Upcycling Food

Learning by Proxy with Vivek Srinivasan

May 16, 2025•24 min

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Episode description

Oat Milk has become quite popular today. Have you wondered what happens to the oats after the milk has been extracted?

Yousef ate bread with grains left after making beer. This got him started on a quest to upcycle food. This journey has culminated in the launch of B-Sides. The journey has been long, spanning 4 years, and in this time, he has run several experiments to arrive at the Crunch Puffs that the company is currently retailing.

Tune in to listen to his journey and also learn more about upcycling itself.

Also, you can use the coupon code ‘Vivek20’ to get a 20% discount on all products available on B-Sides. The product is currently only available in the US.

Source of assets used - Intro Music

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