Personal Motivation in B2B SaaS with Sofia Quintero

How can you uncover your customers’ personal motivation and leverage it for SaaS growth? In this episode, we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.

Visit our website for the detailed episode recap with key learnings.

• Collie — Sofia’s new product, a tool for engineering teams
• EnjoyHQ — Sofia’s previous company
• Know Your Customers’ “Jobs to Be Done”
• Uncovering Customer Insights with Aggelos Mouzakitis
• Check out Sofia’s personal website

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This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.