This is one of the longest Bourbon Summits in the show's history, and Jeannie and Adam survived, don't worry! But more importantly, it was one of the longest as so many things had to be covered. From the changes to the world of CX to a recapitulation of what the show's guests covered, there's so much to hear, so crack open a bottle of your favorite drink and tune in. Learn more about your ad choices. Visit megaphone.fm/adchoices
It's incredibly challenging being the CX leader, especially when you're always looking for support from the rest of the organization. That's why the advice Marlanges Simar has is so powerful and energizing. More importantly, it's bound to help any CX leader out there. Marlanges collaborates with stakeholders and leads a team with the clear purpose of solving customer problems and helping them achieve their goals. More importantly, she runs programs that get employees to think of customers as the...
Recently, there have been so many changes with the rapidly evolving technology and the pandemic, but something hasn't been included – the frontline workers. This always leads to problems as your frontline workers are the ones customers contact, and if they are not in the loop, you'll only create a bad customer experience. It's crucial now more than ever to keep your employees in the loop not only for the customers but also for the workers' morale. You can only create more problems for the entire...
Dan wants you to create a memorable experience for your customers, as that will turn you into an experience maker, which always leads to success. He has a lot of advice to give you on achieving this goal, how the pandemic has influenced a greater need for change, and so much more. You’ll see that all of this is possible, no matter the type of company you’re in. Learn more about your ad choices. Visit megaphone.fm/adchoices
Frictionless vs. memorable. Do you have to choose either, or can your business manage both? It's a tricky question to answer, especially since so few brands are successful at being both memorable and frictionless at the same time. The research shows that at a certain point, you'll have to choose whether to be increasingly frictionless or increasingly memorable. You need to understand when these two go together and when they have to split. Learn more about your ad choices. Visit megaphone.fm/adch...
The way we view the payment part of the customer journey needs to change, and it needs to become another important part of what we look into in the customer experience segment. Greg Lisiewski from PayPal has a lot of useful advice he can give you on why payments matter, what PayPal is doing to improve this segment, and so much more. If you want to make this as simple and unobtrusive for the customer and subsequently increase conversions, then this episode has the insights you are hoping to get. ...
Sometimes, customers can't reach a location, or they don't find the physical store attractive enough. Unfortunately, these problems that businesses face have reached new levels during the pandemic, so companies need to rethink their physical stores to attract their customers and improve their experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this special sponsored episode, we’re talking with Noa Danon, Co-Founder and CEO at EverAfter.ai. Thank you to EverAfter for sponsoring this episode. We’ve talked a lot about Artificial Intelligence (AI) on this podcast. But often we’re talking about it in a consumer-facing context. Our conversation with Noa Danon explores concepts that apply beyond the typical Business-to-Consumer (B2C) relationship. What's really interesting is how EverAfter uses the data they have to strengthen the relatio...
A term we use a lot in business and customer experience is 'confidence', but where does that confidence come from? It comes from trust. It's easy to forget how fundamental trust is to any relationship, including economic relationships. When we talk about the whole customer experience journey, we need trust to move forward with all elements of the customer experience. This is such an interesting topic to unpack. Learn more about your ad choices. Visit megaphone.fm/adchoices
The worst of the pandemic is behind us, but a big question arises: How tolerant are customers now? Or better said, are they more or less tolerant than they were before the pandemic? Learn more about your ad choices. Visit megaphone.fm/adchoices
The customer journey needs to be integrated into customers' lives and the notion of what they want to get from it. It's just one of the things we need to truly understand to improve the overall experience for the customer. Our guest, Theodora (Theo) Lau, is here to talk about that and how AI plays and will play a part in the future of customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer service agents are getting better at referring to people using gender-neutral pronouns, but this can always improve, and it should improve. Leaders need to take action and work on this so every customer can feel at ease when dealing with your company. Learn more about your ad choices. Visit megaphone.fm/adchoices
Shep Hyken talks about a couple of essential things from his book in greater detail. You'll get vital knowledge on why customers terminate their business with you and what you can do to increase your retention rates. And those rates are the ones every business needs to grow. So, tune in to learn it all; you never know how much this knowledge can improve your business! Learn more about your ad choices. Visit megaphone.fm/adchoices
There’s a big difference between customer experience and customer experience management, which is another central point that will be elaborated on in this episode. It's a distinction that should interest every leader and anyone working in the customer experience sector. Learn more about your ad choices. Visit megaphone.fm/adchoices
Alison has a lot of exciting advice to give to all types of leaders looking to improve their companies' customer experience. She particularly has a bit of advice for leaders of companies that haven't had customers in the past but suddenly need to change to a more customer-centric model. All in all, a lot of interesting information awaits you in this episode, so make sure you tune in. Learn more about your ad choices. Visit megaphone.fm/adchoices
Your two favorite hosts are here to tell you about the new topics they’ll cover in the episodes to come. This is a quick intro to the new season, but tune in to learn what you can expect to get in the weeks and months to come. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Adam and Jeannie recap everything they've learned from the amazing guests this season has witnessed. Moreover, they talk about all the bumper stickers of the season, including their own, the ones they've saved for this very episode. And yes, bourbon will be consumed, so pour yourself a glass and tune in! Learn more about your ad choices. Visit megaphone.fm/adchoices
2020 has been a hectic year for everyone, but some companies have managed to come out on top thanks to great strategies, care for their customers, and top-notch leadership. Tom Karinshak and Comcast, have managed to do just that in several ways, and he shares all about that and how you can lead your company to a better customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
AI is everywhere, and it influences every life in one way or another, yet people rarely understand it. But Ovetta Sampson has a lot of interesting advice to give leaders who are not yet familiar enough with AI and data. If you want to learn more, you’ll have to listen to this data-driven episode of Crack the Customer Code. The insights you’ll gain afterward are more than worth the time spent listening! Learn more about your ad choices. Visit megaphone.fm/adchoices
AI is beneficial to some, but a complete mystery to most. It’s a problem that should be remedied as AI can be incredibly helpful to a lot of companies, as long as they implement it correctly. Riaz Raihan and his company Alida know that well, so he is here to talk about how to use it in customer experience, how to deal with the problems that that many experience with AI, and so much more. Learn more about your ad choices. Visit megaphone.fm/adchoices
The tension between customer service and efficiency creates many problems, and you'll hear about some interesting examples in this episode. What's more, Jeannie and Adam will discuss the possible solutions, so tune in if this age-old problem has been bothering you as well, so you can finally get rid of it. Learn more about your ad choices. Visit megaphone.fm/adchoices
Chip looks at customer experience differently than many do today. He is interested in the human stories and the service customers truly want to see, even if they don't ask for it. If you want to learn more about this compelling way of improving customer experience, and get a lot of practical advice, tune in, as this is not an episode you want to miss! In order to reap the benefits of CX (while simultaneously managing limited budgets and external expectations), the pros need to learn to prioritiz...
The 2021 Customer Expectations Report by Gladly is out, and Adam and Jeannie talk about some of the more interesting findings from it. These numbers are bound to influence your business, especially since the findings are significantly different than before, and yes, they are partly affected by the global pandemic. In order to reap the benefits of CX (while simultaneously managing limited budgets and external expectations), the pros need to learn to prioritize. In this report from Forrester, you ...
Ramon Ray talks to us about how important customer experience is for small businesses and why technology is the biggest part of improving the experience today. Ramon explains how to determine which technology you need and gives you some advice he’s learned as a small business owner himself. In order to reap the benefits of CX (while simultaneously managing limited budgets and external expectations), the pros need to learn to prioritize. In this report from Forrester, you will learn how to priori...
Do you know how valuable the insights gained from active communities can be? If you don't, then this is certainly the episode for you! Jeannie and Adam will discuss things that haven't been covered before yet are extremely important for CX, especially today. In order to reap the benefits of CX (while simultaneously managing limited budgets and external expectations), the pros need to learn to prioritize. In this report from Forrester, you will learn how to prioritize CX efforts based on three ca...
Managing cultural change is always challenging. Ross Wainwright discusses the processes and hard decisions behind the transformation from Vision Critical to Alida, including the cultural, branding, tech, and product & service changes - all during the pandemic. In order to reap the benefits of CX (while simultaneously managing limited budgets and external expectations), the pros need to learn to prioritize. In this report from Forrester, you will learn how to prioritize CX efforts based on th...
Many business leaders are worried that things won’t go back to normal, so Adam and Jeannie have a few interesting stats and opinions that could help you. This episode should have enough useful information to help you gain some valuable insights into the future of CX in the upcoming post-pandemic world. In order to reap the benefits of CX (while simultaneously managing limited budgets and external expectations), the pros need to learn to prioritize. In this report from Forrester, you will learn h...
Thinking globally but acting locally is an idea that’s rarely discussed in customer experience. This is what we talk about, among other things, with our guest, Steven Van Belleghem. Steven understands the nuances of customer experience and the small details many others tend to miss. He also knows how smaller companies can improve their customer experiences, so there's a lot of value you can gain from his words. In order to reap the benefits of CX (while simultaneously managing limited budgets an...
AI and machine learning are changing the game, and we are bound to see more benefits for the world of customer experience very soon. The current goal is to automate routine interactions and leave humans open to deal with the more complex ones. But there’s so much more to come. In order to reap the benefits of CX (while simultaneously managing limited budgets and external expectations), the pros need to learn to prioritize. In this report from Forrester, you will learn how to prioritize CX effort...
2020 changed a lot of things for both customers and customer experience leaders. Christine Rimer works with customer experience leaders and knows exactly what troubles them and how to help them. Christine leads SurveyMonkey’s customer experience program, community, and thought leadership to drive growth and innovation. Before SurveyMonkey, she held various CX leadership roles but began her career in enterprise business systems and data management, where she aligned cross-functional teams to deli...
