This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge FREE Trade Promotion ROI Calculator: RetailSolved.com/PromotionROI Download the show notes here: RetailSolved.com/session265...
Sep 22, 2021•1 hr 4 min•Ep. 268
LinkedIn can be a goldmine when it comes to building a profitable network of potential top notch retailers, employees, brokers, co-packers and much more. Learn how to capitalize on this import resource to gain a significant and sustainable advantage. This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Sto...
Sep 21, 2021•39 min•Ep. 267
Sep 20, 2021•1 hr 12 min•Ep. 266
Local communities have a wealth of resources to help brands grow and scale. Most brands overlook or don’t know how to access available resources. They can give you a significant and sustainable competitive advantage. Your success is their success This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Us...
Sep 20, 2021•42 min•Ep. 265
Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on cash flow while negatively impacting all aspects of your business. Every slight improvement means more runway to grow & scale This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitiv...
Sep 18, 2021•44 min•Ep. 264
There is an easier way to satisfy customers, give retailers what they want, develop & maintain high-performance teams, close sales, accomplish key objectives & it begins with how you show up. Give your brand the edge it deserves! Listen to learn how This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive ed...
Aug 16, 2021•53 min•Ep. 263
Is your brand available everywhere your customer's shop including online? Digital strategies can make it easier to confidently grow and scale your brand. Ensure your success with custom insights that put your shoppers first - what retailers really want! This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. ...
Jun 07, 2021•47 min•Ep. 262
Design a unique experience to make a deep long-lasting connection with shoppers. Give them ownership through discovering new & creative ways to celebrate your brand through personalized recipes. Empower them to rewrite your brand story in their own voice This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive e...
May 31, 2021•1 hr 5 min•Ep. 261
Brands striving to appeal to everyone overlook their ideal customers - a costly mistake. Build a solid foundation to grow and scale by picking a laser-focused micro-niche target market. Serve them relentlessly. They will celebrate and share your brand This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. St...
May 24, 2021•53 min•Ep. 260
Want to know the success secrets behind Tony Robbins, Chet Holmes, and Russ Whitney? Listen in on their independent sales and training president. Add massive value to grow sales and profits by resolving objections through Win-Win Selling strategies. This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop...
Apr 05, 2021•54 min•Ep. 259
Want a significant sustainable competitive advantage? Retailers want and need actionable insights they can’t get from other brands. Savvy retailers might even reward those brands with incremental opportunities. Become an invaluable retailer partner. This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop...
Feb 01, 2021•1 hr 10 min•Ep. 258
There is a better way to grow & scale your brand that doesn’t include the tired ineffective & broken strategies other brands rely on. Want to save valuable time & money while giving your brand the edge it deserves! Take the 30 Day To Prosperity Challenge This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable compe...
Jan 31, 2021•9 min•Ep. 257
Develop a collaborative partnership with retailers. Educate them about key trends they need to be aware of with strategies to capitalize on them and give them a competitive edge. Always put their needs first and savvy retailers might return the favor. Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics...
Jan 30, 2021•13 min•Ep. 256
Begin with the market basket & work backward. Shoppers buy multiple items each trip. Make it easier for them to find and buy your products along with all of the other items in their basket wherever they shop. This is how you close gaps & maximize sales This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive...
Jan 29, 2021•10 min•Ep. 255
Become an expert in your competition. Stop using the same cookie-cutter tactics your competitors rely upon & give retailers the support they deserved & want. Leverage strategies from 30 Days To Prosperity to give your brand the edge it deserves. This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. ...
Jan 28, 2021•13 min•Ep. 254
Storytelling is the most effective way to communicate. The power of a good storyteller cannot be underestimated. Your success relies on its impact & resonance - the consistency, passion, enthusiasm, and authenticity as originally shared by the founder. This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edg...
Jan 27, 2021•13 min•Ep. 253
KPI’s (Key Performance Indicators) act as the guard rails that keep everyone on track. They help ensure flawless retail execution when combined with scorecards. KPI’s benchmark & make uniform all-important customers facing success elements of your brand This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive ed...
Jan 26, 2021•9 min•Ep. 252
Scorecards map out objectives in bitesize manageable chunks that keep you on track and focused. Use them to delegate responsibility with a measurable timeline. They help you achieve your goals - they can be the difference between success and failure. This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Sto...
Jan 25, 2021•10 min•Ep. 251
MBO’s (Management By Objective) break strategic business objectives into bitesize chunks making them easier to digest & more attainable. Individual MBO’s rollup to organizational objectives driving the business forward creating high-performance teams This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge....
Jan 24, 2021•9 min•Ep. 250
Your success is measured by your sales. Anything that does not drive sales needs to be secondary or needs to be delegated to so someone better equipped to handle it. Say “no” to these distractions! Make time to focus on what matters most This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the s...
Jan 23, 2021•9 min•Ep. 249
Surround yourself with talented subject matter experts to give you the freedom to focus on what you do best - to innovate. Join groups that educate, inspire, and hold you accountable. This will give you the sustainable competitive edge that you deserve This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. S...
Jan 22, 2021•12 min•Ep. 248
The best way to reduce wasted spending and explode sales is to maximize your promotional effectiveness. Get more runway to grow and scale, better valuations, and give retailers a reason to say yes to your brand. Don’t rely on cookie-cutter strategies This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Sto...
Jan 21, 2021•14 min•Ep. 247
Knowledge is power - especially in this industry. Raise above your competition by becoming the trusted go-to resource retailers turn to get the edge they deserve. Don’t rely on the cookie-cutter strategies others rely on - stand out on the crowded shelf This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. ...
Jan 20, 2021•13 min•Ep. 246
No two retailers are the same. They deserve to be respected and valued. Their success is your success. Personalizing your relationship will pay huge dividends and give you the edge you deserve. Savvy retailers may reward you with incremental opportunities This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge...
Jan 19, 2021•14 min•Ep. 245
Natural is the R&D for total CPG. Natural products are driving the profitable trends. Co-creating with your loyal tribe can dramatically improve new item launches while streamlining innovation giving shoppers products they are eager to buy This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using...
Jan 18, 2021•11 min•Ep. 244
Fact-based selling is advanced storytelling - what I call true category management. Fact-based storytelling includes actionable recommendations with measurable results to give you the edge you deserve - not the cookie-cutter strategies others use This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Us...
Jan 17, 2021•14 min•Ep. 243
Knowledge is power - especially in this industry. If you want to compete at a higher level you need to adopt the advanced strategies big brands rely on. This is how you level the playing field and even gain the edge you deserve! Make this a commitment! This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. S...
Jan 16, 2021•14 min•Ep. 242
Retailers want and need your help! You hold the key to giving them a huge competitive edge. Become an indispensable trusted resource and partner and savvy retailers will reward you with incremental opportunities. Give your brand the edge you deserve! This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Sto...
Jan 15, 2021•17 min•Ep. 241
Just like every customer is unique, so is every store. Use what you have learned in the 30 Day To Prosperity Challenge Series to find and identify your dream shopper and focus all your efforts there. Build sales in stores your customer shop in first! This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Sto...
Jan 14, 2021•15 min•Ep. 240
Confusion pushes shoppers away. The customer journey needs to be simple and straightforward. Help lead shoppers to the resolution of their problem and you will win them for life. Make it easy for them to find and buy your products wherever they shop. This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge t o master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Sto...
Jan 13, 2021•17 min•Ep. 239