Modern Spam Means Link Spam

On this episode of Marketing Roundtable, Tom Bendel, BrainDo's SEO Strategist and Digital Marketing Instructor at EdX (2U), joints Tatiana Knies-Smith and Rachel Rhodes to discuss the effects of spam on a company's SEO. Tom explains what SEO is and how spam can harm websites and damage their SEO ranking. The team also discusses different types of spam links, including malicious/ toxic links, intentional marketing link spam, parameter redirect spam, and referral spam links.

Tom offers preventive measures such as link auditing, using Google's Disavow feature, or using robots.txt to prevent spam links from affecting SEO. If you have spam links on your website, Tom recommends seeking help from an expert to start remediation work.

Tune in to learn more about spam links and their effects on your search engine rankings.