Build Your Brand Online

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Be Brave Enough to Try and Brave Enough to Fail

A meme I saw today said "Be Bold Enough to Dream, Be Brave Enough to Try"

When is sharing oversharing?

About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, optici...

5 truths about your business online

5 truths about running a business on social media. You must: 1 - get started 2 - be authentic 3 - join in 4 - turn up 5 - be patient!

Indepth Interview on Black Country Radio

On the 11th September 2020 I joined Steve Parker for his weekly show on Black Country radio. We talked about how I got started and what you need to know about social media in 2020. For more in-depth help and advice please look to my blog on www.yoursocialmediafairy.com , listen to more of my Podcasts on this show or contact me for specific assistance for your business at philippa@yoursocialmediafairy.com

Are you your own worst boss?

[5-min listen]. Working for yourself you’ll probably have a long to-do list and it never ends. So you can end the day feeling like you’ve not achieved as much as you could have. Now imagine being given that list by someone else. How long would you tell them it would take? Are there things on there that you’d say weren’t necessary?

Plan or Do? And which one comes first?

Do you think planning or doing should come first? My experience in my own businesses and managing marketing for my clients puts me in the do first camp. But that’s not the whole answer. Listen now to find out the best method for creating your content and keeping your audience engaged and coming back.

Are holidays impossible for small business owners in 2020?

Whether your business has thrived, survived or declined during the coronavirus outbreak 😷 I’m going to bet you’ve not taken a break? With working hours and office space already blurry and the likelihood that any foreign holiday plans will be replaced by more home time is it impossibly to get a holiday in 2020? In my usual practical Virgo way, here are some ways to make sure you get a break and protect you and your business by making sure you are firing on all cylinders!

Can You Take a Break From Social Media Marketing?

In this extended period of uncertainty, marketing fatigue is setting in and remaining creative and positive, day after day can be taxing. Clients have been asking me “is it ok to take a break”. Everyone is scared their precious work will suddenly go to waste. When it is a physical health issue, we find it far easier to take this decisive actions which will protect us and yet for mental health issues it doesn’t appear that easy. We will need our mental health, creativity and positivity once this ...

Planning without Doing is Fear

When we went into lockdown there was plenty of advice about using your time wisely to plan your business's future, marketing strategy etc Now we're in extended lockdown and it's important that the planning turns into doing, otherwise, it's simple procrastination. But why wouldn't we go into the doing stage? Well, fear usually. Fear of getting it wrong or fear that it won't work. This is when it's vital to remember that as a small business, sole trader or entrepreneur you are the most nimble any ...

Emotional Posting - When not to post and what to post if you're having a down day.

It's so important to keep posting and communication with your audience. That's easier said than done in normal circumstances but what about now when we are in the middle of a Global pandemic?! We're going to go through ups and downs emotionally so how can you avoid bringing that emotional rollercoaster into your content? In this episode, I talk about when to avoid posting and what posts to share when you’re feeling emotional or less than positive! You will also benefit from the last episode in w...

Why is your reach suddenly down and how to avoid digital overload

Have you noticed your reach is suddenly down since the escalation of the coronavirus global pandemic? Are you finding you're spending more time online at the moment and beginning to find it a little too much? In this episode, I talk about why your reach being lower is happening across the board, how there are still positives and four tips which you can implement straight away to avoid digital overload at any time, but especially at the moment. About Your Social Media Fairy Philippa began buildin...

Social Media Marketing during COVID-19. What could or should you be doing?

As the saying goes in my house..."Well, that escalated quickly!" To think that only in the last episode I talked about allowing oneself to become bored and here we are in lockdown trying to work out what to do with our time whilst trying to remain positive and, of course, healthy! In this episode, I've covered why I think you have cause to think positively - especially if you are a start-up as well as practical advice as to what you can be doing at this time to keep in contact with your clients ...

The art of boredom and how it links to happiness

When was the last time you felt bored? Actually bored? With the advent of these awesome little computers in our pockets on which we can communicate with anyone at any time, do our banking, check our emails, keep a diary, wrote a note...whatever you use it for, we have a constant companion. Why is this relevant? Well, when was the last time you had time to think about what you might want to do? Where you'd like to be, who with or doing what activity? Life can feel like a treadmill at times and we...

Curated Grids are a bad thing!

Ok, not like the coronavirus and world war are bad things but as we’re sticking to our social media marketing bubble here, curated grids suck. Disagree? Agree? That’s all good - let’s discuss 🤓

Who are your creating content for?

Are you producing content for your audience or your objective? What does that word, ‘content’, mean? And some very easy and fun homework! Follow me: Facebook Instagram Visit the website

Change 'I have to' into 'I want to' and take back control

Remove the innate resentment of a task you “have” to do by changing the word “have” to “want”. The truth is that beyond eating food, drinking water and resting, there is an element of choice behind all the things we feel we must get done each day. This simple language shift will help remove the resentment around your tasks for the day. I also have a free resource for you to support you in this - you don't need to even give me your email address - just click here >>> The 'Want to-do List...

How often should you be posting and to which platforms?

More is definitely more when it comes to social media but don’t let that freak you out. Let me give you some ways to make that easier!

The cost of Social Media Marketing services

What should you look for when looking for social media marketing help?

Apps to create popping Christmas posts!

It’s difficult enough to get noticed on social media as a business the rest of the year but in the run up to a Christmas the online world is an even busier place. 📱Here are my recommendation for some great apps to help create Christmas posts that ‘pop’!

Build Your Brand Online (Trailer)

Perfection is Procrastination

Is the thought of needing to get every post absolutely right, stopping you posting at all? Here’s some straight talking to get you back on track, get over the fear of getting it "wrong" so you can start creating and experimenting so you can find what your audience likes, not what you think they expect.

Micro Actions Get Big Results

So many people come to me wanting to know what one, key thing they need to do to get a bigger following. The reality is that results come from taking consistent action in a way that takes you forward.

Unsubscribers Are Great!

What?! Why would I actually want people to unsubscribe? Well, it means you are honing your tribe.

Get Visible!

What’s the key to delivering your brand message? BE VISIBLE. Literally deliver that message, show up, talk about it and be real. Take a listen.

Why is your business on Social Media?

I want to pose to you this question, ‘Why is your business on Social Media?’ Once you know that, here are 5 ways to increase your following with real, high quality followers who are likely to turn into paying clients and customers.

Blogging for Content

Why is Blogging is so useful for your Social Media? Blogging provides fantastic content for your social media. This quick podcast gives you a fabulous and easy way to make the most out of your blog content.

Frustrated with your social media reach?

Frustrated with your social media reach? Here is some simple tips on what to do to increase your following and some home truths about what you can expect from organic reach.

How to cope with hateful comments.

This episode is fairly early on in the podcast series for a simple reason, it worries clients. So, what do you do IF someone leaves a hateful comment on one of your Facebook or Instagram posts. Philippa gives you some straight forward advice!

Who is ‘Your Social Media Fairy’?

In her first episode Your Social Media Fairy, Philippa Brewell, asks you to decide if she is the person you want to listen to on a weekly basis to get your advice on how to build your brand online....take her challenge?