Sounds Profitable - podcast cover

Sounds Profitable

Bryan Barlettawww.spreaker.com
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episodes

What Your Podcast Can ✂️, From Athlete to Influencer, and More

Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 18, 20244 minEp. 367

Podcasting Gets Global, Programmatic Tempts CTV, and More

Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 17, 20244 minEp. 366

What Has Your Podcast Got To Lose?

This week Tom Webster provides an exercise in trimming the fat from your podcast. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Jul 17, 20247 minEp. 365

Rapid Misinformation, Audio's Prime Advantage, and More

Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 16, 20243 minEp. 364

Sports Explosion, Going Long on YouTube, and More

Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 15, 20245 minEp. 363

Women's Sports A Good Bet, Spotify Adds 💬, & More

Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 12, 20249 minEp. 362

TAL Ad Sales Switch, Creators @ Cannes Lions, & More

Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 10, 20243 minEp. 360

What Border Collies Can Teach Us About Podcasting

This week Tom Webster explains the lessons podcasting can learn from man's best friend. Written by Tom Webster Narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Jul 10, 20246 minEp. 359

Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More

Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 09, 20244 minEp. 358

Managing Misinformation, Tackling Sports Podcast Ads, & More

Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 08, 20244 minEp. 357

Making Logos Loud, Sports Driving Standardization, & More

Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 03, 20244 minEp. 356

YouTube Trends Report, Where Gen Z Gets News, & More

Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 02, 20245 minEp. 355

News Producers ❤️ Podcasts, Updates from Vidcon, & More

Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 01, 20244 minEp. 354

Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More

Here's what you need to know for this week in the business of podcasting: how many ads listeners expect, music groups team up to sue generative AI, and what radio's past can teach podcasting's future. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 28, 202410 minEp. 353

Olympic Advertising Strategies, Acast's UK Election Campaign, & More

Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Jun 27, 20244 minEp. 352

NYT’s Audio Paywall, Podcasting's Ad Advantage, & More

Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcoming VidCon. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 26, 20245 minEp. 351

My Favorite Insight From Ad Nauseam

This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum. Written by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Jun 26, 20248 minEp. 351

🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More

Here's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-making AI to court, and a report on streamers' mixed efforts to keep subscribers. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 25, 20243 minEp. 350

Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More

Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 24, 20245 minEp. 349

Improving Podcasting's Accessibility, Worldwide Industry Growth, & More

Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 21, 20248 minEp. 348

Podcasting is Influencing, Coverage from Cannes, & More

Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 20, 20245 min

Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More

Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 18, 20245 minEp. 346

🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More

Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 17, 20244 minEp. 345

Spotify Video Goes Wide, New Podcast Ad Study, & More

Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 14, 20249 minEp. 344

Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More

Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first creator upfront. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 13, 20244 minEp. 343

Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More

Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" conference, and Kosar sues podcasting company over a ceremonial bet. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 12, 20245 minEp. 342

Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More

Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star power", and the NBA finals create a hot ticket for advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Jun 11, 20245 minEp. 341

Audio's Cross-Platform Power, Video on Spotify, & More

Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out video feeds for all podcasts, and how podcast budget cuts are causing producers to pivot. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 10, 20244 minEp. 341

Megaphone to Recertify, Audiences on Podcast Ads, & More

Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian legislation is set to tax foreign streamers. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 07, 20248 minEp. 340
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