Join us this week as we delve deep into the world of Amazon with Elizabeth Greene, Co-Founder of Junglr, an Amazon Seller Growth Agency. With over 2 million active sellers on Amazon, navigating this crowded marketplace can be daunting, but Elizabeth is here to guide us through the jungle and uncover hidden growth opportunities. Drawing from her experience as a former Amazon seller, Elizabeth simplifies complexity to help sellers achieve eight-figure revenue goals. In this episode, she shares ins...
Apr 02, 2024•1 hr 10 min•Ep. 313
Join us this week as we explore transitioning from an Amazon 1P vendor to a 3P seller with Craig Leslie, a seasoned entrepreneur in the restaurant and consumer goods industries. Craig shares strategic insights and practical advice, from business focus to managing family commitments during change. As the force behind San Diego Coffee and The Bean Coffee Company, his passion for coffee drives his entrepreneurial endeavors. Tune in for actionable tips and real-world experiences, uncovering the secr...
Mar 26, 2024•58 min•Ep. 312
Explore the importance of timing in optimizing TACOS and ACOS on Amazon in this week's podcast episode! Our guest, Zack Cohen, Vice President of Operations + Finance at Ruby Hibiscus, shares expert insights on leveraging timing for maximum advertising impact, strategic product launches, and budget allocation. Learn how to adapt to market trends, utilize historical data, and optimize inventory management to drive efficient TACOS and ACOS, leading to increased profitability. Discover key strategie...
Mar 19, 2024•49 min•Ep. 311
In this week's podcast, we tackle a critical subject that every Amazon seller should be vigilant about: hacking incidents and cybersecurity. Our guest, D. Scott Smith, a seasoned entrepreneur and "Motivational Listener," shares invaluable insights from his extensive experience in leadership roles and various industries. As a speaker, coach, and mentor, Scott sheds light on the importance of cybersecurity for Amazon sellers, drawing from his background in financial services, agriculture, and manu...
Mar 12, 2024•1 hr 11 min•Ep. 310
Join us in this week's episode as we sit down with Stephen, an Amazon Ads strategist and the mastermind behind AdLabs. Discover expert insights on effectively managing Amazon keyword advertising, even with low or no historical data. Stephen's passion for numbers and frustration with the lack of efficient PPC tools led him to create AdLabs in 2024, a game-changing solution for bid optimization. Gain valuable strategies, from starting with small bids and broad keywords to refining targeting based ...
Mar 05, 2024•1 hr 10 min•Ep. 309
Welcome to this week's episode! Get ready to unlock the secrets of Amazon sales profitability with Todd VanderStelt, a former Amazonian and the Founder of MixShift. With his extensive experience at Amazon from 2010 to 2015 and subsequent ventures in the Amazon agency world, Todd brings a wealth of knowledge on leveraging metrics to grow your sales profitably. Discover how MixShift's innovative SAAS platform simplifies reporting, analytics, and Amazon data analysis, including the groundbreaking S...
Feb 27, 2024•56 min•Ep. 308
Welcome to this week's episode featuring Ryan Burgess, Head of Growth at Intentwise, a leading provider of advanced advertising and analytics solutions for Amazon and Walmart ads. With over a decade of experience in Amazon advertising, Ryan shares invaluable insights on search term isolation and optimizing ad campaigns. From his senior roles at Amazon Advertising agencies to founding his own successful agency, Ryan's expertise is unmatched. Join us to discover actionable strategies for enhancing...
Feb 20, 2024•1 hr 9 min•Ep. 307
Welcome to this week's podcast episode where we discuss the importance of diversifying off Amazon paid marketing channels with guest Jake Madoff, a seasoned full-stack growth marketing leader. With expertise in growth marketing strategy, paid social, paid search, SEO, and CRO, Jake has a rich background, having led growth at multi-million dollar startups and founded three of his own. Over his 8-year freelance career, he has collaborated with over 100 brands, optimizing and scaling their paid med...
Feb 13, 2024•1 hr 17 min•Ep. 306
Welcome to this week's podcast episode on "Strategies for Expanding Your Keyword Pool"! Our guest, Faith Denniston, is an Amazon expert with over 7 years of experience at My Amazon Guy. Join Faith as she shares actionable tips for navigating Amazon's dynamic landscape, understanding Best Sellers Rank (BSR), and leveraging data-driven strategies to drive orders and improve organic traffic. With her passion for SEO and PPC, Faith empowers sellers to thrive in the competitive Amazon marketplace. Su...
Feb 06, 2024•1 hr 1 min•Ep. 305
In this week's episode, "Maximizing Amazon Mobile Benefits," featuring Ryan Flynn, CEO of ExpertCPG Commerce! Join us to learn actionable strategies for boosting sales and optimizing your Amazon presence. Discover valuable insights on: On-the-Go Management, Efficient Order Fulfillment, Performance Metrics, Direct Customer Interaction, Marketing and Promotion, and User-Friendly Interface. Tune in for expert insights! Takeaways : On-the-Go Management: Amazon Mobile allows sellers to conveniently m...
Feb 01, 2024•1 hr 6 min•Ep. 304
In this week's episode, we delve into effective tactics for Amazon sellers to capitalize on valuable badges like Amazon's Choice and Best Seller distinctions. Our guest, Greg Reniska Sr., offers over 20 years of e-commerce experience, both domestically and internationally. We highlight the significance of badges for visibility and credibility, actionable methods for earning them, and their positive impact on sales. Greg's innovative approach to e-commerce, demonstrated by his success in building...
Jan 30, 2024•1 hr•Ep. 303
In this week's episode, we're joined by Andrew Bailiff, an e-Commerce expert managing $1M/month in retail media spend across major platforms. Co-Host of That Amazon Ads Podcast and Co-Founder of AdLabs, Andrew shares key strategies for structuring Sponsored Product Campaigns on Amazon. Dive into foundational steps, auto campaign mastery, manual keyword tactics, and product marketing expertise. Discover budget allocation tips, the algorithmic advantage of broader views, and insights on handling b...
Jan 25, 2024•56 min•Ep. 302
Join us this week as we explore "Everything You Wanted to Know About Influencer Marketing" with Jim Fuhs, President of Fuhsion Marketing. With over 30 years of experience blending Marine Corps Leadership with digital marketing, Jim shares unique insights into aligning personal values with business and making data-driven decisions. Dive into discussions on team productivity, time tracking, and the philosophy of positivity in the business world. Jim's mission to revolutionize marketing and dedicat...
Jan 18, 2024•1 hr 12 min•Ep. 301
Join us this week as we uncover crucial tips for Amazon sellers in our latest podcast episode. Our guest, a former Amazonian with a rich background in training Seller Support teams globally, shares insights on overcoming obstacles in the e-commerce giant. Discover strategies for navigating Amazon's competitive landscape, insights into problem-solving, and the transition from Amazon to independent selling. Gain valuable advice on staying informed about Amazon's latest programs and updates, and ge...
Jan 16, 2024•1 hr 10 min•Ep. 300
In this week's episode, we delve into the intricacies of e-commerce and Amazon scaling strategies with our guest, Mike Mallazzo. As the co-founder and head of growth at Brandable, Mike brings extensive experience in optimizing unit economics for Amazon and Shopify sellers. Our conversation covers fundamental concepts such as unit economics, key success metrics, and the impact of data-driven decision-making on business growth. Mike emphasizes the importance of flexibility in adapting to the dynam...
Jan 11, 2024•1 hr 11 min•Ep. 299
In this episode, delve into the "Three-Pronged Approach To Product Launch" with Joshua Rawe, Co-Founder of AmpliSell. As a former Amazon seller turned industry expert, Joshua shares invaluable strategies, from mastering product design to fostering a robust company culture. Explore the significance of pride and results, and gain insights into distinguishing busyness from productivity. With practical tips on journaling for continuous improvement, this podcast is your go-to guide for navigating the...
Jan 09, 2024•1 hr 6 min•Ep. 298
Join us this week as we dive into the e-commerce realm with Paul Baron, Founder & CEO at Influx Catalysts. With over 7 years of expertise in Influencer Marketing, Paul shares valuable insights into enhancing online presence. Discover the driving forces behind sellers and customers' actions, along with practical tips on user-generated content and traffic generation. Tune in for a concise exploration of e-commerce success! Takeaways : Understanding Failure and Depression: Acknowledge that setb...
Jan 04, 2024•1 hr 30 min•Ep. 297
Join us this week as we dive into Amazon selling and advertising with Jonathan Wilner, an expert with 7+ years of experience. He has personally managed over 1.5 million Amazon listings including PDP creation and content optimization. Discover key strategies for converting target audiences into customer personas. Whether you're a seasoned seller or just starting, gain actionable insights on adapting strategies, leveraging data, and optimizing your Amazon presence. Tune in now for proven insights ...
Dec 21, 2023•1 hr 5 min•Ep. 296
In this episode of Amazon Legends, join expert Andrew Maffettone as we delve into driving external traffic to Amazon. With 15+ years in e-commerce marketing, Andrew, Founder & CEO of BlueTuskr, shares insights on effective strategies and the evolving landscape of digital marketing. Explore the art and science of connecting with consumers on platforms like Facebook and TikTok, and uncover the psychology behind successful marketing. As a thought leader, podcast host, and co-author of the Click...
Dec 19, 2023•1 hr 9 min•Ep. 295
In this week's episode, dive into the world of Amazon with Melissa Burdick, President and Co-Founder of Pacvue. Drawing from a decade at Amazon, Melissa shares invaluable insights, from the early Wild West days to cultivating an entrepreneurial mindset. Uncover her transition from corporate life to entrepreneurship, shaped by Amazon's culture. Explore the impact of family, education, and personality traits on her journey. Melissa recommends essential tools like Helium 10 and Pacvue for success i...
Dec 14, 2023•1 hr 5 min•Ep. 294
Join us this week with Ankit Ghimire, Paid Media Specialist at Nuanced Media, as we explore Amazon's winning strategies. 🛍️ Key Insights: Utilize a cutting-edge SaaS platform for efficient data consolidation and strategic decision-making. Enhance product visibility through optimized search queries and a robust keyword strategy. Perfect the art of storytelling in A+ content and images, emphasizing benefits. Explore premium pricing strategies, seamlessly integrating marketing and sales for custom...
Dec 12, 2023•1 hr 5 min•Ep. 293
Explore the untapped potential of your Amazon business in our latest podcast, "A Little-Known Fact About Driving Organic Traffic on Amazon," featuring Chris Moe, CEO, and Co-Founder of Cartograph. Join us for insights into organic traffic, effective SEO, and advertising strategies. Learn how Cartograph's comprehensive support, from strategy to logistics, empowers Consumer Product Goods (CPG) brands. Revolutionize your Amazon approach with actionable tips for eCommerce success. Connect with Chris...
Dec 07, 2023•1 hr 6 min•Ep. 292
Join us in this week's episode as Eddie, a seasoned Amazon Listing Optimization expert, as he shares insights on "Leveraging Geo Ranking on Amazon." Learn about localized SEO, targeted advertising, and regional preferences. Eddie guides us through Amazon store localization, emphasizing tools for a personalized shopping experience and optimizing shipping based on customer locations. Connect with Eddie at www.guavalistings.com or Eddie@guavalistings.com for more tips. Whether you're a seasoned sel...
Dec 05, 2023•54 min•Ep. 291
Join us in this week's episode as Kameron, with over 11 years in Outdoor Retail and eCommerce, unveils the power of leveraging the Search Query Performance Report (SQP) for instant results in your Amazon business. Kameron's pragmatic approach to operationalizing data brings a unique perspective, blending industry expertise with a passion for the outdoors. Discover key strategies, from optimizing ad spend and refining negative keyword tactics to mastering ad copy alignment with high-performing se...
Nov 30, 2023•1 hr 7 min•Ep. 290
Join us in this week's episode as we explore the "Overview of Unknown Amazon Seller Features" with our expert guest, Daniel. With extensive experience in Amazon selling and a background in managing his own Private-Label Amazon brand, Daniel shares valuable insights into lesser-known features that can elevate your selling game. From his teenage days selling sneakers online to becoming an Amazon expert, Daniel's journey provides actionable tips for sellers of all levels. Tune in for a quick dive i...
Nov 28, 2023•59 min•Ep. 289
In this week's episode, we explore the dynamic world of e-commerce with Blair Anderson, an Amazon e-commerce strategist and entrepreneur since 2008. Blair, with a rich history managing VendorCentral accounts, shares insights from his coding sabbatical as a Senior Software Engineer at Instacart. Now at the helm of an agency overseeing +40,000 SKUs, Blair leverages AI and automation to drive Amazon growth and champion efficiency. Discover the intersection of e-commerce and coding, gaining valuable...
Nov 23, 2023•1 hr 13 min•Ep. 288
In this week's podcast episode, "A Game Changer: Brand Tailored Campaigns," with Vincenzo Toscano, a former Aerospace engineer at Rolls-Royce turned full-time Amazon seller. Having successfully launched multiple products on the platform, Vincenzo, through his consultancy Ecomcy, has assisted over 1000 brands globally. Gain valuable insights into his tactical execution and strategic support for optimizing and scaling on Amazon. Don't miss out on learning from Vincenzo's journey and expertise in c...
Nov 21, 2023•1 hr•Ep. 287
Embark on a riveting exploration of Amazon success with Joshua Crisp in this week's podcast episode. Recognized for his meteoric rise from obscurity to fame, Joshua, an author and speaker, shares insights into the 4 Stages of Achieving Success on Amazon. With 1 billion online views, he unravels the intricacies of e-commerce and recounts his personal journey from an employee to the CEO of AMZ Hunter and The AMZ Formula. Discover Joshua's entrepreneurial wisdom, passion for real estate, and commit...
Nov 16, 2023•1 hr 5 min•Ep. 286
In this episode, join us as we unravel the intricacies of navigating Amazon's landscape with our esteemed guest, Scott, a seasoned expert dedicated to helping sellers conquer the Amazon game. From the critical importance of inventory quality to proactive handling of FBA returns and insightful strategies for analyzing customer complaints, Scott shares invaluable tips. Delve into a real-life case study highlighting the impact of product packaging, and gain actionable insights on transitioning from...
Nov 14, 2023•1 hr 10 min•Ep. 285
The episode titled " How to Structure Your Advertising to Drive Consistent and Predictable Results " is a must before this episode. Dive deep into the world of Amazon PPC ads with Sean Stone, a seasoned digital marketing pro and founder of Stone's Goods. Join us as Sean unravels the intricacies of Search Query Performance, offering valuable insights on relevance checks, strategic decision-making, and harnessing conversion rates for impactful results. From crafting killer campaigns to riding wave...
Nov 09, 2023•1 hr 1 min•Ep. 284
