If we can agree that it’s imperative to identify a target audience before making a new podcast, why do things still get so fuzzy when we talk about reaching “diverse” audiences? Cristina Kim , producer of Truth Be Told; Tonya Mosley , host of Truth Be Told and co-host of Here & Now; Kameel Stanley , Senior Producer of The City; and Berry Syk , the creator of Podcasts in Color have experiences that span decades, coasts, cultures and mediums. Their candid conversation is filled with lessons le...
Dec 19, 2019•47 min•Ep. 72
Diosa Femme and Mala Muñoz have used their podcast Locatora Radio to create community in East LA. They explain how to take a podcast out of the studio and into real life and why it’s well worth doing with your listeners. Diosa and Mala’s podcast is about creating a safe space for survivors of sexual assault, so they’ll mention that in this episode. Hosted by Dessa , Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are...
Dec 19, 2019•23 min•Ep. 73
In the ever-expanding podcast universe, there are SO many tools that you can use to find and grow your audience. NPR’s Mathilde Piard shares insights won from helping grow their podcasts and tactics for finding new ears that can work for indies and network shows alike. Hosted by Dessa , Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with addit...
Dec 19, 2019•22 min•Ep. 74
There are a lot of reasons why Man in the Window wasn’t an easy show to make. It is about a serial rapist and murderer in California. There were tons of characters and thousands of documents to sift through. And the main character was “Society” with a capital S. LA Times Investigative Reporter Paige St. John and senior producer and editor Karen Lowe explain how this unwieldy print journalism project became a compelling hit podcast that pushes the boundaries of the true crime genre. Hosted by Des...
Dec 19, 2019•47 min•Ep. 75
Avery Trufelman , producer of 99% Invisible and host of Articles of Interest and Nice Try! endeavors to answer the age old question: Where do you get your ideas from? What comes next after you have an idea and feel that buzzy spark? Avery breaks down how one of her favorite episodes of 99% Invisible, “The Pool and the Stream” , came to be plus all the twists and turns along the way. Hosted by Dessa , Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast a...
Dec 17, 2019•48 min•Ep. 71
Death, Sex & Money is a podcast that delves into the things that people think about a lot, and need to talk about more. Host and managing editor Anna Sale and producers Anabel Bacon and Katie Bishop explain how they get not just their guests but their listeners to open up to them about tricky topics -- and how those listener-driven episodes create community. Hosted by Dessa , Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC S...
Dec 17, 2019•37 min•Ep. 70
Getting your foot in the door can be hard. For a person of color, it can be even harder. Producers Keisha “TK” Dutes and Gabrielle Horton explain how they’ve helped each other throughout their careers - from putting each other up for jobs to a well-timed pep talk or a reality check - in a trickle-up conversation about how we build supportive community and create new blueprints for leveling up. Hosted by Dessa , Werk It: The Podcast is the ICYMI version of the live event. Both the festival and th...
Dec 17, 2019•35 min•Ep. 69
One in four American adults is disabled. Bri M. , host and executive producer of Power Not Pity , shares ideas on how we can make our podcasts accessible and tell stories that don’t reduce people with disabilities to being one-dimensional sources of inspiration. Hosted by Dessa , Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional s...
Dec 17, 2019•20 min•Ep. 68
As the podcasting industry grows into a billion dollar ad business, the field is open for women and nonbinary professionals to lead innovation on the revenue side. Katie Sprenger and Caila Litman from Vox Media discuss the challenges ahead for producers of all kinds as podcast advertising continues to evolve in the context of the broader digital advertising landscape. Hosted by Dessa , Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by ...
Dec 12, 2019•32 min•Ep. 67
When you’re in the freelance game, taking yourself seriously when it comes to managing your business is crucial. Juleyka Lantigua-Williams, CEO of Lantigua Williams & Co., gives you her no-bullshit, hard won guidance on how to be truly professional about your money and avoid common yet disadvantaging errors, from incorporating as an LLC, to digital invoicing and negotiating rates. Links to additional resources: - “What Podcasting Pays Now” ( Werk It Festival ) - AIR Media’s Indie Toolbox - T...
Dec 12, 2019•30 min•Ep. 66
Werk It 2019 began with a summit of ten CEO/CCO-level women in podcasting talking candidly about the biggest challenges, opportunities, and trends they see in the biz right now. Depelsha McGruder (Chief Operating Officer, New York Public Radio) moderates this conversation with Jennifer Ferro (President, KCRW), Liz Gateley (Head of Creative Development, Spotify Studios), Kerri Hoffman (CEO, PRI/PRX), Amanda Lund (Co-Founder, Earios), Kristen Muller (Chief Content Officer, Southern California Publ...
Dec 12, 2019•1 hr 3 min•Ep. 65
This wasn’t just any presentation — it was a strategy session for podcasters looking to use their podcasts to do greater good. Lynn Casper (Host, Homoground) explains how can we create a framework that networks our individual efforts on a larger scale. This session was part of the Womxnifestos series, the hot takes you didn’t know you needed. They’re distilled wisdom of experience spiced with the power of conviction. These lightning talks are a MOOD. Hosted by Dessa , Werk It: The Podcast is the...
Dec 12, 2019•22 min•Ep. 64
There’s great responsibility in taking the mic: To respect your guests and sources, to serve your listeners, and to present yourself well (as well as the hard work of the team behind you)—and that’s just for starters. Four hosts explain how they have navigated challenges like balancing air time with male co-hosts, to creating an accessible and welcoming experience for guests, and handling expectations specific to being a woman and a POC. This session was moderated by Shereen Marisol Meraji (Co-H...
Dec 10, 2019•47 min•Ep. 63
Failing is super hot these days - just look at the inventory of TED Talks for proof. Everyone is trying to glean meaning from their flops and fails and foibles. But what if there is no upside to failure? What if crashing and burning is just an unavoidable part of the creative process? Rather than glorify failure or run screaming from it, Spectacular Failures host Lauren Ober will help you just accept it. This session was part of the Womxnifestos series, the hot takes you didn’t know you needed. ...
Dec 10, 2019•33 min•Ep. 62
For some of us, it can be really difficult to take credit for our work and sidestep imposter syndrome. Producer Julia Furlan is calling you to be your own hype woman because no one else is going to do it for you! This session was part of the Womxnifestos series, the hot takes you didn’t know you needed. They’re distilled wisdom of experience spiced with the power of conviction. These lightning talks are a MOOD. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both th...
Dec 10, 2019•29 min•Ep. 61
Many of us became storytellers because we didn’t see ourselves in media, on television, or in podcasts. Rebecca Nagle, host of the This Land podcast from Crooked Media, explains how to translate stories to an audience that doesn’t share your experience or understanding or experience. Rebecca Nagle is an award winning advocate and writer focused on advancing Native rights and ending violence against Native women. Rebecca is a citizen of Cherokee Nation and a two-spirit/queer woman. Her writing ab...
Dec 10, 2019•32 min•Ep. 60
Lisa Hanawalt is known for creating worlds populated by animal characters that reveal so much about the human condition. Her illustration and design work includes Tuca & Bertie, BoJack Horseman, Coyote Doggirl and Hot Dog Taste Test. She sat down with Paula Szuchman at the 2019 Werk It Festival keynote to talk about creativity, collaborating, and her love of horses. Paula is the Vice President of New Show Development at WNYC Studios, where she has worked on shows such as 2 Dope Queens, Sooo ...
Dec 10, 2019•59 min•Ep. 59
My sister being right about everything. That’s terrifying. Join the "10 Things That Scare Me" conversation, and tell us your fears at 10thingspodcast.org . This episode was recorded at the 2018 Werk It Festival .
Feb 13, 2019•4 min•Ep. 58
Reporting great stories involves a lot of patience, persistence…and sifting through the paper trail. Marketplace’s Sitara Nieves, In the Dark’s Madeleine Baran, and The Uncertain Hour’s Caitlin Esch talk about how going through thousands of documents and developing relationships with sources helped them find audio gold. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a gra...
Jan 23, 2019•32 min•Ep. 57
Grants can be a great way to find funding for your podcast. Juleyka Lantigua-Williams of Lantigua Williams & Co. explains how to figure out which ones to apply for, what you’ll need, and what you want to avoid. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra,...
Jan 23, 2019•46 min•Ep. 56
Recentering conversations is more than shining a spotlight on voices that are often marginalized. It’s also letting those voices tell their own stories. With Rebecca Lehrer and Amy Choi of The Mash-Up Americans and Hello Sunshine, and Keisha “TK” Dutes, independent producer and co-host of TK in the AM. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corpor...
Jan 23, 2019•30 min•Ep. 55
There are tons of podcasts out there, so how do you make sure that yours gets the attention it deserves? A team of marketing experts breaks down how to create press kits and branding that will raise your project’s profile, and how you can figure out which tools work for you and which ones don’t. With WNYC’s Ashley Lusk, WBUR’s Kat Brewer, Pinna’s Nicole Buntsis, and Gimlet’s Jennifer Hahn. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and ...
Jan 23, 2019•48 min•Ep. 54
Lauren Ober, former host of NPR’s The Big Listen, explains why women’s voices are so often criticized, why those critiques are so easily internalized, and why it’s time for women to tell stories using their own authentic voices. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spot...
Jan 23, 2019•25 min•Ep. 53
Independent podcast strategist Rekha Murthy explains why the design of your podcast can be just as important as the content. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more info...
Jan 16, 2019•43 min•Ep. 52
Four podcasters discuss the challenges of making shows in traditionally male-dominated genres, and how to explain and illuminate without condescending to their listeners. With Joni Deutsch of Amplifier, ZigZag’s Manoush Zomorodi, Adele Jackson-Gibson of Rule Breakers, and Angélique Roché, host of SYFY WIRE's Geeksplain and Marvel Entertainment's Marvel's Voices. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by ...
Jan 16, 2019•34 min•Ep. 51
Whose voices do we hear when it comes to stories of scientific breakthroughs and new technologies? Four podcasters of color talk about how to make science and tech podcasts are more inclusive for both creators and listeners. With Sam Riddell of Inner Hoe Uprising, Bridget Todd of Afropunk Sessions, Janina Jeff from In Those Genes, and Naima “Queen” Muhammad from Tea with Queen and J. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the po...
Jan 16, 2019•43 min•Ep. 50
Once you find a steady job in podcasting, how do you measure growth? Negotiate for a raise? Make sure you don’t get stuck in a rut? Snap Judgment producers Adizah Eghan and Liz Mak share how they keep themselves motivated to produce great work. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2...
Jan 16, 2019•28 min•Ep. 49
Some podcasts start with an idea…and very little idea of how to record it, which mics to use, and how to edit it. Keisha “TK” Dutes, independent producer and co-host of TK in the AM, takes us through the basics. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, St...
Jan 16, 2019•1 hr 4 min•Ep. 48
Yolanda Sangweni and Charli Penn, two of the hosts of Yes, Girl!, talk about how they create that special vibe that ensures that both their guests and their listeners get an interview they won’t find anywhere else. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra,...
Jan 16, 2019•23 min•Ep. 47
Radiolab’s Becca Bressler and Bethel Habte describe how their team thought and re-thought about how to create a new conversation about the widely covered topic of consent and the #MeToo movement. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, P...
Jan 16, 2019•33 min•Ep. 46
