Content Marketing with Andy Crestodina

We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise. Learn About... - Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising. - Combining GA4 Data with ChatGPT: Discover how integrating G...

Oct 23, 202440 minEp. 164

Demystifying Dark Social in Digital Marketing with Krissy Buck

In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing. Learn About... - What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies. - Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social ac...

Oct 09, 202430 minEp. 163

Season 8 Kick-Off - Season 7 Reunion Show (Pt.2)

This is part two of our Season 7 reunion / Season 8 kick-off! If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part two of two. The one big question: What is a business lesson you have learned (positive or negative!) in 2024 that would help our listener...

Sep 25, 202448 minEp. 162

Season 8 Kick-Off - Season 7 Reunion Show (Pt.1)

If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part one of two. The one big question: What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners? The guests who joined us... Troy Sandidge: Chief Strategist...

Sep 11, 202440 minEp. 161

Building Brand Momentum Through Marketing Strategy with Bri Seeley

In this exciting finale of Season 7, we chat with Bri Seeley, an acclaimed entrepreneur coach, TEDx speaker, and award-winning businesswoman. Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business. Learn About... - Mindset Shifts for Success: The essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth. - Balancing ...

Aug 28, 202444 minEp. 160

Integrated Marketing with Ecommerce Strategies with Jeff Howell

In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies. Learn About... - Transitioning to E-commerce: Jeff discusses his journey from traditional marketing to e-commerce, highlighting the skills and strategies that helped him su...

Aug 14, 202440 minEp. 159

Fire-Up Your Freelance Writing with Anne Hohenberger

In this episode, we dive into the multifaceted world of freelance writing with a seasoned marketing professional with over 20 years of experience. She shares her journey from corporate roles to freelance freedom, offering invaluable insights into the challenges and triumphs of working independently. Learn About... - Transitioning to Freelance: Discover how Anne made the leap from in-house positions to freelancing and the pivotal moments that shaped her career. - Pitching Clients: Gain practical ...

Jul 31, 202442 minEp. 158

Using Play to Conquer Leader Burnout with Gary Ware

On this episode, we have a special guest who knows about business and about play… and has created a business around combining them to make people be better leaders (and have a better time at work because of it). Our guest Gary Ware returns to our show after four years to discuss the transformative power of play in combating leader burnout. Learn About... Using Play to Improve Work Life: Discover how incorporating play into your professional life can enhance creativity, confidence, and collaborat...

Jul 17, 202454 minEp. 157

Celebrating 150: Life-Changing Moves & Career Transformations with Angus Nelson and Courtney & Bryan Kramer

We are thrilled to share our milestone 150th episode! This special episode features an inspiring conversation with Angus Nelson and Bryan & Courtney Kramer, who share their bold moves to Lisbon and how it has transformed their lives and careers. Learn About... - The Big Move to Lisbon: Discover what inspired our guests to relocate to Portugal and how this adventurous decision has transformed their lives. - Influence on Work: Learn how living in a new environment has reignited their creativit...

Jun 26, 202445 minEp. 156

Work that Network with Megan Powers

This episode was based on the following micro blog Megan wrote recently. It sparked some interest, so she decided to make it a quick solo show! Networking working. When I googled the definition of networking, the following came up: "the action or process of interacting with others to exchange information and develop professional or social contacts." And then when I looked on Dictionary.com , it said this: "a supportive system of sharing information and services among individuals and groups havin...

Jun 12, 20249 minEp. 155

Community as a Service with Liz Lathan and Nicole Osibodu

In this episode, we're diving deep into the heart of community creation with the dynamic duo Liz Lathan and Nicole Osibodu, founders of The Community Factory . This episode is a vibrant exploration of how to foster genuine connections and build a thriving community within the event space. Learn about... - The Spontaneous Think Tank: Liz and Nicole break down their innovative approach to facilitating peer-to-peer learning and problem-solving at events, transforming the traditional conference expe...

May 15, 202445 minEp. 154

Brand Ambassador Strategies with Phil Pallen

We dive into the dynamic world of brand ambassador programs on this show. As a personal branding expert and keynote speaker, our guest shares his wealth of knowledge on creating authentic, effective partnerships between brands and their ambassadors. Phil is not just a strategist but also an innovator, globetrotter, and soon-to-be author of "AI for Small Business," set to demystify AI for entrepreneurs everywhere. With his non-conventional approach, he has advised hundreds of brands from over 30 ...

Apr 24, 202447 minEp. 153

From Online Connections to Real-World Success with Troy Sandidge

Troy Sandidge is a past guest and friend who everyone benefits from listening to, y'all! We hadn't had him on in a few years (we talked Marketing Strategy in episode 65 and a mix of stuff on episode 81 ), so it was time to catch up and see how he has been turning online relationships into amazing offline opportunities. In this enlightening episode, we dive into the world of digital evolution. Episode 146 is a treasure trove of wisdom and wit as Troy returns to share his journey from a "baby mark...

Apr 10, 202436 minEp. 152

Personal Branding on LinkedIn with Goldie Chan

Goldie Chan is an amazing content creator who we have wanted to have on the show for years! We are so lucky we were able to fit into her busy schedule with this helpful episode around personal branding -- on LinkedIn, in particular. Learn about... The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal branding on LinkedIn and suggests using soft words and hard words to reflect one's personal brand effectively on their profile. She encourages individuals t...

Mar 20, 202449 minEp. 151

(BONUS) 49ers vs Chiefs BIG Rematch: Our Hosts Talk Social Media & a Lil’ Trash

Bonus Episode Here! And... This one hurts for one of our hosts. Having to produce episodes where we talked so much about football... when your team has lost (with seconds left in overtime)... is a little painful ! It's a bonus episode where Jen and Megan not only talk about the BIG game (revisit of this 4 years ago), but we also compared the social media accounts of the 49ers and the Chiefs! Taylor's boyfriend has influenced those Chiefs numbers a smidge... Both teams have great social media pre...

Mar 06, 202440 minEp. 150
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