MTalks—How to design for memory-making experiences

The design of memory-making experiences is often undervalued in our everyday places and cities. But as narrative environment theorist Tricia Austin says, spaces speak and spaces narrate. So how might we apply this formula to create more memorable and meaningful places and experiences in our city? Tune in to learn more about various research theories that look at how the memory of place is created and reinforced, and why it matters. Join in on a magical aural journey deep into the history of storytelling—from the shaman in the cave, to the cathedral, to the most successful places of today—and see how a narrative arc and story-in-the-making approach can be applied towards the better design and activation of places and cities.