207: Why brand frameworks fail
Feb 19, 2025•41 min
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Episode description
Our friend Uri Baruchin returns for a two-part conversation. When he joined Henry Gomez and me three weeks ago, we simply ran out of time. It happens.
Today, we asked him to expand on a thought: why have brand platforms failed us? It's a master class in strategy.
Part 2 is next week.
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