The handsome and talented Louis Grenier had me on Everyone Hates Marketers to go behind the scenes on how I run my business. Much to my delight (and true to form), he asked very specific and pointed questions so we could avoid the typical BS you hear on business podcasts. It's also on YouTube if you prefer to watch: Watch Now » Louis’ Links: https://www.everyonehatesmarketers.com/links ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing a...
Nov 14, 2023•55 min•Ep. 337
Alexander Lapa joined me on ditching Hourly for a tour-de-force journey through the paths available to tech folks operating with a post-hourly mentality. Talking Points: Setting fixed prices and sticking to them can result in profitable client relationships. Specializing in a specific target market, such as nonprofits, improves marketing efforts and increases client trust. Value-based pricing allows for more freedom and flexibility, including the ability to take vacations without compromising in...
Oct 24, 2023•1 hr 3 min•Ep. 336
Fellow daily emailer and No-BS marketer Rod Aparicio joined me on Ditching Hourly to bust the myth of personal branding. Rod’s Links Twitter Profile Email List AI Summary In this episode, Jonathan Stark and guest Rod Aparicio discuss the concept of personal brand and its misconceptions. They emphasize that personal brand is more about influencing perceptions rather than controlling how one is perceived. The importance of authenticity and credibility in building a personal brand is highlighted, a...
Sep 19, 2023•35 min•Ep. 335
Graphic designer, product marketer, and co-founder of Conversion Factory, Zach Stevens, joined me on Ditching Hourly to explain how he and his co-founders went from zero to more than $36k MRR in one month with a productized subscription business that helps SaaS teams turn traffic into revenue. Zach's links: https://www.conversionfactory.co/ https://twitter.com/zstvns https://www.designdive.co/ Talking Points: The fear of not being able to fulfill client expectations led to starting small with a ...
Sep 12, 2023•59 min•Ep. 334
David Shriner-Cahn of Smashing the Plateau joined me on Ditching Hourly to talk about how longtime corporate execs can increase the odds of going out on their own successfully. Key Points Taking the leap into entrepreneurship can be daunting, but with the right support and mentorship, it is possible to build a successful business. It's important to decide whether you want to look for another job or truly commit to building a business, as both require different mindsets and energies. Make the dec...
Aug 22, 2023•45 min•Ep. 333
Our resident crypto/web3 expert and longtime friend of the show, Luke Willis, re-joined me on Ditching Hourly to talk about how having a weekly podcast and daily mailing list contributed to a product launch that generated $39k in 24 hours. Luke’s Links: https://lukewillis.com/ https://thekoinpress.com/ https://kap.domains/about Summary In this episode, Luke Willis discusses the successful launch of KAP, a blockchain app offering NFT name services. He reveals the mechanics behind the launch, the ...
Aug 17, 2023•29 min•Ep. 332
Denis Gontcharov joined me on Ditching Hourly for a coaching call to help brainstorm a positioning statement for his data consulting business targeting the aluminum industry. ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Aug 16, 2023•1 hr 22 min•Ep. 331
The Agile Attorney, John Grant, joined me on Ditching Hourly to share how he helps his clients transition from inefficient workflows, WAY too much work, and low margins, to efficient workflows, a comfortable amount of work, and higher profits. Key Points Expectations for attention to detail and planning increase in high-dollar professional services like law practices. Many law practices lack upfront planning and make assumptions based on past experiences. Transition planning is often triggered b...
Aug 15, 2023•52 min•Ep. 330
James Williams of Cofebe.com joined me on Ditching Hourly to give what amounted to a masterclass on how to avoid failure and delight clients as a fractional CTO. “The chance of failure increases proportionally with you accepting what the client tells you what to do.” “If you accept 100% of your client’s suggestions and three months from they can’t launch or it fails, guess whose fault that is.” “If you keep the narrative on the goal, you can avoid debates about scope.” “I lead with questions fro...
Aug 01, 2023•42 min•Ep. 329
Guest Bio Michael Zipursky – Michael has consulted for organizations and advised leaders throughout North America, Europe, Asia, Africa, Australia, and the Middle East in over 30 industries, from service providers to billion-dollar multi-national corporations, including Panasonic, Dow Jones, Financial Times, Royal Bank and many others. Michael is an in-demand speaker and gives keynotes and workshops for the Certified Management Consultants Association, Canadian Internet Marketing Conference, Soc...
Jul 27, 2023•39 min•Ep. 328
Pricing legend Ron Baker joined me again (for a record-setting fourth appearance!) on Ditching Hourly to talk about the nuances of the subscription model for service business. Talking Points Subscription pricing is becoming increasingly prevalent, with the subscription economy projected to reach $1.5 trillion by 2025. Pricing tiers can be implemented based on the range of services offered, providing flexibility for customers. Providing outcomes and guiding transformations creates a better custom...
Jul 18, 2023•1 hr 14 min•Ep. 327
180Sites.com founder Ryan Golgosky joined me on Ditching Hourly to explain in detail how his web design company manages to add and service more than 30 new clients per month! Ryan’s Links: 180sites.com ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Jun 20, 2023•50 min•Ep. 326
Cross-post from The Business of Authority : Seth Godin joins us again, this time to answer the core question in his brand-new book “The Song of Significance”: What does it take to do work that matters? Talking Points Why right now is the best time ever to make a significant contribution to the change you want to see in your world. The importance of focusing on the smallest viable audience to accomplish significant work. How to transform your work into your art (hint: it includes the story you te...
Jun 13, 2023•36 min•Ep. 325
Denis Čahuk (aka “Coach Denis”) joined me on Ditching Hourly to share his experiences as an engineering team coach in the tech industry. He discusses his coaching approach of on-the-job training, or just-in-time training, and his focus on helping tech leaders improve modularity and productivity. He also shares insights on attracting leads, ideal buyers, expensive problems, and improving ROI. Additionally, he discusses his strict KPIs, pricing model, cancellation of sprints, use of JIRA, and mini...
Jun 06, 2023•1 hr 6 min•Ep. 324
Longtime friend-of-the-show and “three-peat” guest Geraldine Carter returns to go deep on the trials, tribulations, and benefits of niching down on a target market. Talking Points Going all in and telling everyone where you’re headed is key to getting traction If starting from scratch, think about what gets you excited and what kind of work you enjoy doing Don’t be afraid to be transparent with existing clients when transitioning to a new niche Managing cash flow is crucial during the transition...
May 30, 2023•52 min•Ep. 323
Dr. JJ Peterson, head of StoryBrand, joined me on Ditching Hourly to explain why he says, “You can't build a business on hourly billing.” JJ emphasizes the importance of value pricing and project-based billing for delivering results and customer satisfaction. He offers advice on storytelling and differentiation, finding your target audience, and building an email list for lead nurturing. Talking Points Building value-add strategies is crucial to satisfying your customers Professional pricing is ...
May 23, 2023•49 min•Ep. 322
Tech trainer and coach Denis Čahuk joined me on Ditching Hourly to explain how he doubled his income by selling his value instead of selling his CV. Denis’ links: https://www.linkedin.com/in/deniscahuk/ https://craftingtechteams.substack.com/ https://www.youtube.com/@technologistpodcast Additional notes from https://www.podcastshownotes.ai/ Key Points Productized services are key in creating an offer for clients rather than just presenting a list of skills. The process of discovering an offer's ...
May 16, 2023•56 min•Ep. 321
Our resident crypto expert and longtime friend of the show, Luke Willis, joined me on Ditching Hourly to explore the psychology and mechanics of inflation. Links mentioned in the episode Luke’s Websites: https://lukewillis.com/ https://thekoinpress.com/ Milton Friedman Speaks: Money and Inflation https://www.youtube.com/watch?v=B_nGEj8wIP0 ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to ...
May 09, 2023•40 min•Ep. 320
James Turner, partner at SNAP Copy, joined me on Ditching Hourly to explain the nuances and benefits of selling copywriting services by the credit, not by the hour or the word. About James James E. Turner is a marketing strategist and conversion copywriter. He’s a partner at SNAP Copy, offering conversion-optimized copy on demand using a unique, credit-based system. Through his personal consultancy, Turner Creative, he works with founders of indie B2B SMBs to better position their value, underst...
May 02, 2023•46 min•Ep. 319
Nick Loper of Side Hustle Nation joined me on Ditching Hourly to talk about how he grew his mailing list and podcast audiences to 100k+ each and how he got started making money without offering high-ticket services. Side Hustle Nation The Side Hustle Show Custom Playlist http://hustle.show https://twitter.com/nloper https://www.linkedin.com/in/nickloper/ (Additional show notes generated by Podium.page) Episode Keywords: Podcast Sponsorships, Monetizing Content, Content-First Businesses, Nick Lop...
Apr 25, 2023•36 min•Ep. 318
Canyon Trail founder Floyd May joined me on Ditching Hourly to describe his “shares” pricing model for software development. Floyd’s Links: https://canyon-trail.com/ https://www.linkedin.com/in/floyd-may/ ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Apr 18, 2023•47 min•Ep. 317
Longtime software developer Tim Burris joined me on Ditching Hourly to talk about his transition from annual salary to hourly billing to fixed pricing and the positive effects the transition had on his day-to-day. Pretty good AI summary: In this episode, I had a fascinating conversation with Tim Burriss about his journey from being a software developer to running a product development department and eventually switching to custom software development with a focus on fixed pricing and value prici...
Apr 11, 2023•53 min•Ep. 316
Steve Folland, creator of the Being Freelance podcast and Doing it for the Kids podcast, joined me on Ditching Hourly to chat about his journey into freelancing, organic business growth, and tips for getting into the business mindset. Chapters: (0:00:00) - The Freelance Journey of Steve Folland (0:05:00) - Organic Growth of a Freelance Business (0:15:52) - Freelancing for Beginners (0:20:26) - Getting Into the Business Mindset Steve's Links: https://www.beingfreelance.com/ https://twitter.com/be...
Mar 29, 2023•33 min•Ep. 315
Angular expert Alain Chautard joined me on Ditching Hourly to share the novel ways he escaped the trap of trading time for money by packaging and pricing his platform expertise. Alain's Bio Alain is a Google Developer Expert in Web Technologies, Angular, and Google Maps. His daily mission is to help development teams adopt Angular and build at scale with the framework. He has taught front-end development on all six continents. A world traveler and photographer, Alain is also an international con...
Mar 28, 2023•43 min•Ep. 314
Ex-Googler Kartick Vaddadi joined me on Ditching Hourly to brainstorm which of his offerings might be most compelling and to find ways to increase the number of leads flowing into his business. Kartick’s Links Website: https://kartick.org YouTube: https://www.youtube.com/@ConsultingCTO ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to...
Mar 21, 2023•1 hr 4 min•Ep. 313
This week I am joined by Ed Gandia. Ed is the co-author of The Wealthy Freelancer, the host of the High-Income Business Writing podcast, and a coach to ambitious writers and copywriters who want to earn more in less time doing work they love for better clients. As you can probably tell from this bio, Ed and I are very much kindred spirits, so this episode is a bit different than most. Instead of me interviewing Ed like a normal guest appearance, we decided to just have a chat where we compared n...
Mar 14, 2023•1 hr 7 min•Ep. 312
Legal operations advisor and law professor Mitch Kowalski joined me on Ditching Hourly to talk about innovation in the legal profession, including alternatives to hourly billing. Talking Points The history of hourly billing in the legal profession Transparency in pricing (and why hourly billing isn't transparent at all) The perverse incentives of hourly billing Why billing hourly short changes you if you are good at what you do The importance of breaking a big project into small chunks Why lawye...
Mar 07, 2023•39 min•Ep. 311
Sew Heidi is a business coach and educator who helps freelance fashion designers build better businesses. She joined me on Ditching Hourly to compare notes on the similarities and differences between freelancing in fashion vs. freelancing in software. Spoiler alert: There was a lot more in common than you might expect. Episode Summary In this episode, we discuss the journey of fashion freelancing, the business of fashion design, the complexities of product development, the transition to permanen...
Feb 28, 2023•1 hr 9 min•Ep. 310
Jason Lengstorf joined me on Ditching Hourly to talk about the novel way he's using his generalist web skills to create value, have fun, and make a living. Jason's Bio: Jason Lengstorf is the host of Learn With Jason , a web generalist and the undefeated smashburger champ. A creative technologist and educator, Jason helps tech companies connect with developer communities through better devrel strategy and creative media production. He advocates for continued learning through collaboration and pl...
Feb 14, 2023•57 min•Ep. 309
Home studio architect and author Junaid Ahmed joined me on Ditching Hourly to talk about why it's important to look and sound your best on camera, how to level up your home studio without spending a lot of time or money, and the novel approach he took to writing and publishing his new book, Mastering iPhone Video Production. Junaid's Bio: Junaid Ahmed is a Home Studio Architect, podcast host, and filmmaker with over three decades of experience. He specializes in creating optimized home studios f...
Feb 07, 2023•44 min•Ep. 308
