The Binge Factor - podcast cover

The Binge Factor

Tracy Hazzardpodcastersunited.org

Podcasts: They're not just for entertainment anymore. Everyone from business owners, thought leaders, authors, academics, and even celebrities are running their own show trying to tap into that elusive revenue-generating podcast audience engagement. But how to grow a podcast and continually produce podcast episodes needs much more than a good personality - it requires strategic thinking, and tons of behind-the-scenes tactics that attract and increase podcast listeners. Both independent podcasters and big network brands fail 87% of the time! How can you survive to host another day?

Welcome to the next gen of The Binge Factor Podcast – The Binge Factor Deconstructed! Podcasting experts Tracy Hazzard and Tom Hazzard return as hosts to this ear-opening analysis, this time diving even deeper into the foundation and structural details of the show itself. Explore the blueprint of a podcast; discover the strengths you must emulate; learn about the pitfalls you should avoid, and get nitty-gritty tips and know-how to build your very own show that will defy the odds and outlast the podfade.

Each episode, Tom and Tracy pick an actual podcast (some volunteer and some are drafted!) to be deconstructed and analyzed. As they dissect these carefully chosen shows, they uncover what separates the great shows that everyone can’t wait to binge on and the failures that don’t even make it a season. With The Binge Factor perspective and their expertise launching, producing, advising, managing, and marketing over 1200 shows, Tracy and Tom will leave you with a blueprint that you can use for your own show development and an action list that won’t require a big box budget.

Podcast hosts and producers juggle many tasks, including podcast marketing strategies, guest booking, content creation, and dozens of ways to monetize a podcast. To keep the show going, you must find your podcast's strength - that unique binge factor. With failure just a small misstep away, you can’t afford to let lack of knowledge or experience keep your bingeable goodness hidden from the world.

Find out the common mistakes, even the most expensive producers make when developing a show; and the outdated strategies they are using that must be finally retired. Most importantly, tune in for an occasional “podcast autopsy” uncovering why those failures podfaded into oblivion and how you can avoid suffering the same fate. Subscribe now so you don't miss Tracy and Tom's surprise interviews with podcasters, gaining deeper insights into successful podcast examples and the marketing and podcast production tips they use to develop a profitable venture.

Just like they do in their weekly livestream podcast mentorship show, Feed Your Brand, Tracy Hazzard and Tom Hazzard continue to bring their broad podcast expertise to every episode. Tom draws from his experiences as a true inventor, product designer, and brand innovator to offer invaluable insights you would not want to miss. Meanwhile, Tracy knows what works and does not work in marketing, branding, and media thanks to her many years of experience as a media expert, Inc. Innovation columnist and 6x podcaster. Together, they are your guides in unveiling that binge factor in every podcast, identifying what makes people come back again and again to these shows.

Ready to strengthen your podcast foundation? Join the movement at Podcasters United and unlock a treasure trove of FREE resources, live expert guidance, and the chance to have your show personally deconstructed by the Hazzards! Don't let your podcasting voice fade out - renovate your show today before your show is a money pit and not a podcast money maker!!



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Episodes

The Binge Factor Deconstructed: A New Era Of Podcasting

Get ready for the new era of The Binge Factor! In this final 2024 episode, Tracy Hazzard takes you behind the scenes of The Binge Factor's transformation into "The Binge Factor Deconstructed." Discover the reasons behind the shift, the exciting new format, and how it will help you build your own binge-worthy podcast. Plus, get a sneak peek into the future of podcasting and learn why it's the most influential platform for getting your message out there.

Jan 02, 202521 min

Creating Space: Building Podcasting Communities That Last With Craig Constantine Of The Podcaster Community

Podcasting can be much more than just a platform for sharing information; it’s a gateway for building more meaningful conversations. Join Tracy Hazzard as she talks with Craig Constantine , who dives deep into the heart of podcasting and reveals its power to foster genuine connections and build thriving communities. He shares his experience creating the Podcaster Community forum, a space designed to encourage authentic interaction and knowledge sharing among podcasters. Discover how podcasting c...

Dec 26, 202445 min

Podcasting's Unsung Heroes: Recognizing The Undervalued Work Behind The Mic With Podcast Insider Skye Pillsbury

"There's an underbelly to the podcasting industry that doesn't always get talked about." This episode features Skye Pillsbury , author of the influential podcasting newsletter The Squeeze , who offers a critical look at the realities of podcasting, particularly for producers and independent creators. Skye discusses her journey from podcasting enthusiast to industry commentator, highlighting the challenges and opportunities facing those who work behind the scenes. She also dives into the impact o...

Dec 19, 20241 hr 6 min

PR For Podcasters: Mastering PR Strategy With Public Relations Review Host, Peter Woolfolk

Want to learn how to leverage the power of PR for your podcast? It's more important than you might think. In this episode, Tracy Hazzard sits down with Peter Woolfolk , host of the Public Relations Review Podcast , who shares his insights on podcasting, public relations, and the importance of niche focus. Peter discusses his journey from radio to podcasting, highlighting the strategies he's used to build a successful show and connect with his target audience. He also offers valuable advice on cr...

Dec 12, 202434 min

Lipstick Leadership: A Powerful Podcasting Journey With Susanne Mueller Host Of Take It From The Ironwoman

Put on some lipstick and lead with confidence! This episode features Susanne Mueller , host of the popular podcast Take It from the Ironwoman , who shares her journey from marathon runner and Ironman triathlete to successful podcaster, author, and executive coach. Susanne discusses the power of podcasting to build a global brand, connect with inspiring individuals, and empower women leaders. She also dives into the art of the short-format podcast, offering valuable tips on structuring episodes, ...

Dec 10, 202441 min

Simplify To Succeed: A Guide To Streamlining Your Podcast With Streamlined Solopreneur Joe Casabona

Real impact starts when you simplify—streamlining isn’t just efficient; it’s transformative. In this episode, Joe Casabona , podcaster, educator, and host of Streamlined Solopreneur , shares how his 20 years of web development experience shaped his mission to help solopreneurs simplify their workflows and reclaim their time. With nearly 600 podcast episodes under his belt, Joe reveals why he pivoted from How I Built It to focus on actionable strategies for solopreneurs, including automating task...

Dec 05, 202438 min

Maximizing Law Firm Visibility: The Power Of Strategic Podcasting With Karin Conroy Of Counsel Cast

Discover the secrets to thriving in the competitive legal marketing landscape with Karin Conroy , host of the Counsel Cast podcast. In this episode, Karin joins Tracy Hazzard to dive deep into the world of legal marketing, strategic podcasting, and creating a robust marketing funnel for law firms. She shares her unique approach to legal marketing, from her early days of experimenting with various tactics to establishing a successful podcast that aligns with her broader marketing strategy. This e...

Aug 22, 202440 min

Expertly Empowered: Women’s Health Advocacy In Action With Georgie Kovacs Of Fempower Health

Making expert information accessible is crucial for empowering women to take charge of their health, creating a path towards women's health empowerment. In this episode, Georgie Kovacs from Fempower Health shares the organic evolution of her platform from a fertility-focused app to a comprehensive resource covering various aspects of women’s health. Host Tracy Hazzard guides the discussion as Georgie emphasizes the importance of credibility and navigating the healthcare system, empowering women ...

May 30, 202439 min

Teaching About Passive Investing With Bronson Hill Of Mailbox Money Show

Passive investing is one of the most convenient ways to build your wealth, but not a lot of people truly understands how it works. That’s why Bronson Hill made it the main focus of his podcast, Mailbox Money Show. In this conversation with Tracy Hazzard, he shares how he chooses his podcast guests, uses lead magnet strategy to convert listeners into clients, and the importance of providing valuable content at all times. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bin...

May 23, 202433 min

Unpacking Interview Mastery With Nicole Christina, Zestful Aging

Too many podcasters fall into the trap of sticking to a formula, but your dedication to honing your skills sets you apart. Join us as we sit down with Nicole Christina , host of the Zestful Aging Podcast , a master podcast interviewer whose dedication to honing her craft is truly inspiring. Unlike many who settle into a routine, Nicole continuously elevates her interviewing skills, making each episode better than the last. In our conversation, she shares the moment she realized her sweet spot in...

May 16, 202441 min

From Heart Surgeon To Podcast Powerhouse: Saving Lives With Dr. Philip Ovadia Of Stay Off My Operating Table

Imagine ditching the fear of a ticking time bomb in your chest. Dr. Philip Ovadia , the heart surgeon who saw too many preventable cases, did just that. Now, as the host and author of "Stay Off My Operating Table," he's on a mission to empower you to take charge of your heart health. Join Tracy Hazzard as Dr. Ovadia dives deep into the power of lifestyle changes, why he transitioned from the operating room to preventative medicine, and how his podcast became a game-changer in spreading this cruc...

May 09, 202433 min

Breaking Podcasting Myths: Why Growth Beats Get-Rich-Quick Schemes With Christina Barsi Of Be Bold Begin

Ever feel burnt out chasing the podcasting "gold rush"? This episode is a breath of fresh air as Tracy Hazzard reunites with Christina Barsi , the host of Be Bold Begin and founder of Avant Haüs Media . Christina is a self-made podcaster who ditched the acting world to create her own space. Dive deep into her journey, from sci-fi scripts to building a supportive community for women in podcasting. They tackle the myths of overnight success, the importance of a strong foundation, and why collabora...

May 02, 202446 min

Amplify Your Brand By Amplifying Who You Are With Anika Jackson

Spending top dollar on branding does not guarantee success to any business. Not if you’re focusing on the wrong things. Today’s guest is all about focusing on the fundamentals that really matter and truly move the needle for your business. Anika Jackson is the host of Your Brand Amplified , a podcast where she curates all the advice people need to hear when it comes to building and cultivating their brands. She joins Tracy Hazzard in this episode of Feed Your Brand to offer her thoughts on brand...

Apr 25, 202433 min

Cast A Wider Net: Multi-Channel Marketing With Christian Bacasa Of The Fly Fishing Insider Podcast

Ever dreamed of fly fishing while learning cutting-edge marketing strategies? This episode is your unconventional catch! Tracy Hazzard dives deep with Christian Bacasa , host of the Fly Fishing Insider Podcast . Christian isn't just passionate about the sport (it even helped him through a cancer diagnosis!), he's also a marketing guru with over 20 years of experience. Tune in for a unique conversation that blends the serenity of fly fishing with actionable tips on podcasting, multi-channel marke...

Apr 18, 202449 min

Branding Brilliance: Elevating Your Podcast With Personal Identity, With Joyan Chan - The Show Up Show

Join us in this insightful episode of The Binge Factor as we delve into the world of podcasting through the lens of personal branding. Tracy Hazzard brings us the transformative journey of Joyan Chan, host of Find Joy, and The Show Up Show. Joyan shares valuable insights from their own experience, where they developed multiple shows to cater to different segments of their audience. This underscores the importance of flexibility and adaptation in the dynamic landscape of podcasting as business go...

Apr 16, 202441 min

Monetization With A Value: The Fuel To Your Podcast Vehicle With Adam A. Adams

Monetization for monetization’s sake could be the downfall of your show. Even when you monetize, you have to keep it aligned with the value you want to provide. In this episode, Tracy Hazzard is with Adam Adams , a seasoned expert in the field of podcasting and founder of Grow Your Show , who shares invaluable insights and lessons learned from his extensive experience. From his early ventures in real estate-focused podcasts to the launch of "The Podcast on Podcasting," Adam takes us deep into th...

Apr 11, 202449 min

Stand Tall & Own It: Sharing The Message Of Intentional Optimism With Andrea Johnson

Two words: intentional optimism. These are probably two of the best words stitched together – so profound and compelling, especially in these challenging times. Today’s guest lives by that philosophy. Andrea Johnson calls herself the Intentional Optimist, and she uses her podcast, Stand Tall & Own It, to share her message of hope to the world. Andrea is the living embodiment of intentionality and optimism, and it shows through authentically in how she structures her podcast. Tracy believes t...

Apr 04, 202437 min

Podcasting Essentials: Essential Skills And Expert Insights From Mark Herschberg

Learn the essential skills for podcasting from expert insights as Tracy Hazzard welcomes back the ever-insightful Mark Herschberg of Brain Bump . As a serial guest on more podcasts than one can count, Mark brings a wealth of knowledge and experience to the table, making this episode a must-listen for anyone interested in the art of podcasting. Mark shares invaluable insights from his new article series, “Podcast Alchemy,” which delves into the intricacies of successful podcast guesting. Tracy an...

Mar 21, 202435 min

How Do Top Podcasts Stand Out? Exploring Quality, Content, And Depth With Kelly Smith Of Podcast Launchpad

Top podcasts stand out among the rest not just because they secured high rankings on major platforms. More importantly, it is because they always deliver value to listeners, improve their reputation, and invite relatable guests. Tracy Hazzard chats with Kelly Smith of Podcast Launchpad about the factors to consider in building a truly successful and influential show. They discuss the huge impact of host recommendations, the danger of podcast guests prioritizing their egos, and the red flags to l...

Mar 14, 202435 min

Beyond Limits: Inspiring Narratives Of Disability And Triumph With Kevin McShan Of Let’s Have This Conversation

In this inspiring episode, Tracy Hazzard engages in a powerful and insightful conversation with Kevin McShan , a captivating professional speaker, journalist, and disability advocate. Highlighting inspiring narratives of disability and triumph in his show, Let’s Have This Conversation , Kevin showcases his commitment to diversity and inclusion. Kevin opens up about his journey, resilience, and the pivotal moments that shaped his life. With warmth and authenticity, he provides valuable insights i...

Mar 07, 202441 min

Can Consistency Transform Your Client Base? Discovering The Impact With Erin Diehl Of Improve It!

Being consistent speaks volumes to your integrity. It shows up in your podcast, your business, and your brand. The more people can trust and rely on you, the more you connect with them. Erin Diehl puts consistency as a core value in everything she does, owing to her success as a Business Improv Edutainer, Failfluencer, Keynote Speaker, and proud host of the Top 1% Global Podcast, The Improve it! Podcast . In this episode, she sits down with Tracy Hazzard to share her incredibly resilient journey...

Feb 29, 202448 min

Beyond Boundaries: Elevating Your Podcast With Diversity Of Ideas With Lance Cayko Of Inside The Firm

There is so much abundance in the world that if you just look closely, you will likely gain a lesson, experience, or an idea to elevate your life. In the world of podcasting, you will find these ideas to improve your show everywhere. This episode’s guest is proof of that. In today’s show, Lance Cayko gives an inside tour into what it takes to grow one of the top five architectural podcasts out there, Inside the Firm . He highlights the diversity of ideas in his journey of co-founding a design + ...

Feb 22, 202440 min

How Global Teaching Techniques Empower Your Child's Learning With Mark Taylor Of Education On Fire

There is no one way to teach. In fact, when you look across the world, you’ll find different teaching methods and techniques implemented to educate children. Mark Taylor brings those techniques to us through his podcast, Education on Fire , where he interviews educators from around the world to enable you to support your children to live, learn, and grow to their full potential. In this episode, he joins Tracy Hazzard to speak to us about his mission and how global teaching techniques empower yo...

Feb 15, 202431 min

Mastering Antifragility: Your Guide To Building A Path To Success In The Digital Age With Courtney Elmer Of AntiFragile Entrepreneurship

We are so inundated with success stories that we can easily overlook the value of failures and those moments of adversity. But when we dig deep, we can find how much growth actually happens from those dark seasons. Mastering antifragility in this episode, Tracy Hazzard sits down with the host of the globally-ranked AntiFragile Entrepreneurship™ podcast, Courtney Elmer . Courtney highlights the importance of having an antifragile mindset in our path towards success in this digital age. Only by do...

Feb 08, 202439 min

The Influencer's Secret: How Knowing Your Purpose Helps Your Podcasting With Matt Brown Of The Matt Brown Show

For an influencer to be successful in today’s digital communities, one must drop their obsession with numbers. More than the number of followers and the monetization strategies, you should understand your purpose and deliver genuine value to your target audience. Joining Tracy Hazzard is Matt Brown , who explains how knowing his purpose allowed him to grow his influence and make his podcast highly bingeable. He discusses why influencers must utilize their shows to elevate not just themselves but...

Feb 01, 202441 min

Navigating The Legal World Of Podcasting How Copyright Can Safeguard Your Podcast With The Podcast Lawyer, Gordon P. Firemark, Esq. Of The Entertainment Law Update Podcast

With podcasters churning out an endless string of content within and beyond their shows, they must know how to preserve and inherently build their value. Proper knowledge of copyright ownership is a must to safeguard your podcast, and the best person to help out in this regard is The Podcast Lawyer, Gordon P. Firemark, Esq. Sitting down with Tracy Hazzard, he discusses how to protect your intellectual property without messing around with productivity and creativity. He explains the right way to ...

Jan 25, 202438 min

Podcasting Made Simple: Breaking Through Tech Hurdles To Launch Your Podcast With Jennifer Francis Of Tools Of The Podcast Trade

Launching a successful podcast doesn't have to be complicated or intimidating. With the right tools and guidance, anyone can break through tech hurdles and share their voice with the world. In this episode, Jennifer Francis of Tools of the Podcast Trade discusses how you can break through tech hurdles to launch your podcast. As an experienced host and podcast producer, Jennifer knows the challenges that come with a successful podcast, and she's here to help you get over them. She shares her pers...

Jan 18, 202437 min

How Successful Podcasting Relationship Building Strategies Gain More Show Guests With Jason Cercone Of Evolution Of Brand

We are the company we keep. This could not be more true when it comes to podcast guests. However, admittedly, not many of us have the right podcasting relationship building strategies that would allow us to attract more guests, let alone build that mutually beneficial relationship. Good thing Jason Cercone of Evolution of Brand joins Tracy Hazzard in this episode. Jason is a podcast guesting strategist, author, voiceover talent, and experienced podcaster. With his expertise, he shares with us wh...

Jan 11, 202453 min

Why Value Growth Of Podcast Is Important To Improve Your Marketing Strategies With Hector Santiesteban Of Marketing Your Podcast

Many assume that podcasting is a passive environment, but that is very far from the truth. If you want your show to gain a strong following and become an effective marketing channel, you need to actively work on your value growth. Tracy Hazzard chats with Hector Santiesteban of Marketing Your Podcast to discuss why simply recording and releasing your podcast will not attract listeners. He explains how to level up your marketing strategies by identifying the type of content your audience wants to...

Jan 04, 202442 min

The Fastest Way To Find And Connect With The Right Podcast Guest To Impress Listeners With Alex Sanfilippo Of Podcasting Made Simple Podcast

We can't deny the credibility factor that great guests bring to your podcast. However, with so many experts and gurus out there, it can be difficult to find the right guest for you. In this episode, Tracy Hazzard sits down with no less than Alex Sanfilippo of Podcasting Made Simple and the founder of Podmatch , a service that matches podcast guests and hosts together for interviews. Alex lets us in on the secrets to finding and connecting with the right podcast guest to impress listeners. Believ...

Dec 28, 202357 min
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