Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic! Need help growing a Retention Based Practice™? >> Schedule a Practice Discovery Call with Jamie << >> Join our "Freemium" Facebook Group The Retention Based Practice™ << More visits, more new patients, more staff, more space. Chiropractic growth seems to always start with "more", but does it really need to? What if we focused on more profit and more freedom and less of all t...
Jun 10, 2022•40 min
Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic! Need help growing a Retention Based Practice™? >> Schedule a Practice Discovery Call with Jamie >> Join our "Freemium" Facebook Group The Retention Based Practice™ Episode 148: Every week more and more Chiropractors are asking me how to create freedom from "needing" to expand their practices? While going online isn't for everyone, there are aspects about an online business that can serv...
Mar 31, 2022•46 min
Many years back, I'd thought about writing a book. I had plenty of ideas, what I considered enough motivation and the desire to get 'er done. That was until I found out the "actual" time and energy it was going to take. Years later, I consulted with a firm who it appeared would be my saving grace and the book would finally become a reality... Until I saw the 30-50K price tag. Yikes. Although I could see possible value on a global scale, the benefit to a local practicing Doc just didn't measure u...
Feb 28, 2022•34 min
Life By Design For Chiropractors is back! It'll be worth the wait. On today's episode we relaunch with a new segment called "Convos with Chiros". I sit down, virtually, with Laurence Tham from Drive Your Practice. Laurence and I were each others first... First Chiropractic adjustment that is. And we've had a friendship ever since that time. Both Laurence and I have made plenty of "leaps" in our lifetime and we discuss the mechanics, the nuances and upsides of taking chances in practice and life....
Feb 17, 2022•40 min
Candy, vitamin or painkiller? Which one of these best describes your practice? In my experience most Chiropractors are positioning themselves as a "vitamin"... Good for you, but nothing urgent or overly important. You can live with it, you can live without it, but you probably won't remember much about the experience either way. I'm not suggesting that's conscious or even what you think about your service. But it is what your market and some of your patients think. In order to become the go to r...
Aug 02, 2021•10 min
How would you like to send a simple email, less than 15 words, to your list of subscribers, and have 7 replies back for new patient appointments? No spinal screenings. No arm twisting. Just replies like these: "Yes please" "My number is 519-X51-XX12" "It's for my son, he's 12 years old" Was this a one trick pony? Nope. Every month this email yields 2-9 new patient requests. I'll even give you the basics of the email I sent! It's been 6 weeks since we've had space. Four openings have been made av...
Jul 21, 2021•10 min
When I started my practice, I was 1000% convinced I would never lose a patient. Call me naive, many have before... I assumed if I simply taught them "what I knew, they would do what I do." Every other Chiropractor had it wrong. I had it right. Until it happened to me. Which, by the way, took approximately 5 days into my practice life. On today's episode of Life By Design For Chiropractors, Kreso and I take another break from Training Camp to discuss our once utopian views of practice and how we ...
Jul 09, 2021•14 min
Struggling with your marketing? Crickets when you post a video to social? No one is visiting your website? You've created the world's greatest lead magnet... And not a single person has opted in? It must be your market. Really, it's the only logical solution. Similar to your patient who has "tried" everything and even followed your advice to a T. Yes, sure they did :) When you have a marketing problem, the single most productive approach is to assume YOU, not your market, is the problem. Even if...
Jun 30, 2021•13 min
When a patient says no to our recommendations, we assume it's always something we said or didn't say, something we did or didn't do. That is the case sometimes, but far too often much of the information we could add to aid the decision making process gets overlooked. There's an entire hierarchy of needs at work inside the patient's mind and most often completely unknown to the patient themselves. If we know and understand what the patient needs, we can tailor our information, environment and eff...
Jun 16, 2021•9 min
Hard bone on a soft nerve? Foot on the water hose? How do you communicate chiropractic in the 21st century? There have been, and still are, some incredible minds in Chiropractic. Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I'm certainly missing. These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation. As powerful as science is, understanding the science and making it consumable for your market ...
May 26, 2021•13 min
Who wouldn't love a steady stream of new patients coming directly from your existing wonderful and engaged practice members? While new patients are the lifeblood of your practice, referred new patients are the cream of the crop. How are you generating more referrals? Experience. Results. Professionalism. Kindness. These are all top level attributes that need to be in place and cultivated. But how easy are you making the referral process? For both the patient and for their referral? On today's ep...
May 12, 2021•7 min
It was the best of times. It was the worst of times. It was the age of wisdom. It was the... You probably get the idea. In "Chiro" world, the preached purpose is to see as many people as possible and create a subluxation free world. That means doing whatever it takes to see more people and "serve" more people. It's a statement that's been screamed from the stage and now social media, since the dawn of Chiropractic times. But... Is an ever growing practice really the only practice worth its salt?...
Apr 29, 2021•10 min
I love Reggie Gold. If you don't know who this person is, and that's becoming more and more possible, you need to expose yourself as much Reggie content as possible. The one caveat, and I may rub some chiropractors the wrong way with this statement, is to be wary of his business model. It's a bust and honestly, terrible. That said, Reggie was a fantastic communicator. His clarity regarding The Third Paradigm of Chiropractic and how to help the public understand is second to none. One of the reco...
Apr 07, 2021•8 min
Have you ever caught yourself making this statement? "It's always something!" Typically it comes at a time of stress or overwhelm, a time when you're ready to throw your hands up in the air and give in. The sentiment is, of course, a negative one. An endless loop of challenges, uncertainty and the lack of confidence you can overcome them. "It's always something!" You're right, it is always something. Once you accept that as truth, everything else that follows will change. On today's episode of L...
Mar 24, 2021•6 min
I don't know many people who enjoy being rejected. Me included! In my experience, that fear of rejection is even more pronounced in Chiropractors. Unfortunately, that was likely a bad career choice for many as Chiropractic is rejected on the regular. What if there was a way to not only minimize the fear and feelings associated with rejection and completely turn the tables but in most cases, make it non existent all together. On today's episode of Life By Design For Chiropractors, I share one of ...
Mar 08, 2021•7 min
One way to stack the deck in favour of the highest quality sleep experience is to craft the perfect restoration routine. A routine is a series of actions done repeatedly. Not all routines are helpful, or move you towards a predetermined goal, they’re simply routines due to repetition. You’ll see routines, even rituals, a more intentional form of routine, among many high achievers across a variety of professions. What makes routines so impactful is the ability to automate them and require little ...
Feb 24, 2021•10 min
Does everything matter? As far as my practice goes, I once believed that it did. That was until Mike stepped in to save me from myself once again. That belief was causing burnout, stress and frustration. It was an impossible standard to achieve and keep up. But... I knew something about the concept was true. Turns out it was a simple but profound fix. It was the addition of one single word. Everything that matters, matters. On today's episode of Life By Design For Chiropractors we unpackage this...
Feb 10, 2021•9 min
Standard fare among Chiropractic Coaches is the spousal invite. Do you invite the spouse? Do you make it mandatory? What if they decline? What if they agree, but show up alone? In my world four ears are much better than two and having a spouse or someone involved in the prospective patient's health care decision making at the consultation and the review of results is always better than not having them. BUT... Where do I draw the line? On today's episode of Life By Design For Chiropractors I clip...
Feb 01, 2021•6 min
It's not just your practice. It's everything! If you take stock from every time... You've failed. You feel scared. You think it's "too hard". You assume your market is so different, unique and abnormal "it" just won't work. What is at least ONE commonality among those situations? You've reached a wall. You've hit your capacity. Your capabilities are tapped. Without the ability or the work ethic to push through, you never bridge the gap. You're stuck and you stay stuck. On today's episode of Life...
Jan 18, 2021•7 min
It's been a wild year! I have a simple question... Did you learn anything? Anything that can be used to grow, to develop yourself or your business into a better version of what it was when the world took a tumble? I did. Today's episode of Life By Design For Chiropractors is about the 11 things I learned during a global pandemic. What I Covered This too shall pass. Get busy living or getting busy dying. Family is meant to be together. The best time to plant a tree was 25 years ago, the next best...
Dec 21, 2020•12 min
It's a common trend among health care providers to allow December to become the weakest month of the year. Less profitable and more stressful...essentially mailing it in and already looking ahead to "better days" come January. It doesn't have to be that way. Not only does December not have to become your weakest month, there's a chance you could turn it into your best month of the entire year! At The Life By Design Centre, HQ for Life By Design Inc., that's exactly what we've done in the past an...
Dec 11, 2020•14 min
When you understand the nature and intent of this question, you're faced quickly with a reality you're excited about or one that twists a knife deep in your belly. Ultimately, it will also depend on the goals and purpose of your practice but in most cases, when having a job vs. a business...one is usually far better than the other. On today's episode of Life By Design For Chiropractors we ask the question...find out where the answers lead us! What We Covered What are the primary differences betw...
Nov 23, 2020•17 min
Every chiropractor wishes for a constant stream of new people knocking at their door. I'd even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with. No doubt, new patients are the lifeblood of your practice but they don't just "show up". That's the problem! Docs want something magical to happen and then get frustrated and disillusioned when it doesn't. As in all businesses there is a buyer's journey. A path, a series of s...
Nov 09, 2020•16 min
One of the biggest fears business owners, entrepreneurs and chiropractors alike have about email marketing is how often to "hit send." It's common to be worried about spamming your people, your leads and your community... it's because you care, right? Or, maybe it's because you're scared of looking bad, annoying a potential prospect or having someone opt out of your list never to be heard of again. On today's episode of Life By Design For Chiropractors we're sharing our experiences with email ma...
Oct 27, 2020•16 min
We've been staunch proponents of building and cultivating a lexicon for years. All great brands have their own language... The tall, grande and venti from Starbucks being an obvious example. There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we'd be remiss not to use them to our advantage. Extraordinary communication is helping people to understand and consume what we're teaching and have it result in the actions we'd love ...
Oct 14, 2020•11 min
Will you survive or thrive in a crisis? This is an important question for any person, let alone a business person to ask themselves. A Recession A Health Crisis Staff Leaving Personal Crisis A Pandemic! Insert crisis "here". Regardless of the situation, certain principles are at play and will help to dictate your success. Knowing these principles and developing their application in advance will place you in a far better position when the s*^t hits the fan. With the current crisis, we spent time ...
Oct 05, 2020•12 min
There's three categories of people and you can be grouped by "what people WOULD say about you if asked". That's not to suggest we care completely about what others say about us, but for the sake of this example, it's worth exploring. Story One "Bill, he's OK. He's late a lot and leaves early. He misses deadlines and really doesn't seem to care, in fact, he thinks he's the best at everything and he doesn't need to do the work." Story Two "Bill, I like him. Good guy. Works hard. Does his job." Sto...
Sep 14, 2020•12 min
"I've been doing everything possible with social media marketing for years and it's not working for me." "It's different in my market than it is yours." "Not a single new person has come from my social media marketing!" Are these statements you find yourself repeating? If so, you're not alone. Good marketing is similar to the advice you should be giving your patients... Success = (Consistent Action + Time) to the power of Correct Principles. This Life By Design Success Formula can be said anothe...
Sep 02, 2020•27 min
What happens when a "troll" leaves negative remarks about your business or practice online? You celebrate. WTH? The fact that someone cares enough about what you said or did to leave a negative comment is a tremendously positive sign for your brand. All great brands have haters...people who are so opposed to what you're standing for, they just can't resist making their voice heard. Assuming you're not saying anything hateful or ridiculous, having a portion of the marketplace against you, gives t...
Aug 24, 2020•14 min
We fielded a question this past week inside our Life By Design For Chiropractors ELITE Doctors group and it prompted a deeper conversation on today's episode. How do you handle an unhappy client? The answer is..."It depends!" As per the usual response, it depends on the context. How we would handle a customer service issue with a long time patient who has shown their loyalty to our business, invested thousands of dollars and referred many thousands more, is going to be very different than how we...
Aug 17, 2020•18 min
