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The Changeup

Keith Hernandezthechangeup.buzzsprout.com
The Changeup sits down with leaders, innovators, and entrepreneurs to learn about doing a big career switch from being a high-rising employee at a larger company to starting your own thing. It's about the excitement of taking risks, following your passion, and building something new.
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Episodes

Marty Keiser, Founder & CEO of IV BioHoldings

This week’s guest is founder and CEO of IV Bioholdings, Marty Keiser. IV Bioholdings is on a quest to radically improve the detection, diagnosis and treatment of disease. Listen as I try to keep up with Marty as he shares their bold innovations that are radically improving patients ability to detect diseases like cancer earlier and potentially save lives.

May 20, 202251 minSeason 2Ep. 20

Cristian Palma, Founder of Off the Cuff

This week’s guest is the host of Off the Cuff, Christian Palma. We go deep into manifesting your dreams, reflecting on what matters most when making really tough career choices, giving people their flowers and how his grandmother was the inspiration for him to start his own podcast, Off The Cuff.

May 16, 202245 minSeason 2Ep. 19

Emily Heck, Owner of Evergreen Strategic Communications

This week’s guest is the founder of Evergreen Strategic Communications, Emily Heck. Evergreen is a marketing agency specializing in nonprofit, education and small business services. We talk about her decision to leave the corporate side of academia and non profits to strike out on her own, what it means to be an accidental entrepreneur and the healthy startup community she has been able to cultivate **This week's episode is brought to you by Athletic Greens. Athletic Greens is going to give you ...

May 09, 202241 minSeason 2Ep. 18

Michelle O'Grady Caballero, Founder & CEO at Team Friday Inc

This week’s guest is Founder and CEO of Team Friday, Michelle O’Grady Caballero. Team Friday works at the intersection of communications, culture and community helping brands deploy new strategies to reach diverse audiences. We talk about her decision to leave the corporate marketing world to venture out on her own, how she uses her company’s insights to change brand behavior and a real talk on what it means to be Latina. **This week's episode is brought to you by Athletic Greens. Athletic Green...

May 02, 202246 minSeason 2Ep. 17

Jackie Hernandez & Jack Rico, New Majority Ready

This week’s guests are Jackie Hernandez, Co-founder of New Majority Ready and Jack Rico, Managing Partner of New Majority Storytelling. New Majority Ready helps businesses and brands connect with the increasingly multicultural world. We have a frank discussion about the continued lack of diversity in executive leadership, media and entertainment. And we talk about what companies can do to be more intentional on the hiring front to become a more inclusive place to work.

Apr 25, 202249 minSeason 2Ep. 16

Brittany Chavez, Founder & CEO of Shop Latinx

The purchasing power of the Latinx community has grown substantially in the past 30 years, from $213 billion in 1990 to over $1.9 trillion in 2020. Yet, venture capital funding for businesses started by Latinx founders still sits below 2% year over year. Brittany Chavez is here to change that. She built Shop Latinx to create a shopping experience around all the passionate, talented Latinx creatives and makers in the world. Her vision is to amplify the work of Latinx and BIPOC business owners by ...

Apr 18, 202247 minSeason 2Ep. 15

Ansley Fender, Founder & CEO of Atlas Solutions

This week on The Changeup, we sit down with the CEO and Founder of Atlas Solutions, Ansley Fender. Atlas Solutions is a software as a service (SaaS) company that streamlines grant management. We talk about the limitations of a typical 9 to 5 job, how the "American Dream" concept is perfect for those that are more entrepreneurial-minded, and she shares her thoughts on failure and entrepreneurial success. Ansley also discusses some of the difficulties of being a woman in a majority male world, whe...

Apr 11, 202241 minSeason 2Ep. 14

Michael Collazo, Partner and CEO, Open Seat Direct

This week we sat down with Partner and CEO of Open Seat Direct, Michael Collazo. Open Seat Direct empowers anyone to organize events easily, get paid instantly and connect with customers directly. We talk about Michael's growing up in the live event space, from Minor League baseball to the NHL, and how that helped him formulate the idea for Open Seat Direct. We learn about his growing up in Philly and having your dad be a local celebrity, how music and politics has influenced his life and we ner...

Apr 04, 202252 minSeason 2Ep. 13

C.J. Toledano, Founder of Follow Through Studio

C.J. Toledano is the Founder of Follow Through Studio, a creative sports studio is at the intersection of sports and comedy. We worked together at Bleacher Report, where he was pivotal in building and scaling the Social Moments team that fueled B/R's social growth and then was the creative director for House of Highlights. We talk about why pop culture, comedy and fashion are so integral to sports fandom experience these days, how he broke into comedy and how excited he is to be a father super s...

Apr 01, 202249 minSeason 2Ep. 12

Brian Morrissey, Founder of The Rebooting

Brian Morrissey has been fascinated with how sustainable media businesses scale for quite some time. Amidst the pandemic, he left Digiday Media, moved to Miami and started to build a newsletter and podcast called The Rebooting to examine what makes a modern media company hum. As a big fan of Brian's works, especially his interviews, it was extremely fun to have him on the other side of the microphone answering questions about building his own business. We talk about the rise of niche (or is it n...

Mar 28, 202258 minSeason 2Ep. 11

Ana Milicevic, Principal and Co-founder of Sparrow Digital Holdings

This week’s guest is principal and cofounder of Sparrow Digital Holdings, Ana Milicevic. Sparrow advisors is a digital advisory firm that works with companies across ad tech, mar tech, e-commerce and media to generate and grow revenue. We talk about the disconnect ad tech has with it’s intended value, our own perception of advertising, working with CMOs to get digital ready and building a business with a sibling. She is one of the sharpest in the game and a trusted voice of what’s happening in m...

Mar 25, 202254 minSeason 2Ep. 10

Nandini Jammi + Claire Atkin, Co-Founders of Check My Ads

Digital advertising was built on a false promise: the ability to track everything would lead to the right ad being served to the right customer at the right time. In reality, what it created was a massive multi-billion dollar arbitrage ecosystem where disinformation and bad actors pull money from advertisers who are unaware they are even running on these bad sites. Nandini Jammi and Claire Atkin created Check My Ads to shine a light on the dark, dirty world of ad tech and to help brands build a ...

Mar 22, 202240 minSeason 2Ep. 9

Walt Brock, Co-Founder of CrossOvr Collective

The business of sports is bigger and more integral to the game than ever before. And for athletes that means they have the chance to share their personal journey and personality outside of the field, on their own terms. Walt Brock started his company, CrossOvr Collective, to help with just that. Working with athletes from all sports, his production team has built a stable of great, made for digital shows. We talk about his own journey from climbing the corporate ladder of college athletic depart...

Mar 18, 202245 minSeason 2Ep. 8

Nick Demos, President & Founder of Nick Demos Media

Nick Demos is a Tony and Olivier Award winning producer, filmmaker, business coach, as well as a yoga and meditation instructor AND he hosts his own podcast. We talk about growing up in Montana, his decision to leave dance and theater when from all outward appearances he was at the top of his game and how important the beginner's mindset is to his life journey.

Mar 14, 202252 minSeason 2Ep. 7

Benjamin Aziz, Founder of Marcy Avenue

This week we talk with the founder and partner of agency Marcy Avenue, Benjamin Aziz. Marcy Avenue is a creative collective of designers and strategists united by a common goal: to bring people together through art and culture. We talk about how his career has traveled from law to sports to politics back to sports and now helping some of the most innovative brands rethink art and culture. We learn about his decision to leave law, how he got his first break in the sports industry and what it's li...

Mar 11, 202241 minSeason 2Ep. 6

Marco Marandiz, Founder, Drop Party

What does fandom look like now? For Drop Party, it's the emotional relationship between brands and fans. Founder Marco Marandiz has been obsessed with how we obsess and build his company to further deepen that bond. With partners like Will Smith, Patrick Mahomes and the Mars 2020 initiative, Drop Party is creating culture with some of the coolest experiences. We talk about how hurdles at a prior startup strengthened his resolve (and his relationships with investors), how he wants to bring back a...

Mar 07, 202254 minSeason 2Ep. 5

Steve Pratt, Co-Founder of Pacific Content

The world of audio continues to grow and Steve Pratt has been at the forefront of the emerging medium. In 2014 he left a job at the Canadian Broadcast Company with a few colleagues to build Pacific Content, one of the first branded content audio studios. We talk about the energy and excitement of hitting on an idea you love, finding the absolute best first client ever (they sold their first deal in their first meeting!) and how they get clients to agree to creative bravery and commitment....

Mar 04, 202238 minSeason 2Ep. 4

Shira Atkins, Co-founder + CMO, Wonder Media Network

This week we are interviewing some of my favorite podcast companies and we start with Shira Atkins, Co-founder and CMO of Wonder Media Network. Wonder Media Network is an audio-first media company focused on women at the intersection of politics, business and culture. They have created hit shows like Womanica, The Brown Girls Guide to Politics and The Growth League. Shira and I talk about what it takes to build your own audio company, her love for the business side of things and their unique app...

Feb 28, 202250 minSeason 2Ep. 3

Kevin Jones, Founder and CEO, Blue Wire Podcasts

What do you do when the industry you love seemingly has no job opportunities for you? If you are Kevin Jones, Founder and CEO of Blue Wire Podcasts, you create your own opportunity and shake up the industry. We have an open conversation about how losing his father was a driving force to build Blue Wire, how they are changing the sports audio game and how to find the right advisors/investors to complement your strengths.

Feb 25, 202241 minSeason 2Ep. 2

Haley Rosen, CEO & Founder of Just Women's Sports

In the season premiere, we talk with CEO and Founder of Just Women's sports. 4% of sports media coverage is provided to women's sports. 4%. That paltry number is something Haley is dead set on changing by building her own media empire. We talk about her professional soccer career, why more need to invest in women and the early Instagram success that nearly derailed the company. ***This week's episode is brought to you by Athletic Greens. Athletic Greens is going to give you a FREE 1 year supply ...

Feb 22, 202245 minSeason 2Ep. 1

Coming Soon: Season 2

New episodes every Monday starting Feb 21! The Changeup is back for another season, featuring deep dive interviews with founders, innovators and those who made the brave leap from the corporate world to starting their own thing.

Feb 18, 20222 min0

Soledad O'Brien, CEO of Soledad O'Brien Productions and Broadcast Journalist

In the season finale of Season 1, we have the pleasure of talking to the legendary broadcast journalist Soledad O'Brien about her decision to leave the cable news world and create her own company, Soledad O'Brien Productions. We also discuss her new HBO docuseries "Black and Missing", the phenomenal work done by her organization PowHERful Foundation, and the growing difficulties of caring for your elder parents.

Dec 15, 202146 minSeason 1Ep. 23

Tara McGowan, CEO and Founder of Good Information, Inc

In this episode we talk with all around force of nature Tara McGowan, the CEO and Founder of Good Information, Inc, which owns Courier Newsroom. She shares her mission to help battle disinformation in media and increase civic engagement through trusted local journalism in critical local markets. We also talk about the gutting news coming from the Supreme Court in the Roe vs. Wade hearings and how important it is for us to vote in every election, not just the Presidential ones.

Dec 07, 202152 minSeason 1Ep. 22

Michael Miraflor, Founder of Third City Advisory

In this episode, we sit down with the founder of Third City Advisory, Michael Miraflor. We talk about how his curiosity keeps him energized in an ever evolving advertising world, how the agency world is still not diverse enough and he helps me wrap my head around Web3, NFTs and DAOs.

Dec 01, 202150 minSeason 1Ep. 21

Melanie Deziel, Founder of Story Fuel

Melanie, the Founder of Story Fuel, is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. In this episode, she talks about how she figured out what she was worth as a speaker, why marketing is essentially just building a relationship, and how she ended up living in Raleigh of all places.

Nov 23, 202155 minSeason 1Ep. 20

Akeelah Kuraishi, Co-Founder of Little Global Citizens

In this episode, we sit down and chat with Akeelah Kuraishi, the Co-Founder of the subscription box service, Little Global Citizens. Akeelah discusses how her later in life "gap year" ended up being one of her most profound experiences that ultimately led to her creating her own company. She shares her thoughts on the commonalities of people across the world, how exposure to others fosters compassion and understanding, and most importantly, how we can teach these things to the next generation. L...

Nov 18, 202153 minSeason 1Ep. 19

Shareen Pathak, Co-Founder of Toolkits

In this episode, we sit down with Co-Founder of Toolkits, Shareen Pathak and discuss her transition from being a journalist and editor to a business owner, how to build up a good BS radar when interviewing people and how having a friend as a business partner makes even boring tasks seem fun.

Nov 08, 202150 minSeason 1Ep. 18

Chris Ruder, CEO & Founder of Spikeball

In this episode, we talk with the CEO and Founder of Spikeball, Chris Ruder. He talks about what Spikeball is and why no one is good at it to start with, what it takes to get on and win on Shark Tank, the foreignness of getting to make all your own decisions as a CEO, and the difference between a calculated risk and just being stupid. Check out Spikeball

Nov 01, 202150 minSeason 1Ep. 17

S. Mitra Kalita, Co-founder of URL Media

Today we sit down with S. Mitra Kalita and she shares her thoughts on how the pandemic shaped lives, the importance of diversifying media content, and the subtle but important differences between local and community media

Oct 26, 202151 minSeason 1Ep. 16

Jeri Millard, CEO & Founder of In The Pink

October is Breast Cancer Awareness Month and on this episode of The Changeup, we have the honor of sitting down and talking with Jeri Millard, CEO & Founder of In The Pink. Jeri is a two-type cancer survivor who is using her experiences to better help other cancer patients with their durable medical needs. Her non-profit boutique offers wigs, breast protheses, post-mastectomy bras, swimwear, scarves, hats, skin-care products and most crucially, counseling, for those battling cancer. In The P...

Oct 19, 202146 minSeason 1Ep. 15
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