In the latest episode of the IAB Australia podcast, CEO Gai Le Roy speaks with Sam Kozlowski, co-founder of The Daily Aus, and Doron Ostrin, CEO of Thanks, to explore the evolving landscape of media and advertising. The conversation delves into the challenges and opportunities faced by media companies, particularly in diversifying revenue streams amidst shifting consumer behaviours and the rise of AI. Together, Sam and Doron highlight the significance of adaptability, creativity, and audience en...
May 28, 2025•40 min
In this episode hosted by Gai Le Roy, CEO of IAB Australia, guests Bronwyn Hooton from Industry Super Australia and Carolyn Reid from Kantar, discuss the balance Australians face between financial realities and desired living standards, emphasising the importance of empathy in marketing. They explore insights from Kantar's latest report on 'Finding Financial Freedom', which highlights a lack of optimism among Australians, particularly younger generations, who seek clarity and independence regard...
May 12, 2025•38 min
In this episode, IAB CEO Gai Le Roy dives into the fascinating topic of shifts in consumer behaviours, exploring the current changes in the market and their implications for marketers. Joined by industry leaders Michael Levine, Head of Advertising Sales for Uber AUNZ, and Nicola Mansfield, Founder of The Design Thinkers, the discussion reveals insights into how marketers can not only adapt but thrive amid evolving consumer expectations. See omnystudio.com/listener for privacy information....
Apr 30, 2025•37 min
In this episode we discuss 2024 winner of the JCDecaux PROGRAMMATIC Campaign of the Year Award for the campaign Extra’s Gum Cities . The campaign demonstrated successfully using programmatic Out-of-Home to increase brand awareness, improve sentiment, and drive sales growth. Designed to engage Gen Z students, workers, and commuters, Extra’s Gum Cities proved how Out-of-Home connects brands with young audiences in the moments that matter. Joining Gai on the podcast for this episode: Brad Palmer (J...
Apr 14, 2025•32 min
In this episode, we delve into the evolution of measurement for affiliate marketing investments, unpacking the complexities of incrementality and revenue tracking. Featuring insights from Adam Furness, MD of APJ for Impact.com, and Roger Lee, Head of Performance Marketing for the Brand Collective Group, we discuss the challenges marketers face in a fragmented digital environment and the innovative solutions being implemented to enhance measurement accuracy. See omnystudio.com/listener for privac...
Mar 31, 2025•32 min
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2025. Gai is joined by Natalie Stanbury (Director of Research) and Jonas Jaanimagi (Technology Lead). See omnystudio.com/listener for privacy information.
Feb 12, 2025•35 min
Over the last few years content environments have been playing a more significant role in the affiliate marketing industry. In the 2024 Affiliate and Partnership Marketing Industry Review released earlier this year by the IAB Affiliate Marketing Working Group, over 6 in 10 brands and agencies investing in the channel intended to increase the content related component of their investment over the next year. In this episode we discuss this topic with Lauren Leisk, Head of Affiliate Partnerships at...
Sep 16, 2024•37 min
In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and Maddie Jahnke, Head of Marketing at Pernod Ricard. Recently Kantar in collaboration with WARC published a new paper titled Destination: Marketing Effectiveness which aggregates the results from Kantar client activity across the globe and looks at the drivers for success as well as comparing differe...
Aug 27, 2024•31 min
In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail business and remaining customer experience obsessed. See omnystudio.com/listener for privacy information.
Jul 01, 2024•36 min
In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing. We hear how VML and QUT have worked together to help transform the communications journey with potential students. See omnystudio.com/listener for privacy information.
May 13, 2024•38 min
In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. See omnystudio.com/listener for privacy information....
Apr 30, 2024•40 min
Four leading media agency leaders discuss their approach to audio investment and plans for 2024. Panelists Anna Magliano, head of client services, Kaimera Lucy Formosa Morgan, MAGNA Global Daniel Cutrone, managing partner, Avenue C Ashley Wong, head of digital, data & innovation, Foundation Australia See omnystudio.com/listener for privacy information....
Apr 02, 2024•27 min
Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. Presenters: Ralph van Dijk, founder, Eardrum Andy Maxwell, co-founder, Earmax Media See omnystudio.com/listener for privacy information....
Mar 25, 2024•15 min
The Art of Influence - Connecting with Gen Z Thru Audio Panelists: Sarah Adams, producer, Inspired Unemployed Ryan Lamont, senior development manager, Acast Sam Koslowski, co-founder, The Daily Aus Moderator: Bella Spragg, director data partnerships, The Trade Desk See omnystudio.com/listener for privacy information....
Mar 18, 2024•25 min
In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians. See omnystudio.com/listener for privacy information....
Mar 12, 2024•36 min
In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux). See omnystudio.com/listener for privacy information.
Feb 20, 2024•31 min
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation). See omnystudio.com/listener for privacy information.
Feb 07, 2024•37 min
In this episode we discuss the changing consumer behaviour with streaming TV content. Recently ad tech company Magnite released a detailed research report titled Streaming TV,s New Era and we are joined by three guests who can take us through some of the research as well as share their first hand experience and knowledge in this space in relation to not only consumer behaviour changes but how this can help businesses achieve their marketing objectives. Our guests today are Adrian Isoldi from Mag...
Nov 02, 2023•30 min
In today episode we discuss ecommerce, consumer purchasing drivers, shopping behavour changes and specifically the findings from the latest Australian ecommerce report that has recently been published by IAB Australia and Pureprofile. We are joined by Martin Filz, CEO of Pureprofile. The 2023 ecommerce report can be downloaded here - https://iabaustralia.com.au/resource/australian-ecommerce-report-2023/ See omnystudio.com/listener for privacy information....
Oct 04, 2023•31 min
In our latest podcast we chat to the Alice Almeida and Belinda Casselden from the Totally Awesome team about their last research on youth culture and commerce and what it means for marketers and media organisation. We discuss a range of topics including purchasing influences, information discovery, trust sources, device ownership, thoughts on AI and much more. See omnystudio.com/listener for privacy information.
Sep 14, 2023•32 min
In this episode we are going to open up the conversation to the current state of play in relation to AI in the advertising and marketing industry – efficiencies, opportunities, risks and responsibilities. For the discussion today we are joined by two industry experts Nick Seckold, APAC VP, Microsoft Advertising and Kellyn Coetzee, National Head of Media & Analytics, Reprise. See omnystudio.com/listener for privacy information....
Sep 04, 2023•36 min•Season 1Ep. 100
The Australian paid search market was worth $6.2b in 2022 and represented 44% of all digital ad spend. In this episode we look at developments in the paid search advertising market with a focus on current and expected changes driven by AI that will impact both the consumer and advertiser experiences. We are joined by two industry experts, Gary Nissim the Managing Director at Indago Digital and Jonathan Henshaw, Head of Product and Innovation at Ryval Media. See omnystudio.com/listener for privac...
Jul 20, 2023•32 min
With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and what industry standards will help with an effective & efficient market. In this episode we are joined by Shani Kugenthiran, Digital Advertising Strategy & Product Director, Paramount ANZ and Rob Ha...
May 16, 2023•33 min•Season 1Ep. 98
Local charity Liptember Foundation has recently carried out research with Nielsen to look at the state of Australian women's mental health. In this podcast we are joined by Shruthi Babu (Director of Media Analytics & Consumer Research at Nielsen) and Katrina Locandro (Marketing & Communications Manager at Liptember Foundation) to discuss the need for this important new research as well as background on Liptember Foundation's brand development and marketing activities. See omnystudio.com/...
Jan 18, 2023•29 min•Season 1Ep. 97
In this episode we take a deep dive into performance advertising with Jan Hofmann from TikTok and Kim Zorn from Princess Polly covering best practice, market trends, changes in inventory costs, creative and measurement. See omnystudio.com/listener for privacy information.
Dec 08, 2022•28 min•Season 1Ep. 96
In this episode we investigate how consumers are planning their holiday shopping, their online and online commerce expectations and how marketers can tap into mobile advertising opportunities. See omnystudio.com/listener for privacy information.
Nov 23, 2022•31 min•Season 1Ep. 95
In this episode we explore business transformation through digital innovation and smart use of data. We are joined by Warren Jenson, President, CFO & Exec MD for International, for LiveRamp who shares his insights on what helps companies successfully transform from his experience across a wide range of organisations including EA, Amazon, Delta as well as working with a huge range of CMOs as LiveRamp clients. We also discuss how marketers can manage the current economic challenges. See omnyst...
Sep 29, 2022•29 min•Season 1Ep. 94
In this episode Todd Parsons and Colin Barnard from Criteo provide a local and global update on retailer trends, first party data and the growth of retail media. See omnystudio.com/listener for privacy information.
Aug 24, 2022•37 min•Season 1Ep. 93
There has been buzz around the growth of live video streaming consumption from broadcasters for the last couple of years. Sports content is obviously key to this market. In this episode we chat to James Young (Managing Director, Australia - Magnite) and Brett Islaub (National Digital Sales Manager - SBS) about new research that has been released on the Live Sports Streaming consumer as well as overall industry trends. See omnystudio.com/listener for privacy information....
Jul 07, 2022•27 min•Season 1Ep. 92
In this episode we chat to Nicole Prior from Xandr and Anna Dancey from NITV about the development and benefits of media ad investment in diverse audiences and media environments. As curated marketplaces gain traction the ability to reach diverse audiences via programmatic trading. We also hear about the progress of the Beyond 3% initiative to drive investment into media options representing Aboriginal and Torres Strait Islander peoples. Nicole and Anna also share their media origin stories and ...
Jun 16, 2022•28 min•Season 1Ep. 91
