Episode 16: Season One Finale | The Bcast
Jonathan and Peter look back on the first season of The Bcast, and discuss what the future holds. Take the Season 1 Survey: http://bplans.com/podcast Follow us on Twitter: @Bplans
Jan 12, 2016•9 min
The Bcast
The Bcast is the official podcast of Bplans.com, hosted by Jonathan Michael and Peter Thorsson.
Tune in weekly for a fun and informative discussion that will help you grow your business. Every week, we bring in business experts to discuss the latest trends in marketing, sales, and entrepreneurship. Skip the stuffy MBA classroom and get information and advice that will actually help you grow your business today—and have some fun while you’re doing it.
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Episodes
Episode 15: Unhappy Customers, Scott Gerber of the YEC, & Volkswagen | The Bcast
Peter and Jonathan discuss how to handle unhappy customers, interview Scott Gerber of the Young Entrepreneur Council, and talk about Volkswagen's customer service disaster. Show Notes: Unhappy Customers (:30) How Should You Handle Unhappy Customers? - bit.ly/1OY12p3 Do You Have What It Takes to Provide Stand-out Customer Service? - bit.ly/1r3IMPy 10 Ideas for Winning Back Unhappy Customers - bit.ly/1p6J7PX Turn a Negative Customer Service Experience into a Positive - bit.ly/1O0Ngow What Can I Le...
Dec 16, 2015•35 min
Episode 14: Be Your Own Boss, Restaurant Owners, & Friendliest Cities for Businesses | The Bcast
Peter and Jonathan discuss the pros and cons of being your own boss, interview Eric Cacciatore (creator of the Restaurant Unstoppable podcast) about what he's learned from other restaurant owners, and examine Thumbtack's list of the 10 friendliest cities for small business. Show Notes: Being Your Own Boss (1:27) The Pros and Cons of Being Your Own Boss - bit.ly/20RPHgJ The 10 Commandments of Being Your Own Boss - onforb.es/1WWWot9 Signs That You Are Your Own Boss - onforb.es/1PGeJKC Interview wi...
Nov 13, 2015•34 min
Episode 13: How to Solve Problems in Your Business, Human Resources, and #Zappos | The Bcast
In this episode, Peter and Jonathan discuss Kaizen, Kanban, and Scrum methodology and how they can be applied to small businesses. They also chat about recent changes at Zappos, and the CFO of Palo Alto Software, Trevor Betenson, talks about human resources and conflict resolution. Show Notes: How to Solve Problems In Your Business - http://bit.ly/1LgR1F1 A Brief Introduction to Kanban - http://bit.ly/1Wol2me Get Better at Getting Better - http://bit.ly/1OdjHQi A Brief Introduction to Scrum - ht...
Oct 30, 2015•33 min
Episode 12: How to Define Your Target Market, Guest Eric Siu, and the #MinimumWage | The Bcast
Peter and Jonathan discuss how to define your target market, competitive analysis with Eric Siu (The Growth Everywhere podcast), and whether or not the federal minimum wage should be increased. What do you think? Share your opinion with us by emailing us at [email protected] or reach out to us on Twitter: @Bplans. Show notes: - How to Define Your Target Market: http://bit.ly/1JCf1OT - TAM, SAM, and SOM: http://bit.ly/1ARJftn - quickfacts.census.gov - Malcolm Gladwell's TED talk on Pasta Sauce: ht...
Oct 06, 2015•34 min
Episode 11: Business Buzzwords, False Assumptions, and Content Tips from Joe Pulizzi | The Bcast
Peter and Jonathan list their most-hated business buzzwords and talk about false assumptions you can make about your business. Joe Pulizzi (Founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. model. - What are some of your most-hated buzzwords? - Definition: Beg the question (http://bit.ly/1OEnvpY) - Gambler's Fallacy: http://bit.ly/1ihyfAJ - Hot-hand Fallacy: http://bit.ly/1KHGgv4 - Cherry Picking: http://bit.ly/1QrT3k5 - NY Times: Test Your Prob...
Sep 11, 2015•29 min
Episode 10: How to Pitch Your Business, and Brand Storytelling with Park Howell | The Bcast
This week Peter and Jonathan talk about how to pitch your business, and Park Howell (from The Business of Story podcast) explains how to tell your brand story. Show notes: How to Pitch Your Business - Investor Pitch Deck Templates: http://bit.ly/bcast-pitch - Guy Kawasaki's Art of Pitching: http://amex.co/1M96qVW - Our Favorite Tools to Create Your Pitch: http://bit.ly/1ay1Tgo - PitchEnvy: http://www.pitchenvy.com/ Brand Storytelling - Simon Sinek's TED talk: http://bit.ly/1SW1Z6t - The Business...
Aug 07, 2015•32 min
Episode 9: Lean Business Planning with Tim Berry | The Bcast
This week, Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about Lean Business Planning. To download our free One Page Business Pitch Template, visit: http://bit.ly/onepagepitch To learn more about Tim's new book, visit: http://leanplan.com/ Email us: [email protected] Send us a tweet: http://twitter.com/bplans #Bcast
Jul 29, 2015•33 min
Episode 8: Charlie's Bcast Email, Startup Incubators, and the 10 Reasons Startups Fail | The Bcast
This week, we get a message from one of our listeners. Peter and Jonathan discuss startup incubators. Our guest Caroline talks to us about the "F" word, and the 10 reasons startups fail.
Jul 09, 2015•31 min
Episode 7: Changing Plans, Niche Marketing, and the Internet of Things | The Bcast
This week we debate whether you should stick to your plan or change it. Lara Galloway (@mombizcoach) joins us to discuss niche marketing, and we all chat about the "Internet of Things."
Jul 01, 2015•33 min
Episode 6: Cameron Hates Our YouTube Ad | The Bcast
This week we talk about our LivePlan YouTube ad with Cameron. Who is Cameron? Well, he hates our YouTube ad... Show Notes: - Our LivePlan Ad with John Procopio (:40) - The YouTube Ad itself (1:41) - Cameron Reilly from Motherlode.com.au (8:44) - Be sure to check out Cameron's podcasts (Life of Caesar, Life of Alexander the Great, and The Napoleon Bonaparte Podcast) - The Social Media Response Flow Chart: http://bit.ly/14wXIiM - Do you have a positive story from responding to an upset customer? E...
Jun 25, 2015•27 min
Bcast Bytes #1: Alex Blumberg - Founder of Gimlet Media
In our first Bcast Bytes segment, Alex Blumberg joins our CEO, Sabrina Parsons, to talk about Gimlet Media, the Startup podcast, life as a company founder, and why high quality narrative audio content is still what drives him. (This segment originally aired on Episode 5 of the Bcast.)
Jun 19, 2015•13 min
Episode 5: Alex Blumberg, Business Credit, and Cloud-Based Subscription Services
This week our CEO Sabrina Parsons spoke with Alex Blumberg (Startup Podcast, Planet Money) about his experience as the founder of Gimlet Media, in our first-ever "Bcast Bytes" segment. Peter and Jonathan talked to Levi King (founder and CEO of Creditera) about why your business credit matters. Then, we shared some of our favorite cloud-based subscription services for personal and business use.
Jun 17, 2015•30 min
Episode 4: Signs You Need a Manager, Online Tools for Startups, and Our TV and Podcast Top Picks
This week, we discuss the Bplans article, 12 Signs You Need to Hire a Manager. Our guest and COO of Palo Alto Software, Noah Parsons, shares his favorite online tools to get your business up and running. We recommend our top picks for TV shows and podcasts that we think you'll love. Tools Noah recommends: - Weebly and Squarespace - Mailchimp - Grasshopper and RingCentral - Google Apps - HelloSign and DocuSign - Upwork (formerly oDesk and elance)
Jun 10, 2015•36 min
Episode 3: A Startup Comic Book Company, How to Find a Mentor, and #BigData | The Bcast
In this week's episode, Peter and Jonathan talk about Robot Paper, a startup comic book company founded by Brian Wyrick. We also learn how to find a mentor with Caroline Cummings, and chat about how small businesses can use Big Data.
May 27, 2015•33 min
Episode 2: Business Planning, Content Marketing, and 3D Printing | The Bcast
In this week's episode, we use the Bluth's Frozen Banana Stand to show you how to write a business plan in under an hour. We also learn about content marketing from Candice Landau, and share our thoughts on 3D printing.
May 13, 2015•37 min
Episode 1: Business Loans, Website Tips, and the Apple Watch | The Bcast
In this week's episode we discuss: - 10 Things the Bank Will Ask When You Need a Business Loan (http://bit.ly/1NKZIVH) - 5 Things Your Website Must Do (featuring John Procopio) - Our Thoughts On the Apple Watch Do you have a question you'd like us to answer on the show? Send us an email: [email protected]
May 03, 2015•31 min
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