Erik Dietrich shares the secret sauce he uses at Hit Subscribe to improve search engine rankings for their clients. Hit Subscribe DaedTech ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Dec 29, 2020•55 min•Ep. 216
Jim McDannald joins me to talk about the life changing magic of niching down. Jim's Website Jim's Twitter ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Dec 22, 2020•45 min•Ep. 215
Dec 21, 2020•3 min•Ep. 214
Dec 20, 2020•3 min•Ep. 213
Dec 19, 2020•3 min•Ep. 212
Dec 18, 2020•5 min•Ep. 211
Dec 17, 2020•3 min•Ep. 210
Dec 16, 2020•2 min•Ep. 209
Dec 15, 2020•4 min•Ep. 208
Dec 01, 2020•3 min•Ep. 207
Nov 21, 2020•3 min•Ep. 206
Nov 19, 2020•1 min•Ep. 205
Nov 17, 2020•3 min•Ep. 204
Former professional baseball player Destin Hood joins me for a coaching call to brainstorm positioning for his new digital marketing business. Related Links The boutique hotel chain I couldn't remember the name of... Destin's wikipedia page Destin's website Destin's email ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there...
Nov 10, 2020•44 min•Ep. 203
Financial planner and business coach, Dan Cuprill joined me On Ditching Hourly to talk about how service providers can increase profits by creating systems and experimenting with new pricing models. "Systems create profit. Profit gives us the freedom we want." - Dan Cuprill, Founder, Advisor Architect About Dan Cuprill Dan Cuprill is a Certified Financial Planner, blogger, and the host of two podcasts: Solving the Financial Puzzle & The Profitable Advisor. A graduate of the University of Iow...
Nov 03, 2020•43 min•Ep. 202
Alex Hillman of Indy Hall and Stacking The Bricks joins me to talk about his new book The Tiny MBA . ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...
Oct 27, 2020•1 hr 6 min•Ep. 201
Software course legend Wes Bos joins me to talk about how he created his training business. Talking Points What to do before you make a course. What makes a good course creator. Pros and cons of publishing courses on your own site vs a platform like Egghead. How to create interest prior to launching a course. What to think about when thinking about updating a course. Course pricing techniques (free, paid tiers, team licenses, parity pricing, sponsorships) Links We Mentioned Wes’ website Wes’ Syn...
Oct 20, 2020•46 min•Ep. 200
Speaker, executive consultant, and author of "Marketing BS" Edward Nevraumont joins me to talk about how programmatic advertising (e.g., Facebook ads) can be used to grow a boutique service business. Edward's Bio: As Chief Marketing Officer at General Assembly, Edward helped build and prepare the company for a $412.5mm sale to Adecco in 2018. During his five years at A Place for Mom, Edward steered the company from the brink of collapse to generating more than 30% year-over-year growth over mult...
Oct 13, 2020•41 min•Ep. 199
Jimmy Rose joins me to talk about how to validate the idea for a SaaS product and position it with the target market as a solution to a painful problem. Here is Jimmy's Twitter bio: I help people automate stuff with Zapier. Co-founder of @contentsnare which helps collect content & documents from clients. Skilled at talking to dogs. Related Links: https://contentsnare.com/ https://jimmyrose.me/ https://twitter.com/_jimmyrose ---- Before you go! The next time someone asks you for your hourly r...
Oct 06, 2020•48 min•Ep. 198
Meet the new boss, same as the old boss. ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!
Sep 29, 2020•2 min•Ep. 197
Sep 22, 2020•3 min•Ep. 196
You can't make things better without changing something, and changing something requires a leap of faith. ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!
Sep 15, 2020•4 min•Ep. 195
Sep 08, 2020•3 min•Ep. 194
Business coach Geraldine Carter joined me to brainstorm how her CPA clients could price three different phases of a forensic accounting engagement. Even if you're not a CPA, I think you'll find the approaches we came up with applicable to your service business. Here's a link to an interactive transcript: READ TRANSCRIPT (It was machine generated, so it's not perfect) ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to ...
Sep 01, 2020•55 min•Ep. 193
Aug 25, 2020•2 min•Ep. 192
Aug 18, 2020•5 min•Ep. 191
Aug 11, 2020•2 min•Ep. 190
Aug 04, 2020•1 min•Ep. 189
Connect with Wayne on LinkedIn ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!
Jul 28, 2020•1 hr 29 min•Ep. 188
Jul 21, 2020•7 min•Ep. 187