545. Optimize Your Thinking with Matt Church
Episode description
In the "wisdom economy," ideas aren't the bottleneck. Engagement is.
In Get Yourself Optimized, I sit down with Matt Church (Sydney-based leadership thinker, creator of the Pink Sheet Process, author of Rise Up: An Evolution in Leadership) to unpack a practical framework for turning messy thinking into clear, high-impact communication.
A few highlights:
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"Someone's attention is the currency, not my ideas."
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Why the best leaders charge for experiences, not ideas
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How one Pink Sheet can become a book, short video, or social post—without starting from scratch
If you lead teams, sell expertise, or build a personal brand, this episode is a direct hit.
Listen to Episode 545 and then do one thing: try a Pink Sheet today.
The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/545.