Web3 Consultant Luke Willis joined me on Ditching Hourly to brainstorm ways to position and package his crypto/blockchain/web3 expertise. Luke's Links https://lukewillis.com/ https://thekoinpress.com/ https://twitter.com/lukemwillis ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
May 17, 2022•1 hr 2 min•Ep. 277
UX content writer, Merav Levkowitz joined me on Ditching Hourly to brainstorm ways she could get away from billing hourly for ongoing maintenance and execution work. Links Merav's Website ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
May 10, 2022•50 min•Ep. 276
Author, founder, and rebel scum, Alex Hillman returned to Ditching Hourly, this time to talk about paid project discovery engagements. Alex's Links Alex's Twitter Alex's email: alex@tiny.mba The Tiny MBA by Alex Hillman ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
May 03, 2022•58 min•Ep. 275
Let’s say you wanted to start a daily mailing list… How would you come up with enough stuff to write about? My Solar System Content Model is the answer. Related articles Solar System Content Model Finding Your Sun ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Apr 26, 2022•7 min•Ep. 274
The core strategy behind my "punk" marketing approach. ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!
Apr 19, 2022•2 min•Ep. 273
Other than hourly billing, this is the mindset shift that has had the biggest impact on my business. ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!
Apr 12, 2022•9 min•Ep. 272
This time on Ditching Hourly I answer a question from Kenneth Taylor about how to build a solo authority business that essentially has no competition. Related links: Positioning Definition XY Position Statement More articles on positioning The Business of Authority ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Apr 05, 2022•11 min•Ep. 271
“JavaScript-in-FileMaker” expert Jeremy Brown joined me on Ditching Hourly to brainstorm which business models might make the most sense for his highly specialized area of expertise. Links We Mentioned: integratingmagic.io jsinfm.com jonathanstark.com/fm/filemaker-to-php-translation-table ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope...
Mar 29, 2022•1 hr 5 min•Ep. 270
The “Expertise Expert” himself, David C. Baker, joined me on Ditching Hourly to talk about the five things that happen right after you specialize. Summary Here is an AI summary of the key points from the episode: The episode is a discussion between Jonathan Stark and David C. Baker about positioning and specialization for consultants and professional services firms. They discuss the importance of niche positioning to stand out, attract ideal clients, see client patterns more clearly, accelerate ...
Mar 08, 2022•55 min•Ep. 269
My dear old friend Rick “Fink” Finkelstein joined me on Ditching Hourly to talk about he got booked solid using fixed fees, specialization, and niching. Related Links Fink's website Mike Fortin Liliac Guitar Player Magazine Gittler Guitar ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Mar 01, 2022•35 min•Ep. 268
Longtime web developer and freshly minted trading card creator Colyn Brown joined me on Ditching Hourly to brainstorm about how to capitalize on early interest in his bluegrass trading cards. Related Links Bluegrass Trading Co. ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Feb 22, 2022•53 min•Ep. 267
Long-time lawyer, second-time guest, and first-time SaaS co-founder Digby Leigh joined me on Ditching Hourly to talk about alternative fee arrangements making inroads in the legal industry. Talking Points Pricing trends in the legal industry The three most common non-hourly pricing models for law firms The benefits of "agreed upon" up-front fixed fee pricing What types of engagements aren't a good fit for fixed fee pricing What to expect when clients know they can talk to you for free instead of...
Feb 15, 2022•48 min•Ep. 266
Equity-Driven Design Strategist Lucy Flores joined me on Ditching Hourly to brainstorm her positioning. Talking Points The difference between a specialization and a niche The difference between a mission statement and a positioning statement Why positioning is especially important for soloists How to know when your positioning is specific enough Related Links Lucy's website ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on o...
Feb 08, 2022•57 min•Ep. 265
Is the problem you solve for your clients a “nice-to-have” or mission critical? Author, consultant, and podcast host, Ton Dobbe joined me on Ditching Hourly to talk about the three requirements of any expensive problem, and how to reverse engineer these factors into a simple formula you can use to decide what to focus on in your positioning, segmentation, and value proposition. Taking Points The three levers of the value foundation The importance of uncovering the worldview of your ideal buyers ...
Feb 01, 2022•31 min•Ep. 264
Entrepreneur, consultant, and former hair metal guitarist Paul Klein joined me on Ditching Hourly to talk about his Three Pillars of Revenue: consulting, training, and infoproducts. Making the leap to self-employment Selling your first infoproduct Using workshops to build your consulting business Niching down to grow an expertise-based consulting business Scaling up your business by getting bigger clients Increasing fees and accelerating sales by focusing on expensive problems Related Links Thou...
Jan 25, 2022•45 min•Ep. 263
Java Developer Alice B. (name withheld by request) joined me on Ditching Hourly to talk about what to do when the skills you’ve built over many years become less valuable to clients. The pros and cons of platform specialization The difference between horizontal and platform specialization What to focus on when your technical skills are no longer in demand How to spot a truly expensive problem Why freely sharing your expertise is the right thing to do The three “good, better, best” ways to genera...
Jan 18, 2022•1 hr 9 min•Ep. 262
Business appraiser Charlie Stanton joined me on Ditching Hourly to brainstorm how to differentiate what is typically considered a commodity service. Talking Points Pricing risk mitigation instead of cost cutting or value creation Differentiating in a commoditized market Creating productized services for a specific market Partnering with adjacent business that serve the same market Connecting with the target market way before they need you Charlie's Links The listeners can find out more about Cha...
Jan 11, 2022•1 hr 2 min•Ep. 261
Outdoor brand identity designer Devin Renaud joined me on Ditching Hourly to brainstorm how to get more leads. Devin's Links: https://fourestdesign.com/ https://www.linkedin.com/in/renauddesignco/ https://www.instagram.com/fourestdesign/ ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Jan 04, 2022•49 min•Ep. 260
Paul Boag, UX consultant, digital transformation expert, and OG podcaster, joined me on Ditching Hourly to talk about how helping people for free is good for business. Talking Points The value of jumping on a new platform. How podcasting creates trust. How to create a good podcast. Hunting versus gardening. Expertise by association. Video-first workflow. The benefit of publishing your mistakes instead of editing them out. Why you don’t need to be outgoing to have a podcast. The benefits of daily...
Dec 21, 2021•1 hr 6 min•Ep. 259
Sam Shepler, founder of Testimonial Hero, joined me on Ditching Hourly for a wide ranging discussion about the moving parts of productized services. Links We Mentioned Sam's Twitter Testimonial Hero Haute Stock Range by David Epstein ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Dec 14, 2021•58 min•Ep. 258
Speaker, author, and entrepreneur Ryan Berman joined me on Ditching Hourly to talk about using courage as a competitive advantage. Things We Mentioned Ryan’s Website Return On Courage This Book Will Make You Dangerous by Tripp Lanier Icarus Deception by Seth Godin Jonah Berger ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you ...
Dec 07, 2021•50 min•Ep. 257
Software engineer, author, and educator Swizec Teller joined me to talk about consulting vs employment in Silicon Valley. Swizec's links: https://swizec.com/ https://twitter.com/swizec https://seniormindset.com/ ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Nov 30, 2021•24 min•Ep. 256
My good friend Philip Morgan interviewed me on The Self-Made Expert Podcast about what's been going on behind the scenes in my business for the past couple years. We chatted about a bunch of things I don't usually get asked about, including: My transition from surfing a once-in-a-generation tech wave to a very different kind of advisory business My inventory of nasty emails received from my mailing list How I run inexpensive experiments Links: My previous appearance on Philip's podcast Philip's ...
Nov 23, 2021•1 hr 17 min•Ep. 255
The wonderful Blair Enns of Win Without Pitching returned to Ditching Hourly to discuss the pros and cons of productized services. Blair is generally against them and I am generally for them. Since we tend to agree on most things business-related, I wanted to have him back on the show to get to the bottom of our disconnect on this particular point. During the course of our hour-long chat, we uncovered lots of nuance and eventually understood both sides of the argument for or against. TL;DR: Whet...
Nov 16, 2021•1 hr 6 min•Ep. 254
Transistor.fm co-founder Justin Jackson joined me on Ditching Hourly to talk about leveling up your "business game" by learning to spot bigger waves. Justin's links: https://transistor.fm/ https://megamaker.co/ https://devmarketing.xyz/ https://justinjackson.ca/ https://twitter.com/mijustin ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Ho...
Oct 12, 2021•1 hr 7 min•Ep. 252
Design Thinking Consultant Hannah Berson joined me on Ditching Hourly to figure out a way to align the financial incentives on a novel three-party deal. Hannah's links: https://www.linkedin.com/in/hannah-berson-8b56672/ https://www.saltcollaboratory.com/ ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Oct 05, 2021•48 min•Ep. 251
David Thorp joins me on Ditching Hourly for a positioning discussion to figure out if he's a Filemaker developer or a Swift developer or a business analyst or something else. David's website: https://www.alphacustomapps.com/ ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Sep 28, 2021•1 hr 38 min•Ep. 250
Software architect George Stocker joins me to get clarity on his ideal buyer. George's site: https://georgestocker.com/ ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Sep 21, 2021•1 hr 9 min•Ep. 249
Musician Mason Bayne joined me for a coaching call to brainstorm where to find the most value in the music business. Mason's website: https://www.masonscottbayne.com Value Pricing Bootcamp: http://valuepricingbootcamp.com ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Sep 14, 2021•51 min•Ep. 248
Health coach Jihane Farrell joined me to talk about how to price "quality of life" and other intangible and highly subjective client outcomes. Jihane's email address: catbirdwellness@gmail.com ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Sep 07, 2021•1 hr 2 min•Ep. 247
